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1530803

2030 年摩托車市場預測：按馬達類型、燃料類型、引擎容量、分銷管道、技術、應用和地區進行的全球分析

Motorcycles Market Forecasts to 2030 - Global Analysis By Type of Motorcycle, Fuel Type, Engine Capacity, Distribution Channel, Technology, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，2024 年全球摩托車市場規模為 863 億美元，預計在預測期內將以 8.6% 的複合年成長率成長，到 2030 年達到 1,416 億美元。

摩托車是一種專為實用和休閒而設計的二輪車輛。它們的範圍從適合都市區通勤的小型經濟型機器到專為高速和遠距旅行而設計的強大高性能機器。它也因其提供的自由和冒險感而受到愛好者的歡迎。頭盔和防護衣等安全設備對於降低風險至關重要。隨著技術的進步，現代摩托車具有改進的安全系統、電子控制輔助裝置和環保設計，以適應各種騎士和偏好。

根據聯合國貿易和發展會議（UNCTAD）統計手冊，世界城市人口比例將從2010年的51.6%增加到2020年的56.2%。過去十年，城市人口比例迅速增加。

對休閒騎乘和摩托車文化的興趣日益濃厚

隨著越來越多的人喜歡摩托車作為休閒和生活方式活動，對馬達、配件和相關產品的需求正在迅速增加。這一趨勢正在推動新車和二手摩托車銷售、客製化和售後改裝的成長。摩托車製造商正在透過開發更廣泛的車型來滿足騎士的不同偏好，包括運動摩托車、巡洋艦和冒險摩托車，從而推動市場成長。

認知事故和傷害的風險

與其他交通途徑相比，摩托車發生事故的風險更高，因此安全問題往往會阻礙潛在的購買。這種看法可能會導致單位銷售和市場成長下降，特別是對於那些優先考慮安全的人來說。由於風險較高，摩托車保險費也普遍較高，這進一步阻礙了潛在買家並阻礙了市場成長。

消費者購買力增加

隨著可支配收入的增加，更多的人有能力投資摩托車，無論是日常通勤、休閒或高級車型。購買力的增加推動了對高階、功能豐富的摩托車及相關配件和裝備的支出。製造商透過提供各種型號來應對，包括豪華型號和自訂選項，以滿足不同的偏好。財務靈活性的提高也支持了資金籌措和租賃選擇的擴大，使摩托車更容易獲得。

嚴格的排放氣體法規與安全標準

滿足嚴格的環境和安全要求通常需要先進的技術和材料，這會增加製造成本。這些成本增加可能會轉嫁給消費者，使摩托車變得更加昂貴並減少銷售量。此外，嚴格的法規可能導致複雜的設計和工程調整，減緩創新並限制新車型的推出，從而阻礙市場成長。

COVID-19 的影響：

COVID-19 擾亂了供應鏈並導致生產和交貨延遲，從而影響了摩托車市場。最初，由於經濟不確定性和停工，疫情導致需求下降。然而，隨著限制的放鬆，隨著人們對個人交通和休閒的興趣增加，市場開始復甦。這場大流行加速了數位銷售和遠端客戶參與的趨勢。此外，戶外和休閒活動的增加增加了對摩托車的需求。

預計運動摩托車市場在預測期內將是最大的市場

由於對高性能、時尚和技術先進車型的需求不斷增加，預計運動摩托車細分市場將成為預測期內最大的細分市場。運動摩托車的吸引力在於其設計，強調速度、敏捷性和運動美感。該細分市場吸引了尋求刺激體驗和最尖端科技的愛好者和騎士。此外，運動摩托車透過促進技術進步和創新（例如增強的懸吊系統、先進的煞車技術和改進的空氣動力學性能）來促進市場成長。

預計連網型馬達產業在預測期內複合年成長率最高

連網型摩托車市場預計在預測期內將出現最高的複合年成長率，因為它配備了 GPS、遠端資訊處理和即時資料共用等連接解決方案，以改善導航、車輛追蹤和診斷。此外，連網型技術的採用吸引了精通技術的消費者，他們對增強功能和更好地與數位生態系統整合感興趣，從而推動市場成長。

佔比最大的地區：

由於生活方式和休閒活動對休閒和旅行摩托車的強烈偏好，預計北美在預測期內將佔據最大的市場佔有率。哈雷戴維森、本田和印度摩托車等品牌在這一領域脫穎而出。此外，市場也受到經濟狀況和可支配所得水準的影響。經濟成長和消費者消費能力的提高將推動優質和摩托車銷售的成長。

