市場調查報告書
商品編碼
1587590
到 2030 年汽車人機介面 (HMI) 市場預測:按產品、存取類型、車輛類型、操作類型、技術、顯示尺寸、最終用戶和區域進行的全球分析Automotive Human Machine Interface Market Forecasts to 2030 - Global Analysis By Product, Access Type, Vehicle Type, Operation Type, Technology, Display Size, End User and by Geography |
根據Stratistics MRC預測,2024年全球汽車人機介面(HMI)市場規模將達到280.8億美元,預測期內複合年成長率為13.0%,到2030年將達到584.7億美元。
汽車人機介面 (HMI) 是車輛中的整合系統,可讓服務人員與車輛的高級功能進行互動和通訊。這些介面結合了語音控制、觸控螢幕、手勢姿態辨識觸覺回饋系統等多種技術,借助這些介面,服務人員可以輕鬆操作安全功能、娛樂、氣候控制和導航。現代汽車變得越來越複雜,特別是在連網型和自動駕駛方面,HMI 已成為最大限度地減少干擾並確保輕鬆存取數位系統的關鍵。
據世界經濟論壇稱,到 2030 年,聯網汽車預計將佔新車銷售的 96%,促進因素提高了這些高度互聯環境的有效性,同時保持 HMI 系統的安全性和舒適性至關重要。 。
人們對聯網汽車的興趣日益濃厚
聯網汽車的興起正在迅速改變汽車產業,主要依靠先進的人機介面 (HMI) 來實現車輛和乘客之間的順暢通訊。消費者對資訊娛樂、即時導航和車輛診斷等連接功能的需求日益成長,推動了對高階 HMI 的需求。汽車製造商被迫改進其 HMI 產品,以滿足消費者日益成長的將汽車與智慧型手機和其他小工具整合的需求。此外,最近的技術趨勢,例如將汽車連接到外部網路並改善功能和用戶體驗的物聯網(IoT),進一步強化了這一趨勢。
昂貴的先進HMI系統
複雜HMI系統的高價是汽車HMI市場的最大障礙之一。語音辨識、觸覺回饋和高解析度顯示器等先進技術需要對專用硬體和軟體進行大量投資以進行開發和部署。對於利潤率有限的中低檔汽車製造商來說,這些成本可能難以負擔。此外,許多複雜的 HMI 功能僅適用於豪華車,這限制了它們接觸更廣泛的購買群體。對價格敏感的細分市場的客戶可能無法獲得最新技術,這可能會阻礙整體市場的成長。
越來越關注使用者體驗 (UX)
隨著汽車產業的競爭變得更加激烈,製造商越來越關注使用者體驗(UX)作為差異化因素。透過在駕駛時提供簡單的操作和方便的資訊訪問,精心設計的 HMI 可以顯著提高客戶滿意度和品牌忠誠度。汽車製造商正在投入資金進行研究,以更好地了解消費者的偏好,並實現以用戶為中心的設計,以滿足各種需求。此外,對使用者體驗的關注使得介面設計創新、個人化選擇和提高使用者參與度的互動元素成為可能。
複雜性導致用戶困惑
隨著汽車 HMI 不斷發展以包含更多功能,過度複雜的介面使用戶感到困惑的風險也在增加。當導航或車輛診斷等多種功能組合在一起時,結果可能是混亂的設計,讓駕駛員感到困惑,而不是幫助駕駛員。由於新技術的複雜性,消費者可能會猶豫是否要接受新技術,因為他們可能更喜歡更易於理解和使用且不會影響駕駛安全的系統。此外,製造商必須平衡複雜性和易用性,考慮不同客戶的喜好,同時保持介面的易用性。
由於 COVID-19 大流行,汽車行業經歷了重大破壞,對汽車人機介面 (HMI) 市場產生了重大影響。由於封鎖和旅行限制導致製造業務陷入停頓,汽車產量和銷售量大幅下降,HMI 開發商和汽車製造商遭受了重大經濟損失。全球汽車銷售的暫時下降是由於疫情的不確定性造成的,特別是對乘用車市場的影響。此外,由於該行業的主要企業關閉了設施以減緩病毒的傳播,整個供應鏈的延遲和困難使恢復工作變得更加複雜。
抬頭顯示器領域預計在預測期內成為最大的領域
汽車人機介面(HMI)市場由抬頭顯示器(HUD)領域主導。該細分市場在豪華和中型汽車中越來越受歡迎,因為重要的駕駛資訊可以直接投射到擋風玻璃上,將駕駛員的注意力集中在道路上。 HUD 可以減少干擾並提高安全性,因為速度、導航方向和警告等重要資訊都會顯示在駕駛者的視野內。此外,隨著汽車製造商更加重視使用者體驗和安全作為促進因素,對 HUD 技術的需求預計將激增。 HUD 是現代車輛設計的關鍵要素,而減少駕駛分心並提高車輛整體安全性的監管壓力進一步強化了這一趨勢。
視覺介面領域預計在預測期內複合年成長率最高
汽車人機介面(HMI)市場的視覺介面部分預計將以最高複合年成長率成長。此類別包括內建於汽車中以改善使用者體驗和互動的各種顯示技術,例如觸控螢幕、儀表板抬頭顯示器。消費者對使用者友善且有吸引力的介面的需求不斷成長,推動了視覺介面的採用。可視化介面最大限度地減少干擾,同時以易於理解的方式提供重要資訊。
亞太地區目前佔據汽車人機介面市場的最大佔有率,部分原因是中國、日本、韓國和印度等國家的強勁需求。到2023年,光是中國和日本就將佔據近78%的市場佔有率。該地區電動車和聯網汽車汽車 (EV) 的使用量正在迅速增加,這需要先進的 HMI 系統來實現流暢的連接和有效的功能管理。此外,亞太地區頂級汽車技術公司的存在促進了尖端人機介面的創建和創新,從而加強了該地區的市場主導地位。
由於美國和加拿大尖端 HMI 技術的使用不斷增加,預計北美地區將在汽車 HMI 市場中呈現最高的複合年成長率。該地區的許多豪華汽車製造商正在採用先進的 HMI 系統,以提高安全功能和使用者體驗。隨著消費者尋求更多連網型和互動的駕駛體驗,對語音辨識和觸控螢幕顯示器等尖端介面的需求不斷增加。此外,北美的法規環境促進了尖端安全功能的使用,並加速了 HMI 技術的採用。
According to Stratistics MRC, the Global Automotive Human Machine Interface (HMI) Market is accounted for $28.08 billion in 2024 and is expected to reach $58.47 billion by 2030 growing at a CAGR of 13.0% during the forecast period. Automotive Human Machine Interface (HMI) describes the integrated systems in cars that allow the driver to interact and communicate with the advanced features of the car. With the help of these interfaces, which combine a variety of technologies like voice controls, touchscreens, gesture recognition, and haptic feedback systems, drivers can easily control safety features, entertainment, climate control, and navigation. The increasing complexity of contemporary automobiles, especially in connected and autonomous driving, makes HMI essential for minimizing distractions and guaranteeing easy access to digital systems.
