市場調查報告書
商品編碼
1551304
2030 年汽車資訊娛樂市場預測:按車輛類型、組件、位置、連接性、外形規格、推進力、顯示器尺寸、應用和區域進行的全球分析In-Vehicle Infotainment Market Forecasts to 2030 - Global Analysis By Vehicle Type, Component, Location, Connectivity, Form Factor, Propulsion, Display Size, Application and by Geography |
根據 Stratistics MRC 的數據,2024 年全球車載資訊娛樂市場規模為 186.3 億美元,預計預測期內複合年成長率為 13.6%,到 2030 年將達到 400.4 億美元。
整合多媒體系統,稱為車載資訊娛樂 (IVI) 系統,旨在在車內提供各種通訊、導航和娛樂選項。這些系統通常整合網路連線、音訊、視訊和車輛控制功能,以便駕駛員和乘客在駕駛時能夠存取各種服務和應用程式。為了改善駕駛體驗,現代 IVI 系統通常包括語音辨識、觸控螢幕介面和智慧型手機整合。
據國際資料公司(IDC)稱,全球車載資訊娛樂系統市場預計在未來五年內將大幅成長。
客戶需求不斷增加
尋求增強駕駛體驗的客戶對配備尖端連接和娛樂系統的汽車的需求越來越大。與智慧型手機無縫整合、存取串流服務以及交通和天氣預報等即時資訊的需求推動了對先進 IVI 系統的需求。客戶期望他們的汽車技術進步,就像他們在生活的其他領域一樣。此外,為了滿足客戶的期望並在擁擠的市場中脫穎而出,汽車製造商必須適應這一趨勢並開發和實施尖端的 IVI 解決方案。
最先進的 IVI 系統價格高昂
結合高級處理器、高解析度顯示器和高級連接功能等先進技術,會顯著增加開發和實施高級 IVI 系統的成本。此類系統需要大量的研發和增加的製造成本。此類系統不常安裝在價格分佈汽車中的原因之一是其成本高昂,這對於低階定價模式來說尤其成問題。此外,製造商和客戶可能會發現由於與軟體升級和維護相關的持續成本而難以購買該系統。
自動駕駛和電動車的增加
自動駕駛汽車 (AV) 和電動車 (EV) 的激增為 IVI 系統創造了新的機會。先進的 IVI 系統可以改善電動車通常包含的先進技術整合,以管理能源消耗、充電狀態和里程最佳化。 IVI 系統對於自動駕駛汽車非常有用,駕駛可以透過提供即時更新、娛樂和連接來放棄控制。此外,專為滿足 AV 和 EV 要求而設計的 IVI 系統可以開拓新的市場利基和應用,從而刺激行業擴張。
市場競爭激烈
IVI 市場擠滿了爭奪更大佔有率的競爭對手。現有汽車製造商、科技公司和新參與企業之間在提供最新、最先進的 IVI 系統方面的競爭非常激烈。如此激烈的競爭可能會導致價格競爭、利潤率下降以及產品差異化壓力增加。而且,企業要想在擁擠的市場中脫穎而出,難度高、成本高,但必須不斷創新、形成特色。
車載資訊娛樂 (IVI) 市場受到 COVID-19 大流行的嚴重影響,這也導致供應鏈中斷、生產延誤和消費者優先事項的轉變。疫情期間,生產限制和全球供應鏈中斷導致關鍵零件短缺,影響了 IVI 系統的及時交付。此外,由於消費者在經濟不確定的情況下削減支出並優先考慮必需品,對汽車非必需功能的需求有所下降。隨著消費者尋求更多的車內娛樂和連接,這種流行病加速了數位化和連接的趨勢,並增加了對先進 IVI 解決方案的興趣。
預計乘用車市場在預測期內將是最大的市場
車載資訊娛樂(IVI)市場由乘用車領域主導。人們對改進消費車輛的連接性、娛樂和導航功能的強烈願望導致了對複雜資訊娛樂系統的強烈需求,這解釋了這一優勢。乘用車擴大配備複雜的 IVI 系統,以滿足消費者對智慧型手機無縫整合、高解析度顯示器和語音控制功能的需求。此外,持續的技術進步以及客戶對個人化和連網型駕駛體驗日益成長的期望正在推動該細分市場的成長要素。
預計 5G 領域在預測期內複合年成長率最高
在車載資訊娛樂(IVI)市場中,5G細分市場預計將以最高的複合年成長率成長。由於 5G 改進的連接性、更快的資料速率和更低的延遲,從 3G/4G 技術到 5G 技術的過渡正在推動顯著擴展。這種新一代網路技術可以順利整合先進的 IVI 功能,例如即時資料傳輸、雲端基礎的應用程式、高清串流媒體和改進的車對車 (V2X)通訊。此外,在 5G頻寬的支援下,對先進資訊娛樂服務和應用的需求不斷成長,使 5G 成為未來汽車創新的關鍵推動者,推動 IVI 市場的強勁成長。
車載資訊娛樂(IVI)市場由北美主導。這一優勢得益於該地區先進的汽車工業、大型汽車和科技公司的存在以及消費者對最尖端科技的高需求。整合連接、高解析度顯示器和改進的資訊娛樂功能等先進功能受到北美消費者的重視,複雜的 IVI 系統變得越來越普遍。此外,北美主要汽車製造商和技術供應商的集中,推動了IVI技術的持續創新和投資,也支撐了北美在該市場的主導地位。
對於車載資訊娛樂 (IVI) 市場,亞太地區預計將以最高的複合年成長率成長。這一成長是由中國、印度和日本等國家的汽車工業快速成長以及消費者對更好的連接性和複雜的資訊娛樂功能日益成長的需求所推動的。 IVI 系統部署的增加部分是由於該地區不斷壯大的中階、不斷上升的汽車擁有率以及對汽車基礎設施和技術的重大投資。此外,亞太地區主要汽車製造商和高科技公司的集中,促進了持續的創新和市場開拓,加速了市場擴張。
According to Stratistics MRC, the Global In-Vehicle Infotainment Market is accounted for $18.63 billion in 2024 and is expected to reach $40.04 billion by 2030 growing at a CAGR of 13.6% during the forecast period. The integrated multimedia systems known as in-car infotainment (IVI) systems are made to offer a variety of communication, navigation, and entertainment options inside a car. In order to provide drivers and passengers with access to a wide range of services and applications while driving, these systems often integrate internet connectivity, audio, video, and vehicle control features. In order to improve the driving experience, modern IVI systems frequently come equipped with voice recognition, touchscreen interfaces, and smartphone integration.
