市場調查報告書
商品編碼
1462602
冰沙市場至2030年的預測:按產品、口味、包裝、分銷管道、應用、最終用戶和地區的全球分析Smoothies Market Forecasts to 2030 - Global Analysis By Product, Flavour, Packaging, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的資料,2023年全球冰沙市場規模為 57.2 億美元,預計到2030年將達到 85.8 億美元,預測期內年複合成長率為 9.5%。
冰沙是一種流行的飲料,是將各種水果、蔬菜、有時添加蛋白質補充品和其他營養添加劑混合成濃稠的奶油狀混合物製成的。冰沙因其方便性和健康益處而聞名,在世界各地廣受歡迎。冰沙為消費者提供了一種將必需營養素納入飲食的便捷方式,迎合了注重健康、尋求隨身選擇的消費者。冰沙品種豐富,從經典的水果組合到使用超級食品和功能性成分的更具創新性的食譜。
根據國際食品資訊理事會2022年進行的一項調查,約 37%的美國表示「新鮮」是最能描述冰沙的詞。
增強健康意識
隨著消費者越來越重視營養食品,冰沙提供了一種方便又美味的方式,將必需的維生素、礦物質和抗氧化劑納入他們的飲食中。此外,植物性飲食和清潔飲食的興起進一步推動了對採用天然成分製成的冰沙的需求。隨著人們尋求傳統零食和膳食的更健康替代品,冰沙市場持續成長。
季節變化
新鮮水果是許多冰沙的主要成分,其品質和價格會根據季節而波動,影響生產成本和報酬率。此外,在寒冷的月份,消費者對冷飲的偏好往往會下降,導致銷量下降。對於冰沙零售商來說,這些差異會造成生產問題並限制菜單選項。然而,管理季節性波動仍然是維持冰沙市場穩定的持續障礙。
口味和成分的創新
獨特的風味組合和異國風原料不僅提升了口感,也為消費者提供了新穎的感官體驗,鼓勵他們探索新產品。此外,人們越來越關注透過添加超級食品、富含蛋白質的添加劑和植物來源替代品等功能性成分來保健和保健。這些創新創造了市場差異化,提高了消費者的興趣和忠誠度,並最終推動了冰沙行業的成長。
消費者偏好和飲食趨勢的變化
隨著偏好轉向低碳水化合物、低熱量和對酮類友善的選擇,傳統的水果冰沙可能會面臨需求下降。此外,不斷發展的飲食趨勢(例如間歇性斷食和古飲食)可能會限制冰沙中常見的某些成分。此外,人們對糖的認知的提高以及對添加劑的擔憂可能會導致消費者尋求替代品或在家中製作自己的冰沙。因此,消費者偏好和飲食趨勢的變化可能會給冰沙市場帶來挑戰。
COVID-19 的影響
由於 COVID-19 大流行,外食受到限制,並阻礙了人們前往咖啡館和冰沙吧,冰沙市場最初出現萎縮。然而,隨著消費者優先考慮健康和保健,對冰沙等營養、免疫力的產品的需求已經反彈。向家庭消費和線上訂購的轉變進一步支持了市場的復甦。此外,冰沙品牌現在提供非接觸式配送,並宣傳其產品的健康益處。
預計在預測期內,水果冰沙細分市場將是最大的
水果冰沙市場預計將出現良好的成長。水果冰沙是冰沙市場的基石,因其清爽的口感和高營養價值而備受推崇。供應商提供多種選擇,從傳統的水果混合物到創新的組合。迎合注重健康的消費者,尋找富含維生素、纖維和抗氧化劑的方攜帶帶的冰沙。隨著對健康、天然飲料的需求不斷成長,水果冰沙繼續成為受歡迎的選擇,吸引了從健身愛好者到尋求健康茶點的忙碌專業人士的廣泛人群。
在預測期內,健身和健康愛好者群體的年複合成長率最高。
預計健身和健康愛好者群體在預測期內將出現最高的年複合成長率。冰沙是健身和健康愛好者的主食,提供了一種方便且營養的方式來推動積極的生活方式。這些飲料富含維生素、礦物質和必需營養素,可支持肌肉恢復、補充肝醣並有助於在運動後保持水分。更重要的是,冰沙的用途如此廣泛,愛好者可以根據自己的個人飲食需求調整食譜,無論是減重、增強肌肉還是保持健康。
在健康意識不斷提高以及對方便營養飲料的需求的推動下,亞太地區的冰沙市場顯著成長。此外,冰沙酒吧和咖啡館的數量日益增加,尤其是在大都會圈。隨著該地區的都市化和可支配收入的增加,冰沙市場預計將繼續擴大,為現有和新進入者提供創新和獲得市場佔有率的機會。
由於健康意識的增強和對方便營養的需求的增加,預計北美在預測期內將呈現最高的年複合成長率。該地區的主要企業利用專有混合物、植物來源選擇和功能性添加劑進行創新,以保持競爭力。永續包裝和潔淨標示產品的趨勢進一步塑造市場動態。由於消費者優先考慮健康並尋求攜帶式選擇,北美冰沙市場預計在短期內將持續成長。
According to Stratistics MRC, the Global Smoothies Market is accounted for $5.72 billion in 2023 and is expected to reach $8.58 billion by 2030 growing at a CAGR of 9.5% during the forecast period. Smoothies, a popular beverage choice, blend various fruits, vegetables, and sometimes protein supplements or other nutritional additives into a thick, creamy concoction. Known for their convenience and health benefits, smoothies have gained widespread popularity worldwide. They offer a convenient way for consumers to incorporate essential nutrients into their diets, catering to health-conscious individuals seeking on-the-go options. Smoothie varieties range from classic fruit combinations to more innovative recipes featuring superfoods and functional ingredients.
