市場調查報告書
商品編碼
1462679
2030 年園藝用品市場預測:按產品類型、分銷管道、最終用戶和地區分類的全球分析Gardening Equipment Market Forecasts to 2030 - Global Analysis By Product Type, By Distribution Channel, End User and By Geography |
根據Stratistics MRC的數據,2023年全球園藝用品市場規模為690.7億美元,預計到2030年將達到1,153.5億美元,預測期內年複合成長率為7.6%。
園藝設備包括用於種植、維護和美化花園和景觀的工具和機械。其中包括鏟子、耙子和修枝剪等手動工具,以及割草機、修剪機和吹葉機等電動工具。園藝用品有助於種植、澆水、除草、割草和草坪護理等任務,提高園藝活動的效率和樂趣。
對園藝和景觀美化活動的興趣日益濃厚
對園藝和景觀美化活動的興趣日益濃厚是園藝用品市場的關鍵促進因素。這一趨勢的推動因素是人們對享受戶外休閒的興趣日益成長以及對豐富生活空間的渴望。隨著人們尋求與大自然重新連結並美化周圍環境,對促進這些活動的園藝工具和設備的需求不斷成長。此外,人們越來越認知到園藝的治療功效,進一步增加了投資園藝用品以創造和維護綠色空間的意願。
季節性需求波動影響銷售
對園藝用品的需求往往會根據天氣和園藝季節等季節性因素而波動。在春季和夏季等繁忙季節,當更多的人進行園藝時,銷量可能會飆升,而在寒冷的月份,需求可能會下降。這些季節性波動給製造商和零售商的庫存管理、生產計畫和收益預測帶來了挑戰,影響了整個行業的銷售和盈利。
擴大城市和社區園藝
隨著都市化的進展,利用有限的城市空間進行園藝和綠化活動的趨勢日益明顯。這導致對適合城市環境的園藝設備的需求不斷成長,例如緊湊型工具、垂直園藝解決方案和創新灌溉系統。製造商和零售商可以利用這一趨勢,透過提供滿足都市區和社區園丁獨特需求的專業產品來推動市場成長和擴張。
市場參與者之間的激烈競爭
激烈的競爭往往會導致價格戰,從而降低公司的報酬率。此外,一些公司為了削減成本而偷工減料,這可能會影響產品品質。此外,競爭公司可能會使用激進的行銷策略,使小型企業難以在市場上立足。此外,資源豐富的大型公司可以主導零售貨架空間,限制小品牌的知名度。
COVID-19 的爆發對園藝用品市場產生了積極影響,因為人們花更多的時間在家裡,並將園藝作為一種休閒。人們對家庭園藝興趣的增加增加了對園藝工具、設備和用品的需求。此外,鎖門措施促使園藝用品網上銷售激增。消費者希望有一種方便的方式在家中安全地獲得園藝必需品。
預計電動工具產業在預測期內將是最大的產業。
在預測期內,園藝用品市場預計將由電動工具領域主導。電動工具提供高效和便利,使屋主和專業園藝師能夠更輕鬆、更快速地完成割草、修剪和切割等任務。此外,技術的進步導致了功能更強大、用途更廣泛的電動工具的開發,進一步提高了它們的普及。隨著消費者越來越重視便利性和生產力,園藝應用電動工具的需求預計將保持強勁。
線上零售商細分市場預計在預測期內年複合成長率最高
在花園用品市場中,由於多種因素,預計線上零售商領域在預測期內將呈現最高成長率。這包括線上平台提供的便利性和可訪問性,這吸引了尋求無憂購買體驗的消費者。此外,電子商務管道的普及為園藝設備製造商提供了更廣泛的覆蓋範圍,使他們能夠進入新市場並瞄準更廣泛的讀者群,從而促進線上銷售的成長。
在預測期內,北美地區將主導花園用品市場。該地區人口眾多、可支配收入高、園藝和園林文化濃厚,以及適合戶外活動的氣候條件是促進成長的主要因素。此外,強大的分銷網路、廣泛的零售網點和先進的技術基礎設施進一步推動了北美市場的成長,並對園藝用品市場的收益做出了重大貢獻。
隨著可支配收入的增加、都市化和生活方式的改變,亞太地區人們對園藝活動的興趣日益濃厚,預計亞太全部區域的園藝用品市場將顯著成長。作為額外的福利,人們對園藝帶來的健康益處的認知不斷提高,推動了對園藝用品的需求。此外,政府促進綠色空間和永續生活的措施進一步促進了市場成長。該地區龐大的人口和龐大的消費群為市場拓展提供了巨大的機會。
According to Stratistics MRC, the Global Gardening Equipment Market is accounted for $69.07 billion in 2023 and is expected to reach $115.35 billion by 2030 growing at a CAGR of 7.6% during the forecast period. Gardening equipment encompasses tools and machinery used for cultivating, maintaining, and beautifying gardens and landscapes. These include hand tools like shovels, rakes, and pruning shears, as well as power tools such as lawn mowers, trimmers, and leaf blowers. Gardening equipment facilitates tasks such as planting, watering, weeding, trimming, and lawn care, enhancing the efficiency and enjoyment of gardening activities.
