市場調查報告書
商品編碼
1476398
2030 年能量飲料市場預測:按產品、類型、包裝類型、口味、分銷管道和地區進行的全球分析Energy Drinks Market Forecasts to 2030 - Global Analysis By Product (Sugar-free or Low-calories Energy Drinks, Non-carbonated Drinks and Other Products), Type (Conventional and Organic), Packaging Type, Flavor, Distribution Channel and By Geography |
根據Stratistics MRC的數據,2023年全球機能飲料市場規模為612.9億美元,預計到2030年將達到1,209.7億美元,預測期內複合年成長率為10.2%。
能量飲料是為了快速增加能量和警覺性而配製的飲料。它通常含有咖啡因、維生素、胺基酸和其他興奮劑,旨在提高身體耐力和精神警覺性。它們通常以對抗疲勞和提高表現為目的,有多種口味和配方,吸引了尋求方便、快速作用的身體和精神活動能量提升的消費者。
人們對健康和保健的認知不斷增強
人們對健康和保健的興趣日益濃厚,推動了對具有功能性功效的能量飲料的需求。消費者正在尋找不僅能增強能量,還能提供額外健康益處的產品,例如改善精神集中力、增強身體表現和免疫系統支持。這一趨勢促使製造商開發含有天然成分、維生素和礦物質的能量飲料,以滿足注重健康的消費者的需求。因此,更健康的能量飲料變得越來越受歡迎,促進了整體市場的成長。
健康問題和監管監督
許多能量飲料中的高咖啡因和糖含量與潛在的健康風險有關,例如心率加快、血壓升高和睡眠問題。監管機構密切關注能量飲料產業,一些國家實施年齡限制或要求附加標籤檢視。這些因素可能會限制市場成長潛力並影響消費者對能量飲料的看法,導致製造商和消費者採取更謹慎的態度。
注重健康和功能益處
製造商專注於開發具有天然成分、低糖含量和付加功能益處(例如改善認知能力、增強水分和緩解壓力)的產品。融入適應原、精神藥物和植物能源來源等成分正在推動市場創新。透過利用這一趨勢並提供符合消費者對健康和功能偏好的能量飲料,公司可以抓住新的成長機會並擴大基本客群。
消極的社會認知
對過量攝取(尤其是年輕消費者)帶來的潛在健康風險的擔憂導致了媒體的負面關注和社會監督。與能量飲料消費相關的負面健康影響的引人注目的案例進一步增強了這種意識。市場面臨著克服這些負面形象並教育消費者負責任消費和更健康的能量飲料選擇的好處的挑戰。未能有效應對此威脅可能會影響品牌聲譽並限制市場成長。
COVID-19 大流行對能量飲料市場產生了各種影響。便利商店的關閉和衝動購物的減少最初影響了銷售,但市場透過將重點轉向電子商務和家庭消費來適應。這場大流行也凸顯了健康和保健的重要性,導致對更健康的能量飲料選擇的需求增加。然而,經濟的不確定性和社交聚會的減少可能對某些市場領域產生了暫時的影響。
預計傳統能量飲料市場在預測期內將是最大的市場
傳統的能量飲料細分市場包括咖啡因和糖含量高的產品,預計在預測期內將佔據市場的最大佔有率。儘管人們越來越關注健康和保健,但傳統能量飲料仍然受到很大一部分尋求快速而強大的能量補充的消費者的歡迎。該細分市場的主要參與者已經建立了品牌、廣泛的分銷網路和強大的行銷策略,這有助於他們在市場上佔據主導地位。
有機產業預計在預測期內複合年成長率最高
有機能量飲料領域預計將在預測期內呈現最高成長率。健康意識和潔淨標示趨勢正在推動消費者尋求傳統能量飲料的天然和有機替代品。有機能量飲料深受注重健康的消費者的歡迎,因為它們通常採用經過認證的有機成分製成,並含有低糖和天然能源來源。此外,該細分市場的快速成長是由於對更清潔和更永續的能量飲料選擇的需求不斷成長。
北美,尤其是美國,預計將佔據能量飲料市場的最大佔有率。該地區擁有成熟的能量飲料消費群、知名品牌影響力和廣泛的分銷網路。快節奏的生活方式、長時間的工作以及強調生產力的文化正在推動北美地區對能量飲料的需求。此外,該地區對產品創新的開放態度和注重健康的消費者也有助於其在市場中佔據主導地位。
預計在預測期內,亞太地區的能量飲料市場複合年成長率最高。該地區快速的都市化、可支配收入的增加和生活方式的改變正在推動對方便和功能性飲料的需求。中國、日本和韓國等國家的能量飲料消費量顯著增加,尤其是在年輕人中。此外,中階的擴大、健康意識的增強以及西方文化的影響也促進了亞太地區的市場成長。
According to Stratistics MRC, the Global Energy Drinks Market is accounted for $61.29 billion in 2023 and is expected to reach $120.97 billion by 2030 growing at a CAGR of 10.2% during the forecast period. Energy drinks are beverages formulated to provide a quick boost of energy and alertness. Typically containing caffeine, vitamins, amino acids, and other stimulants, they aim to increase physical endurance and mental alertness. Marketed to combat fatigue and enhance performance, they often come in various flavors and formulations, appealing to consumers seeking a convenient and immediate energy boost for both physical and mental activities.
