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市場調查報告書
商品編碼
1551245

到 2030 年汽車導航系統市場預測：按類型、車輛類型、連接性、技術、應用、最終用戶和地區進行的全球分析

Automotive Navigation System Market Forecasts to 2030 - Global Analysis By Type, Vehicle Type, Connectivity, Technology, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，2024 年全球汽車導航系統市場規模為 364.2 億美元，預計到 2030 年將達到 543.7 億美元，預測期內複合年成長率為 9.6%。

汽車導航系統是利用 GPS（全球定位系統）為駕駛提供即時方向和路線規劃的車載技術。它通常包括顯示器、地圖資料庫以及用於道路和高速公路導航的輸入控制項。該系統提供路線導航、路況更新、興趣點、基於當前條件的替代路線等。

根據國際汽車工業協會（OICA）的數據，全球新乘用車銷量從2021年的5,640萬輛增加到2022年的5,740萬輛，與前一年同期比較成長1.9%。

汽車工業的成長

隨著汽車產量的增加，特別是在新興市場，汽車製造商正在安裝更多的導航系統，以滿足消費者對連接性和便利性的期望。向電動車 (EV) 和自動駕駛的轉變也推動了對與這些先進技術整合的先進導航系統的需求。此外，消費者對即時交通更新、路線最佳化和透過 ADAS 整合增強安全性等功能的需求不斷成長，將進一步推動市場發展，導航系統已成為新車的標準配備。

技術過時

GPS、人工智慧和連接性的快速發展可能會降低舊系統的競爭力，降低消費者的興趣，並減少舊型號的銷售。此外，需要頻繁升級才能跟上技術的發展，這增加了製造商和消費者的成本。這種動態迫使公司不斷創新，這可能會增加財務壓力並減緩市場成長。

對無線更新的需求不斷成長

對 OTA 更新的需求不斷成長，將顯著提高汽車導航系統的功能和吸引力。 OTA 更新允許製造商遠端提供最新的地圖、軟體改進和增強功能，而無需親自上門服務。此功能可讓導航系統保持最新且準確，為使用者提供更好的駕駛體驗。此外，OTA 更新可降低維護成本並提高系統可靠性。因此，汽車製造商擴大整合 OTA 功能，為市場擴張和創新做出貢獻。

與高科技巨頭的競爭

來自谷歌和蘋果等科技巨頭的競爭對手提供先進、方便用戶使用的導航應用程式，這些應用程式通常是免費或低成本的。這些公司正在利用豐富的資料和創新技術來提供即時交通資訊、無縫智慧型手機整合和直覺的介面，以吸引消費者遠離傳統的車載系統。因此，汽車製造商被迫增強導航功能，導致開發成本增加。這種動態變化使傳統導航系統供應商的市場定位變得複雜，並減緩了整體市場的成長。

COVID-19 的影響

由於供應鏈中斷、工廠關閉和汽車產量減少，COVID-19 爆發對汽車導航系統市場產生了負面影響。由於經濟不確定性和停工減少了旅行和支出，消費者對新車（包括帶有導航系統的汽車）的需求下降。隨著消費者尋求更安全的交通選擇，這種流行病也可能加速連網型和互聯技術的採用，從而推動整合導航系統的未來成長。

預計連網型系統產業將成為預測期內最大的細分市場

由於其先進的功能，連網型系統行業預計將出現良好的成長。透過與雲端服務、物聯網設備和其他聯網汽車整合，這些系統提供最新的交通狀況、天氣更新和興趣點。這種連接改善了用戶體驗，包括提供個人化路線、最佳化燃油效率以及支援車聯網 (V2X)通訊，以實現更安全、更智慧的駕駛體驗。

預測期內，駕駛輔助領域預估複合年成長率最高

由於安全性和便利性的提高作為促進因素，預計駕駛輔助產業在預測期內將出現最高的複合年成長率。這些系統與 ADAS 整合，提供車道偏離警告、主動式車距維持定速系統和自動緊急煞車等功能，以提供即時引導。透過提供準確的路線規劃、逐嚮導航和交通資訊，減輕駕駛員的壓力並改善決策。此外，這些系統可以透過提供預測警報並確保車輛採取最安全、最有效的途徑來幫助避免碰撞。

佔比最大的領域：

由於汽車產量的增加、可支配收入的增加和快速的都市化，亞太地區成為汽車導航系統市場的主要成長地區。中國、日本和韓國等國家在技術進步和汽車導航系統的採用方面處於領先地位。政府支持智慧交通的措施和對連網型汽車不斷成長的需求也在推動市場發展。此外，不斷擴大的中階和消費者對車輛先進功能的偏好進一步促進了該地區的市場成長。

