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市場調查報告書
商品編碼
1503314
到 2030 年客服中心外包市場預測:按類型、服務類型、銷售管道、公司規模、最終用戶和地區進行的全球分析Call Center Outsourcing Market Forecasts to 2030 - Global Analysis By Type, Service Type, Sales Channel, Enterprise Size, End User and By Geography |
根據Stratistics MRC的數據,2024年全球客服中心外包市場規模為1,127.7億美元,預計到2030年將達到1,711.4億美元,預測期內複合年成長率為7.2%。
客服中心外包被稱為與第三方服務提供者簽訂合約來管理公司的客戶服務業務。這種方法使公司能夠利用專業客服中心的知識和生產力,同時專注於其核心能力。外包可以消除對基礎設施、技術和額外員工的投資,從而顯著節省成本。此外,您還可以利用全球人才庫,提供多語言支援和 24 小時客戶服務。
根據國際外包專業人員協會 (IAOP) 的說法,客服中心外包可以利用改善客戶服務和業務績效的專業技能和技術,從而顯著提高業務效率。
獲得技術純熟勞工
客戶服務是客服中心中心外包公司的重點,它們經常使用具有豐富知識和專業知識的座席來解決客戶的各種疑慮。這些代理商善於利用最新的溝通和客戶關係管理 (CRM) 技術來確保優質的服務。此外,外包提供者通常會提供持續的培訓和發展計劃,讓您了解最新的行業趨勢和最佳實踐。
對外部供應商的依賴
對外包合作夥伴的高度依賴造成了高度的依賴,使得在供應商之間流動以及在必要時將業務帶回內部變得困難。外包合作夥伴的問題,例如不穩定的財務狀況、勞資糾紛或業務中斷,可能會對公司的客戶服務業務產生直接影響。此外,改變外包合作夥伴或堅持包含一些內部技能的混合模式是降低這種風險的兩種方法。
技術創新與融合
人工智慧 (AI)、機器學習和自動化是客服中心外包供應商擴大利用的最尖端科技。這些技術可以透過自動化重複任務、提供預測分析以支援決策以及透過使用人工智慧驅動的聊天機器人來改善客戶互動來提高業務效率。此外,採用這些技術的外包公司可以為客戶提供創新的解決方案,從而提高生產力、降低成本並提高客戶滿意度。
隱私和資料安全漏洞
外包客服中心的一個重大風險是資料外洩和隱私侵犯,特別是處理敏感客戶資料的客服中心。內部威脅、網路攻擊和駭客攻擊可能會導致客戶資料被濫用或未授權存取,從而導致嚴重的經濟處罰以及公司聲譽受損。為了減輕這些風險,外包提供者必須實施強大的安全措施,例如加密、多因素身份驗證和頻繁的安全審核。然而,網路威脅的性質不斷變化,因此維護資料安全是一項持續的挑戰。
COVID-19的爆發對客服中心外包市場產生了重大影響,加速了遠端工作和數位化轉型的轉變。為了繼續提供客戶服務,企業必須應對以前難以想像的通話量和業務中斷,這增加了外包的需求。為了有效應對不斷增加的客戶諮詢,外包公司迅速做出了反應,實施了強大的遠端工作基礎設施和人工智慧聊天機器人等最尖端科技。但疫情也帶來了其他挑戰,包括對資料安全、領導遠端團隊以及確保一定程度的服務品質的擔憂。
入境服務預計將在預測期內成為最大的部分
入境服務領域佔據客服中心外包市場的最大佔有率。入境服務的主要目的是管理來自客戶的來電,包括服務問題、幫助請求和問題。這種市場主導地位是由於公司努力為客戶提供快速且有效率的支援而日益關注客戶體驗和滿意度而推動的。此外,電子商務的興起、技術進步、24小時客戶支援的需求等都顯著增加了對入境客服中心服務的需求。
預計聊天支援產業在預測期內複合年成長率最高
聊天支援領域預計將以客服中心外包市場最高複合年成長率成長。對即時、即時通訊的偏好以及擴大使用數位管道進行客戶服務是這一爆炸性成長的關鍵驅動力。快速的解決時間、代理的多任務能力以及與人工智慧聊天機器人輕鬆整合以進行日常查詢處理只是聊天支援的一些好處。但聊天支援的效率和便利性使其對精通技術的客戶和希望提高客戶參與的企業特別有吸引力。
亞太地區佔最大佔有率並主導客服中心外包市場。這項優勢歸功於菲律賓、印度等國。這些國家因其強大的通訊基礎設施、大量英語人口和低廉的人事費用而成為重要的外包地點。此外,這些國家擁有高素質的勞動力庫,能夠滿足不同經濟部門的各種客戶服務需求。由於持續的全球化趨勢的影響以及對高效且負擔得起的客戶支援服務的需求不斷成長,預計亞太地區將繼續引領市場。
預計拉丁美洲地區客服中心外包市場的複合年成長率最高。由於多種原因,阿根廷、巴西、哥倫比亞和墨西哥等國家的外包業務顯著成長。特別是,我們靠近北美市場,可以輕鬆地與美國和加拿大的客戶溝通並共用文化理解。此外,拉丁美洲國家擁有雙語且受過良好教育的勞動力,這吸引了尋求外包技術支援、客戶服務和其他業務流程的公司。
According to Stratistics MRC, the Global Call Center Outsourcing Market is accounted for $112.77 billion in 2024 and is expected to reach $171.14 billion by 2030 growing at a CAGR of 7.2% during the forecast period. Contracting a third-party service provider to manage a business's customer service operations is known as call center outsourcing. By using this tactic, companies can take advantage of the knowledge and productivity of specialized call centers while concentrating on their core competencies. Because outsourcing removes the need to invest in infrastructure, technology, and additional staff, it can result in significant cost savings. Moreover, it gives access to a worldwide talent pool, which frequently makes multilingual and round-the-clock customer service possible.
