市場調查報告書
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1558287
2030 年室外 Wi-Fi 市場預測:按組件、部署類型、位置類型、組織規模、技術、最終用戶和區域進行的全球分析Outdoor Wi-Fi Market Forecasts to 2030 - Global Analysis By Component (Hardware, Software and Services), Deployment Type (Fixed and Mobile Outdoor Wi-Fi), Location Type, Organization Size, Technology, End User and By Geography |
根據 Stratistics MRC 的數據,2024 年全球戶外 Wi-Fi 市場規模將達到 164 億美元,預計在預測期內將以 11.1% 的複合年成長率成長,到 2030 年達到 309 億美元。
室外 Wi-Fi 是一種針對露天條件的組織安排,在公園、競技場、場地和大都市空間等區域提供網路網路。這些系統利用耐候硬體和最尖端科技,可在大範圍內實現高速網際網路接入。露天 Wi-Fi 通常強調遠距走廊、強大的安全措施以及協助各種客戶的高能力,確保在各種室外測試條件下保持一致的可用性和性能。
據思科稱,96% 的客戶希望免費 Wi-Fi 作為其企業體驗的一部分。
擴大智慧城市計劃投資
全球智慧城市舉措正在推動戶外 Wi-Fi 市場的顯著成長。這些計劃旨在透過數位連接改善城市生活,並需要廣泛的戶外 Wi-Fi 網路。政府和市政當局正在大力投資創建互聯公共空間、改善公民服務和支援物聯網應用。這一趨勢正在推動對室外 Wi-Fi 基礎設施的需求,包括網路基地台、控制器和管理軟體。 Wi-Fi 在智慧城市計劃中的整合支援公共、交通管理和環境監測等各種應用,創造一個強大的生態系統,推動戶外連接解決方案的市場成長和創新。
人們對隱私和安全的擔憂日益增加
公共 Wi-Fi 網路通常被認為容易受到網路攻擊、資料外洩和未授權存取。由於擔心身份盜竊和可能的惡意軟體感染,用戶對連接開放網路變得謹慎。這些擔憂可能會導致戶外 Wi-Fi 服務的採用和使用減少。
與智慧基礎設施解決方案整合
室外Wi-Fi與智慧基礎設施解決方案的整合代表了市場擴張的巨大機會。隨著城市和組織擴大採用物聯網設備、智慧感測器和連網型系統,室外 Wi-Fi 網路成為資料傳輸和連接的關鍵支柱。這種整合可實現智慧照明、廢棄物管理、環境監測和智慧交通系統等先進應用。透過利用室外 Wi-Fi 基礎設施,智慧解決方案可以更有效率、更經濟地運作。這種協同效應將為 Wi-Fi 供應商創造新的收益來源,強化戶外網路的價值提案,並推動市場成長。
與行動網路技術的競爭
行動網路技術,特別是4G和5G的快速進步和部署,對室外Wi-Fi市場構成了重大威脅。這些行動電話網路提供廣泛的覆蓋範圍、高速連接和增強的移動性,從而可能減少對單獨的室外 Wi-Fi 基礎設施的需求。隨著 5G 網路的擴展,它們將能夠在許多戶外場景中匹配或超過 Wi-Fi 性能。這種競爭可能會減少對室外Wi-Fi計劃的投資,特別是在行動電話覆蓋較強的地區。
由於關閉和預算限制,COVID-19 大流行最初減緩了室外 Wi-Fi 的推出。但隨後,對支援遠距工作、遠距學習和非接觸式服務的戶外連接的需求加速成長。這項轉變凸顯了強大的戶外 Wi-Fi 基礎設施的重要性,推動了戶外連接解決方案的長期市場成長和創新。
預計硬體產業在預測期內將是最大的
硬體部分預計將主導戶外 Wi-Fi 市場。這一優勢是由於持續需要實體基礎設施來擴展和升級室外 Wi-Fi 網路。隨著智慧城市計畫的擴展以及對高速戶外連接的需求的增加,不斷需要部署和更換新硬體。 Wi-Fi 標準的發展促進了硬體升級,確保更好的效能和容量。此外,戶外設備的耐用性要求導致成本上升和頻繁更換,進一步提高了硬體領域的市場佔有率。
Wi-Fi 6 (802.11ax) 領域預計在預測期內複合年成長率最高
由於其卓越的性能特點,Wi-Fi 6 (802.11ax) 預計將在戶外 Wi-Fi 市場中擁有最高的成長率。該標準為室外部署提供了關鍵性能,包括顯著提高的資料速率、增加的容量、提高的電源效率以及在擁擠區域提高的性能。支援 Wi-Fi 6 的裝置的激增以及戶外環境中對高頻寬應用的需求不斷成長,正在推動 Wi-Fi 6 基礎設施的快速採用並推動市場成長。
預計北美地區將在預測期內主導戶外 Wi-Fi 市場。這一優勢得益於該地區先進的技術基礎設施、較早採用新的 Wi-Fi 標準以及對智慧城市計劃的大量投資。北美擁有大量精通科技的消費者和企業,尋求無縫的戶外連結。此外,政府推動公共Wi-Fi 和數位包容性的舉措有助於戶外 Wi-Fi 網路在都市區和農村地區的廣泛部署,鞏固了北美市場的主導地位。
在預測期內,亞太地區預計將成為室外 Wi-Fi 市場成長最快的地區。這種高成長率是由快速都市化、不斷提高的網路普及率以及中國、印度和東南亞國家等新興經濟體對數位基礎設施的大量投資所推動的。政府推動智慧城市和數位連接的舉措將進一步加速室外 Wi-Fi 部署。該地區電子商務、數位付款和行動服務的擴張創造了一個依賴Wi-Fi普及的強大生態系統,促進了亞太市場的快速成長。
According to Stratistics MRC, the Global Outdoor Wi-Fi Market is accounted for $16.4 billion in 2024 and is expected to reach $30.9 billion by 2030 growing at a CAGR of 11.1% during the forecast period. Outside Wi-Fi are organizing arrangements intended for open-air conditions, providing web networks in regions like parks, arenas, grounds, and metropolitan spaces. High-speed internet access over large areas is made possible by these systems, which make use of weather-resistant hardware and cutting-edge technologies. Open air Wi-Fi arrangements frequently highlight long-range passages, strong safety efforts, and high ability to help different clients, guaranteeing consistent availability and execution in assorted and testing outside conditions.
