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市場調查報告書
商品編碼
1494862

到 2030 年行動食品服務市場預測：按類型、美食類型、服務類型、位置、營運模式、分銷管道、最終用戶和地區進行的全球分析

Mobile Food Services Market Forecasts to 2030 - Global Analysis By Type (Food Trucks, Food Carts, Food Trailers, Food Stands and Other Types), Cuisine Type, Service Type, Location, Operational Mode, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據Stratistics MRC預測，2024年全球行動食品服務市場規模將達246.2億美元，預計2030年將達到382.8億美元，預測期內年複合成長率為8.1%。

移動食品服務是指透過卡車、手推車或拖車等移動車輛運作並銷售食品和飲料的企業。這些服務透過直接向顧客提供食物來提供便利，通常是在沒有傳統實體餐廳或不可行的地方。流動食品攤販提供各種美食，從美食到街頭小吃。行動食品服務因其靈活性、新穎性以及適應不斷變化的消費者偏好和趨勢的能力而受到歡迎。

據南非統計局稱，2020年南非食品服務將創造30億美元的收益。

街頭小吃越來越受歡迎

街頭小吃體現了文化的多樣性和真實性，吸引了許多尋求獨特美食體驗的消費者。這種日益成長的興趣正在創造對專門銷售街頭美食的行動攤販的需求。此外，行動食品服務的便利性和可及性吸引了忙碌的都市區尋求方便且實惠的膳食選擇。因此，街頭食品的日益接受和讚賞正在推動全球行動食品服務市場的擴張。

健康和安全問題

行動食品服務面臨健康和安全問題，主要是由於在非傳統環境中運作的性質。挑戰包括保持適當的食品儲存溫度、確保設備清潔以及安全處理食品以防止污染。這些擔憂可能會導致食物中毒並損害供應商的聲譽。因此，這些挑戰削弱了消費者對行動食品服務的信任和信心，並阻礙了市場成長。

擴大社群媒體平台的使用

社群媒體為行動食品供應商提供了強大的行銷工具來接觸和吸引潛在客戶。 Instagram、Facebook 和 Twitter 等平台讓供應商展示他們的產品、共用即時位置和選單更新，並直接與客戶互動。這種提高的知名度有助於您吸引新客戶、建立品牌忠誠度並培養行動銷售服務的社群意識，從而在競爭日益激烈的市場環境中推動成長和成功。

基礎設施限制

流動食品服務的基礎設施限制包括食品餐車的停車位有限、限制性的分區規定以及流動攤販的電力和水供應不足。這些限制限制了行動供應商有效合法營運的範圍。此外，缺乏適當的基礎設施可能會增加營運成本並降低供應商的盈利。如果沒有適當的基礎設施支持，行動食品服務可能難以擴展到新市場，從而阻礙整體市場的成長潛力。

COVID-19 的影響

COVID-19 大流行對行動食品服務市場產生了重大影響。鎖門、保持社交距離和取消活動讓許多攤販望而卻步，並擾亂了業務。但一些企業的因應措施是提供非接觸式外送、線上訂購或專注於外帶服務。對健康和安全的擔憂導致衛生措施和監管的加強。儘管面臨挑戰，市場仍表現出了韌性，透過創新策略減少了損失並維持了客戶關係。

預計活動場地產業在預測期內將是最大的

活動場地部分預計將出現利潤豐厚的成長。活動場館的流動食品服務可滿足不同的烹飪偏好，為與會者提供便利、多樣化的用餐體驗。餐車、餐車和快閃食品攤位可以增強活動氛圍，並為主辦單位提供額外的收益來源。這些服務通常提供多種美食，從傳統美食到美食選擇，以滿足各種飲食需求和偏好。活動場所的流動食品攤販有助於聚會、節慶和音樂會的整體享受和成功。

專利權模式領域預計在預測期內年複合成長率最高

預計專利權模式產業在預測期內將以最高年複合成長率成長。行動食品服務專利權模式為企業家提供了進入市場的承包解決方案，具有既定的品牌知名度、營運支援和經過驗證的經營模式。專利權提供了對資源網路的訪問，例如行銷策略、培訓計劃和供應鏈管理。這使得特許經營商能夠以一定程度的獨立性經營行動銷售業務，同時仍受益於母公司的成功。

