市場調查報告書
商品編碼
1462683
全球綠色食品補充品市場預測(截至2030年):按來源、型態、分銷管道、應用和地區進行分析Green Food Supplements Market Forecasts to 2030 - Global Analysis By Source (Algae, Grasses, Vegetables and Other Sources), By Form (Powder, Capsule and Liquid Extract), Distribution Channel, Application and By Geography |
2023年,全球綠色食品補充品市場規模為5.709億美元,預計2030年將達到7.412億美元,預測期內年複合成長率為3.8%。綠色食品補充品是食品營養豐富的植物來源(如藻類、草和蔬菜)的天然營養補充。
這些補充品通常含有高濃度的維生素、礦物質、抗氧化劑和植物營養素,具有許多健康益處,包括改善消化、提高能量水平和增強免疫功能。綠色食品補充品通常以粉末或膠囊的形式服用,作為補充營養攝取的便捷方式。
根據 Good Food Institute 的數據,2020 年歐洲植物性食品的銷售量成長了 22%。
人們越來越偏好有機和天然產品
消費者越來越重視健康和永續性,並要求產品符合這些價值。食品和全食品補充品在不使用合成添加劑或殺蟲劑的情況下提供健康益處,對注重健康的人很有吸引力。這些偏好,再加上對環境影響和個人健康的擔憂,正在推動對源自永續來源的非基因改造成分的綠色補充品的需求。製造商正在利用這一趨勢,提供透明且環保的產品,促進市場成長。
有機和永續農業方法導致生產成本上升
與有機和永續農業方法相關的生產成本上升是綠色食品補充品市場的主要限制因素。這些做法需要嚴格遵守有機標準,包括天然肥料、輪作和永續土地管理,所有這些都需要在勞動力、資源和認證方面進行額外投資。因此,生產成本的增加往往導致綠色食品補充品的零售價格上漲,這可能會阻止注重成本的消費者並限制市場滲透。
食品補充品公司之間的合作機會
透過聯手,公司可以利用彼此在研究、開發和分銷方面的優勢來加強產品供應並擴大市場開拓。此次合作將提供更廣泛的永續成分和創新配方,創造競爭優勢,滿足消費者對環保和健康產品的需求。此外,夥伴關係可以促進資源共用和知識交流,並推動集體努力,促進行業的永續性和道德實踐。
有關健康聲明和標籤要求的監管不確定性
跟上不斷變化的法規可能很困難,並會導致產品發布延遲和合規成本增加。此外,模糊或限制性法規可能會限制公司有效宣傳其產品的健康益處的能力,從而阻礙消費者信任和市場成長。
COVID-19 大流行對綠色食品補充品市場產生了各種影響。消費者對健康和免疫力的興趣日益濃厚,刺激了對天然和有機補充品的需求,推動了市場成長。然而,供應鏈中斷和經濟不確定性帶來了挑戰,影響了生產和分銷。適應不斷變化的消費者偏好並確保供應鏈的彈性對於該市場的持續成長至關重要。
在預測期內,藻類領域預計將成為最大的領域
由於多種因素,預計藻類領域將在預測期內主導綠色食品補充品市場。海藻補充品提供豐富的營養來源,包括必需脂肪酸、維生素、礦物質和抗氧化劑,吸引了注重健康的消費者。此外,與傳統農業相比,藻類種植是永續的,並且需要最少的土地和資源。人們對藻類補充品的健康益處和永續性的認知不斷提高,正在推動更多的採用,並有助於預期的市場領導地位。
粉末細分市場預計在預測期內年複合成長率最高
在綠色食品補充品市場中,粉末細分市場預計在預測期內將呈現最高的年複合成長率。這種成長歸因於易於消費、方便的包裝以及可容納各種食譜和飲料的多功能性等因素。此外,粉狀補充食品通常比其他型態具有更高的營養生物利用度,這增加了它們對尋求有效且方便的方法來增加營養攝取量的注重健康的消費者的吸引力。
隨著健康意識的提高、可支配收入的增加和人口基數的擴大正在推動對天然和有機補充品的需求,亞太地區將主導綠色食品補充品市場。此外,人們對環境永續性和傳統醫療實踐的認知不斷提高,進一步推動了市場的成長。此外,政府積極支持永續農業和健康,有助於該地區在綠色食品補充品市場中佔據主導地位,顯示出巨大的成長潛力。
由於消費者意識的提高以及對永續和環保產品的需求不斷增加,歐洲的綠色食品補充品市場將快速成長。此外,支持性法律規範和政府政策促進有機農業和永續食品生產。隨著健康意識的增強和良好的市場環境,歐洲為綠色食品補充品行業的擴張和投資提供了巨大的機會。
According to Stratistics MRC, the Global Green Food Supplements Market is accounted for $570.9 million in 2023 and is expected to reach $741.2 million by 2030 growing at a CAGR of 3.8% during the forecast period. Green food supplements are natural dietary supplements derived from nutrient-rich plant sources like algae, grasses, and vegetables. These supplements typically contain high concentrations of vitamins, minerals, antioxidants, and phytonutrients, offering numerous health benefits such as improved digestion, increased energy levels, and enhanced immune function. Green food supplements are often consumed in powder or capsule form as a convenient way to supplement nutrient intake.