複合年成長率最高的地區：

亞太地區預計在預測期內將維持最高的複合年成長率，因為主要市場包括人口眾多且中等收入群體不斷成長的印度、中國和印尼。

免費客製化服務：

訂閱此報告的客戶將收到以下免費自訂選項之一：

  • 公司簡介
    • 其他市場參與者的綜合分析（最多 3 家公司）
    • 主要企業SWOT分析（最多3家企業）
  • 區域分割
    • 根據客戶興趣對主要國家的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 技術分析
  • 應用分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球摩托車市場：依摩托車類型

  • 巡洋艦
  • 運動摩托車
  • 摩托車旅行
  • 冒險 (ADV)/雙重運動
  • 越野車/越野
  • 電動機車
  • 其他摩托車類型

第6章全球摩托車市場：依燃料類型

  • 汽油
  • 電
  • 混合

第7章全球摩托車市場：按引擎容量

  • 小於125cc
  • 251cc～500cc
  • 1000cc以上

第8章全球摩托車市場：依通路分類

  • 原始設備製造商
  • 網上銷售
  • 售後銷售

第9章全球摩托車市場：依技術分類

  • 連網型摩托車
  • 智慧型摩托車

第10章全球摩托車市場：依應用分類

  • 個人使用
  • 種族
  • 探險與旅遊
  • 商業用途
  • 自訂和豪華用途
  • 越野與冒險
  • 其他用途

第11章全球摩托車市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第12章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第13章 公司概況

  • Bajaj Auto Ltd.
  • Benelli QJ
  • BMW AG
  • Ducati Motor Holding SpA
  • Harley-Davidson Incorporation
  • Hero MotoCorp Limited
  • Honda Motor Co., Ltd.
  • Kawasaki Heavy Industries Motorcycle & Engine
  • KTM AG
  • Piaggio & C. SpA
  • Royal Enfield
  • Suzuki Motor Corporation
  • Triumph Motorcycles
  • TVS Motor Company
  • Yadea Group Holdings Ltd.
  • Yamaha Motor Co., Ltd.
  • Zero Motorcycles Inc
Product Code: SMRC26915

According to Stratistics MRC, the Global Motorcycles Market is accounted for $86.3 billion in 2024 and is expected to reach $141.6 billion by 2030 growing at a CAGR of 8.6% during the forecast period. Motorcycles are two-wheeled motor vehicles designed for both practical and recreational use. They range from small, economical models ideal for urban commuting to powerful, high-performance machines built for speed and long-distance travel. They also offer a sense of freedom and adventure, making them popular among enthusiasts. Safety gear like helmets and protective clothing is essential to reduce risk. With advancements in technology, modern motorcycles feature improved safety systems, electronic aids, and eco-friendly designs, catering to a diverse range of riders and preferences.

According to the United Nations Conference on Trade & Development (UNCTAD) statistical handbook, the proportion of the world's urban population increased from 51.6% in 2010 to 56.2% in 2020. The proportion of the urban population has increased rapidly over the last decade.

Market Dynamics:

Driver:

Increasing interest in recreational riding and motorcycle culture

As more people embrace motorcycling for leisure and lifestyle, demand for motorcycles, accessories, and related gear has surged. This trend drives growth in both new and used motorcycle sales, as well as in customization and aftermarket modifications. Motorcycle manufacturers are responding by developing a broader range of models, including sport bikes, cruisers, and adventure bikes, to cater to diverse rider preferences driving the growth of the market.

Restraint:

Perceived risk of accidents and injuries

Concerns about safety often deter potential buyers from purchasing motorcycles, as they associate riding with a higher likelihood of accidents compared to other modes of transportation. This perception can lead to decreased sales and market growth, particularly among those who prioritize safety. Insurance premiums for motorcycles are also typically higher due to the increased risk, which further discourages potential buyers hampering the growth of the market.

Opportunity:

Increased purchasing power among consumers

Disposable income rises, more individuals can afford to invest in motorcycles, whether for daily commuting, leisure, or premium models. This boost in purchasing power encourages spending on high-end and feature-rich motorcycles, as well as related accessories and gear. Manufacturers respond by offering a wider range of models, including luxury and custom options, to cater to diverse preferences. Enhanced financial flexibility also supports the growth of financing and leasing options, making motorcycles more accessible.

Threat:

Stringent emissions regulations and safety standards

Compliance with rigorous environmental and safety requirements often necessitates advanced technologies and materials, which can drive up manufacturing expenses. These added costs may be passed on to consumers, making motorcycles more expensive and potentially reducing sales. Additionally, stringent regulations can lead to complex design and engineering adjustments, which may slow down innovation and limit the introduction of new models hampering the growth of the market.

Covid-19 Impact:

COVID-19 impacted the motorcycles market by disrupting supply chains, causing delays in production and delivery. Initially, the pandemic led to decreased demand due to economic uncertainty and lockdowns. However, as restrictions eased, the market saw a rebound driven by increased interest in personal transportation and recreational activities. The pandemic accelerated trends toward digital sales and remote customer engagement. Additionally, the rise in outdoor and leisure activities boosted demand for motorcycles.

