市場調查報告書
商品編碼
1558308
到 2030 年全像市場預測:按產品類型、組件、技術、尺寸、最終用戶和地區進行的全球分析Holographic Display Market Forecasts to 2030 - Global Analysis By Product, Type, Component, Technology, Dimension, End User and by Geography |
根據Stratistics MRC預測,2024年全球全像顯示市場規模將達到29.5億美元,預計2030年將達到124.3億美元,預測期內複合年成長率為27.1%。
全像顯示是一種先進的視覺技術,可以在空間中創建3D圖像,提供身臨其境的觀看體驗。與傳統的 2D 螢幕相比,全像顯示器使用光投射來創建看起來漂浮在顯示器表面上方的影像。透過利用光干涉和衍射原理,該技術可創建互動式且逼真的圖像。
據國際資料公司(IDC)稱,由於各行業對先進視覺技術和應用的需求不斷增加,全球全像顯示市場預計將顯著成長。
人們對身臨其境型活動越來越感興趣
全像顯示市場的成長是由各行業對更具互動性和沈浸式體驗的需求所推動的。例如,全像顯示在娛樂產業中用於創造吸引觀眾的虛擬環境和逼真的視覺效果。此外,遊戲還提供了更真實和引人入勝的體驗。同樣,全像顯示器透過投影使用者可以與之互動的 3D 影像,在虛擬實境和擴增擴增實境應用中提供更身臨其境的體驗,從而提高這些體驗的真實感和參與度。
實施和製造高成本
開發和實施該技術的高成本是全像顯示市場的主要障礙之一。製造全像顯示器需要先進的材料、雷射和空間燈光調變器等專用組件以及複雜的光學配置,這會增加生產成本。此外,這些零件的生產過程需要專門的機械和精密工程,進一步增加了成本。此外,全像顯示器比傳統顯示技術昂貴得多,因為它們的成本通常轉嫁給客戶。
虛擬實境 (VR) 和擴增實境(AR) 的整合
全像顯示可以顯著改善虛擬實境(VR)和擴增實境(AR)體驗。透過結合全像顯示器和 AR/VR 技術,可以創造提供更身臨其境和互動式使用者體驗的混合實境環境。例如,為了提高虛擬會議、遠端培訓和互動遊戲等應用的沉浸感和參與度,全像顯示器可以投影使用者可以即時互動的 3D 物件和環境。此外,全像顯示器有潛力成為 AR/VR 生態系統的關鍵組成部分,隨著硬體和軟體的發展推動 AR/VR 市場的發展,刺激各行業的需求。
與知名顯示科技的激烈競爭
來自 LED、OLED 和 LCD 等成熟顯示技術的激烈競爭是全像顯示市場的主要威脅之一。由於成熟的供應鏈、龐大的製造基礎設施以及可實現更便宜生產的規模經濟,這些技術已被廣泛應用。此外,解析度、色彩準確度和能源效率的不斷進步使我們在市場上具有競爭力。全像顯示器仍然相對較新且昂貴,因此很難在價格和性能上競爭。
COVID-19 疫情爆發對全像顯示器的需求產生了多方面的影響,一些行業的需求增加,而另一些行業則面臨挑戰。隨著疫情增加了對數位參與、遠端通訊和虛擬協作的需求,人們對線上活動、遠端培訓和虛擬會議的全像顯示的興趣也隨之增加。此外,供應鏈問題、生產放緩和消費者支出減少也造成了嚴重的市場混亂,特別是在零售、娛樂和汽車等行業,經濟不確定性抑制了對新技術的需求。
預計醫學影像產業在預測期內將是最大的
全像顯示市場以醫療影像領域為主。創建極其詳細的解剖結構 3D 視覺化的能力促進了全像顯示器在醫學影像中的使用,大大提高了診斷、手術計劃和教育應用的準確性。此外,全像顯示器可讓醫療專業人員從多個角度即時檢查複雜的結構,而無需特殊眼鏡,從而改善患者的治療效果並實現更精確的手術程序。
媒體和娛樂產業預計在預測期內複合年成長率最高
在全像顯示市場中,媒體和娛樂領域預計將以最高的複合年成長率成長。這種成長是由對遊戲、電影、音樂會和其他實況活動的尖端、沉浸式現場體驗不斷成長的需求所推動的。全像顯示器憑藉其生成 3D 影像和互動式內容的特殊能力,為娛樂場所和內容創作者提供了競爭優勢。它還提高了觀眾的參與度。此外,對更具活力的數位廣告的需求推動了該行業的發展,為全像顯示器創造了一個新的市場,以在機場、零售場所、戶外活動等場所推廣產品和品牌。
全像顯示市場由北美主導,因為該地區是最尖端科技的早期採用者,並且擁有強大的關鍵行業參與者。在媒體和娛樂、醫療保健和國防領域尤其如此,全像顯示器擴大應用於互動式廣告、醫學影像和軍事訓練模擬等應用中。此外,北美完善的技術基礎設施以及對尖端消費性電子產品和身臨其境型體驗的強勁需求使該地區在全球全像顯示市場中佔據主導地位。
全像顯示市場預計將以亞太地區最高的複合年成長率成長。這是由於亞太地區數位基礎設施投資增加、技術進步加速以及各行業對尖端顯示技術的需求不斷成長。此外,零售和汽車行業正在探索全像顯示器,以改善客戶體驗和互動廣告,而該地區蓬勃發展的醫療保健行業正在使用全像顯示器進行醫療成像和診斷,其使用案例數量正在增加。 。
According to Stratistics MRC, the Global Holographic Display Market is accounted for $2.95 billion in 2024 and is expected to reach $12.43 billion by 2030 growing at a CAGR of 27.1% during the forecast period. Holographic displays are an advanced form of visual technology that creates three-dimensional images in space, providing an immersive viewing experience. Holographic displays, in contrast to conventional 2D screens, use light projection to create images that seem to float above the display's surface. With the use of light interference and diffraction principles, this technology creates interactive and lifelike images.
According to the International Data Corporation (IDC), the global market for holographic displays is expected to experience significant growth, driven by increasing demand for advanced visual technologies and their applications across various industries.
