市場調查報告書
商品編碼
1462652
甜餅乾市場至2030年的預測:按產品類型、原料、通路和地區分類的全球分析Sweet Biscuits Market Forecasts to 2030 - Global Analysis By Product Type, Source, Distribution Channel and By Geography |
根據 Stratistics MRC 的資料,2023年全球甜餅乾市場規模為 749 億美元,預計在預測期內將以 7.8%的年複合成長率成長,到2030年達到 1,267 億美元。
甜餅乾是用麵粉、奶油、蔬菜起酥油、發酵粉以及砂糖和鹽製成的烘焙點心。該市場的製造商不斷創新,推出新口味、更健康的選擇和包裝型態,以吸引消費者並保持競爭力。甜餅乾受到不斷變化的飲食趨勢、消費者生活方式和文化偏好的影響,公司調整其策略以滿足不斷變化的需求,並在這個充滿活力的行業中保持領先地位。
印度貿易促進委員會(TPCI)表示,麵粉等商品價格上漲和精製棕櫚油價格上漲影響印度餅乾製造商的報酬率。
消費者健康意識不斷增強
隨著人們越來越意識到自己的飲食習慣,他們尋找符合健康目標的零食和糖果零食。這一趨勢導致了對提供更健康成分的甜餅乾的需求,例如全穀穀物、天然甜味劑、砂糖和添加劑。製造商回應這項需求,推出針對注重健康的消費者的產品線,強調低脂、無麩質和有機成分等特徵。此外,肥胖和糖尿病等與文明病的增加促使消費者更加仔細地檢查營養標籤,青睞既偏好又營養的零食。
原物料價格波動
麵粉、砂糖和奶油等構成甜餅乾生產基礎的重要原料會受到天氣、全球需求和地緣政治事件等因素的影響而出現價格波動。這些波動為製造商預測生產成本和維持報酬率帶來了主要障礙。然而,當原物料價格不可預測地上漲時,企業很難調整定價策略,這會降低競爭力並降低盈利。
創新和產品開發
在偏好和飲食需求不斷變化的消費環境中,企業必須進行創新,以有效滿足不斷變化的需求。投資研發使公司能夠創造新的口味、質地和配方,以滿足不同消費者的需求,例如無麩質、純素和低碳水化合物選擇。此外,創新的包裝設計和行銷策略可以提高產品在商店和線上平台的知名度和吸引力,吸引新舊客戶。
分配問題
供應鏈的複雜性,尤其是餅乾等易腐壞產品,在從生產到最終消費者的各個階段都構成了障礙。運輸物流、儲存條件和保存期限管理等因素造成了這些挑戰。確保及時交付並保持產品新鮮度會帶來更多的複雜性。然而,進入具有不同基礎設施設置和監管要求的不同市場使分銷工作更加複雜。效率低下的分銷網路可能會導致成本增加、產品損壞,並最終導致市場佔有率喪失。
最初,由於消費者在封鎖和不確定性時期囤積新鮮農產品,對甜餅乾的需求激增。為遏制病毒傳播而採取的封鎖措施打亂了生產計劃,擾亂了物流業務,並導致關鍵原料和包裝材料短缺。外食店鋪關閉和零售商店人流量減少進一步抑制了銷售。然而,行動限制和社交距離措施進一步阻礙了物流業務,影響了向零售商店的及時交付。
夾心餅乾市場預計將在預測期內成為最大的市場
預計夾心餅乾市場在預測期內將佔據最大佔有率。這些餅乾通常由兩層餅乾和奶油餡料組成,為消費者提供令人滿意和放縱的零食選擇。推動該行業成長的關鍵因素之一是製造商不斷創新,推出新的口味和餡料,以滿足不同消費者的偏好。此外,夾心餅乾便於攜帶,非常適合在旅途中消費,並適合忙碌的生活方式和零食場合。
預計穀物細分市場在預測期內的年複合成長率最高。
預計小米區隔在預測期內的年複合成長率最高。小米無麩質且營養豐富,對於尋找傳統小麥產品替代品的注重健康的消費者來說很有吸引力。甜餅乾中添加小米可以增加膳食纖維、必需礦物質和維生素的含量,增強其營養成分。此外,小米穀物有助於風味和質地的多樣性,為消費者提供獨特的味覺體驗。對天然健康原料不斷成長的需求進一步推動了甜餅乾市場中小米細分市場的擴張。
由於該國對高品質甜餅乾的需求不斷成長,製造商致力於不同的消費群組並推出適合其需求的產品,亞太地區在預測期內成為主要市場並佔據最大佔有率。此外,消費者越來越意識到均衡健康飲食的價值,尤其是年輕人擴大尋求增加蛋白質消費量,增加能量並解決營養缺乏問題。
預計亞太地區在預測期內將實現獲利成長。有關食品安全、標籤要求和品質標準的嚴格法規增強了消費者對甜餅乾產品的信心。此外,政府促進健康飲食習慣的舉措和徵收砂糖稅鼓勵製造商創新和開發更健康的甜餅乾品種。這些法規刺激了研發投資,導致低糖、無麩質和強化甜餅乾的推出。
According to Stratistics MRC, the Global Sweet Biscuits Market is accounted for $74.9 billion in 2023 and is expected to reach $126.7 billion by 2030 growing at a CAGR of 7.8% during the forecast period. Sweet biscuits are baked products made with flour, butter, vegetable shortening, and baking powder, along with sugar or salt. Manufacturers in this market constantly innovate to introduce new flavors, healthier options, and packaging formats to attract consumers and stay competitive. The sweet biscuits is influenced by changing dietary trends, consumer lifestyles, and cultural preferences, with companies adapting their strategies to meet evolving demands and stay relevant in this dynamic industry.
