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市場調查報告書
商品編碼
1494832
到 2030 年冷熱治療包的市場預測:按產品、分銷管道、應用和地區進行的全球分析Hot and Cold Therapy Packs Market Forecasts to 2030 - Global Analysis By Product (Cold Packs, Hot Packs and Gel Packs), Distribution Channel (Online Retailing, Specialty Stores and Convenience Stores), Application and By Geography |
根據 Stratistics MRC 的數據,2024 年全球冷熱治療包市場規模將達到 14 億美元,預計到 2030 年將達到 22 億美元,預測期內年複合成長率為 7.6%。
熱療和冷療包是治療與各種損傷和病症相關的疼痛和發炎的重要工具。這些治療包利用熱療和冷凍療法的原理來提供治療效果。熱敷可增加血液流動、放鬆肌肉並有助於減少僵硬,使其成為治療慢性疼痛和肌肉酸痛的理想選擇。相反,冷敷可以減輕腫脹、麻木、劇烈疼痛並減輕發炎,對扭傷和拉傷等急性損傷有效。
根據聯合國(UN)發布的《2020年世界人口老化》報告,2020年65歲及以上人口數量為7.27億,預計2050年將增加至15億人。
老年人口增加
老年人口的增加是冷熱治療包市場的主要動力。隨著年齡的成長,我們更有可能經歷慢性疼痛、關節炎和其他肌肉骨骼疾病,增加了對疼痛管理解決方案的需求。冷熱療法包為治療這些與老齡化相關的疾病提供了一種非侵入性、經濟高效且易於使用的選擇。此外,老年人越來越喜歡家庭治療而不是醫院治療,這進一步推動了這些治療包的市場。
認知有限
這種認知的缺乏是由於消費者對這些產品的好處和正確使用缺乏廣泛的了解。許多潛在使用者不知道熱療法和冷療法如何緩解疼痛、減少發炎和加速損傷恢復。這種認知的缺乏是由於行銷工作不力、醫療保健提供者的教育有限以及普通消費者對這些治療方案不熟悉所造成的。因此,尋求或投資冷熱治療包的人越來越少,阻礙了市場成長。
擴展到新的應用程式
擴展到冷熱治療包市場的新應用代表了一個有吸引力的成長和多元化機會。熱療和冷療包傳統上用於緩解疼痛和損傷管理,但現在可以將其效用擴展到運動恢復、術後護理甚至護膚等領域。透過滿足更廣泛的消費者需求,公司可以開拓以前開拓的市場,例如健身愛好者、高級護理設施和美容水療中心。此外,追求創新材料和設計可以提高易用性和功效,進一步促進市場擴張。
止痛藥的替代品
止痛藥的替代品構成了重大威脅。消費者可能開始更喜歡藥物而不是傳統的治療包,因為他們選擇快速方便的解決方案來緩解疼痛。這項變化可能會影響治療包的需求並導致銷售下降。此外,止痛藥物的供應和廣泛使用進一步加劇了這種威脅。為了應對這一趨勢,治療包市場的公司可能需要透過提供獨特的功能或強調天然止痛方法的好處來進行創新。
COVID-19 的爆發對冷熱治療包市場產生了重大影響。隨著世界醫療保健重點轉向對抗病毒,對醫療用品和設備的需求激增,尤其是用於控制與 COVID-19 相關的症狀和不適的熱療和冷療包。然而,供應鏈中斷和製造延誤正在擾亂這些包裝的生產和分銷,導致一些地區短缺。
預計專賣店部分在預測期內將是最大的
由於幾個關鍵因素,冷熱治療包市場的專賣店部分正在見證顯著成長。專賣店提供各種專門滿足尋求冷熱療法解決方案的消費者需求的特色產品。這種有針對性的方法引起了尋求高品質、客製化產品以緩解疼痛和損傷恢復的客戶的共鳴。人們越來越認知到熱療和冷療包對各種醫療狀況的好處,這推動了需求,並促使專賣店擴大產品範圍。此外,電商平台的普及正在擴大專賣店的銷售管道,從而有可能開拓新的市場和客群。
復健和物理治療計畫預計在預測期內年複合成長率最高。
復健和物理治療計畫領域的冷熱治療包市場正在顯著成長。這是由於人們越來越重視預防醫學和整體治療方法,以及對非侵入性疼痛管理解決方案的需求不斷成長,其中冷熱治療包是不可或缺的一部分。人口老化和運動傷害的增加增加了對有效復健方法的需求,推動了這些包在物理治療項目中的採用。
由於多種因素,亞太地區的冷熱治療包市場正在顯著成長。人們越來越認知到熱療法和冷療法在緩解疼痛和傷害管理方面的好處,這正在推動消費者的需求。此外,中國、印度和日本等國家醫療支出的增加和醫療基礎設施的改善也推動了市場的擴張。此外,老年人口中運動傷害和慢性病的盛行率日益增加,也促進了市場的成長軌跡。產品創新和技術進步,加上分銷網路的擴張,進一步提高了該地區的市場滲透率。
近年來,北美地區的冷熱治療包市場經歷了顯著成長。這種擴張可歸因於多種因素,包括消費者越來越意識到熱療法和冷療法對於緩解疼痛和損傷恢復的有效性。此外,運動傷害發生率的上升以及肌肉和關節疼痛的人口老化正在推動對這些產品的需求。此外,該地區強大的醫療基礎設施和高可支配收入水平有利於獲得這些產品並有助於市場擴張。
According to Stratistics MRC, the Global Hot and Cold Therapy Packs Market is accounted for $1.4 billion in 2024 and is expected to reach $2.2 billion by 2030 growing at a CAGR of 7.6% during the forecast period. Hot and cold therapy packs are essential tools for managing pain and inflammation associated with various injuries and conditions. These packs utilize the principles of thermotherapy and cryotherapy to provide therapeutic benefits. Hot packs help to increase blood flow, relax muscles, and alleviate stiffness, making them ideal for treating chronic pain and muscle soreness. Conversely, cold packs reduce swelling, numbness, and sharp pain and decrease inflammation, which is beneficial for acute injuries like sprains and strains.
