市場調查報告書
商品編碼
1462752
甜菜根粉的全球市場至2030年的預測:按類型、包裝類型、分銷管道、應用、最終用戶和地區的分析Beetroot Powder Market Forecasts to 2030 - Global Analysis By Type (Organic and Conventional), Packaging Type (Cans, Bags and Other Packaging Types), Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的資料,2023年全球甜菜根粉市場規模為 4.8375 億美元,預計預測期內年複合成長率為 7.50%,到2030年將達到 8.0257 億美元。
甜菜根粉是一種充滿活力、營養豐富的補充品,由乾燥和磨碎的甜菜製成。以其深紅色而聞名,是一種將甜菜的健康益處融入各種食譜和膳食的便捷方式。甜菜根粉富含必需的維生素、礦物質和抗氧化劑,因其支持心血管健康、提高運動表現和改善整體健康的潛力而受到稱讚。其天然的甜味和大地風味使其用途廣泛,包括冰沙、烘焙點心和風味調味品。
印度工業聯合會(CII)估計,2017年至2027年,印度食品加工業有潛力吸引330億美元的投資。根據有機貿易協會的報告,2022年美國有機食品銷售額將首次達到600億美元。2023年,包括非食品在內的有機銷售額將達到676億美元。
對天然材料的需求
由於消費者對更健康和天然食品的偏好不斷提高,對天然成分的需求是甜菜根粉市場的主要驅動力。甜菜根粉符合健康趨勢,具有多種健康益處,包括抗氧化特性、調節血壓和提高運動表現。隨著消費者對食品成分的意識增強並尋求合成添加劑的替代品,各種食品和飲料中對甜菜根粉作為天然色素和風味增強劑的需求不斷增加。
保存期限有限
有限的保存期限是指隨著時間的推移保持產品品質的挑戰。由於甜菜根粉是天然產品,容易因水分、光線、溫度等因素而劣化。這限制了保存期限,並可能導致結塊、顏色劣化和營養價值損失等問題。因此,零售商和消費者可能會發現很難有效地儲存和利用產品,這可能會影響市場成長。為了解決這個限制,製造商採用創新的包裝技術,並探索透過保存技術延長產品保存期限的方法。
健康與保健趨勢
甜菜根粉富含維生素、礦物質和抗氧化劑等必需營養素,非常適合消費者對天然和機能性食品偏好。它的潛在好處包括促進心臟健康、提高運動表現和改善消化,吸引了注重健康的消費者。隨著越來越多的人尋求便捷的方式將營養成分融入飲食中,甜菜根粉提供了一種便捷的解決方案,為各種食譜和飲料增添健康益處。隨著對植物性和有機產品的需求不斷增加,甜菜根粉市場將透過提供天然和營養豐富的選擇來利用這些趨勢。
替代產品的競爭
來自替代產品的競爭對甜菜根粉市場構成了重大威脅。市場佔有率。此外,植物來源補充品和超級食品的新趨勢為消費者提供了更多種類的選擇並加劇了競爭。消費者價格敏感度也可能促使消費者轉向更便宜的替代品。為了應對這一威脅,甜菜根粉製造商必須強調獨特的優勢,例如方便、保存期限長和標準化的營養成分,以保持市場競爭力。
COVID-19 大流行對甜菜根粉市場產生了重大影響。最初,供應鏈中斷導致原料短缺,擾亂了生產能力。由於健康問題和經濟不確定性促使購買行為發生變化,消費者需求會波動。然而,由於人們認知到甜菜根粉的健康益處,對含有甜菜根粉的免疫增強產品的需求激增。這一趨勢導致銷售額暫時激增,尤其是線上管道。展望未來,隨著疫情的消退和消費習慣的穩定,甜菜粉市場預計將穩步成長,因為人們對甜菜粉營養特性的認知不斷提高,並且注重健康的消費者群體不斷擴大。
預計專賣店區隔在預測期內將是最大的
甜菜粉市場的專賣店區隔見證了顯著的成長,因為它迎合了利基市場並提供各種含有甜菜粉的特色食品。消費者擴大轉向這些商店購買獨特的產品和高品質的選擇。專賣店通常強調產品的品質和純度,提供精心策劃的購物體驗,並吸引注重健康的消費者。此外,甜菜根粉在冰沙、烘焙點心和調味料等烹飪應用中的多功能性使其在專賣店中廣受歡迎,那裡的消費者尋求創新原料。
預計食品色素領域在預測期內的年複合成長率最高。
由於消費者對天然色素作為合成色素替代品的需求不斷增加,食品色素行業經歷了顯著成長,推動了對甜菜粉作為各種食品中天然色素的需求。強調透明度和天然成分的清潔潔淨標示推動甜菜粉在食品色素應用中的採用。作為一種多功能成分,甜菜根粉為製造商提供了一種天然的解決方案,可以在不影響健康或品質的情況下增強其產品的視覺吸引力。此外,人們對植物性飲食和純素產品的興趣日益濃厚也有助於市場擴張。
北美地區值得注意的是,消費者對甜菜根粉的健康益處的認知不斷提高,包括其高營養含量和支持心血管健康的潛力,推動了需求的成長。食品中潔淨標示和天然成分的成長趨勢刺激了甜菜粉作為天然食品色素和調味劑的採用。此外,甜菜粉在食品和飲料、化妝品和藥品等各行業的應用不斷成長,進一步推動了該地區的市場成長。
隨著人們對甜菜粉的健康益處(例如其高營養成分和降低血壓的潛力)的認知不斷提高,亞太地區的甜菜粉市場顯著成長,這推動了馬蘇的消費。此外,該地區的食品和飲料行業擴大採用天然食品添加劑和配料,進一步推動了市場成長。由於食品加工技術的創新,甜菜根粉變得更加容易獲得並可用於各種烹飪應用。此外,印度和中國等國家的純素和素食人口不斷成長,也導致對包括甜菜粉植物來源食品的需求激增。
According to Stratistics MRC, the Global Beetroot Powder Market is accounted for $483.75 million in 2023 and is expected to reach $802.57 million by 2030 growing at a CAGR of 7.50% during the forecast period. Beetroot powder is a vibrant and nutrient-rich supplement made from dried and ground beetroot. Known for its deep red hue, it is a convenient way to incorporate the health benefits of beets into various recipes and diets. Packed with essential vitamins, minerals, and antioxidants, beetroot powder is celebrated for its potential to support cardiovascular health, improve exercise performance, and enhance overall well-being. Its natural sweetness and earthy flavor make it a versatile ingredient in smoothies, baked goods, and savory dishes.
