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市場調查報告書
商品編碼
1511262
到 2030 年全球運動自行車市場預測:按產品類型、材料、零件、分銷管道、應用、區域分類Sports Bicycles Market Forecasts to 2030 - Global Analysis By Product Type, Material, Component, Distribution Channel, Application and By Geography |
根據 Stratistics MRC 的數據,2024 年全球運動自行車市場規模為 186 億美元,預計預測期內複合年成長率為 10.4%,到 2030 年將達到 339 億美元。
運動自行車專為以性能為導向的自行車活動而設計,例如賽車、耐力騎行和激烈的休閒自行車。這些自行車設計輕巧、動態且靈活,與普通自行車或通勤自行車相比,騎士可以實現更高的速度和更好的機動性。運動自行車通常具有更符合動態的騎乘位置、更低的車把和更長的伸展距離,以提高效率和速度。
根據歐洲自行車聯合會(ECF)的研究,歐洲成年人平均每天騎自行車0.32次,其中自行車佔歐盟總出行佔有率的8%。
健康和健身意識不斷增強
消費者越來越優先考慮具有人體工學設計、先進的健身追蹤功能和可自訂運動計畫的自行車。製造商的應對措施是在其產品中內建心率監測器、GPS 追蹤和虛擬騎行模擬等功能。這一趨勢反映了對自行車日益成長的需求,不僅提供愉快的騎行體驗,而且支持用戶的健康和健身目標。因此,運動自行車市場的健康和健身意識明顯增強。
訪問限制
這個市場面臨著准入受限的挑戰。這項限制阻礙了潛在客戶輕鬆獲得和購買運動自行車,從而影響了銷售和市場擴張。造成這項挑戰的因素包括有限的分銷管道、高定價和糟糕的行銷策略。克服這一障礙可以採取創新的方法,包括加強線上影響力、與不同的零售商建立合作夥伴關係,以及引入預算選項,使運動自行車更容易被更廣泛的消費者群體所接受。
人們對自行車運動的興趣與日俱增
越來越多的自行車愛好者不僅將自行車作為休閒,而且還參與競技活動。這一趨勢背後有幾個因素,包括健康意識的增強、對環保交通途徑的偏好以及戶外探險的刺激。隨著越來越多的人喜歡騎自行車健身休閒,對高性能運動自行車的需求不斷增加。製造商正在以創新設計、先進材料和技術來應對,以滿足世界各地自行車愛好者日益成長的興趣和多樣化需求。
高成本
市場上的高成本挑戰是由多種因素造成的。碳纖維等先進材料推高了製造成本,電子傳輸系統等最尖端科技推高了整體價格。此外,對高性能元件的需求也導致成本上升。這些因素結合起來,給許多消費者造成了障礙,使得運動自行車很難在不影響品質或創新的情況下進入更廣泛的市場。
COVID-19的爆發對運動自行車市場產生了重大影響。最初,由於人們想要享受戶外活動和獨自玩耍,對自行車的需求激增。然而,供應鏈中斷和經濟不確定性導致生產延誤和價格上漲。隨著封鎖的緩解,市場轉向豪華車型和電動自行車,反映出人們對永續交通途徑日益成長的興趣。整體而言,疫情改變了運動自行車產業的消費者偏好和市場動態。
公路賽車自行車細分市場預計在預測期內規模最大
在預測期內,公路賽車自行車市場預計將是最大的。這些自行車專為競技性鋪裝公路騎行而設計,具有輕質車架、動態設計以及針對速度和效率進行最佳化的齒輪、煞車和輪圈等高性能組件。公路賽車注重速度和操控性,迎合了廣泛的愛好者和專業騎士的需求,為市場的動態和競爭格局做出了重大貢獻。
框架材料領域預計在預測期內複合年成長率最高
框架材料領域預計在預測期內複合年成長率最高。常見的材料包括以重量輕、價格實惠而聞名的鋁、因其強度重量比和減振特性而備受推崇的碳纖維,以及在強度和耐腐蝕性之間取得平衡的鈦。每種材料都有其優點,通常會根據騎乘風格、地形和預算等因素進行選擇,以適應騎乘者的多樣化需求。
預計北美在預測期內將佔據最大的市場佔有率。受人們對健身、環保交通途徑和休閒自行車日益成長的興趣等因素的推動,該地區的市場正在穩步成長。運動自行車透過多種管道銷售,包括自行車專賣店、線上零售商、運動用品店和百貨公司。電子商務的興起也正在影響市場,越來越多的消費者在網路上購買自行車。
預計亞太地區在預測期內複合年成長率最高。該地區許多政府都提倡騎自行車作為減少污染和改善公共衛生的一種方式。專用道和自行車共享計劃等基礎設施的改善也促進了運動自行車的普及。隨著許多國家可支配收入的增加,越來越多的人有購買力投資高品質的運動自行車用於休閒和競技目的。
According to Stratistics MRC, the Global Sports Bicycles Market is accounted for $18.6 billion in 2024 and is expected to reach $33.9 billion by 2030 growing at a CAGR of 10.4% during the forecast period. Sports bicycles are specifically designed for performance-oriented cycling activities such as racing, endurance riding, or intense recreational cycling. These bikes are engineered to be lightweight, aerodynamic, and agile, allowing riders to achieve higher speeds and better maneuverability compared to regular or commuter bicycles. Sports bikes often have a more aerodynamic riding position with a lower handlebar and a longer reach, promoting efficiency and speed.
