市場調查報告書
商品編碼
1587614
到 2030 年行動充電器市場預測:按產品類型、連接埠類型、充電技術、分銷管道、應用、最終用戶和地區進行的全球分析Mobile Chargers Market Forecasts to 2030 - Global Analysis By Product Type (Wired Chargers, Wireless Chargers and Other Product Types), Port Type, Charging Technology, Distribution Channel, Application, End User and By Geography |
根據Stratistics MRC預測,2024年全球行動充電器市場規模將達390億美元,預計2030年將達到634億美元,預測期內複合年成長率為8.4%。
手機充電器,也稱為手機充電器或電源適配器,是為行動電話等攜帶式電子設備的電池充電的設備。將來自牆壁插座或 USB 連接埠等電源的電能轉換為適合您的裝置的電壓和電流。充電器有多種形式,包括壁式適配器、車載充電器和可攜式行動電源,每種形式都是針對特定的充電需求而設計的。現代充電器通常具有快速充電功能,可讓您更快地為設備充電。
皮尤研究中心的一項研究顯示,美國成年人的智慧型手機擁有率和家庭寬頻訂閱率將從 2019 年的 81% 和 73% 分別增加到 2021 年的 85% 和 77%。
提高智慧型手機普及率
由於對可攜式電源解決方案的需求增加,智慧型手機普及率的上升將顯著提振市場。隨著越來越多的消費者依靠智慧型手機完成日常業務,對高效能、多功能充電選項的需求也在成長。快速充電和無線技術等創新進一步推動了這種成長,滿足了用戶對便利性和速度的偏好。因此,製造商正在擴大其產品線,以滿足市場不斷變化的需求。
與低價廠商的競爭
尤其是在智慧型手機使用率較高的地區,低成本製造商已成為該行業的激烈競爭者。雖然這降低了價格並增加了可及性,但它給優先考慮品質和創新的知名品牌帶來了挑戰。因此,領先的製造商專注於透過先進的功能、品牌和優質的客戶服務來實現產品的差異化,以在價格主導的競爭中保持市場佔有率。
5G技術的出現
5G 技術的出現正在再形成市場,因為它推動了對更節能、更快速充電解決方案的需求。隨著 5G 實現更快的資料通訊和改進的裝置連接性,使用者需要能夠滿足進階應用和功能需求的充電器。這種轉變將促使製造商進行創新,從而開發出支援更快充電速度和改進能源管理的充電器,從而改善整體用戶體驗。
仿冒品
市場上的假冒產品對消費者安全和品牌誠信構成重大風險。此類劣質充電器可能會導致設備損壞、電池問題,甚至因安全標準差而造成火災危險。此外,仿冒品的盛行削弱了消費者對正品品牌的信任,影響了銷售和市場聲譽。隨著對這些風險的認知不斷增強,消費者可能會變得更加謹慎,使合法製造商的市場動態更加複雜。
COVID-19 大流行對市場產生了各種影響。最初,供應鏈中斷和工廠關閉導致產品短缺和供貨延遲。然而,隨著遠距工作和線上學習的激增,對智慧型手機及其配件(例如充電器)的需求大幅增加。這種變化促使製造商迅速適應,增強線上銷售管道,並創新產品,以滿足更以數位為中心的環境中不斷變化的消費者需求。
標準充電部分預計將在預測期內成為最大的部分
預計在預測期內,標準充電部分將佔據最大的市場佔有率。這種方法與許多智慧型手機和小工具廣泛相容,確保用戶的便利性和廣泛的可訪問性。雖然標準充電器對於日常使用仍然至關重要,但隨著快速充電技術的興起,消費者的偏好正在改變。儘管如此,標準充電對於世界各地的用戶來說仍然是一種可靠且經濟高效的選擇。
在預測期內,汽車產業的複合年成長率最高。
在技術整合不斷增強的推動下,汽車產業預計在預測期內將出現最高的複合年成長率。車載充電器旨在連接汽車電源,已成為行動裝置充電的必備品。隨著消費者越來越依賴智慧型手機在駕駛時進行導航和娛樂,對高效、快速充電解決方案的需求正在迅速增加。這一趨勢促使製造商創新並生產充電器,以提高駕駛員的便利性和乘客的安全性。
預計北美地區在預測期內將佔據最大的市場佔有率。在精通科技的消費者尋求便利的推動下,快速充電和無線解決方案等創新技術越來越受歡迎。此外,電動車的興起也增加了對車載充電器的需求。主要零售商和線上平台為消費者提供各種充電選項和配件,進一步促進市場擴張。
預計亞太地區在預測期內將實現最高成長率。這一成長主要是由於智慧型手機的日益普及以及對各種充電解決方案(包括有線和無線充電器)的需求不斷成長而推動的。該地區龐大的人口和快速的技術進步進一步推動了這一趨勢,消費者越來越喜歡無線充電選項,因為它們方便且符合現代生活方式。
According to Stratistics MRC, the Global Mobile Chargers Market is accounted for $39.0 billion in 2024 and is expected to reach $63.4 billion by 2030 growing at a CAGR of 8.4% during the forecast period. Mobile chargers, also known as phone chargers or power adapters, are devices used to replenish the battery power of mobile phones and other portable electronic devices. They convert electrical energy from a power source, such as an outlet or USB port, into a suitable voltage and current for the device. Chargers come in various forms, including wall adapters, car chargers, and portable power banks, each designed for specific charging needs. Modern chargers often feature fast charging capabilities, allowing devices to recharge more quickly.
According to a survey conducted by Pew Research Center, smartphone ownership and home broadband subscriptions have increased among American adults from 81% and 73% in 2019 to 85% and 77% in 2021 respectively.
Increasing smartphone penetration
