市場調查報告書
商品編碼
1577119
2030 年無螢幕顯示器市場預測:按類型、應用、最終用戶和地區分類的全球分析Screenless Display Market Forecasts to 2030 - Global Analysis By Type, Application, End User and By Geography |
根據Stratistics MRC的數據,2024年全球無螢幕顯示器市場規模為44.3億美元,預計到2030年將達到183.4億美元,預測期內複合年成長率為26.7%。
無螢幕顯示是指無需傳統螢幕即可傳達視覺訊息的技術。無螢幕顯示器不是將影像和文字投影到平面上,而是利用其他方法來提供視覺內容,例如全像圖、光場顯示或視網膜投影。這些創新技術可以在空中創建3D圖像,使用戶能夠以更身臨其境和引人入勝的方式與視覺效果互動。透過消除尺寸和視角等傳統螢幕的限制,無螢幕顯示器為資訊的視覺化和互動提供了新的可能性,為使用者介面和數位化改善您在環境中的整體體驗的進步鋪平了道路。
根據摩根士丹利預計,2020 年 AR 設備及其服務的收益預計分別為 1,180 億美元和 680 億美元。據NewGenApps稱,到2025年,全球AR和VR遊戲用戶群預計將成長至2.16億。
擴增實境和虛擬實境的成長
透過利用空間運算,AR和VR將全像影像直接投射到使用者的視線中,使得物理環境中的數位資訊視覺化成為可能。這種轉變不僅增強了用戶互動,還減少了眼睛疲勞,並擴展了從遊戲和娛樂到教育和培訓等各個領域的可用性。隨著這些技術的發展,光學、感測器和處理能力的進步使無螢幕顯示器變得更加易於使用和有效。透過融合數位世界和實體世界,我們實現了更豐富、更互動性的體驗。
內容相容性
內容相容性是無螢幕顯示器發展和普及的關鍵問題。這些創新技術將影像直接投影到使用者的視網膜上或利用全像投影,需要特殊格式的內容才能充分發揮其潛力。主要為傳統螢幕設計的現有媒體可能無法很好地適應這些新格式,從而導致失真、細節遺失和缺乏有效互動等問題。然而,缺乏標準化的內容指南使得創建引人入勝的沉浸式體驗變得複雜,限制了其對開發者和內容創作者的吸引力。
智慧家庭的採用率提高
隨著越來越多的家庭採用智慧揚聲器、感測器和語音助理等物聯網 (IoT) 設備,對直覺和非侵入式介面的需求不斷增加。無螢幕顯示器,包括全像、光場顯示和觸覺回饋系統等技術,提供了與智慧家庭生態系統互動的創新方式,而無需依賴傳統螢幕。這項轉變將透過實現更身臨其境的免持互動來改善用戶體驗,與無縫智慧家庭自動化相一致。例如,使用者可以透過語音命令或手勢姿態辨識來控制照明、溫度或安全系統,從而最大限度地減少對實體介面的需求。
監管挑戰
無螢幕顯示技術利用全像、視網膜投影和體積顯示等方法在不使用傳統螢幕的情況下傳達視覺訊息,但面臨阻礙其廣泛採用的重大監管挑戰。主要擔憂之一是這些技術的安全性,尤其是那些直接將影像投射到眼睛中的技術,引發了潛在眼睛損傷和長期健康影響的問題。監管機構必須制定標準以確保用戶安全,這可能會延長核准流程。當公司應對現有技術和授權要求時,與智慧財產權和專利相關的問題可能會使創新變得複雜。
COVID-19 的爆發對無螢幕顯示器市場產生了重大影響,挑戰與機會並存。隨著遠距工作和社交距離措施成為常態,對創新通訊技術的需求激增。供應鏈中斷和經濟不確定性最初阻礙了成長,導致產品發布延遲和消費者支出下降。但停工期間電子商務和線上娛樂的激增促使各行業尋找新的方式來接觸客戶。
視覺影像產業預計在預測期內規模最大
透過利用創新的投影技術,VIS採用先進的全像顯示器和光場技術來創造影像漂浮在太空中的幻覺。此方法透過提供更身臨其境和互動的視覺環境來改善使用者體驗。使用者可以即時參與 3D 視覺效果,增強遊戲、虛擬實境和教育等應用。此外,VIS 解決了與螢幕相關的常見問題,例如眼睛疲勞和視角有限,並提供了更舒適、更方便的替代方案。
預計全像顯示領域在預測期內將出現最高的複合年成長率。
全像顯示領域預計在預測期內將出現最高的複合年成長率,因為它提供了超越傳統平板螢幕的沉浸式視覺體驗。與傳統顯示器不同,全像系統將3D圖像投射到空間中,使用戶無需佩戴眼鏡即可從多個角度查看影像並與之互動。該技術採用光場操縱來創建逼真的深度和運動,使其對遊戲、醫學影像處理和虛擬實境等應用特別有吸引力。透過消除實體螢幕的限制,全像顯示提高了用戶參與度,實現了新的互動形式,並促進了更直覺的體驗。
預計北美地區在預測期內將佔據市場最大佔有率。隨著消費者越來越依賴智慧型手機、穿戴式裝置和其他小型裝置來進行通訊、娛樂和提高生產力,對創新顯示技術的需求正在迅速增加。無螢幕顯示器利用全像術、擴增實境(AR) 和其他先進方法在沒有傳統螢幕的情況下投射訊息,提供無縫體驗,補充忙碌的生活方式。這些技術透過提供一種更身臨其境、更具吸引力的方式來存取整個全部區域的內容,從而增強了使用者互動。
歐洲地區透過制定明確的安全、隱私和資料保護準則來促進創新,同時確保消費者的信任。歐盟(EU)非常重視永續性和環境標準,鼓勵製造商開發環保的無螢幕顯示解決方案。旨在增加研發資金的舉措將進一步加強該行業,並使新興企業和老牌公司能夠探索醫療保健、教育和娛樂等領域的前沿應用。
According to Stratistics MRC, the Global Screenless Display Market is accounted for $4.43 billion in 2024 and is expected to reach $18.34 billion by 2030 growing at a CAGR of 26.7% during the forecast period. A screenless display refers to a technology that conveys visual information without the need for a traditional screen. Instead of projecting images or text on a flat surface, screenless displays utilize alternative methods to deliver visual content, such as holograms, light field displays, or even retinal projections. These innovative technologies