市場調查報告書
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2030 年古代穀物市場預測:按穀物類型、應用和地區進行的全球分析Ancient Grains Market Forecasts to 2030 - Global Analysis By Grain Type, Application and By Geography |
根據 Stratistics MRC 的數據,2024 年全球古代穀物市場規模為 40.3 億美元,預計將以 36.8% 的複合年成長率成長,到 2030 年將達到 263.9 億美元。
古代穀物是指其起源可以追溯到古代文明並且幾個世紀以來基本上保持不變的一類穀物。與經過廣泛育種的現代穀物不同,古代穀物保留了其原始的基因組成,並且通常含有更高水平的維生素、礦物質和抗氧化劑。此外,它還因其獨特的風味、質地和多功能的烹飪應用而受到重視,吸引了注重健康的消費者和尋求創新食材的廚師。
人們對多樣化成分越來越感興趣
消費者對古老穀物越來越感興趣,因為它們具有健康益處、獨特的風味和環境永續性。藜麥、莧菜和畫眉草等古老穀物營養豐富,不含麩質,而且通常比傳統穀物對環境的影響較小。此外,種植這些穀物可以促進生物多樣性並支持小農。隨著人們尋找小麥和米等傳統主食的替代品,對古老穀物的需求持續成長。
人工成本高
人事費用上升是古老糧食市場面臨的重大挑戰。古代穀物往往比傳統作物需要更集中的耕作和收穫方法,並且需要熟練的勞動力。由於古代穀物是一個利基市場,規模經濟難以實現,進一步增加了單位產量的人事費用。進一步加劇問題的是,古老的穀物往往種植在勞動成本高昂的特定地區。因此,生產商面臨價格上漲的壓力,而傳統穀物相對於更便宜的替代品的競爭力下降。
擴大分銷管道
古糧在超級市場、保健食品店、網路平台的出現,讓古糧更容易被消費者接受。這項擴張為尋求傳統穀物的健康穀物替代品的消費者提供了更大的便利,並迎合了各種飲食偏好,包括無麩質、純純素和有機食品。將古老穀物納入穀物、零嘴零食和烘焙點心等主流食品中,擴大了追求營養和風味的消費者基礎。此外,普及的分銷管道正在提高全球市場滲透率,並提高人們對營養和永續穀物的認知和欣賞。
缺乏灌溉設施
灌溉設施的缺乏是古代穀物市場成長的主要障礙。古老的穀物因其營養價值和韌性而備受推崇,通常是在特定的環境條件下種植的。然而,許多傳統種植這些作物的地區缺乏足夠的灌溉基礎設施。因此,農民面臨著保持穩定的產量和品質的挑戰。不規則的降雨模式進一步加劇了這個問題,導致農作物歉收和產量減少。如果沒有可靠的灌溉用水,農民就無法最大限度地提高產量或擴大種植面積。這項限制不僅阻礙了古糧的供應,也影響了市場穩定和消費者的可近性。
COVID-19大流行對古糧市場產生了重大影響。供應鏈中斷和物流挑戰阻礙了傳統穀物的生產和分銷,導致供應量波動和價格上漲。餐廳和食品服務業的關閉減少了這些行業的需求,進一步影響了市場動態。然而,疫情造成的景氣衰退影響了消費者的購買行為,一些消費者選擇了更實惠的食品而不是特糧。
預計無麩質古穀物市場在預測期內將成為最大的市場
預計無麩質傳統穀物市場在預測期內將成為最大的市場。藜麥、莧菜、畫眉草和小米等古老穀物因其高營養價值和烹飪用途的多功能性而越來越受歡迎。麩質敏感性和乳糜瀉的診斷數量不斷增加,推動了對無麩質食品替代品的需求,並推動了無麩質古老穀物產品的創新和開發。該行業滿足了不斷成長的消費者群體尋求無麩質選擇的需求,同時又不犧牲傳統穀物的健康益處和口味。此外,無麩質古老穀物產品不僅吸引麩質不耐症的消費者,也吸引注重健康、希望透過營養豐富的食品來多樣化飲食的消費者。
預計糧食產業在預測期內複合年成長率最高。
由於將古老穀物納入產品中可以使消費者選擇多樣化並促進更健康的飲食習慣,預計穀物細分市場在預測期內將出現最高的複合年成長率。將這些穀物融入穀物中可提供獨特的風味和質地,滿足現代消費者不斷變化的偏好。此外,廣泛的分銷管道和細分市場的行銷策略使古糧被更多消費者所了解,提高了對其營養價值的認知和欣賞。
在預測期內,亞太地區佔據了最大的市場佔有率。隨著消費者對健康和保健的意識日益增強,該地區對營養、天然食品的需求不斷增加。古老穀物以其營養價值和傳統而聞名,作為精製穀物的健康替代品越來越受歡迎。食品公司正在利用這一區域趨勢,透過各種行銷管道(包括廣告、社群媒體宣傳活動和有影響力的產品代言)推廣古老穀物。此外,與零售商和食品服務提供者的合作正在擴大全部區域古代穀物產品的供應。
預計亞太地區在預測期內將顯著成長。隨著人們對食品安全和營養的日益關注,該全部區域各國政府正在實施政策,支持藜麥、莧菜和小米等古老穀物的種植和消費。這些法規通常包括對農民的補貼、為改良作物的研究提供資金,以及努力提高消費者對古老穀物營養價值的認知。此外,標籤要求和品質標準將確保當地市場的透明度和信任,進一步刺激需求。