According to the International Data Corporation (IDC), the global market for in-vehicle infotainment systems is expected to experience significant growth over the next five years, driven by advancements in technology and increasing consumer demand for enhanced connectivity and entertainment features in vehicles.
Increasing customer requirements
Vehicles with cutting-edge connectivity and entertainment systems are more in demand from customers looking to improve their driving experience. Demand for advanced IVI systems is being driven by the need for seamless smartphone integration, streaming service access, and real-time information like traffic updates and weather forecasts. Customers expect the same technological advancements in their cars as they do in other areas of their lives as they grow accustomed to them. Additionally, in order to satisfy customer expectations and set themselves apart in a crowded market, automakers are being compelled by this trend to create and incorporate state-of-the-art IVI solutions.
High price of cutting-edge IVI systems
The incorporation of advanced technologies like sophisticated processors, high-resolution displays, and advanced connectivity features can significantly increase the cost of developing and implementing advanced IVI systems. Significant R&D expenses and increased manufacturing costs are frequently associated with these systems. One reason why these systems aren't as common in more affordable cars is their high cost, which can be particularly problematic for lower-end models. Furthermore, manufacturers and customers may find it difficult to afford because of the continuous costs associated with software upgrades and maintenance.
Increase in self-driving and electric cars
IVI systems have new opportunities as autonomous vehicles (AVs) and electric vehicles (EVs) become more popular. Sophisticated IVI systems can improve the advanced technological integrations that EVs frequently have to manage energy consumption, charging status, and range optimization. As drivers give up control, IVI systems can be extremely helpful to AVs by offering real-time updates, entertainment, and connectivity. Moreover, the creation of IVI systems specifically designed to meet the requirements of AVs and EVs may lead to the opening of new market niches and uses, spurring industry expansion.
Strong market rivalry
The IVI market is crowded with competitors fighting for a larger share of the market. The competition to provide the newest and most sophisticated IVI systems is fierce among established automakers, tech firms, and newcomers. There may be price wars, lower profit margins, and more pressure to differentiate products as a result of this fierce competition. Additionally, it can be difficult and expensive for businesses to stand out in the crowded market, but they must constantly innovate and provide distinctive features.