Increasing health and wellness consciousness
The growing focus on health and wellness is driving demand for energy drinks with functional benefits. Consumers are seeking products that not only provide an energy boost but also offer additional health advantages, such as improved mental focus, enhanced physical performance, and immune system support. This trend is pushing manufacturers to develop energy drinks with natural ingredients, vitamins, and minerals that cater to health-conscious consumers. As a result, the market is witnessing an increase in the popularity of healthier energy drink options, contributing to overall market growth.
Health concerns and regulatory scrutiny
The high caffeine and sugar content in many energy drinks has been linked to potential health risks such as increased heart rate, blood pressure, and sleep disruptions. Regulatory bodies are closely monitoring the energy drink industry, with some countries imposing age restrictions or requiring additional labeling. These factors can limit the market's growth potential and influence consumer perceptions of energy drinks, leading to a more cautious approach from both manufacturers and consumers.
Focus on health and functional benefits
Manufacturers are focusing on developing products with natural ingredients, reduced sugar content, and added functional benefits such as improved cognitive performance, enhanced hydration, and stress relief. Innovation in the market is driven by the incorporation of ingredients like adaptogens, nootropics, and plant-based energy sources. By capitalizing on this trend and offering energy drinks that align with consumer preferences for health and functionality, companies can tap into new growth opportunities and expand their customer base.
Negative public perception
Concerns about the potential health risks associated with excessive consumption, particularly among young consumers, have led to negative media attention and public scrutiny. High-profile cases of adverse health effects linked to energy drink consumption have further fueled this perception. The market faces the challenge of overcoming these negative associations and educating consumers about responsible consumption and the benefits of healthier energy drink options. Failure to address this threat effectively could impact brand reputation and limit market growth.
The COVID-19 pandemic had a mixed impact on the energy drinks market. While the closure of convenience stores and reduced impulse purchases initially affected sales, the market adapted by shifting focus to e-commerce and at-home consumption. The pandemic also highlighted the importance of health and wellness, leading to increased demand for healthier energy drink options. However, economic uncertainties and reduced social gatherings may have temporarily impacted certain segments of the market.
The traditional energy drinks segment is expected to be the largest during the forecast period
The traditional energy drinks segment, which includes products with high caffeine and sugar content, is expected to hold the largest share of the market during the forecast period. Despite the growing focus on health and wellness, traditional energy drinks remain popular among a significant portion of consumers who seek a quick and potent energy boost. The well-established brands, extensive distribution networks, and strong marketing strategies of major players in this segment contribute to its dominant position in the market.
The organic segment is expected to have the highest CAGR during the forecast period
The organic energy drinks segment is projected to witness the highest growth rate during the forecast period. Consumers are increasingly seeking natural and organic alternatives to conventional energy drinks, driven by health consciousness and clean-label trends. Organic energy drinks, made with certified organic ingredients and often featuring reduced sugar content and natural energy sources, are gaining popularity among health-minded consumers. Additionally, the segment's rapid growth can be attributed to the rising demand for cleaner and more sustainable energy drink options.
North America, particularly the United States, is expected to hold the largest share of the energy drinks market. The region has a well-established consumer base for energy drinks, with a strong presence of major brands and extensive distribution networks. The fast-paced lifestyle, long working hours, and a culture of productivity fuel the demand for energy-boosting beverages in North America. Additionally, the region's openness to product innovation and the presence of health-conscious consumers contribute to its dominant position in the market.
The Asia Pacific region is expected to experience the highest CAGR in the energy drinks market during the forecast period. The region's rapid urbanization, rising disposable incomes, and changing lifestyles are driving the demand for convenient and functional beverages. Countries like China, Japan, and South Korea are witnessing a significant increase in energy drink consumption, particularly among the younger population. Moreover, the expanding middle class, growing health awareness, and the influence of Western culture are also contributing to the market's growth in the Asia Pacific region.
Key players in the market
Some of the key players in Energy Drinks Market include Aje Group, Amway, AriZona Beverages USA, Carabao Group, Carlsberg, Congo Brands, Hell Energy, Kabisa B.V., Living Essentials, LLC, Lucozade, Monster Beverage Corporation, Nestle S.A., Osotspa, PepsiCo, Inc., Red Bull GmbH, Suntory Holdings Limited, Taisho Pharmaceutical Holdings Co., Ltd., The Coca-Cola Company and Xyience Energy.
In January 2024, Amway announced plans to invest $127.6 million to expand its manufacturing and R&D facilities in Michigan. The company is also focusing on digital tools, training over 600 employees in analytics. Amway aims to triple this number in the next 18 months to drive data-based decisions across all level.
In October 2023, AriZona Ice Pops stated it would be launching their top-selling juice flavors in 2024: Mucho Mango, Watermelon, and Fruit Punch. Each pack will be MSRP $4.99 and available in grocery stores across the country. Just like its beverages, AriZona Ice Pops are made with all natural ingredients-no fake colors, no fake flavors, and no fake sweeteners.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.