市場調查報告書
商品編碼
1462739
FaaS(農業即服務)市場至2030年的預測:按服務、交付模式、最終用戶和地區的全球分析Farming As a Service Market Forecasts to 2030 - Global Analysis By Service (Production Assistance, Access to Markets, Farm Management Solutions and Other Services), Delivery Model, End User and By Geography |
根據Stratistics MRC預測,2023年全球FaaS(農業即服務)市場規模將達36.3億美元,2030年將達到88.1億美元,預測期內年複合成長率為13.5%。
農業即服務(FaaS)是一種透過訂閱或付費向個人或組織提供土地、設備和專業知識等農業資源的模式。 FaaS 整合了物聯網感測器和資料分析等技術,以最佳化作物生產、監控環境條件並有效管理資源。
政府支持及政策
許多政府已經認知到農業現代化對於應對糧食安全、環境永續性和農村發展等挑戰的重要性。這些努力可能包括財政獎勵,例如為農民投資 FaaS 解決方案提供贈款和津貼,以及為農業科技新興企業提供稅收獎勵。此外,透過獎勵農民採用這些做法,政府目的是提高農業生產力,減少對環境的影響,促進市場成長。
初始投資成本
對許多農民,尤其是新興市場的農民來說,高昂的初始投資成本是進入 FaaS 市場的主要障礙。初始投資成本包括多種因素,包括購買或租賃感測器、無人機和精密農業設備等硬體。此外,不確定的投資回收期和較長的投資回收期可能會阻止農民採用 FaaS 解決方案,阻礙市場規模。
技術進步
物聯網(IoT)感測器、人工智慧(AI)、機器人技術和資料分析等農業技術創新推動精密農業技術的採用。使用先進的分析和機器學習演算法對這些資料進行分析,以提供可操作的見解來最佳化農業運作。此外,精密農業技術的開拓使農民能夠調整他們的投入,這進一步推動了這個市場。
教育的缺失
許多農民,特別是農村和發展中地區的農民,可能無法獲得有關最新農業技術和實踐的正規教育和培訓。這種教育差距阻礙了理解 FaaS 解決方案潛在優勢的能力。此外,缺乏教育可能會阻礙農民有效利用 FaaS 技術提供的資料和見解的能力。
COVID-19 的影響
COVID-19 大流行對全球 FaaS(農業即服務)市場產生了負面影響。疫情影響了勞動力的供應,特別是在依賴移工從事農業工作的地區。旅行限制和健康問題限制了工人的流動,導致播種和收穫季節等關鍵時期出現勞動力短缺。此外,流動限制和邊境關閉阻礙了貨物流動,阻礙了該市場的擴張。
農場管理解決方案部門預計將在預測期內成為最大的部門
農地管理解決方案部門將佔據最大佔有率,因為它在為農民提供這些先進工具和功能方面發揮著重要作用,而無需對技術基礎設施進行大量前期投資。關鍵組成部分包括衛星影像和無人機作物監測、土壤健康分析、天氣預報和精準灌溉系統。此外,這些工具利用資料分析和機器學習演算法為決策提供可操作的見解,推動這一細分市場的發展。
預計訂閱細分市場在預測期內年複合成長率最高
預計訂閱細分市場在預測期內的年複合成長率最高。該部門圍繞著提供全面的套組,包括獲取現代農業實踐所必需的各種資源和技術。基於訂閱的 FaaS 服務通常涵蓋土地租賃、設備租賃、作物監測和資料分析等多種服務。此外,這些技術使農民能夠監測作物健康並降低風險,推動該領域的成長。
由於人口成長、都市化以及對糧食安全和永續性的需求不斷增加等多種因素,亞太地區在預測期內佔據了最大的市場佔有率。亞太地區對農場管理解決方案和農業諮詢服務的需求激增,以提高生產力和盈利。此外,智慧農業措施和政府對農業現代化的支持力度不斷加大,進一步推動了亞太地區 FaaS 市場的成長。
由於對永續農業的需求、消費者對食品生產可追溯性和透明度的需求不斷增加以及農業技術的進步,預計歐洲在預測期內將呈現最高的年複合成長率。此外,歐盟的通用農業政策(CAP)和促進永續農業、生物多樣性和農村發展的舉措推動 FaaS 解決方案在全部區域的採用。
According to Stratistics MRC, the Global Farming as a Service Market is accounted for $3.63 billion in 2023 and is expected to reach $8.81 billion by 2030 growing at a CAGR of 13.5% during the forecast period. Farming as a Service (FaaS) is a model where agricultural resources, such as land, equipment, and expertise, are provided to individuals or organizations on a subscription or pay-per-use basis. FaaS integrates technology, like IoT sensors and data analytics, to optimize crop production, monitor environmental conditions, and manage resources efficiently.