The in-vehicle infotainment (IVI) market was significantly impacted by the COVID-19 pandemic, which also caused supply chain disruptions, production delays, and changes in consumer priorities. Critical component shortages during the pandemic, caused by manufacturing restrictions and disruptions in the global supply chain, impacted the timely delivery of IVI systems. Furthermore, the demand for non-essential automotive features declined as a result of consumers cutting back on spending and reorienting their priorities to necessities during economic uncertainty. As consumers looked for better in-car entertainment and connectivity options, the pandemic also accelerated trends toward digitalization and connectivity, increasing interest in advanced IVI solutions.
The Passenger Car segment is expected to be the largest during the forecast period
The market for in-vehicle infotainment (IVI) is dominated by the passenger car segment. The strong desire for improved connectivity, entertainment, and navigation features in consumer cars has led to a strong demand for sophisticated infotainment systems, which is the reason for this dominance. In order to satisfy consumer demands for seamless smartphone integration, high-resolution displays, and voice-activated features, passenger cars are becoming more and more outfitted with complex IVI systems. Moreover, continuous technological advancements and rising customer expectations for a personalized and connected driving experience are contributing factors to this segment's growth.
The 5G segment is expected to have the highest CAGR during the forecast period
The 5G segment of the in-vehicle infotainment (IVI) market is anticipated to grow at the highest CAGR. The shift from 3G/4G to 5 G technologies is propelling substantial expansion because of 5G's increased connectivity, faster data rates, and reduced latency. Real-time data transmission and the smooth integration of sophisticated IVI features like cloud-based apps, high-definition streaming, and improved vehicle-to-everything (V2X) communication are made possible by this next-generation network technology. Additionally, the growing need for advanced infotainment services and applications is supported by 5G's increased bandwidth and dependability, which positions it as a critical enabler of upcoming automotive innovations and propels the IVI market's robust growth.
The market for in-vehicle infotainment (IVI) is dominated by North America. The advanced automotive industry in the region, the strong presence of leading automotive and technology companies, and the high demand for cutting-edge technology by consumers are all credited with this dominance. Advanced features like integrated connectivity, high-resolution displays, and improved infotainment capabilities are prioritized by North American consumers, which have led to a notable uptake of complex IVI systems. Furthermore, North America's dominant position in the market is further supported by the region's concentration of significant automakers and technology providers, which encourage ongoing innovation and investment in IVI technologies.
In the in-vehicle infotainment (IVI) market, the Asia-Pacific region is anticipated to grow at the highest CAGR. The rapidly growing automotive industry in nations like China, India, and Japan, along with rising consumer demand for better connectivity and sophisticated infotainment features, are the main causes of this growth. The rise in IVI system adoption is partly explained by the region's expanding middle class, rising car ownership, and large investments in automotive infrastructure and technology. Moreover, the Asia-Pacific region's concentration of significant automakers and tech firms fosters continuous innovation and development, which accelerates market expansion.
Key players in the market
Some of the key players in In-Vehicle Infotainment market include Mitsubishi Electric Corporation, Clarion Corporation, Robert Bosch Gmbh, Delphi Automotive PLC, Harman International, Garmin Ltd, Pioneer Corporation, JVC Kenwood Corporation, Continental AG, Panasonic Corporation, Denso Corporation, Alps Alpine Co Ltd, Visteon Corporation and Fujitsu.
In July 2024, Bosch Global Software Technologies (BGSW) and GMR Group have entered a Special Purpose Vehicles (SPVs) arrangement to implement the smart metering program for the cities of Agra, Varanasi, and Prayagraj in India. GMR Group combines its expertise in infrastructure management with BGSW's value in designing and building state-of-the-art smart metering system architecture.
In May 2024, Mitsubishi Electric Corporation and Musashi Energy Solutions Co., Ltd., a subsidiary of Musashi Seimitsu Industry Co., Ltd., announced their signing of a partnership and co-development agreement on May 14 for Innovative Energy Storage Devices to be incorporated into Innovative Energy Storage Modules, and Battery Management Systems (BMSs) that monitor and control battery usage for railway operators and rolling stock manufacturers.
In March 2023, Alps Alpine and Tata Elxsi announce a strategic long-term agreement for growing vehicle software development sectors. Tata Elxsi, a global leader in design and technology services, has been chosen by Alps Alpine, the leading Japanese manufacturer of electrical components and in-vehicle information systems, to establish a Global Engineering Centre (GEC) at its campus in Thiruvananthapuram.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.