According to Cisco 96% of customers expect free Wi-Fi as part of their experience at businesses.
Growing investments in smart city projects
Smart city initiatives worldwide are driving significant growth in the outdoor Wi-Fi market. These projects aim to enhance urban living through digital connectivity, requiring extensive outdoor Wi-Fi networks. Governments and municipalities are investing heavily in creating connected public spaces, improving citizen services, and enabling IoT applications. This trend fuels demand for outdoor Wi-Fi infrastructure, including access points, controllers, and management software. The integration of Wi-Fi in smart city projects supports various applications like public safety, traffic management, and environmental monitoring, creating a robust ecosystem that propels market growth and innovation in outdoor connectivity solutions.
Rising privacy and security concerns
Public Wi-Fi networks are often perceived as vulnerable to cyber attacks, data breaches, and unauthorized access. Users are increasingly wary of connecting to open networks, fearing potential theft of personal information or exposure to malware. These concerns can lead to reduced adoption and usage of outdoor Wi-Fi services.
Integration with smart infrastructure solutions
The integration of outdoor Wi-Fi with smart infrastructure solutions presents a significant opportunity for market expansion. As cities and organizations increasingly adopt IoT devices, smart sensors, and connected systems, outdoor Wi-Fi networks serve as the crucial backbone for data transmission and connectivity. This integration enables advanced applications such as smart lighting, waste management, environmental monitoring, and intelligent transportation systems. By leveraging outdoor Wi-Fi infrastructure, smart solutions can operate more efficiently and cost-effectively. This synergy creates new revenue streams for Wi-Fi providers, enhances the value proposition of outdoor networks, and fosters market growth.
Competition from mobile network technologies
The rapid advancement and deployment of mobile network technologies, particularly 4G and 5G, pose a significant threat to the outdoor Wi-Fi market. These cellular networks offer widespread coverage, high-speed connectivity, and improved mobility, potentially reducing the need for separate outdoor Wi-Fi infrastructure. As 5G networks expand, they can provide comparable or superior performance to Wi-Fi in many outdoor scenarios. This competition may lead to reduced investment in outdoor Wi-Fi projects, especially in areas with strong cellular coverage.
