市場調查報告書
商品編碼
1476334
到 2030 年消化保健補充品市場預測:按產品、劑型、成分、分銷管道、應用、最終用戶和地區進行的全球分析Digestive Health Supplements Market Forecasts to 2030 - Global Analysis By Product, Formulation, Ingredient Source, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,2023 年全球消化保健補充品市場規模為 92.3 億美元,預計在預測期內將以 6.1% 的複合年成長率成長,到 2030 年達到 147.9 億美元。
消化保健補充品是一種旨在支持和最佳化消化器官系統功能的產品。它們通常含有維生素、礦物質、酵素、益生菌和益生元,以促進健康的腸道環境。這些補充品可能有助於改善消化,緩解胃腸道不適,如腹脹和消化不良,增加營養吸收,並平衡腸道菌叢。
根據韓國食品藥物安全部及國家食品安全資訊院統計,2022年益生菌產品約佔韓國保健機能性食品市場的16.7%。
消化器官系統疾病發生率增加
大腸激躁症(IBS)、胃食道逆流症(GERD)和發炎性腸道疾病(IBD)等消化器官系統疾病的發生率不斷上升,正在推動消化保健補充品的成長。隨著人們尋求緩解胃腸道症狀並努力控制慢性疾病,對消化器官系統健康的補充品的需求正在增加。消費者擴大將這些產品作為傳統治療方法的補充或替代解決方案,從而推動市場擴張。
功效和安全問題
對消化器官系統保健食品功效和安全性的擔憂源於缺乏堅實的科學證據來支持其主張、潛在副作用和產品品質問題。如果沒有明確的功效和安全保證,猶豫不決的消費者可能會選擇替代解決方案或完全不使用補充品。這種懷疑會損害消費者的信任和採用,從而阻礙市場成長。
生活方式和飲食的改變
生活方式和飲食習慣的變化,以壓力增加、久坐的生活方式和飲食習慣紊亂為特徵,正在推動對消化器官系統保健補充食品的需求。現代生活方式經常引起消化器官系統不適和不安,這就是為什麼越來越多的人正在尋找消化器官系統健康的解決方案。消費者越來越意識到補充品在支持消化功能和整體健康方面的作用。因此,針對特定消化器官系統問題而客製化的消化器官系統保健補充食品的市場不斷成長,為緩解與不健康的生活方式和飲食習慣相關的症狀提供了潛力和便利。
價格敏感度
消化保健補充品的價格敏感性是由消費者的醫療保健支出優先事項和為感知價值付費的意願所驅動的。在醫療保健費用成為主要問題的地區,消費者會選擇成本較低的替代品,或優先考慮基本醫療保健費用而不是補充品。這種價格敏感度可能會限制消費者的採用率並限制製造商為高級產品索要更高價格的能力,從而阻礙市場成長。
COVID-19 的影響
COVID-19 大流行對消化保健補充品市場產生了各種影響。一方面,健康意識的增強和對免疫力的擔憂正在推動人們對預防性保健(包括消化器官系統健康)的興趣。另一方面,經濟不確定性和供應鏈中斷正在限制市場成長。消費者支出模式的變化和購買重點的轉變正在影響市場動態,有些產業正在經歷成長,而有些產業則面臨挑戰。
預計軟糖細分市場在預測期內將是最大的
軟糖市場預計將出現良好的成長。軟糖消化保健補充品提供了一種方便又美味的方式來支持您的腸道健康。這些軟糖通常含有益生菌、膳食纖維和消化酵素等成分,可幫助消化,促進腸道細菌的健康平衡,並減輕腹脹和消化不良等症狀。這些補充品味道鮮美且易於食用,吸引了許多重視消化器官系統健康的消費者。
免疫力增強領域預計在預測期內複合年成長率最高
免疫力增強領域預計在預測期內複合年成長率最高。消化器官系統保健補充品對於增強免疫力有重要作用。健康的腸道菌叢是最佳免疫功能的基礎,因為它容納了人體大部分的免疫細胞。透過滋養腸道,消化保健補充品有助於提高整體免疫能力,並支持身體抵抗感染疾病和維持健康的能力。
由於可支配收入的增加、都市化的加速和飲食習慣的改變,預計亞太地區在預測期內將佔據最大的市場佔有率。此外,胃腸道疾病的流行和預防性醫療保健的轉變正在推動補充品需求。此外,阿育吠陀和中醫等傳統醫學的影響鼓勵使用自然療法來促進消化器官系統健康。因此,亞太地區為消化保健補充品的製造商和供應商提供了利潤豐厚的機會。
由於人口老化、人們對消化器官系統健康重要性的認知不斷提高以及消化器官系統疾病的高盛行率,預計北美在預測期內將呈現最高的複合年成長率。此外,該地區強大的醫療基礎設施和消費者購買力進一步支持市場擴張。隨著預防性保健的趨勢和對自然療法的重視,北美仍然是消化保健補充品製造商和零售商的關鍵地區。
According to Stratistics MRC, the Global Digestive Health Supplements Market is accounted for $9.23 billion in 2023 and is expected to reach $14.79 billion by 2030 growing at a CAGR of 6.1% during the forecast period. Digestive health supplements are products designed to support and optimize the functioning of the digestive system. They typically contain a blend of vitamins, minerals, enzymes, probiotics, and/or prebiotics aimed at promoting a healthy gut environment. These supplements may assist in improving digestion, relieving symptoms of gastrointestinal discomfort such as bloating or indigestion, enhancing nutrient absorption, and balancing gut flora.