Growing interest in immersion-based activities
Holographic display market growth is being driven by the demand for more interactive and immersive experiences in a variety of industries. For example, holographic displays are used in the entertainment industry to create virtual environments and lifelike visual effects that captivate audiences. Additionally, they provide a more realistic and engaging experience in games. Holographic displays similarly offer a more immersive experience in virtual and augmented reality applications by projecting 3D images that users can interact with, enhancing the realism and engagement of these experiences.
High costs of implementation and production
The high cost of developing and deploying this technology is one of the main barriers to the holographic display market. Advanced materials, specialized parts like lasers and spatial light modulators, and intricate optical configurations are required to create holographic displays, which raises the cost of production. The production procedures for these components also call for specialized machinery and precision engineering, which raises the cost even more. Furthermore, holographic displays are substantially more expensive than conventional display technologies because the cost is frequently passed on to customers.
Integration of virtual reality (VR) and augmented reality (AR)
Virtual reality (VR) and augmented reality (AR) experiences could be greatly improved by holographic displays. Mixed reality environments that provide more immersive and interactive user experiences can be created by combining holographic displays with AR/VR technologies. In order to enhance the lifelikeness and engagement of applications like virtual meetings, remote training, and interactive gaming, holographic displays, for instance, can project 3D objects or environments that users can interact with in real-time. Moreover, holographic displays have the potential to become a crucial component of the AR/VR ecosystem, stimulating demand across a range of industries as the AR/VR market grows due to developments in hardware and software.
Intense competition from well-known display technologies
The fierce competition from well-established display technologies like LED, OLED, and LCD is one of the main threats to the holographic display market. Because of their established supply chains, vast manufacturing infrastructure, and economies of scale that enable more affordable production, these technologies are already widely used. Additionally, they also remain competitive in the market thanks to ongoing advancements in resolution, color accuracy, and energy efficiency. It can be challenging for holographic displays to compete on both price and performance, particularly in consumer markets where cost and familiarity frequently influence purchasing decisions, as they are still relatively new and expensive.