The COVID-19 pandemic initially slowed outdoor Wi-Fi deployments due to lockdowns and budget constraints. However, it subsequently accelerated demand for outdoor connectivity to support remote work, distance learning, and contactless services. This shift highlighted the importance of robust outdoor Wi-Fi infrastructure, driving long-term market growth and innovation in outdoor connectivity solutions.
The hardware segment is expected to be the largest during the forecast period
The hardware segment is projected to dominate the outdoor Wi-Fi market. This dominance is attributed to the continuous need for physical infrastructure to expand and upgrade outdoor Wi-Fi networks. As smart city initiatives grow and demand for high-speed outdoor connectivity increases, there's a constant requirement for new hardware deployments and replacements. The evolution of Wi-Fi standards drives hardware upgrades, ensuring better performance and capacity. Additionally, the durability requirements for outdoor equipment contribute to higher costs and frequent replacements, further boosting the hardware segment's market share.
The Wi-Fi 6 (802.11ax) segment is expected to have the highest CAGR during the forecast period
The Wi-Fi 6 (802.11ax) segment is anticipated to experience the highest growth rate in the outdoor Wi-Fi market due to its superior performance characteristics. This standard offers significantly higher data rates, increased capacity, improved power efficiency, and better performance in congested areas, all of which are crucial for outdoor deployments. The growing adoption of Wi-Fi 6 compatible devices and the increasing demand for high-bandwidth applications in outdoor settings drive the rapid deployment of Wi-Fi 6 infrastructure, fueling its market growth.
During the forecast period, the North American region is expected to dominate the outdoor Wi-Fi market. This dominance is attributed to the region's advanced technological infrastructure, early adoption of new Wi-Fi standards, and significant investments in smart city projects. North America boasts a high concentration of tech-savvy consumers and businesses demanding seamless outdoor connectivity. Additionally, government initiatives promoting public Wi-Fi and digital inclusion contribute to the extensive deployment of outdoor Wi-Fi networks across urban and rural areas, solidifying North America's leading position in the market.
During the forecast period, the Asia Pacific region is expected to witness rapid growth in the outdoor Wi-Fi market. This high growth rate is driven by rapid urbanization, increasing internet penetration, and substantial investments in digital infrastructure across emerging economies like China, India, and Southeast Asian countries. Government initiatives promoting smart cities and digital connectivity further accelerate outdoor Wi-Fi deployments. The expansion of e-commerce, digital payments, and mobile services in the region creates a robust ecosystem that relies on widespread Wi-Fi availability, contributing to the rapid market growth in Asia Pacific.
Key players in the market
Some of the key players in Outdoor Wi-Fi market include Cisco Systems Inc., Hewlett-Packard Enterprise Company, Aerohive Networks, Airspan Networks, Alvarion Technologies (SuperCom), Fortinet Inc., Extreme Networks, Huawei, Juniper Networks, Panasonic, Alcatel-Lucent Enterprise, NETGEAR, Broadcom, Ubiquiti Networks, Cambium Networks, Qualcomm Technologies, Inc., and Ericsson.
In June 2024, Hewlett Packard Enterprise introduced HPE Aruba Networking Enterprise Private 5G to help customers accelerate and simplify the deployment and management of private 5G networks, providing high levels of reliable wireless coverage across large campus and industrial environments and opening up new, untapped use cases for private cellular.
In May 2024, Cambium Networks, a leading global provider of broadband networking solutions, announced that enterprises, municipalities, and system integrators are successfully deploying private outdoor wireless networks to campuses, cities, resorts, and warehouses more efficiently and cost-effectively with Cambium ONE Network solutions.
In April 2024, Extreme Networks, Inc, a leader in cloud networking, today announced that it's the first vendor with outdoor Wi-Fi 6E deployments to receive a standard power grant - allowing customers to leverage faster speeds, increased range of coverage and expanded capacity for outdoor connectivity. In partnership with Wi-Fi Alliance Services, Extreme now offers deployed customers such as BYU, Cedar Fair and the San Francisco Giants the ability to provide uninterrupted 6 GHz Wi-Fi(R) connectivity, expanded coverage, lower latency and improved performance of devices across outdoor environments.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.