市場調查報告書
商品編碼
1462750
到 2030 年發酵非乳製品非酒精飲料市場預測:按產品類型、分銷管道和地區分類的全球分析Fermented Non-Dairy Non-Alcoholic Beverages Market Forecasts to 2030 - Global Analysis By Product Type, By Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,2023 年全球發酵非乳製品非酒精飲料市場規模為 39 億美元,預計到 2030 年將達到 59 億美元,預測期內年複合成長率為 6.1%。
發酵非乳製品非酒精飲料是不含乳製品成分或酒精並經發酵加工而成的植物性飲料。這些飲料利用益生菌培養物發酵,將糖轉化為有機酸,產生濃鬱的味道。常見的例子包括康普茶、Kefir水和發酵水果和果菜汁,它們對健康有益,並能滿足各種飲食偏好。
根據聯合國商品貿易統計資料庫的統計,匈牙利非酒精飲料進口額從 2021 年的 1.54 億歐元增加到 2022 年的最高 1.74 億歐元。
機能飲料需求增加
由於消費者對除了基本營養以外還提供健康益處的產品越來越感興趣,對機能飲料的需求不斷成長是非乳製品非酒精飲料市場的主要驅動力。含有發酵非乳製品成分的機能飲料被認為可以促進整體健康、消化器官系統健康和免疫支持。隨著人們對預防保健和健康的日益關注,消費者正在尋求添加益生菌、維生素、礦物質和其他功能性成分的飲料。這一趨勢正在推動飲料行業的創新,導致各種功能性非乳類飲料的開發,以滿足不同消費者的偏好和健康需求。
儲存穩定性
發酵飲料需要特定的儲存條件,以防止腐敗並維持所需的風味。如果沒有適當的處理和儲存,這些飲料可能會進一步發酵,從而改變其味道、質地和營養成分。確保一致的貨架穩定性對於滿足消費者期望和監管要求至關重要,但它需要在包裝、儲存設施和分銷物流方面進行投資,從而增加了生產成本和業務。
人們對預防保健和健康的興趣日益濃厚
消費者擴大尋求除了基本補水之外還具有健康益處的機能飲料。富含益生菌、維生素和抗氧化劑的發酵非乳類飲料符合此健康趨勢。這些飲料被認為是支持消化器官系統健康、增強免疫力和促進整體健康的天然健康選擇。隨著消費者優先考慮預防措施以保持健康,對營養和機能飲料的需求預計將增加,從而推動非乳製品非酒精飲料市場的成長。
負面聲譽
污染問題、誤導性的健康聲明或不道德的商業慣例等不利事件可能會導致消費者的強烈反對並損害品牌的信譽。在當今互聯互通的世界中,負面新聞透過社群媒體和網路平台迅速傳播,擴大了其影響力。因此,公司必須優先考慮透明度、品管和道德實踐,以減少負面宣傳的風險,並維持消費者對非乳製品、非酒精飲料的信任。
COVID-19 大流行使消費者的偏好轉向更健康的選擇,並增加了對增強免疫力的飲料的需求,從而影響了非乳製品非酒精飲料市場。然而,供應鏈中斷、外食暫時關閉和經濟不確定性帶來了短期挑戰。然而,健康意識的提高和線上銷售管道正在為疫情期間的市場成長創造機會。
康普茶細分市場預計將在預測期內成為最大的細分市場
康普茶因其益生菌含量、健康益處和獨特的風味而越來越受歡迎,吸引了尋求傳統飲料替代品的注重健康的消費者。此外,康普茶在口味創新方面的多功能性以及對各種飲食偏好(包括純素和無麩質)的適應性,有助於其市場主導地位。
預計線上零售領域在預測期內將經歷最高的年複合成長率
由於消費者便利偏好的提高、網際網路普及的提高、電子商務平台的擴張以及電子商務大流行加速向網路購物購物的轉變,非乳製品非酒精飲料市場的在線零售部分將在預測期內增加。成長率最高。此外,線上零售提供了廣泛的選擇、易於比較、送貨上門以及獲得利基和特色產品的機會,推動了市場成長。
由於強勁的健康趨勢、大量具有健康意識的消費者以及對益生菌和植物性飲食益處的高度認知,北美在發酵非乳製品、非酒精飲料市場佔據主導地位。此外,該地區擁有完善的食品和飲料行業、廣泛的分銷網路以及投資產品創新和行銷策略的重要市場參與者,進一步鞏固了馬甦的市場主導地位。
由於健康意識的增強、可支配收入的增加、對植物來源選擇的飲食偏好的改變以及乳糖不耐症和純素消費者的增加,亞太地區對發酵非乳製品非酒精飲料的需求正在增加。有望快速成長。此外,該地區豐富的食品傳統和文化多樣性為使用當地可用原料開發和採用發酵飲料提供了機會,從而推動了亞太地區的創新和市場擴張。
According to Stratistics MRC, the Global Fermented Non-Dairy Non-Alcoholic Beverages Market is accounted for $3.9 billion in 2023 and is expected to reach $5.9 billion by 2030 growing at a CAGR of 6.1% during the forecast period. Fermented non-dairy non-alcoholic beverages are plant-based drinks processed through fermentation without dairy ingredients or alcohol. Utilizing probiotic cultures, these beverages undergo fermentation, transforming sugars into organic acids and creating a tangy flavor profile. Popular examples include kombucha, water kefir, and fermented fruit and vegetable juices, offering health benefits and catering to diverse dietary preferences.