According to a survey conducted by the International Food Information Council in 2022, the word "fresh" was selected by nearly 37% of respondents in the United States as the best description of smoothies.
Escalating health and wellness trends
With consumers increasingly prioritizing nutritious food options, smoothies offer a convenient and delicious way to incorporate essential vitamins, minerals, and antioxidants into their diets. Additionally, the rise of plant-based diets and clean eating further boosts the demand for smoothies made with natural, whole ingredients. As people seek healthier alternatives to traditional snacks and meals, the smoothie market continues to expand, fuelled by the desire for accessible, on-the-go nutrition that supports overall well-being.
Seasonal variability
Fresh fruit, a key ingredient in many smoothies, experiences seasonal changes in quality and price, impacting production costs and profit margins. Additionally, consumer preferences for cold beverages tend to decline during colder months, leading to decreased sales. This inconsistency can disrupt production and limit menu options for smoothie retailers. Nonetheless, managing seasonal fluctuations remains a persistent hurdle in maintaining smoothie market stability.
Innovations in flavours and ingredients
Unique flavor combinations and exotic ingredients not only enhance taste but also provide novel sensory experiences, enticing consumers to explore new products. Additionally, the incorporation of functional ingredients such as superfoods, protein-rich additives, and plant-based alternatives aligns with the growing emphasis on health and wellness. These innovations create differentiation in the market, driving consumer interest, loyalty, and ultimately fueling the growth of the smoothie industry.
Changing consumer preferences & dietary trends
As preferences shift towards low-sugar, low-calorie, or keto-friendly options, traditional fruit-based smoothies may face decreased demand. Additionally, evolving dietary trends such as intermittent fasting or paleo diets may restrict certain ingredients commonly found in smoothies. Moreover, increased awareness of sugar content and concerns about additives may prompt consumers to seek alternatives or make smoothies at home. Therefore, changing consumer preferences and dietary trends can pose challenges to the smoothie market.