According to the Ministry of Food and Drug Safety of the Republic of Korea and the National Food Safety Information Service, in 2022, probiotic products took up about 16.7% of the South Korean health functional food market.
Rising incidence of digestive disorders
The rising incidence of digestive disorders, such as irritable bowel syndrome (IBS), gastroesophageal reflux disease (GERD), and inflammatory bowel diseases (IBD), propels the growth of the digestive health supplements. As individuals seek relief from gastrointestinal symptoms and strive to manage chronic conditions, there's a heightened demand for supplements targeting digestive health. Consumers increasingly turn to these products as complementary or alternative solutions to conventional treatments, driving market expansion.
Perceived efficacy and safety concerns
Perceived efficacy and safety concerns in digestive health supplements stem from a lack of robust scientific evidence supporting their claims, potential adverse effects, and product quality issues. Without clear assurances of effectiveness and safety, hesitant consumers may opt for alternative solutions or refrain from using supplements altogether. This skepticism hampers market growth by deterring consumer confidence and adoption.
Changing lifestyles and dietary habits
Changing lifestyles and dietary habits, characterized by increased stress, sedentary behaviour and poor dietary choices drive the demand for digestive health supplements. Modern lifestyles often contribute to digestive discomfort and disorders, prompting individuals to seek solutions for digestive wellness. Consumers are increasingly recognizing the role of supplements in supporting digestive function and overall health. As a result, there is a growing market for digestive health supplements tailored to address specific digestive concerns, offering convenience and potential relief from symptoms associated with unhealthy lifestyle and dietary habits.
Price sensitivity
Price sensitivity in digestive health supplements arises due to consumer's prioritization of healthcare expenditures and their willingness to pay for perceived value. In regions where healthcare costs are a significant concern, consumers opt for lower-cost alternatives or prioritize essential healthcare expenses over supplements. This price sensitivity can hamper market growth by limiting consumer adoption rates and constraining manufacturers' ability to command higher prices for premium products.
Covid-19 Impact
The covid-19 pandemic has had a mixed impact on the digestive health supplements market. On one hand, heightened health consciousness and concerns about immunity have driven increased interest in preventive healthcare, including digestive health. On the other hand, economic uncertainties and disrupted supply chains have constrained market growth. Fluctuating consumer spending patterns and shifts in purchasing priorities have influenced market dynamics, with some segments experiencing growth while others face challenges.
The gummies segment is expected to be the largest during the forecast period
The gummies segment is estimated to have a lucrative growth. Digestive health supplements in gummy form offer a convenient and tasty way to support gut health. These gummies typically contain ingredients like probiotics, fiber, and digestive enzymes, which can aid in digestion, promote a healthy balance of gut bacteria, and alleviate symptoms like bloating or indigestion. With their enjoyable taste and easy-to-administer format, these supplements appeal to a wide range of consumers who prioritize digestive wellness.
The immunity enhancement segment is expected to have the highest CAGR during the forecast period
The immunity enhancement segment is anticipated to witness the highest CAGR growth during the forecast period. Digestive health supplements play a crucial role in enhancing immunity. A healthy gut microbiome is fundamental for optimal immune function, as it houses a significant portion of the body's immune cells. By nourishing the gut, digestive health supplements contribute to overall immune resilience, supporting the body's ability to fend off infections and maintain wellness.
Asia Pacific is projected to hold the largest market share during the forecast period due to rising disposable incomes, increasing urbanization and changing dietary habits. Additionally, the prevalence of gastrointestinal disorders, coupled with a shift towards preventive healthcare, fuels demand for supplements. Moreover, the influence of traditional medicine systems, such as Ayurveda and Traditional Chinese Medicine, promotes the use of natural remedies for digestive wellness. As a result, the Asia-Pacific region presents lucrative opportunities for manufacturers and suppliers of digestive health supplements.
North America is projected to have the highest CAGR over the forecast period, owing to growing aging population, increasing awareness of the importance of digestive health and high prevalence of gastrointestinal disorders. Additionally, the region's strong healthcare infrastructure and consumer purchasing power further support market expansion. With a trend towards preventive healthcare and a focus on natural remedies, North America remains a key region for digestive health supplement manufacturers and retailers.
Key players in the market
Some of the key players profiled in the Digestive Health Supplements Market include Bayer AG, Procter & Gamble, Nestle S.A., Pfizer Inc., Abbott Laboratories, Nature's Bounty Co., Gutsi, NOW Foods, Reckitt Benckiser Group plc, Acutia, Digestive Advantage, Enzymedica, Garden of Life, Gaia Herbs, Himalaya Wellness, Nutramax Laboratories and Church & Dwight Corporation.
In November 2023, Acutia launched dietary supplement offering a holistic approach to digestive health and overall wellness. The daily supplement works with the microbiome to help ease digestive upset quickly and improve gut health over time.
In October 2023, New Zealand probiotic firm Gutsi has launched a 60-day Gut Reset Kit, hoping to make practitioner-grade supplements more accessible to consumers. The 60-day Gut Reset kit is a comprehensive gut care protocol containing pre-, pro-, and postbiotic nutrition from its existing products - SporeBiotic, Gut Food and Good Guts - to support gut health.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.