佔比最大的地區：

在都市化、不斷變化的消費者生活方式和充滿活力的街頭美食文化的推動下，預計亞太地區在預測期內將佔據最大的市場佔有率。在中國、印度和泰國等國家，供應各種美食的餐車、小吃攤和快閃廚房不斷出現。由於城市人口的不斷成長以及提供方便、實惠和文化多樣化的美食體驗的能力，這個市場正在蓬勃發展。政府對小型企業和旅遊業的支持進一步支持市場擴張。

年複合成長率最高的地區：

由於其充滿活力的飲食文化、創業精神以及消費者對便利餐飲選擇的需求，預計北美在預測期內將呈現最高的年複合成長率。餐車、拖車和小吃攤在美國和加拿大的城市中心隨處可見，提供從美食到融合菜餚再到傳統街頭小吃的各種美食。市場成長也受到美食節、活動和社交媒體的推動，這些節日、活動和社交媒體促進了餐車文化並提高了客戶參與。

免費客製化服務：

訂閱此報告的客戶將收到以下免費自訂選項之一：

  • 公司簡介
    • 其他市場參與者的綜合分析（最多 3 家公司）
    • 主要企業SWOT分析（最多3家企業）
  • 區域分割
    • 根據客戶興趣對主要國家的市場估計、預測和年複合成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球行動食品服務市場：依類型

  • 食物餐車
  • 食品車
  • 食品拖車
  • 小吃攤;路邊攤
  • 其他類型

第6章全球行動食品服務市場：依美食類型

  • 美國食品
  • 義大利食物
  • 墨西哥菜
  • 中國菜
  • 印度菜
  • 其他烹飪類型

第7章全球行動食品服務市場：依服務類型

  • 外帶
  • 店內用餐
  • 送貨

第8章全球行動食品服務市場：按地區

  • 都市區
  • 郊區
  • 農村
  • 活動場地
  • 其他地點

第9章全球行動食品服務市場：依營運模式分類

  • 獨立經營
  • 專利權模式

第10章全球行動食品服務市場：依通路分類

  • 本地銷售
  • 網上訂購
  • 第三方運輸服務

第11章全球行動食品服務市場：依最終用戶分類

  • 個人消費者
  • 企業客戶
  • 計劃人，策劃人
  • 遊客
  • 其他最終用戶

第12章全球行動食品服務市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第13章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第14章 公司概況

  • Uber Eats
  • Starbucks Mobile Truck
  • Smoothie King
  • HelloFresh
  • Home Chef
  • Sun Basket
  • Chipotle Catering
  • Boston Market Catering
  • DoorDash
  • Grubhub
  • Cousins Maine Lobster
  • The Halal Guys
  • Kogi BBQ
Product Code: SMRC26382

According to Stratistics MRC, the Global Mobile Food Services Market is accounted for $24.62 billion in 2024 and is expected to reach $38.28 billion by 2030 growing at a CAGR of 8.1% during the forecast period. Mobile food services refer to businesses that operate from movable vehicles such as trucks, carts, or trailers to sell food and beverages. These services provide convenience by bringing food directly to customers, often in locations where traditional brick-and-mortar restaurants may not be available or feasible. Mobile food vendors offer a variety of cuisines ranging from gourmet dishes to street food favourites. Mobile food services have gained popularity due to their flexibility, novelty, and ability to adapt to changing consumer preferences and trends.

According to Statistics South Africa, the food Service sector in South Africa produced revenues of USD 3 billion in 2020.

Market Dynamics:

Driver:

Rising popularity of street food

Street food embodies cultural diversity and authenticity, attracting a wide range of consumers seeking unique culinary experiences. This growing interest has created a demand for mobile food vendors who specialize in offering street food favourites. Additionally, the convenience and accessibility of mobile food services appeal to busy urban populations seeking quick and affordable dining options. As a result, the increasing acceptance and appreciation of street food have propelled the expansion of the mobile food services market worldwide.