Increasing interest in gardening and landscaping activities
The increasing interest in gardening and landscaping activities serves as a significant driver in the gardening equipment market. This trend is fueled by a growing appreciation for outdoor leisure pursuits and a desire to enhance living spaces. As people seek to reconnect with nature and beautify their surroundings, there's a rising demand for gardening tools and equipment to facilitate these activities. Additionally, gardening is increasingly recognized for its therapeutic benefits, further motivating individuals to invest in gardening equipment to create and maintain green spaces.
Seasonal demand fluctuations impacting sales
Demand for gardening tools and equipment tends to fluctuate based on seasonal factors such as weather conditions and gardening seasons. During peak seasons like spring and summer, sales may surge as people engage in gardening activities, while demand may decline during the colder months. This seasonal variability can lead to challenges in inventory management, production planning, and revenue forecasting for manufacturers and retailers, affecting overall sales and profitability in the industry.
Expansion of urban gardening and community gardening initiatives
As urbanization continues, there is a growing trend towards utilizing limited urban spaces for gardening and green initiatives. This creates a heightened demand for gardening equipment tailored to urban environments, such as compact tools, vertical gardening solutions, and innovative irrigation systems. Manufacturers and retailers can capitalize on this trend by offering specialized products catering to the unique needs of urban and community gardeners, thereby driving market growth and expansion.
Intense competition among market players
Fierce competition often leads to price wars, resulting in lower profit margins for companies. This can also compromise product quality, as companies may cut corners to reduce costs. Additionally, competing firms may engage in aggressive marketing tactics, making it challenging for smaller players to establish their presence in the market. Moreover, larger companies with extensive resources may dominate shelf space in retail outlets, limiting the visibility of smaller brands.
The COVID-19 pandemic has positively impacted the gardening equipment market as people spent more time at home and turned to gardening as a recreational activity. Increased interest in home gardening led to a higher demand for gardening tools, equipment, and supplies. Additionally, lockdown measures prompted a surge in online sales of gardening products as consumers sought convenient ways to access essential gardening items while staying safe at home.
The power tools segment is expected to be the largest during the forecast period
In the gardening equipment market, the power tools segment is anticipated to dominate during the forecast period. Power tools offer efficiency and convenience, making tasks like trimming, pruning, and cutting easier and faster for both homeowners and professional landscapers. Additionally, technological advancements have led to the development of more powerful and versatile power tools, further driving their adoption. As consumers increasingly prioritize convenience and productivity, the demand for power tools in gardening applications is expected to remain robust.
The online retailers segment is expected to have the highest CAGR during the forecast period
The online retailers segment is projected to experience the highest growth rate during the forecast period in the gardening equipment market due to several factors. These include the convenience and accessibility offered by online platforms, which appeal to consumers seeking hassle-free purchasing experiences. Additionally, the proliferation of e-commerce channels provides a wider reach for gardening equipment manufacturers, enabling them to tap into new markets and target a broader audience, thus driving growth in online sales.
The North American region is positioned to dominate the gardening equipment market during the forecast period. The region's large population, a high disposable income, a strong culture of gardening and landscaping, and favorable climatic conditions conducive to outdoor activities are the main factors promoting growth. Additionally, robust distribution networks, an extensive retail presence, and advanced technological infrastructure further bolster the market's growth in North America, making it the primary contributor to the gardening equipment market's revenue.
Asia Pacific is poised for substantial growth in the gardening equipment market due to rising disposable incomes, urbanization, and changing lifestyles that are driving increased interest in gardening activities across the region. Additionally, growing awareness of the health benefits associated with gardening is fueling demand for gardening equipment. Furthermore, government initiatives promoting green spaces and sustainable living further contribute to market growth. The region's large population presents a vast consumer base, offering significant opportunities for market expansion.
Key players in the market
Some of the key players in Gardening Equipment Market include Alamo Group Inc., Ariens Company, Blount International Inc., Briggs and Stratton Corp., Deere & Company, Estwing Manufacturing Company Inc., Falcon Garden Tools, FELCO SA, Fiskars, Honda Motor Co., Ltd., Husqvarna Group, Kubota Corporation, MTD Products Inc., Robert Bosch GmbH, Robomow, Stanley Black & Decker, Inc., STIHL Group, The Ames Companies Inc. and The Toro Company.
In April 2023, FELCO, a leading manufacturer of horticultural and pruning tools, released a new line of gardening hand tools designed for both professional landscapers and home gardeners.
In June 2022, Husqvarna launched Ceora, a revolutionary self-propelled lawnmower. The Husqvarna Automower Connect app is used to link the battery-operated mower. A triangulated communication signal is sent to the reference station by Ceora to communicate its position.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.