According to Stratistics MRC, the Global Ancient Grains Market is accounted for $4.03 billion in 2024 and is expected to reach $26.39 billion by 2030 growing at a CAGR of 36.8% during the forecast period. Ancient grains refer to a category of grains that have remained largely unchanged over centuries, tracing their origins back to ancient civilizations. Unlike modern grains that have undergone extensive breeding and modification, ancient grains retain their original genetic composition and often boast higher levels of vitamins, minerals, and antioxidants. Additionally, they are frequently praised for their unique flavors, textures, and diverse culinary applications, appealing to both health-conscious consumers and chefs seeking innovative ingredients.
Growing interest in diversifying food sources
Consumers are increasingly drawn to ancient grains due to their perceived health benefits, unique flavors, and environmental sustainability. These grains, such as quinoa, amaranth, and teff, are rich in nutrients, gluten-free, and often have a lower environmental impact compared to conventional grains. Additionally, their cultivation can promote biodiversity and support small-scale farmers. As people seek out alternatives to traditional staples like wheat and rice, the demand for ancient grains is on the rise.
High cost of labor
The high cost of labor poses a significant challenge to the Ancient Grains Market. Ancient grains often require more intensive cultivation and harvesting methods compared to conventional crops, demanding skilled labor. The niche market for ancient grains means that economies of scale are harder to achieve, further driving up labor costs per unit of production. This, coupled with the fact that ancient grains are often grown in specific regions with higher labor costs, exacerbates the issue. As a result, producers face pressure to increase prices, making ancient grains less competitive against cheaper alternatives.
Expansion of distribution channels
With increased availability in supermarkets, health food stores, and online platforms, ancient grains have gained broader consumer accessibility. This expansion has facilitated convenience for consumers seeking healthier alternatives to conventional grains, catering to diverse dietary preferences including gluten-free, vegan, and organic. The integration of ancient grains into mainstream food products such as cereals, snacks, and baked goods has widened their consumer base, appealing to those seeking both nutrition and flavor. Additionally, the proliferation of distribution channels has enabled greater market penetration globally, fostering awareness and appreciation for these nutritious and sustainable grains.