According to the World Population Ageing 2020 report published by the United Nations (UN), there were 727 million people aged 65 years or older in 2020, and this number is expected to rise to 1.5 billion by 2050.
Growing geriatric
The growing geriatric population significantly drives the hot and cold therapy packs market. As people age, they often experience chronic pain, arthritis, and other musculoskeletal conditions, which increase the demand for pain management solutions. Hot and cold therapy packs offer non-invasive, cost-effective, and easy-to-use options for managing these age-related ailments. Additionally, the elderly population's preference for home-based treatments over hospital visits further boosts the market for these therapy packs.
Limited awareness
The limited awareness restraint is because of the lack of widespread knowledge among consumers about the benefits and proper use of these products. Many potential users are unaware of how hot and cold therapy can aid in pain relief, reduce inflammation, and expedite recovery from injuries. This lack of awareness can be attributed to insufficient marketing efforts, limited education by healthcare providers, and the general public's unfamiliarity with these therapeutic options. As a result, market growth is hindered as fewer people seek out or invest in hot and cold therapy packs.
Expansion into new applications
Expansion into new applications within the Hot and Cold Therapy Packs market presents a compelling opportunity for growth and diversification. Traditionally used for pain relief and injury management, these packs can extend their utility to areas like sports recovery, post-surgical care, and even skincare. By catering to a broader range of consumer needs, companies can tap into previously untapped markets, such as fitness enthusiasts, elderly care facilities, and beauty spas. Additionally, exploring innovative materials and designs could enhance usability and efficacy, further driving market expansion.
Substitution by pain relief medications
The substitution of pain relief medications poses a significant threat. As consumers opt for quick and convenient solutions to alleviate pain, they may favor medications over traditional therapy packs. This shift can impact the demand for therapy packs, potentially leading to a decline in sales. Moreover, the accessibility and widespread availability of pain relief medications further amplify this threat. To counteract this trend, companies in the therapy packs market may need to innovate, offering unique features or emphasizing the benefits of natural pain relief methods.
