市場調查報告書
商品編碼
1494915
到 2030 年馬鈴薯薯片的全球市場預測:按特性、加工方法、分銷管道、用途、最終用戶和地區進行分析Potato Flakes Market Forecasts to 2030 - Global Analysis By Nature (Organic and Conventional), Processing Method (Frozen and Dehydrated), Distribution Channel, Application, End User and By Geography |
根據Stratistics MRC預測,2024年全球馬鈴薯片市場規模將達76億美元,預計2030年將達到114億美元,預測期內複合年成長率為6.8%。
脫水馬鈴薯是將馬鈴薯煮熟、搗碎,然後乾燥成扁平片的加工產品。作為一種方便的食品配料,它與水或其他液體混合時會迅速補充水分,非常適合即食馬鈴薯泥、烘焙以及增稠湯和醬汁。它具有較長的保存期限且易於準備,使其在家庭和商務用廚房中都很受歡迎。
根據聯合國糧農組織預測,2022年全球馬鈴薯產量約3.75億噸,其中中國產量為9,550萬噸,印度產量為5,600萬噸。
對加工食品的需求不斷成長
全球馬鈴薯片市場主要是由消費者對加工食品不斷成長的需求所推動的。加工食品對現代消費者極具吸引力,因為它們方便、保存期限長,通常需要更少的時間和精力來準備。馬鈴薯片作為各種加工食品(包括零食、湯和已調理食品)的多功能成分,正受益於此趨勢。馬鈴薯片的易用性和儲存性進一步增強了其對消費者快節奏生活方式的吸引力,推動了市場成長。
原物料價格波動
馬鈴薯片市場面臨的主要限制因素之一是原物料價格的波動。馬鈴薯是馬鈴薯片的主要成分,其成本可能會因天氣、產量和市場需求等因素而大幅波動。這些波動影響馬鈴薯片製造商的生產成本,影響他們的定價策略和利潤率。因此,這種波動對維持市場穩定成長構成了挑戰。
對無麩質產品的需求不斷成長
消費者意識的提高和對無麩質產品的需求正在為馬鈴薯片市場創造重大機會。馬鈴薯片天然無麩質,使其成為無麩質烘焙和烹飪應用的絕佳原料。隨著越來越多的消費者出於健康考量和飲食偏好尋求無麩質選擇,對馬鈴薯片的需求預計將會增加。這種趨勢在食品加工產業尤其明顯,馬鈴薯片可以用作傳統麵粉的無麩質替代品。
環境問題
環境問題,例如農業實踐對氣候變遷和用水的影響,對馬鈴薯片市場構成威脅。馬鈴薯生產需要大量水資源,馬鈴薯種植使用農藥和化學肥料會對環境產生負面影響。隨著消費者的環保意識越來越強,製造商採取永續實踐的壓力也越來越大。這種向永續性的轉變可能會導致更高的生產成本,需要改變供應鏈並影響市場。
COVID-19 大流行對馬鈴薯片市場產生了各種影響。一方面,由於消費者囤積了食品儲藏室必需品,疫情導致對耐儲存、易於準備的食品(包括馬鈴薯片)的需求增加。同時,供應鏈中斷,包括農業活動和運輸的限制,為馬鈴薯片的生產和分銷帶來了挑戰。疫情也加速了網路購物的轉變,影響了馬鈴薯薯片的通路。
預計傳統細分市場在預測期內將是最大的
由於廣泛的消費者偏好和成本效益,預計傳統細分市場將在預測期內主導馬鈴薯片市場。使用標準耕作方法製成的傳統型馬鈴薯片比有機替代品更便宜且更容易取得。其在烹飪應用中的多功能性進一步推動了需求,例如即時馬鈴薯泥、零嘴零食和增稠劑。此外,傳統馬鈴薯薯片擁有完善的供應鏈和製造程序,使其能夠有效滿足家庭和工業需求,使其成為市場的主導因素。
預計線上零售領域在預測期內將呈現最高的複合年成長率
線上零售領域預計在預測期內複合年成長率最高。網路購物的便利性,加上電子商務基礎設施的擴張和網際網路服務滲透率的不斷提高,正在推動這一領域的成長。此線上零售平台提供各種馬鈴薯片產品,可滿足不同消費者的偏好和飲食需求。預計這一趨勢將持續下去並進一步推動該行業的成長。
北美地區主導著馬鈴薯薯片市場並佔據最大的市場佔有率。這一優勢得益於加工食品的高消費、完善的食品加工業以及該地區主要市場參與者的存在。北美對簡便食品和無麩質產品的需求進一步推動了市場成長。
預計亞太地區馬鈴薯片市場成長最快,在預測期內複合年成長率最高。促成這一成長的因素包括都市化的加速、可支配收入的增加以及飲食習慣的改變以利於簡便食品。此外,中國和印度等國家對無麩質飲食意識的不斷提高以及食品加工業的擴張預計將推動該地區對馬鈴薯薯片的需求。
According to Stratistics MRC, the Global Potato Flakes Market is accounted for $7.6 billion in 2024 and is expected to reach $11.4 billion by 2030 growing at a CAGR of 6.8% during the forecast period. Dehydrated potato flakes are processed potatoes, cooked, mashed, and then dried into flat, thin pieces. Used as a convenient food ingredient, they rehydrate quickly when mixed with water or other liquids, making them ideal for instant mashed potatoes, baking, or as a thickening agent in soups and sauces. Their long shelf life and easy preparation make them popular in both home and commercial kitchens.