According to the Confederation of Indian Industry (CII) estimates Indian food processing industry has a potential to attract US$ 33 billion of investment during 2017-2027. According to the Organic Trade Association Report, Organic food sales in the United States reached USD 60 billion in 2022 for the first time. In 2023, organic sales, including non-food products, totaled USD 67.6 Billion.
Demand for natural ingredients
The demand for natural ingredients is a significant driver of the beetroot powder market due to growing consumer preferences for healthier and more natural food products. Beetroot powder offers various health benefits, including antioxidant properties, blood pressure regulation, and improved exercise performance, which align with the wellness trend. As consumers become more conscious of the ingredients in their food and seek out alternatives to synthetic additives, the demand for beetroot powder as a natural colorant and flavor enhancer in various food and beverage products is increasing.
Limited shelf life
The limited shelf life restraint refers to the challenge of maintaining the product's quality over time. Beetroot powder, being a natural product, is prone to degradation due to factors like moisture, light, and temperature. This limits its shelf life and can lead to issues such as clumping, color degradation, and loss of nutritional value. Consequently, retailers and consumers may face difficulties in stocking and utilizing the product effectively, impacting its market growth. To address this restraint, manufacturers may employ innovative packaging techniques or explore methods for extending the product's shelf life through preservation technologies.
Health and wellness trends
Beetroot powder is rich in essential nutrients like vitamins, minerals, and antioxidants, aligning perfectly with the growing consumer preference for natural and functional foods. Its potential benefits include improved heart health, enhanced exercise performance, and better digestion, making it appealing to health-conscious consumers. As people increasingly seek convenient ways to incorporate nutritious ingredients into their diets, beetroot powder offers a convenient solution for adding health benefits to various recipes and beverages. With the rising demand for plant-based and organic products, the beetroot powder market stands to capitalize on these trends by offering a natural, nutrient-dense option.
