市場調查報告書
商品編碼
1530747
2030年旅遊車輛租賃市場預測:按類型、車輛類型、租賃方式、租賃期限、預訂管道、應用、最終用戶和地區進行的全球分析Tourism Vehicle Rental Market Forecasts to 2030 - Global Analysis By Type (Luxury Vehicle and Economy Vehicle), Vehicle Type, Rental Mode, Rental Duration, Booking Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,2024 年全球旅遊車輛租賃市場規模達 814 億美元,預計預測期內複合年成長率為 10.0%,到 2030 年將達到 1,443 億美元。
旅遊汽車租賃服務為旅客提供各種車輛來獨立探索目的地。汽車、貨車、房車和摩托車通常可滿足各種旅客的偏好和團體規模。這些服務對於尋求靈活的行程規劃以及前往僻靜風景區的旅客來說非常有用。租賃通常包括 GPS 導航、保險和道路救援系統等選項,確保旅行時安心無憂。提供者還可能提供額外的設備,例如露營設備和兒童安全座椅,以方便客戶。
根據美國旅遊協會統計,2021年國內休閒旅客人數為16.76億人次,預計2024年將突破19.98億人次。
國際旅行和旅遊活動增加
隨著旅客探索新的目的地,他們對靈活交通的需求不斷增加,從而推動了汽車租賃的需求。這一趨勢刺激了市場成長,並促使租賃公司增強其服務並擴大持有車隊,以滿足不同旅客的偏好。此外,外國遊客往往尋求可靠、便捷的交通途徑,進一步增加了租車的需求。
遵守各種當地法規和許可證要求
不遵守地區法規和許可要求可能會對市場進入和業務擴張造成障礙,並透過罰款和法律處罰增加經營成本。此外,各地區法規環境不一致使合規性變得複雜,並影響業務效率和客戶服務品質。此外,監管的不確定性可能會阻礙車隊管理和標準化工作,限制我們有效擴大業務的能力,並阻礙市場成長。
對永續旅行實踐的認知不斷增強
消費者越來越青睞電動和混合動力汽車汽車等環保選擇,租賃公司正在擴大永續汽車產品。這一趨勢正在推動車隊管理和營運的創新,以減少碳排放。此外,採用和推廣永續實踐的公司可以提高其品牌聲譽並吸引具有環保意識的旅客。因此,對有關車輛排放和環境影響的透明資訊的需求不斷成長,這透過影響汽車租賃決策來推動市場成長。
高保費和債務
高保費和負債導致營運費用增加,影響租賃公司的定價策略和盈利。較高的保費可能需要將成本轉嫁給客戶,從而降低負擔能力和競爭。此外,嚴格的保險要求可能會限制車隊的擴張和多樣性,減少消費者可用的租賃選擇並抑制市場成長。
由於旅遊限制、封鎖和遊客流量減少,汽車租賃需求大幅下降。租賃公司面臨車隊管理挑戰,車輛閒置,收入來源消失。健康和安全問題進一步減少了旅行,延長了行業的復甦期。儘管逐步重新開放和恢復工作,但不確定性和不斷變化的旅行限制繼續影響租賃業務和消費者信心。
豪華車市場預計在預測期內成為最大的市場
豪華汽車擴大了豪華租賃市場,以滿足尋求優質體驗的富裕旅行者的需求,預計在預測期內將成為最大的市場。這增加了租賃公司的收益潛力和利潤率。然而,豪華車的維護、保險和折舊免稅額等營運成本較高,影響盈利。
預計休閒/旅遊業在預測期內複合年成長率最高
預計休閒/旅遊業在預測期內將出現最高的複合年成長率,因為旅客通常需要靈活的交通途徑來以自己的步調探索目的地,從而推動租賃需求。該行業包括廣泛的客戶,從度假家庭到獨行旅行者和團體旅遊,每個人都在推動市場尋找適合其特定需求的車輛。
北美為從國內到外國旅客的廣泛旅客提供服務,預計在預測期內將佔據最大的市場佔有率。推動這一市場的關鍵因素包括該地區廣闊的景觀、受歡迎的旅遊目的地以及濃厚的公路旅行和休閒旅行文化。此外,北美的租賃公司提供各種車輛,包括轎車、SUV、休閒車和摩托車,迎合不同的偏好和旅行方式,從而推動市場成長。
由於競爭激烈,亞太地區預計將在預測期內保持最高的複合年成長率,主要參與者提供廣泛的服務網路、預訂和導航技術整合以及以客戶為中心的設施。挑戰包括監管合規性和季節性需求波動,這需要採取適應性策略來實現永續成長。
According to Stratistics MRC, the Global Tourism Vehicle Rental Market is accounted for $81.4 billion in 2024 and is expected to reach $144.3 billion by 2030 growing at a CAGR of 10.0% during the forecast period. Tourism vehicle rental services provide travellers with a range of vehicles for exploring destinations independently. Offerings typically include cars, vans, RVs, and motorcycles, catering to diverse travel preferences and group sizes. These services are convenient for tourists seeking flexibility in itinerary planning and accessibility to remote or scenic locations. Rentals often include options for GPS navigation, insurance coverage, and roadside assistance, ensuring peace of mind during travel. Providers may also offer additional amenities like camping gear or child seats to enhance customer convenience.