According to the World Economic Forum, connected vehicles are projected to make up 96% of new cars sold by 2030, and HMI systems will be crucial in ensuring drivers can effectively interact with these highly connected environments while maintaining safety and comfort.
Growing interest in connected automobiles
The rise of connected cars, which mainly rely on sophisticated Human Machine Interfaces (HMIs) to enable smooth communication between the car and its occupants, is swiftly changing the automotive industry. High-end HMIs are in high demand due to consumers' increasing desire for connectivity features like infotainment, real-time navigation, and car diagnostics. Automobile manufacturers are forced to improve their HMI products in order to satisfy consumers' growing demands that their cars integrate with smartphones and other gadgets. Moreover, recent developments in technology, like the Internet of Things (IoT), which allows cars to connect to external networks and improve functionality and user experience, further reinforce this trend.
Expensive advanced HMI systems
The high price of complex HMI systems is one of the biggest barriers to the automotive HMI market. Advanced technologies like voice recognition, haptic feedback, and high-resolution displays require significant investments in specialized hardware and software for development and deployment. For manufacturers focusing on low- and mid-range vehicles, where profit margins are more constrained, these expenses may be unaffordable. Additionally, a large number of sophisticated HMI features are only available in luxury cars, which restricts their accessibility to a wider range of buyers. Customers in price-sensitive segments might not have access to the newest technologies, which could impede market growth overall.
Growing attention to user experience (UX)
Manufacturers are focusing more on user experience (UX) as a crucial differentiator as the automotive industry becomes more competitive. By offering simple controls and convenient access to information while driving, a well-designed HMI can greatly increase customer satisfaction and brand loyalty. In order to better understand consumer preferences and create user-centric designs that meet a range of needs, automakers are spending money on research. Furthermore, innovation in interface design, personalization choices, and interactive elements that improve user engagement are made possible by this emphasis on user experience.