can create three-dimensional images in mid-air, allowing users to interact with visuals in a more immersive and engaging way. By eliminating the limitations of conventional screens, such as size and viewing angles, screenless displays offer new possibilities for how we visualize and interact with information, paving the way for advancements in user interfaces and enhancing the overall experience in digital environments.
According to Morgan Stanley, the estimated revenue from AR devices and its services are USD 118 billion and USD 68 billion, respectively, in 2020. According to NewGenApps, by 2025, the worldwide user base of AR and VR games is expected to grow to 216 million users.
Augmented and virtual reality growth
By leveraging spatial computing, AR and VR enable users to visualize digital information in their physical environments, projecting holographic images directly into their line of sight. This shift not only enhances user interaction but also reduces eye strain and expands usability across various fields, from gaming and entertainment to education and training. As these technologies evolve, advancements in optics, sensors, and processing power are making screenless displays more accessible and effective. They allow for richer, more interactive experiences by merging the digital and physical worlds.
Content compatibility
Content compatibility poses a significant challenge to the development and adoption of screenless displays. These innovative technologies, which project images directly onto the user's retina or utilize holographic projections, require specially formatted content to fully exploit their capabilities. Existing media, primarily designed for traditional screens, may not translate well to these new formats, leading to issues such as distortion, loss of detail, or ineffective interaction. However, the lack of standardized content guidelines complicates the creation of engaging and immersive experiences, limiting the appeal to developers and content creators.
Rising adoption in smart homes
As households increasingly incorporate Internet of Things (IoT) devices-like smart speakers, sensors, and voice-activated assistants-the demand for intuitive, non-intrusive interfaces grows. Screenless displays, which include technologies like holography, light field displays, and tactile feedback systems, offer innovative ways to interact with smart home ecosystems without relying on traditional screens. This shift enhances user experience by enabling more immersive, hands-free interactions that align with the seamless automation of smart homes. For instance, users can control lighting, temperature, or security systems through voice commands or gesture recognition, minimizing the need for physical interfaces.