複合年成長率最高的地區：

在汽車持有量高、連網型先進以及消費者對連網汽車技術的強勁需求的推動下，北美汽車導航系統市場已十分成熟。美國和加拿大是主要市場，即時交通更新、ADAS（高級駕駛輔助系統）整合和語音控制等功能受到高度重視。此外，汽車行業對技術創新的關注以及電動和自動駕駛汽車的普及也支持了成長。

免費客製化服務：

訂閱此報告的客戶可以存取以下免費自訂選項之一：

  • 公司簡介
    • 其他市場參與者的綜合分析（最多 3 家公司）
    • 主要企業SWOT分析（最多3家企業）
  • 區域分割
    • 根據客戶興趣對主要國家的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭標基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 技術分析
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球汽車導航系統市場：按類型

  • 內建導航系統
  • 可攜式導航系統
  • 基於智慧型手機的導航系統

第6章全球汽車導航系統市場：依車款分類

  • 客車
  • 商用車
  • 電動車（EV）
  • 越野車
  • 其他車型

第7章全球汽車導航系統市場：依連結性分類

  • 獨立系統
  • 連接系統

第8章全球汽車導航系統市場：依技術分類

  • 基於GPS的導航系統
  • 即時交通資訊系統
  • 擴增實境導航系統

第9章全球汽車導航系統市場：依應用分類

  • 車載導航
  • 車隊管理
  • 駕駛輔助
  • 車對車通訊(V2X)
  • 其他用途

第10章全球汽車導航系統市場：依最終使用者分類

  • OEM（原始設備製造商）
  • 售後市場

第11章全球汽車導航系統市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第12章 主要進展

  • 合約、夥伴關係、合作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第13章 公司概況

  • Robert Bosch GmbH
  • Continental AG
  • Denso Corporation
  • Mitsubishi Electric Corporation
  • Panasonic Corporation
  • Sony Corporation
  • Alpine Electronics Inc.
  • Nippon Corporation
  • Harman International Industries Inc.
  • Magneti Marelli SpA
  • Pioneer Corporation
  • Clarion Corporation
  • Garmin Limited
  • TomTom NV
  • Aisin Seiki Corporation
  • Genesys International Corporation
  • MapmyIndia
Product Code: SMRC27028

According to Stratistics MRC, the Global Automotive Navigation System Market is accounted for $36.42 billion in 2024 and is expected to reach $54.37 billion by 2030 growing at a CAGR of 9.6% during the forecast period. An Automotive Navigation System is an in-car technology that uses GPS (Global Positioning System) to provide drivers with real-time directions and route planning. It typically includes a display screen, map database, and input controls to guide users through streets and highways. The system offers turn-by-turn instructions, traffic updates, points of interest, and alternative routes based on current conditions.

According to the International Organization of Motor Vehicle Manufacturers (OICA), new passenger vehicle sales worldwide touched 57.4 million units in 2022 compared to 56.4 million units in 2021, representing a Y-o-Y growth of 1.9%.

Market Dynamics:

Driver:

Growth in the automotive industry

As vehicle production rises, especially in emerging markets, automakers are incorporating more navigation systems to meet consumer expectations for connectivity and convenience. The shift towards electric vehicles (EVs) and autonomous driving also fuels the need for sophisticated navigation systems that integrate with these advanced technologies. Additionally, rising consumer demand for features like real-time traffic updates, route optimization, and enhanced safety through integration with ADAS further drives the market, making navigation systems a standard feature in new vehicles.

Restraint:

Technological obsolescence

Rapid advancements in GPS, artificial intelligence, and connectivity can render older systems less competitive, leading to reduced consumer interest and lower sales for outdated models. Additionally, the need for frequent upgrades to keep pace with technology increases costs for manufacturers and consumers alike. This dynamic forces companies to continuously innovate, adding financial pressure and potentially slowing market growth as they strive to keep their offerings relevant and attractive.

Opportunity:

Rising demand for over-the-air updates

Rising demand for OTA updates significantly enhances the functionality and appeal of in-car navigation systems. OTA updates enable manufacturers to remotely deliver the latest maps, software improvements, and feature enhancements without requiring physical service visits. This capability ensures that navigation systems remain current and accurate, offering users an improved driving experience. Additionally, OTA updates reduce maintenance costs and improve system reliability. As a result, automakers are increasingly incorporating OTA capabilities, contributing to market expansion and innovation.

Threat:

Competition from tech giants

Competition from tech giants like Google and Apple offers advanced, user-friendly navigation applications that are often free or low-cost. These companies leverage their extensive data and innovative technologies to provide real-time traffic updates, seamless integration with smart phones, and intuitive interfaces, attracting consumers away from traditional in-car systems. As a result, automakers face pressure to enhance their navigation offerings, which can lead to increased development costs. This dynamic complicates market positioning for traditional navigation system providers, slowing overall market growth.