Competition from alternative products
Competition from alternative products poses a significant threat to the beetroot powder market. With consumers increasingly seeking healthier and natural alternatives, substitutes like other vegetable powders (e.g., spinach, kale) or traditional beetroot forms (e.g., fresh, juice) can divert market share. Additionally, emerging trends in plant-based supplements and superfoods provide consumers with diverse options, intensifying the competition. Price sensitivity among consumers may also drive them towards cheaper alternatives. To combat this threat, beetroot powder manufacturers must emphasize unique benefits such as convenience, longer shelf life, and standardized nutritional content to maintain their competitive edge in the market.
The COVID-19 pandemic has significantly impacted the beetroot powder market. Initially, disruptions in the supply chain led to shortages in raw materials and hindered production capacities. Consumer demand fluctuated as health concerns and economic uncertainties prompted shifts in purchasing behaviors. However, there was a surge in demand for immune-boosting products, including beetroot powder, due to its perceived health benefits. This trend led to a temporary spike in sales, especially through online channels. Moving forward, as the pandemic wanes and consumer habits stabilize, the beetroot powder market is expected to witness steady growth, driven by increasing awareness of its nutritional properties and the growing health-conscious consumer base.
The specialty stores segment is expected to be the largest during the forecast period
The specialty stores segment in the beetroot powder market has experienced notable growth because these stores cater to niche markets, offering a wide variety of specialty food items, including beetroot powder. Consumers increasingly seek out these stores for their unique product offerings and high-quality selections. Specialty stores often provide a curated shopping experience, emphasizing the quality and purity of their products, which appeals to health-conscious consumers. Additionally, the versatility of beetroot powder in culinary applications, including smoothies, baked goods, and savory dishes, has contributed to its popularity in specialty stores, where shoppers seek innovative ingredients.
The food colour segment is expected to have the highest CAGR during the forecast period
The food color segment has experienced significant growth due to increasing demand from consumers for seeking natural alternatives to synthetic food coloring agents, driving the demand for beetroot powder as a natural coloring agent in various food products. The clean label trend, which emphasizes transparent and natural ingredients, has propelled the adoption of beetroot powder in food coloring applications. As a versatile ingredient, beetroot powder offers manufacturers a natural solution to enhance the visual appeal of their products without compromising on health or quality. Additionally, the growing interest in plant-based diets and vegan-friendly products has also contributed to the expansion of the market.
The North American region has experienced notable growth due to increasing consumer awareness about the health benefits of beetroot powder, such as its high nutrient content and potential to support cardiovascular health has driven demand. The rising trend of clean-label and natural ingredients in food products has spurred the adoption of beetroot powder as a natural food coloring and flavoring agent. Furthermore, the expanding application of beetroot powder in various industries, including food and beverage, cosmetics, and pharmaceuticals, has further fueled its market growth in the region.
The Asia-Pacific region has witnessed significant growth in the beetroot powder market due to rising awareness about the health benefits of beetroot powder, such as its high nutrient content and potential to lower blood pressure, has spurred its consumption. Additionally, the increasing adoption of natural food additives and ingredients in the region's food and beverage industry has further propelled market growth. Innovations in food processing technologies have made beetroot powder more accessible and versatile for use in various culinary applications. Moreover, the expanding vegan and vegetarian populations in countries like India and China have contributed to the surge in demand for plant-based alternatives, including beetroot powder.
Key players in the market
Some of the key players in Beetroot Powder market include Beet It, Biofinest, BioGin Biochemicals Co., Ltd., BulkSupplements, Diana Food, Nature's Way Products, LLC, Organic Herb Inc., Pure Naturals, Pure Synergy, Radiant Whole Food, Starwest Botanicals, Terrasoul Superfoods and Vital Health Foods.
In February 2024, Starwest Botanicals has launched Eco-Pouch line of herbs and spices. The new, smaller pre-packaged line of spices makes for easy grab-n-go purchase and a simple complement to the bulk bin section. Building off consumer demand, the line includes popular adaptogens like ashwagandha, licorice root, nettle and turmeric that may help support healthy stress and energy levels and overall mental balance.
In May 2023, Nature's Way introduces Brain Fuel-a tasty, convenient gummy supplement formulated to support short-term memory, focus, and concentration for adults age 18+. Brain Fuel reflects the 50-year mission of Nature's Way to harness the problem-solving power of nature to nourish human potential.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.