According to the US Travel Association, the number of domestic leisure trips accounted for 1,676.2 million in 2021 and is expected to reach over 1,998 million by 2024.
Increasing international travel and tourism activities
More travelers explore new destinations, the demand for rental vehicles rises, driven by the need for flexible transportation solutions. This trend stimulates market growth, encouraging rental companies to enhance service offerings and expand their fleet to meet diverse traveler preferences. Additionally, international tourists often require reliable and convenient transportation options, further fueling the demand for rental vehicles.
Compliance with varying local regulations and licensing requirements
Non-compliance with varying local regulations and licensing requirements can creates barriers to market entry and expansion, increasing operational costs due to fines or legal penalties. Inconsistent regulatory environments across different regions also lead to compliance complexities, affecting operational efficiency and customer service quality. Moreover, regulatory uncertainties can hinder fleet management and standardization efforts, limiting the ability to scale operations effectively hampering the market growth.
Rising awareness of sustainable travel practices
Consumers increasingly favor eco-friendly options such as electric or hybrid vehicles, pushing rental companies to expand their sustainable vehicle offerings. This trend encourages innovation in fleet management and operations to reduce carbon footprints. Further companies that adopt and promote sustainable practices enhance their brand reputation and appeal to environmentally conscious travelers. Thus there's a growing demand for transparent information on vehicle emissions and environmental impact, influencing rental decisions boosting its market growth.
High insurance premiums and liabilities
High insurance premiums and liabilities contribute to increased operational expenses, affecting pricing strategies and profitability for rental companies. Higher premiums may necessitate passing costs onto customers, potentially reducing affordability and competitiveness. Moreover, stringent insurance requirements can limit fleet expansion and diversity, constraining rental options available to consumers impeding market growth.
Travel restrictions, lockdowns, and reduced tourist flows led to plummeting demand for rental vehicles. Rental companies faced fleet management challenges, with vehicles sitting idle and revenue streams disrupted. Health and safety concerns further deterred travel, prolonging the recovery period for the industry. Despite gradual reopening and recovery efforts, uncertainty and changing travel restrictions continue to affect rental operations and consumer confidence.
The luxury vehicle segment is expected to be the largest during the forecast period
The luxury vehicle is expected to be the largest during the forecast period as they cater to affluent travellers seeking premium experiences, thereby expanding the market segment for high-end rentals. This increases revenue potential and profit margins for rental companies. However, operational costs such as maintenance, insurance, and depreciation are higher for luxury vehicles, impacting profitability.
The leisure/tourism segment is expected to have the highest CAGR during the forecast period
The leisure/tourism segment is expected to have the highest CAGR during the forecast period because travelers often require flexible transportation options to explore destinations at their own pace, driving up rental demand. This sector encompasses a wide range of customers, from families on vacation to solo travelers and group tours, each seeking suitable vehicles for their specific needs encouraging the market.
North America is projected to hold the largest market share during the forecast period by serving a wide range of travellers from domestic tourists to international visitors. Key factors driving this market include the region's vast landscapes, popular tourist destinations, and a strong culture of road trips and leisure travel. Further rental companies in North America offer a variety of vehicles, including cars, SUVs, RVs, and motorcycles, catering to different preferences and travel styles drive the market growth.
Asia Pacific is projected to hold the highest CAGR over the forecast period owing to competitive, with major players providing extensive service networks, technological integration for booking and navigation, and customer-focused amenities. Challenges include regulatory compliance and seasonal demand fluctuations, requiring adaptive strategies for sustained growth.
Key players in the market
Some of the key players in Tourism Vehicle Rental market include Alamo, Autoeurop, Avis, Carzonrent, Easycar, Enterprise Holdings Inc, Europcar Mobility Group, Europe Luxury Car Hire, Hertz Global Holdings Inc, Kemwel, National car rental, Sixt SE, Thrifty and Zoomcar
In March 2024, Europcar Mobility Group expands in India, with Satguru Travel becoming its new Europcar franchisee As part of its new strategic framework EXCEED, Europcar Mobility Group reinforces its global footprint thanks to a franchise agreement with Satguru Travel in India, one of the fastest-growing mobility markets in the world.
In October 2023, Enterprise holdings accelerate toward next era of mobility with diverse portfolio & growing global footprint. Millions of customers around the world use business to meet mobility needs, driving best year on record.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.