市場調查報告書
商品編碼
1476378
益生菌食品營養補充市場預測至 2030 年:按產品、形式、分銷管道、應用、最終用戶和地區進行的全球分析Probiotics Dietary Supplements Market Forecasts to 2030 - Global Analysis By Product, Form, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,2023 年全球益生菌營養補充市場食品為 209 億美元,預計預測期內複合年成長率為 16.1%,到 2030 年將達到 595 億美元。
益生菌營養補充食品一種含有活有益細菌和酵母的產品,可促進腸道微生物的健康平衡。這些補充品旨在透過補充或增加消化道中「好」細菌的數量來支持您的消化健康。它們通常含有乳酸菌和雙歧桿菌等細菌菌株,這些細菌被認為具有多種健康益處,包括改善消化和免疫功能,甚至心理健康。
根據國際食品資訊委員會的數據,大約 32% 的美國人積極嘗試服用益生菌,其中 24% 的人嘗試每天多次服用益生菌。
提高健康意識和對預防保健的興趣
消費者越來越優先考慮支持腸道健康和整體健康的產品,從而增加了對益生菌營養補充的需求。這一趨勢反映出社會越來越重視預防性健康措施,個人尋求自然、科學支持的解決方案來增強免疫系統和消化功能。因此,為了滿足這些注重健康的偏好,市場預計將繼續擴大。
消費者誤解
市場上的消費者錯誤訊息往往圍繞著誇大的健康聲明。許多消費者認為所有益生菌都是相同的,或者較高的 CFU(菌落形成單位)數量可以保證更好的效果。此外,有些人認為益生菌可以立即治癒所有消化器官系統問題,而無需考慮個人健康因素。此外,對冷藏需求和益生菌菌株具體功效的誤解也導致了消費者對這個市場的困惑。
益生菌產品的創新
益生菌營養補充食品正在見證益生菌產品創新的顯著成長。新配方,例如用於定向遞送的膠囊益生菌和滿足特定健康需求的多種菌株越來越受歡迎。微膠囊等先進技術可確保益生菌的活力並延長保存期限和有效性。此外,益生元和合合益素的整合將進一步增強產品功效,增加消費者興趣,促進市場拓展。
產品保存期限及儲存要求
有效期限是益生菌營養補充的一個障礙。這些活細菌會隨著時間的劣化,從而降低其有效性。製造商使用各種策略來延長保存期限,但消費者正確的儲存至關重要。這通常需要冷藏,這很不方便。提高穩定性的研究正在進行中,但目前的挑戰是確保整個供應鏈的最佳儲存條件。
COVID-19大流行對益生菌營養補充食品產生了重大影響,導致消費者對免疫保健食品的興趣增加。隨著人們尋求增強免疫力的方法,對益生菌的需求激增。然而,最初,供應鏈和製造流程的中斷成為一個問題。隨著疫情的發展,益生菌營養補充的線上銷售食品,抵消了實體零售的下降。
膠囊細分市場預計將在預測期內成為最大的細分市場
膠囊細分市場預計將成為預測期內最大的細分市場。消費者越來越被膠囊提供的便利性和保存期限穩定性所吸引,使其成為許多人的首選。此細分市場包括多種益生菌菌株,可滿足腸道健康、免疫支持和整體健康等多種健康需求。隨著不斷的研究和技術創新,益生菌營養補充食品市場有望持續擴張和發展。
皮膚健康產業預計在預測期內複合年成長率最高
皮膚健康領域預計在預測期內複合年成長率最高。益生菌被認為可以透過平衡腸道細菌、減少發炎和增強皮膚屏障來支持皮膚健康。這些補充品通常含有乳酸菌和雙叉桿菌等細菌菌株,它們因其對皮膚的有益作用而聞名。消費者對腸道與皮膚連結的認知不斷提高,推動了對食品健康、容光煥發的皮膚的益生菌營養補充的需求。
由於消費者對益生菌相關健康益處的認知不斷提高,預計北美在預測期內將佔據最大的市場佔有率。促進這一成長的關鍵因素包括消化器官系統疾病的盛行率不斷上升、對預防性保健的重視以及各種益生菌產品的供應。消費者對益生菌益處的認知顯著提高。
預計亞太地區在預測期內將維持最高的複合年成長率。消費者健康意識的增強、益生菌對消化器官系統健康益處的認知增強以及可支配收入的增加等因素促進了這一成長。由於消費者優先考慮健康和保健,推動創新並加劇行業參與者之間的競爭,預計該地區的市場將繼續成長。
According to Stratistics MRC, the Global Probiotic Dietary Supplements Market is accounted for $20.9 billion in 2023 and is expected to reach $59.5 billion by 2030 growing at a CAGR of 16.1% during the forecast period. Probiotic dietary supplements are products containing live beneficial bacteria or yeasts that are consumed to promote a healthy balance of microorganisms in the gut. These supplements are designed to support digestive health by replenishing or enhancing the population of "good" bacteria in the gastrointestinal tract. They often contain strains of bacteria such as Lactobacillus and Bifidobacterium, which are believed to confer various health benefits, including improved digestion, immune function, and possibly even mental health.