Government support and policies
Many governments recognize the importance of modernizing agriculture to address challenges such as food security, environmental sustainability, and rural development. These initiatives may include financial incentives such as subsidies or grants for farmers to invest in FaaS solutions and tax breaks for agri-tech start-ups. Furthermore, by incentivizing farmers to adopt these practices, governments aim to improve agricultural productivity, reduce environmental impact, and thereby drive market growth.
Initial investment costs
For many farmers, especially in developing regions, the high upfront costs pose a significant barrier to entry into the FaaS market. The initial investment costs encompass various factors, including the purchase or lease of hardware such as sensors, drones, and precision agriculture equipment. Moreover, the uncertain return on investment and long payback periods may deter farmers from committing to FaaS solutions and hamper the market size.
Technological advancements
Innovations in agricultural technology, including Internet of Things (IoT) sensors, artificial intelligence (AI), robotics, and data analytics, enable the implementation of precision agriculture techniques. This data is then analyzed using advanced analytics and machine learning algorithms to provide actionable insights for optimizing farming operations. Additionally, the development of precision agriculture technologies allows farmers to apply inputs, which is driving this market further.
Lack of education
Many farmers, particularly in rural and developing regions, may lack access to formal education or training opportunities related to modern agricultural technologies and practices. This educational gap hampers their ability to understand the potential benefits of FaaS solutions. Additionally, a lack of education can hinder farmers' ability to effectively utilize the data and insights provided by FaaS technologies.
Covid-19 Impact
The COVID-19 pandemic has had negative impacts on the Farming as a Service (FaaS) market globally. The pandemic has impacted labor availability, particularly in regions reliant on migrant workers for farm labor. Travel restrictions and health concerns have limited the mobility of workers, leading to labor shortages during critical periods such as planting and harvesting seasons. Moreover, movement restrictions and border closures have hindered the transportation of goods and this market expansion.
The farm management solutions segment is expected to be the largest during the forecast period
The farm management solutions segment is estimated to hold the largest share due to its crucial role in offering farmers access to these advanced tools and capabilities without the need for substantial upfront investment in technology infrastructure. Key components include crop monitoring through satellite imagery or drones, soil health analysis, weather forecasting, and precision irrigation systems. Furthermore, these tools leverage data analytics and machine learning algorithms to provide actionable insights for decision-making and drive this segment.
The subscription segment is expected to have the highest CAGR during the forecast period
The subscription segment is anticipated to have highest CAGR during the forecast period. This segment revolves around offering comprehensive packages that include access to various resources and technologies essential for modern farming practices. Subscription-based FaaS offerings typically encompass a range of services, such as land leasing, equipment rental, crop monitoring, and data analytics. Moreover, these technologies enable farmers to monitor crop health and mitigate risks, which are boosting this segment's growth.
Asia Pacific commanded the largest market share during the extrapolated period owing to various factors, including population growth, urbanization, and the increasing demand for food security and sustainability. The Asia Pacific region is witnessing a surge in demand for farm management solutions and agricultural advisory services to enhance productivity and profitability. Moreover, the rise of smart farming initiatives and government support for agricultural modernization further propel the growth of the FaaS market in Asia Pacific.
Europe is expected to witness highest CAGR over the projection period, owing to the need for sustainable agricultural practices, increasing consumer demand for traceability and transparency in food production, and advancements in agricultural technology. Moreover, the European Union's Common Agricultural Policy (CAP) and initiatives promoting sustainable agriculture, biodiversity, and rural development are driving the adoption of FaaS solutions across the region.
Key players in the market
Some of the key players in the Farming as a Service Market include Accenture, Deere & Company, IBM, Trimble Inc., ITC, AGCO Corporation, CNH Industrial N.V., Bayer AG, Precision Hawk, Apollo Agriculture, Syngenta AG, Taranis and Mahindra & Mahindra Ltd.
In January 2024, The GSMA and IBM announced a new collaboration to support the adoption and skills of generative artificial intelligence (AI) in the telecom industry through the launch of GSMA Advance's AI Training program and the GSMA Foundry Generative AI program.
In October 2023, IBM announced an expansion of its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence (AI).
In January 2023, Taranis announced the official launch of AcreForward, a new solution designed to assist ag retailers in driving more value from each acre of land. The solution was designed to provide unparalleled leaf-level data regarding growers' crops at a higher frequency throughout the season and cash in on the potential in each acre, including new insights into carbon sequestration and soil health.