市場調查報告書
商品編碼
1577142
2030 年天然食品和飲料市場預測:按產品類型、分銷管道、包裝、消費者類型、趨勢和地區進行分析Natural Food & Drinks Market Forecasts to 2030 - Global Analysis By Product Type (Natural Food, Natural Drinks and Other Product Types), Distribution Channel, Packaging, Consumer Type, Trends and By Geography |
根據Stratistics MRC的數據,2024年全球天然食品和飲料市場規模為1,580.6億美元,預計到2030年將達到3,379.1億美元,預測期內複合年成長率為13.5%。
天然食品和飲料市場是一個全球性產業,生產、銷售和分銷最低限度加工的食品和飲料,其中大部分是植物來源、有機和永續生產的。該行業為具有健康意識並尋求更健康選擇的消費者提供服務。
據美國農業部稱,天然食品和飲料比傳統食品貴 20% 至 30%。
健康意識不斷增強
健康意識的增強和對更健康選擇的渴望正在推動天然食品和飲料市場的發展。隨著消費者越來越意識到加工食品和人工添加劑的相關風險,天然和有機食品變得越來越受歡迎。由於向健康飲食模式的轉變帶來了對天然食品和飲料的巨大需求,市場正在擴大。這一趨勢受到慢性病和肥胖率上升等因素的影響。
比傳統產品價格高
價格上漲是業務擴張和客戶採用的重大障礙。天然食品通常比傳統替代品貴 20-30%,因為它們必須滿足更嚴格的生產標準,例如有機認證和永續農業實踐。這些因素增加了生產成本,並轉嫁給了客戶。因此,儘管健康意識和對天然產品的需求不斷成長,但對價格敏感的消費者,尤其是新興市場的消費者,可能會選擇更便宜的傳統替代品,市場的成長潛力有限。
人們對食品安全和品質的擔憂日益加深
由於傳統製造的負面影響,消費者也越來越關注天然食品和飲料市場的環境永續性。消費者需要危害較小且來源可靠的產品。由於永續農業方法、減少對人造化學品的需求以及較低的碳排放,天然和有機食品和飲料被認為更環保。確保永續性聲明得到有效標準和認證的支持對於維持客戶信任至關重要。
與傳統產品的競爭
由於建立的品牌忠誠度、廣泛的分銷網路和更實惠的價格,傳統產品在天然食品和飲料市場上是激烈的競爭者。消費者通常認為這些產品熟悉且方便,阻止他們考慮天然食品替代品。此外,天然產品往往隱藏在傳統行銷方式的陰影下,使得新的競爭對手難以脫穎而出。為了獲得市場佔有率並吸引注重健康的客戶,生產商必須創新並使其產品與眾不同。
COVID-19 的影響
COVID-19大流行對天然食品和飲料市場產生了重大影響,帶來了挑戰和機會。隨著人們尋求增強免疫系統並變得更加健康意識,對食品和有機產品的需求不斷增加。由於健康飲食習慣的改變,市場不斷擴大。同時,疫情擾亂了供應鏈,影響了一些產品的供應和製造。我們還研究了隨著咖啡館和餐廳關閉、消費者將購物習慣轉向雜貨購物和家庭烹飪等企業適應不斷變化的客戶需求的市場彈性。
預計便利商店市場在預測期內將是最大的
由於便利商店為顧客提供快速取得各種產品的便利,預計便利商店部門在預測期內將佔據最大的市場佔有率。隨著顧客尋求更方便、更健康的選擇,便利商店正在為其庫存添加食品和有機產品。都市化、忙碌的生活方式和方便的食品選擇正在推動這一趨勢。便利商店已成為重要的市場管道,因為它們提供天然食品和飲料的一站式購物。
紙板產業預計在預測期內複合年成長率最高
在預測期內,紙板產業由於其適應性和環境友善性,預計將呈現最高的成長率。隨著客戶的生態意識日益增強,對永續包裝解決方案的需求量很大。紙板易於回收且可再生,使其成為天然產品的絕佳保護者,確保純度和新鮮度。如今,生產商專注於滿足客戶對高品質和生態友善產品的需求。
由於消費者健康意識的增強和可支配收入的增加預計將推動對天然、有機和最低限度加工的食品和飲料的需求,亞太地區市場佔有率。都市化和不斷變化的飲食偏好正在推動該行業的發展,尤其是在中國、印度和日本等國家。此外,消費者對食品安全、人工添加劑的影響和天然成分的好處的了解不斷增加,影響著他們的決定。
由於對有機、清潔標籤和非基因改造產品的需求、植物性飲食的日益普及、永續性問題以及健康意識的增強,北美地區將在預測期內出現良好的成長率。電子商務、專業零售店、機能性食品以及天然食品和飲料的進步是推動市場的因素。
According to Stratistics MRC, the Global Natural Food & Drinks Market is accounted for $158.06 billion in 2024 and is expected to reach $337.91 billion by 2030 growing at a CAGR of 13.5% during the forecast period. The natural food and drink market is a worldwide industry that manufactures, markets, and distributes minimally processed food and beverage items, mostly plant-based, organic, and sustainably produced. This sector serves consumers who are concerned about their health and are looking for healthier options.