According to the International Food Information Council, about 32% of Americans are actively trying to consume probiotics, from which 24% try to consume probiotics multiple times a day.
Rising health awareness and preventive healthcare focus
Consumers are increasingly prioritizing products that support gut health and overall well-being, leading to a growing demand for probiotic supplements. This trend reflects a broader societal emphasis on proactive health measures, with individuals seeking natural and science-backed solutions to enhance their immune systems and digestive functions. As a result, the market is expected to continue expanding in response to these health-conscious preferences.
Consumer misconceptions
Consumer misconceptions in the market often revolve around exaggerated health claims. Many consumers believe that all probiotics are the same or that higher CFU (colony-forming units) counts always mean better results. Additionally, some think that probiotics can cure all digestive issues instantly, without considering individual health factors. Misunderstandings about refrigeration requirements and probiotic strains' specific benefits also contribute to consumer confusion in this market.
Innovation in probiotic products
Innovation in probiotic products within the probiotic dietary supplements market is witnessing remarkable growth. Novel formulations, such as encapsulated probiotics for targeted delivery, and diverse strains catering to specific health needs are gaining traction. Advanced technologies like microencapsulation ensure probiotic viability, enhancing shelf life and efficacy. Additionally, the integration of prebiotics and synbiotics further boosts product effectiveness, fostering consumer interest and driving market expansion.
Product shelf life and storage requirements
Shelf life presents a hurdle for probiotic supplements. These live bacteria can degrade over time, reducing their effectiveness. Manufacturers use various strategies to extend shelf life, but proper storage by consumers is crucial. This often involves refrigeration, which can be inconvenient. Research is ongoing to improve stability, but for now, ensuring optimal storage conditions throughout the supply chain remains a challenge.
The COVID-19 pandemic significantly impacted the Probiotic Dietary Supplements market, leading to increased consumer interest in immune health products. The demand for probiotics surged as people sought ways to boost their immunity. However, disruptions in supply chains and manufacturing processes initially posed challenges. As the pandemic progressed, online sales of probiotic supplements rose, compensating for declines in brick-and-mortar retail.
The capsules segment is expected to be the largest during the forecast period
The capsules segment is expected to be the largest during the forecast period. Consumers are increasingly drawn to the convenience and shelf stability offered by capsules, making them a preferred choice for many. This segment encompasses a wide range of probiotic strains, catering to diverse health needs such as gut health, immune support, and overall wellness. With ongoing research and innovation, the capsules market within probiotic supplements is poised for sustained expansion and evolution.
The skin health segment is expected to have the highest CAGR during the forecast period
The skin health segment is expected to have the highest CAGR during the forecast period. Probiotics are believed to support skin health by balancing gut bacteria, reducing inflammation, and strengthening the skin barrier. These supplements often contain strains like Lactobacillus and Bifidobacterium known for their beneficial effects on skin. Increasing consumer awareness of the gut-skin connection has driven demand for probiotic supplements that promote healthy, glowing skin.
North America is projected to hold the largest market share during the forecast period driven by increasing consumer awareness of the health benefits associated with probiotics. Key factors contributing to this growth include the rising prevalence of digestive disorders, emphasis on preventive healthcare, and the availability of a wide range of probiotic products. There has been a significant increase in consumer awareness regarding the benefits of probiotics.
Asia Pacific is projected to hold the highest CAGR over the forecast period. Factors such as increasing health consciousness among consumers, growing awareness about the benefits of probiotics for digestive health, and rising disposable incomes have contributed to this growth. The market in the region is expected to continue growing as consumers prioritize health and wellness, driving innovation and competition among industry players.
Key players in the market
Some of the key players in Probiotic Dietary Supplements market include Dietary Pros, Inc., Vitakem Nutraceuticals Inc, Lesaffre, H&H Group, DuPont Nutrition & Biosciences, BASF SE, Abbott, Bayer AG, Glanbia Plc, Pfizer Inc., Symrise, Koninklijke DSM N.V., GSK Plc, Reckitt Benckiser Group plc, Custom Probiotics Inc., Swanson Health Products, Nestle, Danone S.A., Kerry Group Plc and Yakult Honsha Co Ltd.
In November 2023, Nestle (Switzerland) launched N3 milk, a breakthrough in nutritional innovation. Incorporating prebiotic fibers and reduced lactose, it enriches gut health and boasts over 15% fewer calories.
In September 2023, Yakult Honsha Co Ltd (Japan) Introduced the Yakult Gohonmaru Cafe & Gallery in Utsunomiya, Japan. This innovative venture, inclusive of a beauty salon and gallery, offers patrons an array of delectable treats infused with Yakult probiotic beverage.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.