Complexity resulting in user perplexity
The risk of overly complicated interfaces that could confuse users is increasing as automotive HMIs develop to incorporate a greater range of features. When several features are combined, such as navigation and car diagnostics, the result can be cluttered designs that confuse rather than help drivers. Because they may prefer more straightforward, user-friendly systems that don't jeopardize their driving safety, consumers may be discouraged from embracing new technologies due to their complexity. Moreover, manufacturers must maintain interfaces' usability while taking into account the varied preferences of their customers by striking a balance between sophisticated functionality and usability.
The automotive industry experienced major disruptions as a result of the COVID-19 pandemic, which had a profound effect on the automotive human machine interface (HMI) market. HMI developers and automakers suffered significant financial losses as a result of the lockdowns and movement restrictions that led to the suspension of manufacturing operations and a precipitous drop in vehicle production and sales. A brief decline in worldwide auto sales was caused by the pandemic's uncertainty, which especially affected the passenger car market. Furthermore, recovery efforts were further complicated by delays and difficulties encountered throughout the entire supply chain as major industry players closed their facilities to slow the spread of the virus.
The Head-Up Display segment is expected to be the largest during the forecast period
The automotive human machine interface (HMI) market is dominated by the Head-Up Display (HUD) segment. Because it projects crucial driving information straight onto the windshield, enabling drivers to keep their attention on the road, this segment is becoming more and more popular in luxury and mid-sized cars. Because vital information like speed, navigational directions, and alerts are shown within the driver's line of sight, the HUD improves safety by reducing distractions. Moreover, the demand for HUD technology is anticipated to rise sharply as automakers place a higher priority on user experience and driver safety. HUD is a key element of contemporary automotive design, and this trend is further reinforced by regulatory pressures to lower driver distraction and enhance overall vehicle safety.
The Visual Interfaces segment is expected to have the highest CAGR during the forecast period
The Automotive Human Machine Interface (HMI) market's Visual Interfaces segment is anticipated to grow at the highest CAGR. This category includes a range of display technologies that are being incorporated into automobiles to improve user experience and interaction, such as touch screens, instrument clusters, and head-up displays. The adoption of visual interfaces is being driven by the growing consumer demand for user-friendly and captivating interfaces. This is because visual interfaces minimize driver distraction while providing essential information in an easily comprehensible manner.
Due in large part to strong demand from nations like China, Japan, South Korea, and India, the Asia Pacific region currently holds the largest share of the automotive human-machine interface market. China and Japan alone accounted for almost 78% of the market share in 2023 because of their strong auto manufacturing and sales. The region is seeing a sharp increase in the use of electric and connected vehicles (EVs), which necessitate advanced HMI systems for smooth connectivity and effective feature management. Furthermore, the existence of top automotive technology firms in Asia Pacific fosters the creation and innovation of state-of-the-art HMIs, thereby reinforcing the region's market dominance.
Due to the growing use of cutting-edge HMI technologies in the US and Canada, the North American region is anticipated to exhibit the highest CAGR in the automotive HMI market. Luxury car manufacturers are well-represented in the area and are incorporating advanced HMI systems to improve safety features and user experience. As consumers look for more connected and interactive driving experiences, there is an increasing demand for cutting-edge interfaces like voice recognition and touch-screen displays. Moreover, the North American regulatory environment promotes the use of cutting-edge safety features, which accelerates the uptake of HMI technologies.
Key players in the market
Some of the key players in Automotive Human Machine Interface (HMI) market include Alpine Electronics, Inc., Continental AG, Visteon Corporation, Clarion Co., Ltd., Denso Corporation, Yazaki Corporation, Bosch, Magneti Marelli S.P.A., Valeo S.A., Panasonic, Tata Elxsi, Nuance Communications Inc., Harman International and Delphi Automotive plc.
In August 2024, DENSO Corporation announced that it has signed a manufacturing license agreement with Ceres Power Holdings (CWR.L), a leading developer of solid oxide cell stack technology. DENSO aims to advance the early practical application of Solid Oxide Electrolysis Cells (SOECs)*1 that produce hydrogen through water electrolysis.
In May 2024, Yazaki Corporation and Toray Industries have jointly developed a recycled polybutylene terephthalate (PBT) resin grade that uses scrap materials from manufacturing processes to make connectors for automotive wire harnesses.
In May 2024, Continental has acquired the mold manufacturing specialist EMT s.r.o. based in Puchov, Slovakia. All shares of Continental's long-standing supplier were transferred to Continental effective April 2. The tire manufacturer had entered into a respective agreement with EMT's shareholders, Dynamic Design (Romania) being the majority shareholder.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.