According to the U.S. Department of Agriculture, natural food & drinks costs 20-30% more compared to conventional food.
Growing health consciousness
Growing health consciousness and the desire for healthier options are driving the market for natural foods and beverages. Natural and organic products are becoming more and more popular as consumers become more conscious of the dangers associated with processed meals and artificial additives. The market is expanding as a result of the substantial demand for natural foods and beverages brought about by this shift towards healthy eating patterns. This tendency is influenced by elements including the increase in chronic illnesses and obesity rates.
Higher prices compared to conventional products
Increased prices provide a serious obstacle to business expansion and customer adoption. Because natural products must meet stricter production criteria, like organic certification and sustainable agricultural methods, they are usually 20-30% more expensive than conventional alternatives. These elements raise the cost of production, which is subsequently transferred to customers. As a result, despite rising health consciousness and demand for natural products, price-conscious consumers-especially in developing nations-may choose less expensive conventional alternatives, restricting the market's potential for growth.
Growing concerns about food safety and quality
The negative effects of conventional manufacturing have made consumers more concerned about environmental sustainability in the market for natural foods and beverages. They seek goods that cause less harm and are sourced responsibly. Because of their sustainable farming methods, decreased need on artificial chemicals, and smaller carbon footprints, natural and organic foods and beverages are seen as being more environmentally friendly. To preserve customer confidence, it is imperative to make sure sustainability claims are backed by validated standards and certifications.
Competition from conventional products
Conventional products are fierce competitors in the natural food and drink market due to their well-established brand loyalty, wide distribution networks, and more affordable prices. These goods are frequently perceived by consumers as familiar and convenient, which discourages them from investigating natural alternatives. Furthermore, natural products are frequently overshadowed by traditional marketing techniques, which make it challenging for new competitors to become visible. In order to gain market share and win over health-conscious customers, producers must innovate and distinguish their products.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the Natural Food & Drinks Market, leading to both challenges and opportunities. Demand for natural and organic products increased as people sought to strengthen their immune systems and became more health concerned. The market expanded as a result of this change to healthy eating practices. On the other hand, the pandemic disrupted the supply chain, which had an impact on the availability and manufacturing of some products. The closing of cafes and restaurants also caused consumers to switch their buying habits to grocery shopping and cooking at home, demonstrating how resilient the market is as companies adjust to changing customer demands.
The convenience stores segment is expected to be the largest during the forecast period
The convenience stores segment is projected to account for the largest market share during the projection period, because they give customers quick access to a variety of goods. Convenience stores have added natural and organic products to their inventory as customers look for more convenient and healthful options. Urbanization, hectic lifestyles, and quick food options are some of the causes driving this trend. Convenience stores are a vital market channel since they provide a one-stop shop for natural foods and beverages.
The paperboard segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the paperboard segment is predicted to witness the highest growth rate, due to its adaptability and environmentally favourable qualities. Sustainable packaging solutions are in greater demand as customers grow more ecologically concerned. Because paperboard is easily recyclable and renewable, it provides superior protection for natural products, maintaining their purity and freshness. These days, producers concentrate on satisfying customers' demands for high-quality and ecologically conscious products.
The Asia Pacific region is projected to account for the largest market share during the forecast period due to the demand for natural, organic, and minimally processed foods and drinks is expanding as a result of consumers' growing health consciousness and increased disposable incomes. Particularly in nations like China, India, and Japan, urbanization and shifting dietary tastes are driving the industry. Furthermore, consumers' judgments are being influenced by increased knowledge about food safety, the effects of artificial additives, and the advantages of natural ingredients.
The North America region is predicted to witness the lucrative growth rate throughout the forecast period, owing to the demand for organic, clean-label, and non-GMO products, the growing popularity of plant-based diets, sustainability concerns, and health and wellness awareness. E-commerce, specialty retail establishments, and advancements in functional foods and natural beverages are among factors driving the market.
Key players in the market
Some of the key players profiled in the Natural Food & Drinks Market include General Mills, Inc., Nestle S.A., Danone S.A., The Hain Celestial Group, Inc., Conagra Brands, Inc., PepsiCo, Inc., The Coca-Cola Company, Organic Valley, Archer Daniels Midland Company (ADM), Tyson Foods, Inc., Clif Bar & Company, Amy's Kitchen, Inc., Chobani LLC, Kraft Heinz Company, Dean Foods Company, Unilever PLC, Kellogg Company, SunOpta Inc., Nature's Path Foods, and Blue Diamond Growers.
In May 2023, DANONE launched a new line of organic, plant-based yogurt under its Silk brand, catering to the rising demand for dairy alternatives.
In March 2023, Nestle expanded its plant-based offerings with new frozen meals under its Garden Gourmet brand, targeting the growing plant-based food market.
In January 2023, Coca-Cola expanded its "Simply" line with low-calorie, natural drinks using real fruit juice and no artificial sweeteners.
In September 2022, Hain Celestial introduced Earth's best organic baby food with clean-label ingredients, focusing on infant health and natural nutrition.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.