市場調查報告書
商品編碼
1462691
到 2030 年乳製品飲料市場預測:按產品類型、包裝類型、分銷管道和地區分類的全球分析Dairy-Based Beverages Market Forecasts to 2030 - Global Analysis By Product Type, By Packaging Type, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,2023 年全球乳製品飲料市場規模將達到 442 億美元,預計 2030 年將達到 691 億美元,預測期內年複合成長率為 6.6%。
乳基飲料是由牛奶或乳製品製成的液體飲料。這些飲料包括奶昔、酵母菌飲料、調味奶和冰沙等多種產品。它作為含有鈣、蛋白質和維生素等必需營養素的營養飲料而廣受歡迎。乳製品飲料具有多種口味和質地,可滿足不同消費者的偏好,成為提神和滋補的消費選擇。
消費者對乳製品飲料的健康益處的認知不斷增強
消費者對乳製品飲料健康益處的認知不斷提高是市場的主要促進因素。乳製品富含鈣、蛋白質、維生素和礦物質等維持整體健康所需的營養素。此外,研究強調乳製品攝取在促進骨骼健康、肌肉生長和體重管理方面的作用,這增加了注重健康的消費者對乳製品飲料的需求。隨著消費者優先考慮營養飲料選擇,這一趨勢預計將繼續推動市場成長。
乳糖不耐症和過敏問題
世界上很大一部分人口患有乳糖不耐症或對乳製品過敏,限制了其消費基礎。這項限制阻礙了乳製品飲料製造商的市場滲透和收益潛力。此外,消費者越來越意識到這些問題,並擴大尋求非乳製品替代品,例如植物來源牛奶替代品。因此,乳製品飲料製造商面臨著滿足多樣化飲食偏好和健康考量的挑戰。
開發功能性和營養豐富的乳製品飲料
消費者擴大尋求能夠提供基本營養以及其他健康益處的飲料。強化和功能性乳製品飲料透過添加維生素、礦物質、益生菌和蛋白質強化等成分來滿足這一需求。這些飲料不僅提供必需的營養素,還提供某些促進健康的特性,例如改善消化、支持免疫和提高能量水平。透過利用這一趨勢,乳製品飲料製造商可以使他們的產品脫穎而出,吸引注重健康的消費者,並推動市場成長。
與健康相關的爭議和負面看法
與健康相關的爭議和負面看法對乳製品飲料市場構成重大威脅。對乳糖不耐症、過敏、飽和脂肪含量以及酪農對環境影響等問題的擔憂可能會阻礙消費者購買乳製品。此外,關於乳製品消費與心血管疾病和某些類型癌症等健康問題之間潛在關聯的持續爭論可能會進一步削弱消費者的信心。
COVID-19 的疫情對乳製品飲料市場既有正面的影響,也有負面的影響。儘管疫情提高了人們對健康監測和健身的認知,但製造、供應鏈和醫療保健服務的中斷阻礙了市場的成長。然而,隨著醫療保健系統的復甦以及大流行後預防性護理和遠端患者監護的重新關注,市場預計將復甦。
乳製品飲料預計將成為預測期內最大的細分市場
預計在預測期內,乳製品飲料領域將主導乳製品飲料市場。這一優勢歸因於多種因素,包括傳統牛奶作為主要飲料的廣泛普及、其在各種烹飪應用中的多功能性以及其獨特的營養益處,如鈣、蛋白質和維生素。以下原因。此外,調味奶和強化奶等行業的持續創新,以及消費者對方便和營養乳製品日益成長的需求,進一步支持了該行業的市場領導地位。
預計利樂細分市場在預測期內將經歷最高的年複合成長率
在乳製品飲料市場中,預計利樂細分市場在預測期內將呈現最高成長率。這種成長的部分原因是利樂提供的便利性和攜帶性,吸引了尋求隨身飲料選擇的消費者。此外,先進包裝技術的進步延長了利樂乳製品飲料的保存期限,使其更受製造商和消費者的歡迎。
由於人口快速成長、都市化加快以及可支配收入不斷增加,亞太地區預計將保持其在乳製品飲料市場的主導地位。此外,飲食偏好的改變、健康意識的增強以及中階的快速成長也促進了市場的擴張。此外,對乳製品基礎設施、產品創新和分銷網路的持續投資進一步鞏固了亞太地區在全球乳製品飲料市場的主導地位。
由於消費者對健康和方便的飲料選擇的偏好不斷增加,以及對乳製品的偏好不斷增加,從而推動了市場的擴張,歐洲乳製品飲料市場預計將出現快速成長。此外,該地區強大的乳製品基礎設施、嚴格的品質標準以及產品配方和包裝技術的創新也促進了市場的成長。此外,可支配收入的增加和消費者生活方式的改變正在推動乳製品飲料的消費,使歐洲成為市場的關鍵成長地區。
According to Stratistics MRC, the Global Dairy-Based Beverages Market is accounted for $44.2 billion in 2023 and is expected to reach $69.1 billion by 2030 growing at a CAGR of 6.6% during the forecast period. Dairy-based beverages are liquid refreshments derived from milk or milk products. These beverages encompass a wide range of products, including milkshakes, yogurt drinks, flavored milk, and smoothies. They are popular for their nutritional value, providing essential nutrients such as calcium, protein, and vitamins. Dairy-based beverages offer various flavors and textures, catering to diverse consumer preferences and serving as refreshing and nourishing options for consumption.