According to the Good Food Institute, plant-based food sales in Europe increased by 22% in 2020.
Growing preference for organic and natural products
Consumers increasingly prioritize health and sustainability, seeking products aligned with these values. Organic and natural food supplements offer perceived health benefits without synthetic additives or pesticides, appealing to health-conscious individuals. This preference is reinforced by concerns about environmental impact and personal well-being, driving demand for green supplements derived from sustainably sourced, non-GMO ingredients. Manufacturers capitalize on this trend by offering transparent, eco-friendly products, thereby fueling market growth.
Higher production costs associated with organic and sustainable farming practices
The higher production costs linked to organic and sustainable farming practices present a significant restraint in the green food supplement market. These practices entail meticulous adherence to organic standards, including natural fertilizers, crop rotation, and sustainable land management, all of which require additional investments in labor, resources, and certification. Consequently, these elevated production expenses often translate into higher retail prices for green food supplements, potentially deterring cost-conscious consumers and limiting market penetration.
Collaboration opportunities between food supplement companies
By joining forces, companies can leverage each other's strengths in research, development, and distribution to enhance product offerings and expand market reach. Collaborations enable access to a broader range of sustainable ingredients and innovative formulations, fostering competitiveness in meeting consumer demand for eco-friendly and health-conscious products. Furthermore, partnerships can facilitate shared resources and knowledge exchange, driving collective efforts towards promoting sustainability and ethical practices in the industry.
Regulatory uncertainties regarding health claims and labeling requirements
Compliance with evolving regulations can be challenging, leading to potential delays in product launches and increased compliance costs. Moreover, ambiguous or restrictive regulations may limit the ability of companies to communicate the health benefits of their products effectively, hindering consumer trust and market growth.
The COVID-19 pandemic has had a mixed impact on the green food supplements market. The increased consumer focus on health and immunity has boosted demand for natural and organic supplements, driving market growth. However, supply chain disruptions and economic uncertainty have posed challenges, affecting production and distribution. Adapting to shifting consumer preferences and ensuring supply chain resilience are critical for sustained growth in this market.
The algae segment is expected to be the largest during the forecast period
The algae segment is anticipated to dominate the green food supplements market during the forecast period due to several factors. Algae-based supplements offer a rich source of nutrients, including essential fatty acids, vitamins, minerals, and antioxidants, appealing to health-conscious consumers. Additionally, algae cultivation is sustainable, requiring minimal land and resources compared to traditional agriculture. Rising awareness of the health benefits and sustainability of algae supplements is driving increased adoption, contributing to its projected market leadership.
The powder segment is expected to have the highest CAGR during the forecast period
In the green food supplements market, the powder segment is anticipated to exhibit the highest CAGR during the forecast period. This growth is attributed to factors such as ease of consumption, convenient packaging, and versatility in incorporating various recipes and beverages. Additionally, powdered supplements often offer higher bioavailability of nutrients compared to other forms, enhancing their appeal to health-conscious consumers seeking efficient and convenient ways to boost their dietary intake.
The Asia Pacific region is positioned to dominate the green food supplements market owing to growing health consciousness, increasing disposable incomes, and a large population base that are driving demand for natural and organic supplements. Additionally, rising awareness of environmental sustainability and traditional medicine practices further boosts market growth. Moreover, favorable government initiatives supporting sustainable agriculture and wellness contribute to the region's prominence in the green food supplement market, indicating significant growth potential.
The European region is positioned for rapid growth in the green food supplements market due to increasing consumer awareness and demand for sustainable and environmentally friendly products, which align with Europe's strong emphasis on green initiatives and eco-friendly practices. Additionally, supportive regulatory frameworks and government policies promote organic agriculture and sustainable food production. With a growing health-conscious population and favorable market conditions, Europe presents significant opportunities for expansion and investment in the green food supplements sector.
Key players in the market
Some of the key players in Green Food Supplements Market include Amazing Grass, Gaia Herbs, Garden of Life, Healthforce Superfoods, Jarrow Formulas, MegaFood, Natrol, Naturelo, Nature's Way, Navitas Organics, New Chapter, NOW Foods, Nutricost, Organifi, Paradise Herbs, Purely Inspired, Smart for Life, Solaray, Sunfood Superfoods, Tata Consumer Products, Vibrant Health and Wellma.
In September 2023, Wellma has announced the acquisition of Euronovis, an Italian company specialising in coating and granulation for the nutraceutical sector. Euronovis offers services for coating, granulation, pellet production, consultation, and formulation within the nutraceutical and food supplement market, driven by the vision of founder Tomaso Nigris.
In May 2023, Smart for Life, a global manufacturer of nutritional foods and supplements, introduced green's first children's chewable multivitamins. This is formulated with bioavailable vitamins for efficient absorption in children's bodies.
In September 2022, Tata Consumer Products launched Tata GoFit, a plant-based powder, to enter the health supplement segment.