The sportbike segment is expected to be the largest during the forecast period

The sportbike is expected to be the largest during the forecast period owing to driving demand for high-performance, stylish, and technologically advanced models. Their appeal lies in their design, which emphasizes speed, agility, and sporty aesthetics. This segment attracts enthusiasts and riders seeking adrenaline-pumping experiences and cutting-edge technology. Additionally sportbikes contribute to market growth by encouraging technological advancements and innovation, such as enhanced suspension systems, advanced braking technology, and improved aerodynamics.

The connected motorcycles segment is expected to have the highest CAGR during the forecast period

The connected motorcycles segment is expected to have the highest CAGR during the forecast period as these motorcycles feature connectivity solutions such as GPS, telematics, and real-time data sharing, allowing for improved navigation, vehicle tracking, and diagnostics. Further the adoption of connected technology is driving market growth by attracting tech-savvy consumers interested in enhanced features and better integration with digital ecosystems which are appealing to riders seeking greater security on the road.

Region with largest share:

North America is projected to hold the largest market share during the forecast period as there is a strong preference for recreational and touring motorcycles, driven by lifestyle and leisure activities. Brands like Harley-Davidson, Honda, and Indian Motorcycles are prominent in this segment. Further the market is influenced by economic conditions and disposable income levels. Economic growth and increased consumer spending power can drive higher sales of premium and luxury motorcycles.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period owing to countries like India, China, and Indonesia are major markets due to their large populations and rising middle class, leading to increased motorcycle ownership for personal transportation and economic activity and the rapid urbanization and increased traffic congestion in major cities drive demand for motorcycles as a convenient and cost-effective mode of transportation.

Key players in the market

Some of the Keyplayers in the Motorcycles Market include Bajaj Auto Ltd., Benelli Q.J., BMW AG, Ducati Motor Holding S.p.A., Harley-Davidson Incorporation, Hero MotoCorp Limited, Honda Motor Co., Ltd., Kawasaki Heavy Industries Motorcycle & Engine, KTM AG, Piaggio & C. SpA, Royal Enfield, Suzuki Motor Corporation, Triumph Motorcycles, TVS Motor Company, Yadea Group Holdings Ltd., Yamaha Motor Co., Ltd. And Zero Motorcycles Inc

Key Developments:

In July 2024, Harley-Davidson announced plan to repurchase $1 Billion of its shares through 2026. This announcement replaces existing share repurchase plans and is in addition to the $875 million in share repurchases since 2022 that the Company has completed to return cash to its shareholders.

In June 2024, New Bajaj Pulsar N160 variant introduced, enhanced connectivity and graphic overhaul for Pulsar 125, 150 and 220F. The Pulsar N160 gets an additional variant with Upside Down (USD) forks, turn-by-turn navigation and ABS ride modes.

In June 2024, Harley-Davidson unveiled Davidson Park, a new community park at iconic Milwaukee headquarters. The project, pioneered by the Harley-Davidson Foundation ("the Foundation"), has been created in partnership with internationally acclaimed designers

Type of Motorcycles Covered:

  • Cruiser
  • Sportbike
  • Touring
  • Adventure (ADV) / Dual-Sport
  • Dirt Bike / Off-Road
  • Electric Motorcycles
  • Other Type of Motorcycles

Fuel Types Covered:

  • Gasoline/Petrol
  • Electric
  • Hybrid

Engine Capacities Covered:

  • Below 125cc
  • 251cc to 500cc
  • Above 1000cc

Distribution Channels Covered:

  • Original Equipment Manufacturer
  • Online Sales
  • Aftermarket Sales

Technologies Covered:

  • Connected Motorcycles
  • Smart Motorcycles

Applications Covered:

  • Personal Use
  • Racing
  • Adventure & Touring
  • Commercial Use
  • Custom & Luxury Use
  • Off-Road & Adventure
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Motorcycles Market, By Type of Motorcycle

  • 5.1 Introduction
  • 5.2 Cruiser
  • 5.3 Sportbike
  • 5.4 Touring
  • 5.5 Adventure (ADV) / Dual-Sport
  • 5.6 Dirt Bike / Off-Road
  • 5.7 Electric Motorcycles
  • 5.8 Other Type of Motorcycles

6 Global Motorcycles Market, By Fuel Type

  • 6.1 Introduction
  • 6.2 Gasoline/Petrol
  • 6.3 Electric
  • 6.4 Hybrid

7 Global Motorcycles Market, By Engine Capacity

  • 7.1 Introduction
  • 7.2 Below 125cc
  • 7.3 251cc to 500cc
  • 7.4 Above 1000cc