Covid-19 Impact
The covid-19 pandemic initially led to a decline in the smoothies market due to restrictions on dining out and reduced foot traffic in cafes and smoothie bars. However, as consumers prioritized health and wellness, demand for nutritious and immune-boosting products like smoothies rebounded. The shift towards at-home consumption and online ordering further supported market recovery. Additionally, smoothie brands adapted offering contactless delivery and promoting their product's health benefits.
The fruit-based smoothies segment is expected to be the largest during the forecast period
The fruit-based smoothies segment is estimated to have a lucrative growth. Fruit-based smoothies are a cornerstone of the smoothie market, prized for their refreshing taste and nutritional benefits. Vendors offer a diverse array of options ranging from classic fruit blends to innovative combinations. They cater to health-conscious consumers seeking convenient, on-the-go options packed with vitamins, fiber, and antioxidants. With the growing demand for healthy, natural beverages, fruit-based smoothies continue to be a popular choice, appealing to a wide demographic from fitness enthusiasts to busy professionals looking for wholesome refreshment.
The fitness & wellness enthusiasts segment is expected to have the highest CAGR during the forecast period
The fitness & wellness enthusiasts segment is anticipated to witness the highest CAGR growth during the forecast period. Smoothies are a staple for fitness and wellness enthusiasts, providing a convenient and nutritious way to fuel their active lifestyles. Packed with vitamins, minerals, and essential nutrients, these beverages support muscle recovery, replenish glycogen stores, and aid hydration post-workout. Additionally, the versatility of smoothies allows enthusiasts to tailor recipes to their specific dietary needs, whether focusing on weight loss, muscle gain, or overall health maintenance.
The smoothie market in the Asia-Pacific region has experienced substantial growth, driven by increasing health consciousness and demand for convenient, nutritious beverages. Additionally, the adoption of smoothie bars and cafes is expanding, particularly in metropolitan areas. As urbanization and disposable incomes rise across the region, the smoothie market is expected to continue expanding, with opportunities for both established players and new entrants to innovate and capture market share.
North America is projected to have the highest CAGR over the forecast period, owing to the increasing health consciousness and demand for convenient nutrition. Major players in the region are innovating with unique blends, plant-based options, and functional additives to stay competitive. The trend towards sustainable packaging and clean label products further shapes market dynamics. As consumers prioritize wellness and seek on-the-go options, the North American smoothie market is expected to see sustained growth in the foreseeable future.
Key players in the market
Some of the key players profiled in the Smoothies Market include Tropical Smoothie Cafe, Sunfeast, Bolthouse Farms, Parle Agro, Raw Juce, Clean Juice, Squeeze Juice Works, Juice It Up!, Nekter Juice Bar, Pressed Juicery, Smoothie King, Robeks Corporation, Jamba, Planet Smoothie, Boost Juice Bars, Samba Swirl and Kale Me Crazy.
In November 2023, Juice It Up!, one of the nation's leading handcrafted smoothie chains, is helping its loyalty members indulge with the launch of two new salted caramel smoothies. Perfect for caramel lovers and sweet tooths alike; the salted caramel smoothie is made with non-fat yogurt, soy milk and the sweet flavours of salted caramel. Using the same smoothie base, the salted caramel apple smoothie includes a splash of apple juice blend.
In May 2023, ITC's Sunfeast launch the new smoothies in Reliance stores with flavours, including Mango, Strawberry, Litchi, and Peach-Pineapple. The smoothies are made with milk and real fruits and come in 300 ml packages. The product will be accessible to customers across Delhi, Mumbai, Pune, Bengaluru, Hyderabad, Chennai, Ahmedabad, Kolkata via Reliance Store, Jio Mart, and ITC store.
In February 2023, Parle Agro has launched SMOODH Fruit Smoothies under their dairy brand, SMOODH. The new launch is an everyday indulgence, offering the delicious combination of yummy fruits and goodness of yoghurt in a variety of delightful flavours.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.