Covid-19 Impact

The covid-19 pandemic negatively impacted the automotive navigation system market due to supply chain disruptions, factory shutdowns, and reduced vehicle production. Consumer demand for new vehicles, including those equipped with navigation systems, declined as economic uncertainty and lockdowns led to decreased travel and spending. The pandemic also accelerated the adoption of contactless and connected technologies, potentially driving future growth in integrated navigation systems as consumers seek safer travel options.

The connected systems segment is expected to be the largest during the forecast period

The connected systems segment is estimated to have a lucrative growth, due to its advanced functionalities. By integrating with cloud services, IoT devices, and other connected vehicles, these systems provide up-to-date traffic conditions, weather updates, and points of interest. This connectivity enhances user experience by offering personalized routes, optimizing fuel efficiency, and supporting vehicle-to-everything (V2X) communication for safer and smarter driving experiences.

The driving assistance segment is expected to have the highest CAGR during the forecast period

The driving assistance segment is anticipated to witness the highest CAGR growth during the forecast period, due to enhanced driver safety and convenience. These systems provide real-time guidance, integrating with ADAS to offer features like lane departure warnings, adaptive cruise control, and automated emergency braking. By delivering precise route planning, turn-by-turn directions, and traffic updates, they help reduce driver stress and improve decision-making. Additionally, these systems aid in collision avoidance by offering predictive alerts and ensuring that the vehicle remains on the safest and most efficient path.

Region with largest share:

The Asia-Pacific region is a significant growth area for the automotive navigation system market, driven by rising vehicle production, increasing disposable incomes, and rapid urbanization. Countries like China, Japan, and South Korea lead in technological advancements and adoption of in-car navigation systems. Government initiatives supporting smart transportation and the growing demand for connected vehicles also boost the market. Additionally, the expanding middle class and consumer preference for advanced features in vehicles further contribute to the market's growth in this region.

Region with highest CAGR:

The North American Automotive Navigation System market is well-established, driven by high vehicle ownership rates, advanced infrastructure, and strong consumer demand for connected car technologies. The U.S. and Canada are key markets, where features like real-time traffic updates, integration with Advanced Driver Assistance Systems (ADAS), and voice-activated controls are highly valued. Further, growth is supported by the automotive industry's focus on innovation and the popularity of electric and autonomous vehicles.

Key players in the market

Some of the key players profiled in the Automotive Navigation System Market include Robert Bosch GmbH, Continental AG, Denso Corporation, Mitsubishi Electric Corporation, Panasonic Corporation, Sony Corporation, Alpine Electronics Inc., Nippon Corporation, Harman International Industries Inc., Magneti Marelli S.p.A., Pioneer Corporation, Clarion Corporation, Garmin Limited, TomTom NV, Aisin Seiki Corporation, Genesys International Corporation and MapmyIndia.

Key Developments:

In June 2024, Genesys International, an advanced mapping company has launched an AI-powered navigation map specifically designed for the automotive and mobility markets. It claims to feature the largest navigable road network in India, covering 8.3 million kilometres and encompassing more than 30 million points of interest (POIs).

In August 2023, MapmyIndia launched its new line of Mappls Gadgets for cars and two-wheelers including advanced vehicle GPS trackers, dash cameras, in-dash Navitainment systems and Smart Helmet kits. Mappls' range of Vehicle Tracking Systems comes in four variants and allows consumers to seamlessly track their vehicles, assets, and loved ones at all times, allowing them utmost peace of mind knowing that they will remain safe on the road.

Types Covered:

  • Embedded Navigation Systems
  • Portable Navigation Systems
  • Smartphone-based Navigation Systems

Vehicle Types Covered:

  • Passenger Cars
  • Commercial Vehicles
  • Electric Vehicles (EVs)
  • Off-Road Vehicles
  • Other Vehicle Types

Connectivities Covered:

  • Standalone Systems
  • Connected Systems

Technologies Covered:

  • GPS-based Navigation Systems
  • Real-Time Traffic Information Systems
  • Augmented Reality Navigation Systems

Applications Covered:

  • In-Car Navigation
  • Fleet Management
  • Driving Assistance
  • Vehicle-to-Everything (V2X) Communication
  • Other Applications

End Users Covered:

  • OEM (Original Equipment Manufacturer)
  • Aftermarket

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Automotive Navigation System Market, By Type

  • 5.1 Introduction
  • 5.2 Embedded Navigation Systems
  • 5.3 Portable Navigation Systems
  • 5.4 Smartphone-based Navigation Systems

6 Global Automotive Navigation System Market, By Vehicle Type

  • 6.1 Introduction
  • 6.2 Passenger Cars
  • 6.3 Commercial Vehicles
  • 6.4 Electric Vehicles (EVs)
  • 6.5 Off-Road Vehicles
  • 6.6 Other Vehicle Types