8 Global Motorcycles Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Original Equipment Manufacturer
  • 8.3 Online Sales
  • 8.4 Aftermarket Sales

9 Global Motorcycles Market, By Technology

  • 9.1 Introduction
  • 9.2 Connected Motorcycles
  • 9.3 Smart Motorcycles

10 Global Motorcycles Market, By Application

  • 10.1 Introduction
  • 10.2 Personal Use
  • 10.3 Racing
  • 10.4 Adventure & Touring
  • 10.5 Commercial Use
  • 10.6 Custom & Luxury Use
  • 10.7 Off-Road & Adventure
  • 10.8 Other Applications

11 Global Motorcycles Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Bajaj Auto Ltd.
  • 13.2 Benelli Q.J.
  • 13.3 BMW AG
  • 13.4 Ducati Motor Holding S.p.A.
  • 13.5 Harley-Davidson Incorporation
  • 13.6 Hero MotoCorp Limited
  • 13.7 Honda Motor Co., Ltd.
  • 13.8 Kawasaki Heavy Industries Motorcycle & Engine
  • 13.9 KTM AG
  • 13.10 Piaggio & C. SpA
  • 13.11 Royal Enfield
  • 13.12 Suzuki Motor Corporation
  • 13.13 Triumph Motorcycles
  • 13.14 TVS Motor Company
  • 13.15 Yadea Group Holdings Ltd.
  • 13.16 Yamaha Motor Co., Ltd.
  • 13.17 Zero Motorcycles Inc

List of Tables

  • Table 1 Global Motorcycles Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Motorcycles Market Outlook, By Type of Motorcycle (2022-2030) ($MN)
  • Table 3 Global Motorcycles Market Outlook, By Cruiser (2022-2030) ($MN)
  • Table 4 Global Motorcycles Market Outlook, By Sportbike (2022-2030) ($MN)
  • Table 5 Global Motorcycles Market Outlook, By Touring (2022-2030) ($MN)
  • Table 6 Global Motorcycles Market Outlook, By Adventure (ADV) / Dual-Sport (2022-2030) ($MN)
  • Table 7 Global Motorcycles Market Outlook, By Dirt Bike / Off-Road (2022-2030) ($MN)
  • Table 8 Global Motorcycles Market Outlook, By Electric Motorcycles (2022-2030) ($MN)
  • Table 9 Global Motorcycles Market Outlook, By Other Type of Motorcycles (2022-2030) ($MN)
  • Table 10 Global Motorcycles Market Outlook, By Fuel Type (2022-2030) ($MN)
  • Table 11 Global Motorcycles Market Outlook, By Gasoline/Petrol (2022-2030) ($MN)
  • Table 12 Global Motorcycles Market Outlook, By Electric (2022-2030) ($MN)
  • Table 13 Global Motorcycles Market Outlook, By Hybrid (2022-2030) ($MN)
  • Table 14 Global Motorcycles Market Outlook, By Engine Capacity (2022-2030) ($MN)
  • Table 15 Global Motorcycles Market Outlook, By Below 125cc (2022-2030) ($MN)
  • Table 16 Global Motorcycles Market Outlook, By 251cc to 500cc (2022-2030) ($MN)
  • Table 17 Global Motorcycles Market Outlook, By Above 1000cc (2022-2030) ($MN)
  • Table 18 Global Motorcycles Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 19 Global Motorcycles Market Outlook, By Original Equipment Manufacturer (2022-2030) ($MN)
  • Table 20 Global Motorcycles Market Outlook, By Online Sales (2022-2030) ($MN)
  • Table 21 Global Motorcycles Market Outlook, By Aftermarket Sales (2022-2030) ($MN)
  • Table 22 Global Motorcycles Market Outlook, By Technology (2022-2030) ($MN)
  • Table 23 Global Motorcycles Market Outlook, By Connected Motorcycles (2022-2030) ($MN)
  • Table 24 Global Motorcycles Market Outlook, By Smart Motorcycles (2022-2030) ($MN)
  • Table 25 Global Motorcycles Market Outlook, By Application (2022-2030) ($MN)
  • Table 26 Global Motorcycles Market Outlook, By Personal Use (2022-2030) ($MN)
  • Table 27 Global Motorcycles Market Outlook, By Racing (2022-2030) ($MN)
  • Table 28 Global Motorcycles Market Outlook, By Adventure & Touring (2022-2030) ($MN)
  • Table 29 Global Motorcycles Market Outlook, By Commercial Use (2022-2030) ($MN)
  • Table 30 Global Motorcycles Market Outlook, By Custom & Luxury Use (2022-2030) ($MN)
  • Table 31 Global Motorcycles Market Outlook, By Off-Road & Adventure (2022-2030) ($MN)
  • Table 32 Global Motorcycles Market Outlook, By Other Applications (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.