Unavailability of irrigation facilities
The unavailability of irrigation facilities poses a significant obstacle to the growth of the ancient grains market. Ancient grains, revered for their nutritional value and resilience, often thrive in specific environmental conditions. However, many regions where these grains traditionally grow lack adequate irrigation infrastructure. As a result, farmers face challenges in maintaining consistent yields and quality. Erratic rainfall patterns further exacerbate this issue, leading to crop failures and reduced production. Without reliable access to water for irrigation, farmers are unable to maximize their yields or expand cultivation efforts. This limitation not only hampers the supply of ancient grains but also affects market stability and accessibility for consumers.
The Covid-19 pandemic had a significant impact on the ancient grains market. Disruptions in supply chains and logistical challenges impeded the production and distribution of ancient grains, leading to fluctuating availability and increased prices. The closure of restaurants and food service industries reduced demand from these sectors, further affecting market dynamics. However, the economic downturn caused by the pandemic influenced consumer purchasing behaviors, with some opting for more affordable staple foods over specialty grains.
The Gluten Free Ancient Grains segment is expected to be the largest during the forecast period
Gluten Free Ancient Grains segment is expected to be the largest during the forecast period. Ancient grains, such as quinoa, amaranth, teff, and millet, have gained popularity due to their nutritional value and versatility in culinary applications. The rise in gluten sensitivity and celiac disease diagnoses has propelled the demand for gluten-free alternatives, driving the innovation and development of gluten-free ancient grain products. This segment caters to a growing consumer base seeking gluten-free options without compromising on the health benefits and taste associated with ancient grains. Moreover, gluten-free ancient grain products appeal not only to individuals with gluten intolerance but also to health-conscious consumers looking to diversify their diet with nutrient-rich alternatives.
The Cereals segment is expected to have the highest CAGR during the forecast period
Cereals segment is expected to have the highest CAGR during the forecast period by incorporating ancient grains into its products, thereby diversifying consumer choices and promoting healthier eating habits. The incorporation of these grains into cereals offers a unique flavor profile and texture, catering to the evolving preferences of modern consumers. Moreover, the Cereals segment's widespread distribution channels and marketing strategies expose ancient grains to a broader audience, fostering awareness and appreciation for their nutritional benefits.
Asia Pacific region commanded the largest share of the market over the projection period. As consumer awareness of health and wellness grows, there is a rising demand for nutritious and natural food options across the region. Ancient grains, known for their high nutritional value and heritage, are gaining popularity as a healthier alternative to refined grains. Food companies are capitalizing on this regional trend by promoting ancient grains through various marketing channels such as advertising, social media campaigns, and product endorsements by influencers. Additionally, partnerships with retailers and foodservice providers are expanding the availability of ancient grain products across the region.
Asia Pacific region is estimated to witness substantial growth during the extrapolated period. With an increasing focus on food safety and nutrition, governments have implemented policies supporting the cultivation and consumption of ancient grains like quinoa, amaranth, and millet throughout the region. These regulations often include subsidies for farmers, research funding for crop improvement, and initiatives to raise consumer awareness about the nutritional benefits of ancient grains in the region. Additionally, labeling requirements and quality standards ensure transparency and trust in the regional market, further stimulating demand.
Key players in the market
Some of the key players in Ancient Grains market include General Mills, Glanbia plc, Archer Daniels Midland Company, Grupo Bimbo, Bunge Limited, Intersnack, Calbee, Kellogg, Cargill Inc, KP Snacks, Nestle, Pepsico, Premier Foods and Yamazaki Baking.
In September 2023, ADM and Syngenta Group Sign MoU to Support Low-Carbon Next-Generation Oilseeds and Improved Varieties to Meet Growing Demand for Biofuels and Other Products. The MoU envisions a collaboration in which ADM and Syngenta would leverage their existing capabilities to accelerate the research, processing, and commercialization of new, low carbon-intensity oilseeds, such as Camelina, that are typically grown in the fallow period of a crop rotation.
In August 2022, LG Chem, a leading global diversified chemical company, and ADM, a global leader in nutrition and biosolutions, held a signing ceremony launching two joint ventures for U.S. production of lactic acid and polylactic acid to meet growing demand for a wide variety of plant-based products, including bioplastics.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.