According to the Trade Promotion Council of India (TPCI), the increase in commodity prices such as wheat flour, along with the rising price of refined palm oil, is impacting the profit margins of biscuit manufacturers in India.
Growing consumer awareness of health and wellness concerns
As individuals become more conscious of their dietary choices, they are seeking out snacks and treats that align with their health goals. This trend has led to a demand for sweet biscuits that offer healthier ingredients, such as whole grains, natural sweeteners, and reduced levels of sugar and additives. Manufacturers are responding to this demand by introducing product lines that cater to health-conscious consumers, emphasizing attributes like low-fat content, gluten-free options, and organic ingredients. Additionally, the rise of lifestyle diseases like obesity and diabetes has prompted consumers to scrutinize nutritional labels more closely, preferring snacks that provide both indulgence and nutritional value.
Fluctuations in raw material prices
Essential ingredients such as flour, sugar and butter, which form the foundation of sweet biscuit production, are subject to volatile price shifts influenced by factors like weather conditions, global demand, and geopolitical events. These fluctuations pose a considerable obstacle for manufacturers in forecasting production costs and maintaining profit margins. However, as raw material prices soar unpredictably, companies may struggle to adjust pricing strategies, potentially leading to decreased competitiveness or reduced profitability.
Innovation and product development
In an ever-evolving consumer landscape, where tastes, preferences, and dietary requirements constantly shift, companies must innovate to meet these changing demands effectively. By investing in research and development, businesses can create new flavors, textures, and formulations that cater to diverse consumer needs, including gluten-free, vegan, or low-sugar options. Moreover, innovative packaging designs and marketing strategies can enhance product visibility and appeal on store shelves and online platforms, attracting both new and loyal customers.
Distribution challenges
The complex nature of supply chains, especially for perishable goods like biscuits, poses obstacles at various stages from production to the end consumer. Factors such as transportation logistics, storage conditions, and shelf life management contribute to these challenges. Ensuring timely delivery while maintaining product freshness adds another layer of complexity. However, reaching diverse markets with different infrastructural setups and regulatory requirements further complicates distribution efforts. Inefficient distribution networks can result in increased costs, product spoilage, and ultimately, loss of market share.
Initially, there was a surge in demand for sweet biscuits as consumers stocked up on non-perishable goods during lockdowns and periods of uncertainty. Lockdown measures imposed to curb the spread of the virus have disrupted production schedules and hindered logistics operations, causing shortages of key ingredients and packaging materials. The closure of foodservice outlets and reduced foot traffic in retail locations further dampened sales. However, restrictions on movement and social distancing measures further hampered logistics operations, affecting timely delivery to retailers.
The sandwich biscuits segment is expected to be the largest during the forecast period
Sandwich Biscuits segment is expected to hold the largest share during the forecast period. These biscuits typically consist of two layers of biscuits sandwiched together with a creamy filling, offering consumers a satisfying and indulgent snack option. One key factor fueling the segment's growth is its versatility, with manufacturers continually innovating to introduce new flavors and fillings, catering to diverse consumer preferences. Additionally, the portable nature of sandwich biscuits makes them ideal for on-the-go consumption, appealing to busy lifestyles and snacking occasions.
The millets segment is expected to have the highest CAGR during the forecast period
Millets segment is expected to have the highest CAGR during the forecast period. Millets, being gluten-free and nutritionally rich, appeal to health-conscious consumers seeking alternative options to traditional wheat-based products. The inclusion of millets in sweet biscuits enhances their nutritional profile, offering higher fiber content, essential minerals and vitamins. Moreover, millets contribute to the diversification of flavors and textures, providing consumers with unique taste experiences. The rising demand for natural and wholesome ingredients further fuels the expansion of the millets segment in the sweet biscuits market.
Due to the growing demand for high-quality sweet biscuits in the nation, manufacturers are focusing on different consumer groups and introducing products that are tailored to meet their demands, the Asia Pacific region held the largest share of the market during the forecast period. Furthermore, customers are becoming more conscious of the value of eating a balanced, healthy diet, and they advocate for higher protein consumption to increase energy and address undernutrition issues, particularly in youngsters.
Asia Pacific region is forecasted to witness profitable growth over the extrapolated period. Stringent regulations concerning food safety, labeling requirements and quality standards have heightened consumer trust in sweet biscuit products. Moreover, governmental initiatives promoting healthy eating habits and the imposition of sugar taxes have encouraged manufacturers to innovate and develop healthier variants of sweet biscuits. These regulations have spurred investments in research and development, leading to the introduction of low-sugar, gluten-free, and fortified sweet biscuit options.
Key players in the market
Some of the key players in Sweet Biscuits market include Britannia Industries Limited, Burton's Biscuit Company, ITC Ltd, Kerry Group, Mondelez International Inc., Nestle SA, Parle Products Private Limited, PepsiCo Inc., The Campbell Soup Company, The Kelloggs Company and Yildiz Holding AS.
In November 2022, Simple Mills launched Sandwich cookies prepared with nut flour and filled with nut butter creme. The products are available in two flavors, i.e., creamy peanut butter and cocoa cashew.
In June 2022, Kellogg's launched two new flavors as a part of Special K range, now the Special K Crunchy Oat Granola's crunchy clusters along with 30% less sugar has introduced two new flavors: Mixed Berries with blackcurrent and Dark chocolate curls with 64%, these products of kellogg's K has puffed grain and oat grain fiber is high to support the gut health.
In March 2022, Nestle SA, a business unit of Nestle Health Science acquired a Brazilian and lifestyle brand, Puravida manufactures and markets nutritional bars and snacks, protein powder and drink mixes.