According to several European Cyclists' Federation (ECF) surveys, adults in Europe make 0.32 bicycle journeys daily on average, and cycling accounts for 8% of all modal shares in the EU.
Increasing health and fitness awareness
Consumers are increasingly prioritizing bikes that offer ergonomic designs, advanced fitness tracking capabilities, and customizable workout programs. Manufacturers are responding by incorporating features such as heart rate monitors, GPS tracking, and virtual cycling simulations into their products. This trend reflects a growing demand for bicycles that not only provide enjoyable riding experiences but also support users' health and fitness goals. Thus, there has been a noticeable surge in health and fitness awareness within the sports bicycles market.
Restricted Accessibility
The market faces a challenge due to restricted accessibility. This limitation hinders potential customers from easily accessing and purchasing sports bicycles, impacting both sales and market expansion. Factors contributing to this challenge may include limited distribution channels, high pricing, or inadequate marketing strategies. Overcoming this obstacle requires innovative approaches, such as enhancing online presence, establishing partnerships with diverse retailers, or introducing budget-friendly options to make sports bicycles more accessible to a broader consumer base.
Growing interest in cycling as a sport
More enthusiasts are embracing cycling not just for recreation but also for competitive events. This trend is driven by several factors like increased health awareness, eco-friendly transportation preferences, and the thrill of outdoor adventure. As more people embrace cycling for fitness and leisure, demand for high-performance sports bicycles is escalating. Manufacturers are responding with innovative designs, advanced materials, and technology, catering to the growing interest and diverse needs of cycling enthusiasts worldwide.
High cost
The high cost challenge in the market stems from several factors. Advanced materials like carbon fiber drive up manufacturing costs, while cutting-edge technology such as electronic shifting systems adds to the overall price. Additionally, the demand for high-performance components further contributes to the elevated cost. These factors combined create a barrier for many consumers, making it challenging for sports bicycles to reach a wider market without compromising on quality or innovation.
The COVID-19 pandemic significantly impacted the Sports Bicycles market. Initially, there was a surge in demand for bicycles as people sought outdoor and solo activities. However, supply chain disruptions and economic uncertainties led to production delays and price increases. As lockdowns eased, the market saw a shift towards higher-end models and e-bikes, reflecting a growing interest in sustainable transportation. Overall, the pandemic catalyzed changes in consumer preferences and market dynamics within the Sports Bicycles sector.
The road racing bicycles segment is expected to be the largest during the forecast period
The road racing bicycles segment is expected to be the largest during the forecast period. Designed for competitive cycling events on paved roads, these bicycles feature lightweight frames, aerodynamic designs, and high-performance components such as gears, brakes, and wheels optimized for speed and efficiency. With a focus on speed and handling, road racing bicycles cater to enthusiasts and professional riders alike, contributing significantly to the dynamic and competitive landscape of the market.
The frame materials segment is expected to have the highest CAGR during the forecast period
The frame materials segment is expected to have the highest CAGR during the forecast period. Common materials include aluminum, known for its lightweight and affordable nature; carbon fiber, prized for its strength-to-weight ratio and vibration damping properties; and titanium, offering a balance of strength and corrosion resistance. Each material has its advantages and is often chosen based on factors like riding style, terrain, and budget, catering to the diverse needs of cyclists.
North America is projected to hold the largest market share during the forecast period. The market in the region has been growing steadily, driven by factors such as increasing interest in fitness, eco-friendly transportation options, and recreational cycling. Sports bicycles are sold through various channels including specialty bike shops, online retailers, sporting goods stores, and department stores. The rise of e-commerce has also impacted the market, with more consumers opting to purchase bikes online.
Asia Pacific is projected to hold the highest CAGR over the forecast period. Many governments in the region are promoting cycling as a means to reduce pollution and improve public health. Infrastructure development such as dedicated bicycle lanes and bike-sharing programs also contribute to the popularity of sports bicycles. As disposable incomes rise in many countries, more people have the purchasing power to invest in higher-quality sports bicycles for recreational or competitive purposes.
Key players in the market
Some of the key players in Sports Bicycles market include Canyon Bicycles, Trek Bicycle Corporation, Giant Manufacturing Co. Ltd., Specialized Bicycle Components, Colnago, Pinarello, BMC Switzerland AG, Felt Bicycles, Yeti Cycles, NS Bikes, Mondraker, Ghost Bikes, Transition Bikes, Evil Bikes, Ibis Cycles, Jamis Bikes, Diamondback Bicycles, Marin Bikes and Hero Cycles.
In February 2023, Trek Bicycle Corporation launched two electric bikes, both designed as kid and cargo movers. The new Trek Fetch Plus 2 and Trek Fetch Plus 4 mark Trek's deepest dive into the cargo e-bike segment. These family-friendly cargo e-bikes carry distinct designs, with the Trek Fetch Plus 2 rolling out as a longtail cargo bike and the Trek Fetch Plus 4 taking on a less common front-loader cargo bike layout.
In December 2022, Hero Cycles established a new e-commerce website to provide customers with an exceptional experience. In addition to promoting a new growth path, the website increases the brand's omnichannel presence.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.