According to the FAO, global potato production in 2022 was approximately 375 million tonnes, with China producing 95.5 million tonnes and India producing 56 million tonnes, making them the top producers.
Rising demand for processed foods
The global potato flakes market is significantly driven by the increasing consumer demand for processed foods. Processed foods offer convenience, longer shelf life, and often require less time and effort to prepare, making them highly attractive to the modern consumer. Potato flakes, being a versatile ingredient in various processed food products such as snacks, soups, and ready meals, benefit from this trend. The ease of use and storage of potato flakes further amplifies their appeal in the fast-paced lifestyle of consumers, thereby propelling market growth.
Fluctuations in raw material prices
One of the major restraints facing the potato flakes market is the fluctuations in raw material prices. The cost of potatoes, the primary raw material for potato flakes, can vary significantly due to factors such as weather conditions, crop yields, and market demand. These fluctuations can impact the production costs for manufacturers of potato flakes, affecting their pricing strategies and profit margins. Consequently, this volatility poses a challenge to maintaining stable market growth.
Rising demand for gluten-free products
The growing consumer awareness and demand for gluten-free products present a substantial opportunity for the potato flakes market. Potato flakes are naturally gluten-free, making them an excellent ingredient for gluten-free baking and cooking applications. As more consumers seek gluten-free options due to health concerns or dietary preferences, the demand for potato flakes is expected to increase. This trend is particularly evident in the food processing industry, where potato flakes can be used as a gluten-free alternative to traditional flour.
Environmental concerns
Environmental concerns, including the impact of agricultural practices on climate change and water usage, pose a threat to the potato flakes market. The production of potatoes requires significant water resources, and the use of pesticides and fertilizers in potato farming can have adverse environmental effects. As consumers become more environmentally conscious, there is increasing pressure on manufacturers to adopt sustainable practices. This shift towards sustainability could lead to higher production costs and necessitate changes in the supply chain, potentially impacting the market.
The Covid-19 pandemic has had a mixed impact on the potato flakes market. On one hand, the pandemic led to an increase in demand for shelf-stable and easy-to-prepare food products, including potato flakes, as consumers stocked up on pantry essentials. On the other hand, disruptions in the supply chain, including restrictions on agricultural activities and transportation, posed challenges to the production and distribution of potato flakes. The pandemic also accelerated the shift towards online shopping, influencing the distribution channels for potato flakes.
The conventional segment is expected to be the largest during the forecast period
The conventional segment is projected to dominate the potato flakes market during the forecast period, driven by widespread consumer preference and cost-effectiveness. Conventional potato flakes, made from standard farming practices, are more affordable and readily available than organic alternatives. Their versatility in culinary applications, including instant mashed potatoes, snacks, and as thickening agents, further boosts demand. Additionally, the established supply chain and manufacturing processes for conventional potato flakes contribute to their market leadership, catering to both household and industrial needs efficiently.
The online retail segment is expected to have the highest CAGR during the forecast period
The online retail segment is expected to have the highest CAGR during the forecast period. The convenience of online shopping, coupled with the expanding e-commerce infrastructure and the increasing penetration of internet services, is driving the growth of this segment. Online retail platforms offer a wide range of potato flake products, catering to diverse consumer preferences and dietary needs. This trend is expected to continue, further boosting the segment's growth.
The North America region is positioned to dominate the potato flakes market, holding the largest market share. This dominance is driven by the high consumption of processed foods, a well-established food processing industry, and the presence of key market players in the region. The demand for convenience foods and gluten-free products in North America further supports the market's growth.
The Asia Pacific region anticipates rapid growth in the potato flakes market, with the highest CAGR during the forecast period. Factors contributing to this growth include the increasing urbanization, rising disposable incomes, and changing dietary habits favoring convenience foods. Additionally, the growing awareness of gluten-free diets and the expansion of the food processing industry in countries like China and India are expected to drive the demand for potato flakes in the region.
Key players in the market
Some of the key players in Potato Flakes Market include Nestle S.A., McCain Foods Limited, Idahoan Foods, LLC, Lutosa SA, Emsland Group, Agrana Beteiligungs-AG, Basic American Foods, Bob's Red Mill Natural Foods, Inc., PepsiCo, Inc. (Frito-Lay), Noble Agro Food Products Pvt. Ltd., Aviko B.V., Procordia Food AB (Felix), Patwary Potato Flakes Ltd., Rixona B.V., Snow Valley Food, Lamb Weston Holdings, Inc., J.R. Short Milling Company, King's Dehydrated Foods Pvt. Ltd., PPZ Trzemeszno Sp. z o.o. and Valley Food Storage, LLC.
In May 2024, McCain Foods, the Canada-based frozen potato products giant, is to invest more than €350m ($377.8m) in France to develop production facilities and strengthen its competitiveness there. The company said it will invest more the amount by 2028 in its three production sites in Harnes and Bethune villages in Pas-de-Calais and Matougues village in the Marne region.
In February 2024, the Emsland Group proposed to increase its potato flake production at its plant in Emlichheim, Germany, more than doubling its previous numbers.
In March 2022, Nestle has announced it is talking to French investment fund FNB about the prospective sale of its France-based mashed potato business Mousline. The Switzerland-based manufacturer revealed back in November that it had launched a strategic review that could end up in the asset being sold.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.