Regulatory challenges
Screenless display technology, which utilizes methods like holography, retinal projection, and volumetric displays to convey visual information without traditional screens, faces significant regulatory challenges that hinder its widespread adoption. One major concern is the safety of such technologies, especially those projecting images directly into the eye, raising questions about potential eye damage or long-term health effects. Regulatory bodies must establish standards to ensure user safety, which can lead to lengthy approval processes. Issues related to intellectual property and patents can complicate innovation, as companies navigate existing technologies and licensing requirements.
The COVID-19 pandemic significantly impacted the screenless display market, accelerating both challenges and opportunities. As remote work and social distancing measures became the norm, the demand for innovative communication technologies surged. Supply chain disruptions and economic uncertainties initially hampered growth, leading to delays in product launches and reduced consumer spending. However, the surge in e-commerce and online entertainment during lockdowns prompted industries to explore new avenues for engaging customers.
The Visual Image segment is expected to be the largest during the forecast period
Visual Image segment is expected to be the largest during the forecast period, by utilizing innovative projection techniques, VIS creates the illusion of images floating in mid-air, employing advanced holographic displays and light-field technology. This method enhances user experience by providing a more immersive and interactive visual environment. Users can engage with 3D visuals in real-time, enhancing applications in gaming, virtual reality, and education. Moreover, VIS addresses common screen-related issues, such as eye strain and limited viewing angles, offering a more comfortable and accessible alternative.
The Holographic Displays segment is expected to have the highest CAGR during the forecast period
Holographic Displays segment is expected to have the highest CAGR during the forecast period as it offers an immersive visual experience that transcends traditional flat screens. Unlike conventional displays, holographic systems project three-dimensional images into space, allowing users to view and interact with visuals from multiple angles without the need for glasses. This technology employs light field manipulation to create realistic depth and motion, making it particularly appealing for applications in gaming, medical imaging, and virtual reality. By eliminating the constraints of physical screens, holographic displays enhance user engagement and enable new forms of interaction, fostering a more intuitive experience.
North America region is anticipated to command the largest share of the market over the extrapolated period. As consumers increasingly rely on smartphones, wearables and other compact gadgets for communication, entertainment and productivity, the demand for innovative display technologies has surged. Screenless displays, which utilize holography, augmented reality, and other advanced methods to project information without traditional screens, offer a seamless experience that complements the on-the-go lifestyle. These technologies enhance user interaction by providing more immersive and engaging ways to access content across the region.
Europe region is estimated to witness profitable growth during the projected period, by setting clear guidelines for safety, privacy, and data protection, these regulations foster innovation while ensuring consumer trust. The European Union's emphasis on sustainability and environmental standards encourages manufacturers to develop eco-friendly screenless display solutions, aligning with the region's green transition goals. Initiatives aimed at promoting research and development funding further bolster the industry, enabling startups and established companies to explore cutting-edge applications in sectors such as healthcare, education and entertainment.
Key players in the market
Some of the key players in Screenless Display market include Avegant Corporation, BAE Systems plc, Google LLC, Holoxica Ltd, Lumus Ltd, Microsoft Corporation, RealView Imaging Ltd, Seereal Technologies S.A., Seiko Epson Corporation, Sony Corporation, Toshiba Corporation and Vuzix Corporation.
In June 2024, Hitachi and Microsoft enter milestone agreement to accelerate business and social innovation with generative AI. Through this strategic alliance, Hitachi will propel growth of the Lumada business, with a planned revenue of 2.65 trillion yen (18.9 billion USD)*1 in FY2024, and will promote operational efficiency and productivity improvements for Hitachi Group's 270,000 employees.
In February 2024, Bekaert and Toshiba Corporation have entered into a global partnership which includes a strategic cooperation agreement, and a manufacturing technology license for Membrane Electrode Assemblies, a key component for Proton Exchange Membrane (PEM) electrolyzers, that will help to accelerate the advance towards green hydrogen production.