The COVID-19 pandemic has significantly impacted the hot and cold therapy pack market. With the global healthcare focus shifting towards combating the virus, there has been a surge in demand for medical supplies and equipment, including hot and cold therapy packs, particularly for managing symptoms and discomfort associated with COVID-19. However, supply chain disruptions and manufacturing delays have hindered the production and distribution of these packs, leading to shortages in some regions.
The specialty stores segment is expected to be the largest during the forecast period
The specialty stores segment within the hot and cold therapy packs market has experienced notable growth due to several key factors. Specialty stores offer a diverse range of specialized products catering specifically to the needs of consumers seeking hot and cold therapy solutions. This targeted approach resonates with customers seeking high-quality, tailored products for pain relief and injury recovery. Rising awareness about the benefits of hot and cold therapy packs for various medical conditions has spurred demand, prompting specialty stores to expand their offerings. Additionally, the increasing adoption of e-commerce platforms has widened the reach of specialty stores, enabling them to tap into new markets and customer demographics.
The rehabilitation and physical therapy programs segment is expected to have the highest CAGR during the forecast period
The Rehabilitation and Physical Therapy Programs segment is experiencing notable growth within the Hot and Cold Therapy Packs market due to an increasing emphasis on preventive healthcare and holistic treatment approaches that has led to higher demand for non-invasive pain management solutions, of which hot and cold therapy packs are integral components. The aging population and rising incidence of sports injuries have bolstered the need for effective rehabilitation methods, driving the adoption of these packs within physical therapy programs.
The Asia-Pacific region has witnessed significant growth in the hot and cold therapy packs market due to several factors. Increased awareness about the benefits of hot and cold therapy for pain relief and injury management has driven consumer demand. Additionally, rising healthcare expenditure and improving healthcare infrastructure in countries like China, India, and Japan have fueled market expansion. Moreover, the growing prevalence of sports injuries and chronic conditions among the aging population has contributed to the market's growth trajectory. Advancements in product innovation and technology, coupled with expanding distribution networks, have further bolstered market penetration in the region.
The North American region has seen significant growth in the Hot and Cold Therapy Packs market in recent years. This expansion can be attributed to several factors, including increasing awareness about the benefits of hot and cold therapy for pain relief and injury recovery among consumers. Additionally, the rising prevalence of sports injuries, coupled with a growing aging population experiencing muscle and joint pains, has fueled demand for these products. Moreover, the region's robust healthcare infrastructure and high disposable income levels have facilitated greater accessibility to these products, contributing to the market's expansion.
Key players in the market
Some of the key players in Hot and Cold Therapy Packs market include 3M, Beiersdorf AG, Beurer GmbH, Breg Inc., Bruder Healthcare Company, Cardinal Health Inc., Carex Health, Core Products International, DJO LLC, Enovis, Essity AB, GlaxoSmithKline plc, Halyard Worldwide Inc, Kobayashi Pharmaceutical Co. Ltd., McKesson Corporation, Medline Industries Inc., Pfizer Inc. and Rapid Aid Corporation.
In January 2024, Cardinal Health announced that it has entered into a definitive agreement to acquire Specialty Networks, a technology-enabled multi-specialty group purchasing and practice enhancement organization for $1.2B in cash. Specialty Networks creates clinical and economic value for independent specialty providers and partners across multiple specialty GPOs: UroGPO, Gastrologix and GastroGPO, and United Rheumatology.
In January 2024, Enovis, the medical technology company headquartered in Wilmington's suburbs, closed a deal to acquire global orthopedics technology company LimaCorporate for more than $900 million. The Italian company known publicly as Lima was founded in 1945 by the Lualdi family and has grown into a global orthopedic implant manufacturer with a presence in 20 international markets, with a focus in Europe.