According to UN Comtrade statistics, the amount of non-alcoholic drinks imported to Hungary peaked in 2022 at 174 million euros from 154 million euros in 2021.
Rising demand for functional beverages
The rising demand for functional beverages is a key driver in the non-dairy non-alcoholic beverage market due to increasing consumer interest in products that offer health benefits beyond basic nutrition. Functional beverages, including fermented non-dairy options, are perceived as promoting overall well-being, digestive health, and immune support. With a growing focus on preventive healthcare and wellness, consumers are seeking beverages enriched with probiotics, vitamins, minerals, and other functional ingredients. This trend is driving innovation in the beverage industry, leading to the development of a wide range of functional non-dairy beverages to meet diverse consumer preferences and health needs.
Shelf stability
Fermented beverages require specific storage conditions to prevent spoilage and maintain their desired flavor profiles. Without proper handling and storage, these beverages may undergo further fermentation, resulting in changes in taste, texture, and nutritional content. Ensuring consistent shelf stability is essential to meet consumer expectations and regulatory requirements, but it requires investment in packaging, storage facilities, and distribution logistics, adding to production costs and operational complexities.
Growing focus on preventive healthcare and wellness
Consumers are increasingly seeking functional beverages that offer health benefits beyond basic hydration. Fermented non-dairy beverages, enriched with probiotics, vitamins, and antioxidants, align with these health-conscious trends. These beverages are perceived as natural, wholesome options that support digestive health, boost immunity, and promote overall well-being. As consumers prioritize preventive measures to maintain health, the demand for nutritious and functional beverages is expected to rise, driving growth in the non-dairy non-alcoholic beverages market.
Negative publicity
Any adverse incidents, such as contamination issues, misleading health claims, or unethical business practices, can lead to widespread consumer backlash and damage to brand credibility. In today's interconnected world, negative news spreads rapidly through social media and online platforms, amplifying its impact. Consequently, companies must prioritize transparency, quality control, and ethical practices to mitigate the risk of negative publicity and maintain consumer confidence in their non-dairy non-alcoholic beverage offerings.
The COVID-19 pandemic has impacted the non-dairy non-alcoholic beverages market by shifting consumer preferences towards healthier options and boosting demand for immunity-boosting beverages. However, supply chain disruptions, temporary closures of foodservice outlets, and economic uncertainties have led to short-term challenges. Yet increased health awareness and online sales channels have provided opportunities for market growth amidst the pandemic.
The kombucha segment is expected to be the largest during the forecast period
The kombucha segment is projected to be the largest during the forecast period in the non-dairy non-alcoholic beverages market due to various factors as Kombucha is growing popularly stems from its probiotic content, health benefits, and unique flavor profiles, appealing to health-conscious consumers seeking alternatives to traditional beverages. Moreover, kombucha's versatility in flavor innovation and its alignment with various dietary preferences, including vegan and gluten-free, contribute to its dominance in the market.
The online retail segment is expected to have the highest CAGR during the forecast period
The online retail segment is projected to experience the highest growth rate in the non-dairy non-alcoholic beverages market during the forecast period due to increasing consumer preference for convenience, rising internet penetration, expanding e-commerce platforms, and the COVID-19 pandemic accelerating the shift towards online shopping. Moreover, online retail offers a wide variety of options, ease of comparison, doorstep delivery, and access to niche and specialty products, driving its growth in the market.
North America is positioned to dominate the fermented non-dairy non-alcoholic beverages market owing to a robust health and wellness trend, a large population of health-conscious consumers, and a high level of awareness regarding the benefits of probiotics and plant-based diets. Additionally, the region has a well-established food and beverage industry, extensive distribution networks, and a strong presence of key market players investing in product innovation and marketing strategies, further solidifying its dominance in the market.
The Asia Pacific region is poised for rapid growth in the fermented non-dairy non-alcoholic beverages market, owing to rising health consciousness, increasing disposable incomes, changing dietary preferences towards plant-based options, and a growing population of lactose-intolerant and vegan consumers. Moreover, the region's rich culinary heritage and cultural diversity provide opportunities for the development and adoption of fermented beverages made from locally available ingredients, driving innovation and market expansion in the Asia-Pacific region.
Key players in the market
Some of the key players in fermented non-dairy non-alcoholic beverages market include Brew Dr. Kombucha, Califia Farms, Forager Project, Good Karma Foods, Inc., GT's Living Foods, Health-Ade Kombucha, Humm Kombucha LLC, KeVita, Kite Hill, Lavva, PepsiCo, Inc., Revive Kombucha, RISE Brewing Co., The Coca-Cola Company, The Hain Celestial Group, Inc. and Wonder Drink.
In July 2022, KeVita(R), a leading brand of probiotic sparkling beverages, is introducing a modern twist to the beloved classic flavor of childhood lemonade with its new line of light and refreshing Sparking Probiotic Lemonades. These delightfully effervescent summertime drinks, available in Classic and Peach flavors, offer a delicious taste while being packed with billions of live probiotics. Crafted with organic ingredients and fermented water kefir culture, each 15.2-ounce serving bottle of KeVita's certified non-alcoholic Sparkling Probiotic Lemonade contains 30 calories or less and 6g of sugar.
In June 2021, Remedy, a prominent beverage brand from Australia, expanded its range of live-cultured beverages, including kombucha, to the United States. This line of products is sugar-free and enriched with healthy ingredients such as live active cultures, organic acids, and antioxidants. Remedy offers a variety of flavors, including Ginger Lemon Kombucha, Peach Kombucha, Mixed Berry Kombucha, and Raspberry Lemonade Kombucha.