Restraint:

Health and safety concerns

Mobile food services face health and safety concerns primarily due to the nature of their operation in non-traditional environments. Challenges include maintaining proper food storage temperatures, ensuring cleanliness of equipment, and handling food safely to prevent contamination. These concerns can lead to food borne illnesses and damage to the vendor's reputation. Consequently, these challenges hinder market growth by undermining consumer trust and confidence in mobile food services.

Opportunity:

Growing utilization of social media platforms

Social media provides a powerful marketing tool for mobile food vendors to reach and engage with potential customers. Platforms like Instagram, Facebook, and Twitter enable vendors to showcase their offerings, share real-time updates on locations and menu items, and interact directly with their audience. This heightened visibility helps attract new customers, build brand loyalty, and create a sense of community around the mobile food service, thereby driving its growth and success in an increasingly competitive market landscape.

Threat:

Infrastructure constraints

Infrastructure constraints in mobile food services include limited parking availability for food trucks, restrictive zoning regulations, and inadequate access to electricity and water hook-ups for mobile vendors. These constraints limit the locations where mobile food vendors can operate effectively and legally. Additionally, the lack of proper infrastructure can increase operational costs and reduce profitability for vendors. Without suitable infrastructure support, mobile food services may struggle to expand into new markets, thus impeding overall market growth potential.

Covid-19 Impact

The covid-19 pandemic significantly impacted the mobile food services market. Lockdowns, social distancing measures, and event cancellations reduced foot traffic and disrupted operations for many vendors. However, some adapted by offering contactless delivery, online ordering, and focusing on takeaway services. Health and safety concerns prompted increased sanitation measures and heightened regulatory scrutiny. Despite challenges, the market showed resilience, with innovative strategies helping to mitigate losses and maintain customer engagement.

The event venues segment is expected to be the largest during the forecast period

The event venues segment is estimated to have a lucrative growth. Mobile food services in event venues cater to diverse culinary preferences, offering attendees a convenient and varied dining experience. Food trucks, carts, and pop-up stalls enhance event ambiance and provide additional revenue streams for organizers. These services often feature a wide range of cuisines, from traditional favourites to gourmet options, accommodating different dietary needs and tastes. Mobile food vendors in event venues contribute to the overall enjoyment and success of gatherings, festivals, and concerts.

The franchise models segment is expected to have the highest CAGR during the forecast period

The franchise models segment is anticipated to witness the highest CAGR growth during the forecast period. Mobile food services in franchise models offer entrepreneurs a turnkey solution to enter the market with established brand recognition, operational support, and proven business models. Franchises provide access to a network of resources, including marketing strategies, training programs, and supply chain management. This allows franchisees to benefit from the success of the parent company while retaining some degree of independence in managing their mobile food service operations.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period driven by urbanization, changing consumer lifestyles, and a vibrant street food culture. Countries like China, India, and Thailand have seen a proliferation of food trucks, stalls, and pop-up kitchens offering a diverse range of cuisines. The market here is thriving due to its ability to provide convenient, affordable, and culturally diverse dining experiences to a growing urban population. Government support for small businesses and tourism initiatives has further fuelled market expansion.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period, owing to the region's dynamic food culture, entrepreneurial spirit, and consumer demand for convenient dining options. Food trucks, trailers, and carts have become ubiquitous in urban centers across the United States and Canada, offering a wide array of cuisines from gourmet to fusion and traditional street foods. The market's growth is also propelled by food festivals, events, and social media, which promote food truck culture and drive customer engagement.

Key players in the market

Some of the key players profiled in the Mobile Food Services Market include Uber Eats, Starbucks Mobile Truck, Smoothie King, HelloFresh, Home Chef, Sun Basket, Chipotle Catering, Boston Market Catering, DoorDash, Grubhub, Cousins Maine Lobster, The Halal Guys, Kogi BBQ.

Key Developments:

In February 2022, Smoothie King launched text ordering to increase franchise development & sales. Using a 4-5-digit code, Smoothie King fans in Chicago and Jacksonville can place and pay for their order with the nearest Smoothie King location via SMS text message and visit the store to pick up and enjoy their smoothie.