According to the International Association of Outsourcing Professionals (IAOP), call center outsourcing can significantly enhance business efficiency by leveraging specialized skills and technologies that improve customer service and operational performance.
Obtaining access to skilled labour
Customer service is the focus of call center outsourcing companies, which frequently use agents with a wealth of knowledge and expertise in resolving a variety of client concerns. These agents guarantee excellent service because they are skilled in utilizing the newest communication and customer relationship management (CRM) technologies. Furthermore, in order to keep their staff members abreast of the most recent developments in the industry and best practices, outsourcing providers usually provide continuous training and development programs.
Dependence on outside suppliers
Heavily depending on outsourcing partners can lead to dependency, which makes it challenging for businesses to move between providers or, in the event that is necessary, return operations in-house. Any problems with the outsourcing partner, like unstable finances, labor disputes, or interruptions in business operations, can have an immediate effect on the customer service operations of the company. Additionally, changing up your outsourcing partners or sticking with a hybrid model that includes some in-house skills are two ways to reduce this risk.
Innovation and integration of technology
Artificial intelligence (AI), machine learning, and automation are among the cutting-edge technologies that call center outsourcing providers are using more and more. These technologies can improve operational efficiency through the automation of repetitive tasks, the provision of predictive analytics to aid in decision-making, and the use of AI-powered chatbots to improve customer interaction. Moreover, innovative solutions that increase productivity, cut expenses, and boost customer happiness can be provided to clients by outsourcing companies that incorporate these technologies.
Privacy and data security vulnerabilities
Significant risks to outsourced call centers come from data breaches and privacy violations, particularly for those that handle sensitive customer data. Insider threats, cyberattacks, and hacking can result in the misuse and unauthorized access to customer data, which can cause serious financial penalties as well as harm to the company's reputation. To reduce these risks, outsourcing providers must put strong security measures in place, like encryption, multi-factor authentication, and frequent security audits. However, maintaining data security is a continuous challenge due to the constantly changing nature of cyber threats.