Holographic display demand has been affected by the COVID-19 pandemic in a variety of ways, with some industries seeing increased demand while others are facing difficulties. A greater interest in holographic displays for online events, remote training, and virtual meetings resulted from the pandemic's increased demand for digital engagement, remote communication, and virtual collaboration. Furthermore, supply chain issues, production hold-ups, and lower consumer spending, especially in industries like retail, entertainment, and automotive where demand for new technologies was stifled by economic uncertainty, also caused major disruptions to the market.
The Medical Imaging segment is expected to be the largest during the forecast period
The market for holographic displays is dominated by the medical imaging segment. The capacity to produce incredibly detailed 3D visualizations of anatomical structures has propelled the use of holographic displays in medical imaging, greatly improving the precision of diagnosis, surgical planning, and educational applications. Moreover, holographic displays enhance patient outcomes and enable more accurate surgical procedures by enabling medical professionals to examine complex structures in real-time from multiple angles without the need for special glasses.
The Media and Entertainment segment is expected to have the highest CAGR during the forecast period
In the holographic display market, the Media and Entertainment segment is anticipated to grow at the highest CAGR. The growing desire for cutting-edge and immersive live experiences in gaming, movies, concerts, and other live events is what's fueling this growth. With their special ability to produce 3D images and interactive content, holographic displays give entertainment venues and content producers a competitive edge. They also improve audience engagement. Additionally, propelling the industry's growth is the demand for more dynamic and digital advertising, which has created new markets for holographic displays to promote products and brands in airports, retail establishments, and outdoor events.
The holographic display market is dominated by North America due to the region's early adoption of cutting-edge technologies and the strong presence of important industry players. This is especially true in the media and entertainment, healthcare, and defense sectors, where holographic displays are being used more and more for applications like interactive advertising, medical imaging, and military training simulations. Furthermore, North America's established technological infrastructure and strong demand for cutting-edge consumer electronics and immersive experiences have made the region a dominant player in the global holographic display market.
The holographic display market is anticipated to grow at the highest CAGR in the Asia-Pacific region due to the region's increased investments in digital infrastructure, quickening technological advancements, and rising demand for cutting-edge display technologies in a variety of industries. Moreover, the retail and automotive industries are investigating holographic displays for improved customer experiences and interactive advertising, while the region's thriving healthcare sector is increasingly utilizing holographic displays for medical imaging and diagnostics. .
Key players in the market
Some of the key players in Holographic Display market include Qualcomm Technologies, Inc, Konica Minolta, Inc., Provision Holdings Inc., Holoxica Ltd,, Animmersion UK Ltd., ViewSonic Corporation, EON Reality Inc., Zebra Imaging, RealView Imaging Ltd., HoloTech Switzerland AG, Musion Das Hologram Ltd and Realfiction Holding AB.
In August 2024, Qualcomm Incorporated, a global leader in high-performance at low-power solutions, through its subsidiary, Qualcomm Technologies, Inc., and Sequans Communications S.A., a supplier of 4G and 5G semiconductor solutions for the Internet of Things (IoT), announced that they have entered into a definitive agreement for Qualcomm to buy Sequans' 4G IoT technologies.
In June 2024, Konica Minolta Business Solutions U.S.A., Inc., a leader in workplace innovation, is proud to announce a contract with Vizient, the largest provider-driven healthcare performance improvement company in the nation. The agreement aims to deliver pivotal solutions to the healthcare industry through Documentation and Workflow Management.
In August 2023, Realfiction Holding AB has recently signed a commercial license agreement with the Hong Kong University of Science and Technology (HKUST) that grants the company exclusive rights to employ HKUST's patented super-fast ferroelectric liquid crystal (FLC) technology in the production of 3D displays larger than 9-inches.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.