In November 2017, Uber launched mobile food delivery app in Hyderabad. The company has partnered with over 300 restaurants across the city for taking delivery orders. The app has gained great momentum in India which has been one of the fastest growing markets in Asia Pacific region (APAC) for the company.

Types Covered:

  • Food Trucks
  • Food Carts
  • Food Trailers
  • Food Stands
  • Other Types

Cuisine Types Covered:

  • American
  • Italian
  • Mexican
  • Chinese
  • Indian
  • Other Cuisine Types

Service Types Covered:

  • Takeaway
  • Dine-in
  • Delivery

Locations Covered:

  • Urban Areas
  • Suburban Areas
  • Rural Areas
  • Event Venues
  • Other Locations

Operational Modes Covered:

  • Independent Operators
  • Franchise Models

Distribution Channels Covered:

  • On-site Sales
  • Online Orders
  • Third-party Delivery Services

End Users Covered:

  • Individual Consumers
  • Corporate Clients
  • Event Planners
  • Tourists
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Mobile Food Services Market, By Type

  • 5.1 Introduction
  • 5.2 Food Trucks
  • 5.3 Food Carts
  • 5.4 Food Trailers
  • 5.5 Food Stands
  • 5.6 Other Types

6 Global Mobile Food Services Market, By Cuisine Type

  • 6.1 Introduction
  • 6.2 American
  • 6.3 Italian
  • 6.4 Mexican
  • 6.5 Chinese
  • 6.6 Indian
  • 6.7 Other Cuisine Types

7 Global Mobile Food Services Market, By Service Type

  • 7.1 Introduction
  • 7.2 Takeaway
  • 7.3 Dine-in
  • 7.4 Delivery

8 Global Mobile Food Services Market, By Location

  • 8.1 Introduction
  • 8.2 Urban Areas
  • 8.3 Suburban Areas
  • 8.4 Rural Areas
  • 8.5 Event Venues
  • 8.6 Other Locations

9 Global Mobile Food Services Market, By Operational Mode

  • 9.1 Introduction
  • 9.2 Independent Operators
  • 9.3 Franchise Models

10 Global Mobile Food Services Market, By Distribution Channel

  • 10.1 Introduction
  • 10.2 On-site Sales
  • 10.3 Online Orders
  • 10.4 Third-party Delivery Services

11 Global Mobile Food Services Market, By End User

  • 11.1 Introduction
  • 11.2 Individual Consumers
  • 11.3 Corporate Clients
  • 11.4 Event Planners
  • 11.5 Tourists
  • 11.6 Other End Users

12 Global Mobile Food Services Market, By Geography

  • 12.1 Introduction
  • 12.2 North America
    • 12.2.1 US
    • 12.2.2 Canada
    • 12.2.3 Mexico
  • 12.3 Europe
    • 12.3.1 Germany
    • 12.3.2 UK
    • 12.3.3 Italy
    • 12.3.4 France
    • 12.3.5 Spain
    • 12.3.6 Rest of Europe
  • 12.4 Asia Pacific
    • 12.4.1 Japan
    • 12.4.2 China
    • 12.4.3 India
    • 12.4.4 Australia
    • 12.4.5 New Zealand
    • 12.4.6 South Korea
    • 12.4.7 Rest of Asia Pacific
  • 12.5 South America
    • 12.5.1 Argentina
    • 12.5.2 Brazil
    • 12.5.3 Chile
    • 12.5.4 Rest of South America
  • 12.6 Middle East & Africa
    • 12.6.1 Saudi Arabia
    • 12.6.2 UAE
    • 12.6.3 Qatar
    • 12.6.4 South Africa
    • 12.6.5 Rest of Middle East & Africa

13 Key Developments

  • 13.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 13.2 Acquisitions & Mergers
  • 13.3 New Product Launch
  • 13.4 Expansions
  • 13.5 Other Key Strategies