Growing consumer awareness of health benefits associated with dairy-based beverages
Growing consumer awareness of the health benefits associated with dairy-based beverages serves as a key driver in the market. Dairy products are rich sources of essential nutrients such as calcium, protein, vitamins, and minerals, which are vital for maintaining overall health. Additionally, research highlighting the role of dairy consumption in promoting bone health, muscle growth, and weight management has led to increased demand for dairy-based beverages among health-conscious consumers. This trend is expected to continue driving market growth as consumers prioritize nutritious beverage options.
Concerns regarding lactose intolerance and allergies
A considerable portion of the global population is lactose-intolerant or allergic to dairy products, leading to a restricted consumer base. This limitation hampers market penetration and revenue potential for dairy beverage manufacturers. Additionally, the rising awareness of these issues among consumers has prompted them to seek alternative non-dairy options, such as plant-based milk substitutes. As a result, dairy-based beverage companies face challenges catering to diverse dietary preferences and health considerations.
Development of functional and fortified dairy beverages
Consumers are increasingly seeking beverages that offer additional health benefits beyond basic nutrition. Functional and fortified dairy drinks cater to this demand by incorporating ingredients like vitamins, minerals, probiotics, and protein enhancements. These beverages provide essential nutrients but also offer specific health-promoting properties such as improved digestion, immune support, and enhanced energy levels. Capitalizing on this trend allows dairy beverage manufacturers to differentiate their products, attract health-conscious consumers, and drive market growth.
Health-related controversies and negative perceptions
Health-related controversies and negative perceptions pose a significant threat to the dairy-based beverages market. Concerns regarding issues such as lactose intolerance, allergies, saturated fat content, and the environmental impacts of dairy farming can deter consumers from purchasing these products. Additionally, ongoing debates surrounding the potential links between dairy consumption and health issues like cardiovascular disease and certain types of cancer can further erode consumer confidence.
The COVID-19 pandemic has both positively and negatively impacted the Dairy-Based Beverages market. While there has been increased awareness of health monitoring and fitness due to the pandemic, disruptions in manufacturing, supply chains, and healthcare services have hindered market growth. However, the market is expected to rebound as healthcare systems recover, and there is a renewed focus on preventive healthcare and remote patient monitoring post-pandemic.
The milk beverages segment is expected to be the largest during the forecast period
The milk beverages segment is poised to dominate the dairy-based beverages market during the forecast period. This dominance can be attributed to several factors, including the widespread popularity of traditional milk as a staple beverage, its versatility in various culinary applications, and its inherent nutritional benefits such as calcium, protein, and vitamins. Additionally, the segment's continued innovation with flavored and fortified milk varieties, coupled with growing consumer demand for convenient and nutritious dairy options, further propels its market leadership.
The tetra packs segment is expected to have the highest CAGR during the forecast period
The tetra packs segment is projected to experience the highest growth rate during the forecast period in the dairy-based beverages market. This growth can be attributed to several factors, including the convenience and portability offered by tetra packs, which appeal to consumers seeking on-the-go beverage options. Additionally, advancements in packaging technology have enhanced the shelf life and preservation of dairy-based beverages in tetra packs, driving their popularity among both manufacturers and consumers.
Asia Pacific is positioned to sustain its dominance in the dairy-based beverages market due to the region's large and rapidly growing population, coupled with increasing urbanization and rising disposable incomes, which drive robust demand for dairy products. Additionally, changing dietary preferences, growing health consciousness, and a burgeoning middle class contribute to the market's expansion. Moreover, ongoing investments in dairy infrastructure, product innovation, and distribution networks further strengthen Asia Pacific's leading position in the global dairy-based beverages market.
Europe is poised for rapid growth in the dairy-based beverages market due to increasing consumer demand for healthy and convenient beverage options, coupled with a growing preference for dairy products, which is driving market expansion. Additionally, the region's strong dairy industry infrastructure, stringent quality standards, and innovation in product formulations and packaging techniques contribute to market growth. Furthermore, rising disposable incomes and changing consumer lifestyles are fueling the consumption of dairy-based beverages, positioning Europe as a key growth region in the market.
Key players in the market
Some of the key players in Dairy-Based Beverages Market include Agropur Cooperative, Arla Foods Amba, Chobani, LLC, Danone S.A., Dean Foods Company, Fonterra Co-operative Group Limited, FrieslandCampina N.V., General Mills, Inc., Grupo LALA, S.A.B. de C.V., ITC Ltd, Meiji Holdings Co., Ltd., Mengniu Dairy Co., Ltd., Mother Dairy Fruit and Vegetable Pvt. Ltd., Nestle S.A., PepsiCo, Inc., Suntory Holdings Limited, The Coca-Cola Company, The Kraft Heinz Company, Unilever PLC, Varun Beverages, Yakult Honsha Co., Ltd. and Yili Group.
In March 2024, Varun Beverages, leading bottler of beverage major PepsiCo, is expanding its production capacities in the juices and value-added dairy products segments in 2024, according to the latest annual report of the company. Besides, Varun Beverages Ltd (VBL) is strengthening its distribution network and chilling infrastructure, which is essential to enhance presence in the existing and under-penetrated markets, its promoter & Non-Executive Chairman Ravi Jaipuria told shareholders.
In April 2023, India's leading milk and milk Product Company, Mother Dairy Fruit and Vegetable Pvt. Ltd has announced that it is releasing 15 new products for the summer of 2023. According to the company and its food developers, the new products were developed on the basis of consumer insights. These new products were aimed at tapping into indulgence and the consumer's evolving consumption pattern. The new products include ready-to-consume Custard, 2 Cold Coffees and over 10 Ice Cream variants. In addition, the company has enriched its Nutrifit Curd offering with Vitamins A & D.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.