The COVID-19 pandemic had a major effect on the market for call center outsourcing, hastening the transition to remote work and digital transformation. The need for outsourcing increased as companies had to deal with previously unheard-of call volumes and operational disruptions in order to continue providing customer service. In order to effectively manage the rise in client inquiries, outsourcing companies swiftly adjusted by putting in place a strong infrastructure for remote work and cutting-edge technologies like AI-driven chatbots. Additionally, the pandemic did, however, also bring to light other difficulties, such as worries about data security, leading remote teams, and guaranteeing constant service quality.
The Inbound Service segment is expected to be the largest during the forecast period
The largest share of the call center outsourcing market is held by the inbound service segment. The main goal of inbound services is to manage incoming communications from customers, including questions, requests for assistance, and problems relating to services. The dominance of this market is fueled by the growing focus on customer experience and satisfaction as companies strive to offer prompt and efficient support to their customers. Furthermore, the rise of e-commerce, technological advancements, and the need for round-the-clock customer support have all contributed to a significant increase in demand for inbound call center services.
The Chat Support segment is expected to have the highest CAGR during the forecast period
The chat support segment is expected to grow at the highest CAGR in the call center outsourcing market. The preference for instantaneous, real-time communication and the growing use of digital channels for customer service are the main drivers of this explosive growth. Quick resolution times, the ability for agents to multitask, and easy integration with AI-powered chatbots for routine query handling are just a few benefits of chat support. However, chat support is especially attractive to tech-savvy customers and businesses looking to increase customer engagement because of its efficiency and convenience.
With the largest share, the Asia-Pacific region has dominated the call center outsourcing market. This dominance is mostly ascribed to nations like the Philippines and India, which have become important outsourcing hubs because of their robust telecommunications infrastructure, large English-speaking populations, and cheaper labor costs. Furthermore, these nations have highly qualified labor pools that can manage a wide range of customer service requirements from different sectors of the economy. It is anticipated that the Asia-Pacific region will continue to lead the market due to the effects of ongoing globalization trends as well as the rising demand for efficient and reasonably priced customer support services.
In the call center outsourcing market, the Latin America region is anticipated to hold the highest CAGR. Outsourcing has grown significantly in countries like Argentina, Brazil, Colombia, Mexico, and others for a variety of reasons. Among these are their close proximity to North American markets, which facilitates easier communication and a shared cultural understanding with customers in the US and Canada. Moreover, Latin American nations have a workforce that is bilingual and well-educated, which attracts businesses looking to outsource technical support, customer service, and other business processes.
Key players in the market
Some of the key players in Call Center Outsourcing market include Infosys Limited, Capgemini SE, Epicenter Technologies Pvt. Ltd, Five9 Inc, Cognizant Technology Solutions Corporation, Sutherland Global Services Inc, StarTek Inc., Atento SA, Tech Mahindra, Wipro Limited, HCL Technologies, Tata Consultancy Services Ltd, Accenture Plc, DiRAD Technologies Inc, Serco Group Plc, TTEC Holdings, Inc. and Teleperformance SE.
In February 2024, Capgemini Group announced the signing of a 12-year agreement with TenneT, a leading European transmission system operator in the Netherlands and Germany, to design, build, and implement a cloud platform that will enable TenneT to work more effectively across a wider ecosystem of partners.
In October 2023, Startek, Inc., a global customer experience (CX) solutions provider, announced that it has entered into a definitive agreement to be acquired by funds managed by Capital Square Partners ("CSP") in an all-cash transaction with a total enterprise value of approximately $217 million and total equity value of approximately $174 million.
In August 2023, Five9 announced it has entered into a definitive agreement to acquire Aceyus, a 21-year year-old company offering advanced data integration and analytics. Headquartered in Charlotte, NC, Aceyus was founded in 2002 and has about 70 employees, all of whom are expected to remain with Five9.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.