14 Company Profiling

  • 14.1 Uber Eats
  • 14.2 Starbucks Mobile Truck
  • 14.3 Smoothie King
  • 14.4 HelloFresh
  • 14.5 Home Chef
  • 14.6 Sun Basket
  • 14.7 Chipotle Catering
  • 14.8 Boston Market Catering
  • 14.9 DoorDash
  • 14.10 Grubhub
  • 14.11 Cousins Maine Lobster
  • 14.12 The Halal Guys
  • 14.13 Kogi BBQ

List of Tables

  • Table 1 Global Mobile Food Services Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Mobile Food Services Market Outlook, By Type (2022-2030) ($MN)
  • Table 3 Global Mobile Food Services Market Outlook, By Food Trucks (2022-2030) ($MN)
  • Table 4 Global Mobile Food Services Market Outlook, By Food Carts (2022-2030) ($MN)
  • Table 5 Global Mobile Food Services Market Outlook, By Food Trailers (2022-2030) ($MN)
  • Table 6 Global Mobile Food Services Market Outlook, By Food Stands (2022-2030) ($MN)
  • Table 7 Global Mobile Food Services Market Outlook, By Other Types (2022-2030) ($MN)
  • Table 8 Global Mobile Food Services Market Outlook, By Cuisine Type (2022-2030) ($MN)
  • Table 9 Global Mobile Food Services Market Outlook, By American (2022-2030) ($MN)
  • Table 10 Global Mobile Food Services Market Outlook, By Italian (2022-2030) ($MN)
  • Table 11 Global Mobile Food Services Market Outlook, By Mexican (2022-2030) ($MN)
  • Table 12 Global Mobile Food Services Market Outlook, By Chinese (2022-2030) ($MN)
  • Table 13 Global Mobile Food Services Market Outlook, By Indian (2022-2030) ($MN)
  • Table 14 Global Mobile Food Services Market Outlook, By Other Cuisine Types (2022-2030) ($MN)
  • Table 15 Global Mobile Food Services Market Outlook, By Service Type (2022-2030) ($MN)
  • Table 16 Global Mobile Food Services Market Outlook, By Takeaway (2022-2030) ($MN)
  • Table 17 Global Mobile Food Services Market Outlook, By Dine-in (2022-2030) ($MN)
  • Table 18 Global Mobile Food Services Market Outlook, By Delivery (2022-2030) ($MN)
  • Table 19 Global Mobile Food Services Market Outlook, By Location (2022-2030) ($MN)
  • Table 20 Global Mobile Food Services Market Outlook, By Urban Areas (2022-2030) ($MN)
  • Table 21 Global Mobile Food Services Market Outlook, By Suburban Areas (2022-2030) ($MN)
  • Table 22 Global Mobile Food Services Market Outlook, By Rural Areas (2022-2030) ($MN)
  • Table 23 Global Mobile Food Services Market Outlook, By Event Venues (2022-2030) ($MN)
  • Table 24 Global Mobile Food Services Market Outlook, By Other Locations (2022-2030) ($MN)
  • Table 25 Global Mobile Food Services Market Outlook, By Operational Mode (2022-2030) ($MN)
  • Table 26 Global Mobile Food Services Market Outlook, By Independent Operators (2022-2030) ($MN)
  • Table 27 Global Mobile Food Services Market Outlook, By Franchise Models (2022-2030) ($MN)
  • Table 28 Global Mobile Food Services Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 29 Global Mobile Food Services Market Outlook, By On-site Sales (2022-2030) ($MN)
  • Table 30 Global Mobile Food Services Market Outlook, By Online Orders (2022-2030) ($MN)
  • Table 31 Global Mobile Food Services Market Outlook, By Third-party Delivery Services (2022-2030) ($MN)
  • Table 32 Global Mobile Food Services Market Outlook, By End User (2022-2030) ($MN)
  • Table 33 Global Mobile Food Services Market Outlook, By Individual Consumers (2022-2030) ($MN)
  • Table 34 Global Mobile Food Services Market Outlook, By Corporate Clients (2022-2030) ($MN)
  • Table 35 Global Mobile Food Services Market Outlook, By Event Planners (2022-2030) ($MN)
  • Table 36 Global Mobile Food Services Market Outlook, By Tourists (2022-2030) ($MN)
  • Table 37 Global Mobile Food Services Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.