7 Global Automotive Navigation System Market, By Connectivity

  • 7.1 Introduction
  • 7.2 Standalone Systems
  • 7.3 Connected Systems

8 Global Automotive Navigation System Market, By Technology

  • 8.1 Introduction
  • 8.2 GPS-based Navigation Systems
  • 8.3 Real-Time Traffic Information Systems
  • 8.4 Augmented Reality Navigation Systems

9 Global Automotive Navigation System Market, By Application

  • 9.1 Introduction
  • 9.2 In-Car Navigation
  • 9.3 Fleet Management
  • 9.4 Driving Assistance
  • 9.5 Vehicle-to-Everything (V2X) Communication
  • 9.6 Other Applications

10 Global Automotive Navigation System Market, By End User

  • 10.1 Introduction
  • 10.2 OEM (Original Equipment Manufacturer)
  • 10.3 Aftermarket

11 Global Automotive Navigation System Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Robert Bosch GmbH
  • 13.2 Continental AG
  • 13.3 Denso Corporation
  • 13.4 Mitsubishi Electric Corporation
  • 13.5 Panasonic Corporation
  • 13.6 Sony Corporation
  • 13.7 Alpine Electronics Inc.
  • 13.8 Nippon Corporation
  • 13.9 Harman International Industries Inc.
  • 13.10 Magneti Marelli S.p.A.
  • 13.11 Pioneer Corporation
  • 13.12 Clarion Corporation
  • 13.13 Garmin Limited
  • 13.14 TomTom NV
  • 13.15 Aisin Seiki Corporation
  • 13.16 Genesys International Corporation
  • 13.17 MapmyIndia

List of Tables

  • Table 1 Global Automotive Navigation System Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Automotive Navigation System Market Outlook, By Type (2022-2030) ($MN)
  • Table 3 Global Automotive Navigation System Market Outlook, By Embedded Navigation Systems (2022-2030) ($MN)
  • Table 4 Global Automotive Navigation System Market Outlook, By Portable Navigation Systems (2022-2030) ($MN)
  • Table 5 Global Automotive Navigation System Market Outlook, By Smartphone-based Navigation Systems (2022-2030) ($MN)
  • Table 6 Global Automotive Navigation System Market Outlook, By Vehicle Type (2022-2030) ($MN)
  • Table 7 Global Automotive Navigation System Market Outlook, By Passenger Cars (2022-2030) ($MN)
  • Table 8 Global Automotive Navigation System Market Outlook, By Commercial Vehicles (2022-2030) ($MN)
  • Table 9 Global Automotive Navigation System Market Outlook, By Electric Vehicles (EVs) (2022-2030) ($MN)
  • Table 10 Global Automotive Navigation System Market Outlook, By Off-Road Vehicles (2022-2030) ($MN)
  • Table 11 Global Automotive Navigation System Market Outlook, By Other Vehicle Types (2022-2030) ($MN)
  • Table 12 Global Automotive Navigation System Market Outlook, By Connectivity (2022-2030) ($MN)
  • Table 13 Global Automotive Navigation System Market Outlook, By Standalone Systems (2022-2030) ($MN)
  • Table 14 Global Automotive Navigation System Market Outlook, By Connected Systems (2022-2030) ($MN)
  • Table 15 Global Automotive Navigation System Market Outlook, By Technology (2022-2030) ($MN)
  • Table 16 Global Automotive Navigation System Market Outlook, By GPS-based Navigation Systems (2022-2030) ($MN)
  • Table 17 Global Automotive Navigation System Market Outlook, By Real-Time Traffic Information Systems (2022-2030) ($MN)
  • Table 18 Global Automotive Navigation System Market Outlook, By Augmented Reality Navigation Systems (2022-2030) ($MN)
  • Table 19 Global Automotive Navigation System Market Outlook, By Application (2022-2030) ($MN)
  • Table 20 Global Automotive Navigation System Market Outlook, By In-Car Navigation (2022-2030) ($MN)
  • Table 21 Global Automotive Navigation System Market Outlook, By Fleet Management (2022-2030) ($MN)
  • Table 22 Global Automotive Navigation System Market Outlook, By Driving Assistance (2022-2030) ($MN)
  • Table 23 Global Automotive Navigation System Market Outlook, By Vehicle-to-Everything (V2X) Communication (2022-2030) ($MN)
  • Table 24 Global Automotive Navigation System Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 25 Global Automotive Navigation System Market Outlook, By End User (2022-2030) ($MN)
  • Table 26 Global Automotive Navigation System Market Outlook, By OEM (Original Equipment Manufacturer) (2022-2030) ($MN)
  • Table 27 Global Automotive Navigation System Market Outlook, By Aftermarket (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.