The rising penetration of smartphones significantly boosts the market, driven by increasing demand for portable power solutions. As more consumers rely on smartphones for daily tasks, the need for efficient and versatile charging options escalates. This growth is further fueled by innovations like fast charging and wireless technology, catering to user preferences for convenience and speed. Consequently, manufacturers are expanding their product lines to meet the evolving demands of the market.
Competition from low-cost manufacturers
Low-cost manufacturers are fierce competitors in the industry, especially in areas where smartphone usage is high. While this drives prices down and increases accessibility, it poses challenges for established brands that prioritize quality and innovation. As a result, leading manufacturers are focusing on differentiating their products through advanced features, branding, and superior customer service to maintain market share amid this price-driven competition.
Emergence of 5G technology
The emergence of 5G technology is reshaping the market, as it drives the demand for more power-efficient and faster-charging solutions. With 5G enabling higher data speeds and increased device connectivity, users require chargers that can keep up with the demands of advanced applications and functionalities. This shift prompts manufacturers to innovate, leading to the development of chargers that support faster charging rates and improved energy management, enhancing the overall user experience.
Counterfeit products
Counterfeit products in the market pose significant risks, undermining consumer safety and brand integrity. These low-quality chargers can cause device damage, battery issues, or even pose fire hazards due to inadequate safety standards. Additionally, the prevalence of counterfeit items erodes consumer trust in legitimate brands, impacting sales and market reputation. As awareness of these dangers grows, consumers may become more cautious, further complicating market dynamics for genuine manufacturers.
The COVID-19 pandemic had a mixed impact on the market. Initially, supply chain disruptions and factory shutdowns led to shortages and delays in product availability. However, as remote work and online learning surged, the demand for smartphones and their accessories, including chargers, increased significantly. This shift prompted manufacturers to adapt quickly, enhancing online sales channels and innovating products to meet the changing needs of consumers in a more digital-centric environment.
The standard charging segment is projected to be the largest during the forecast period
The standard charging segment is projected to account for the largest market share during the projection period. This method is widely compatible with many smartphones and gadgets, ensuring user convenience and broad accessibility. While standard chargers remain essential for everyday use, the rise of fast charging technologies is shifting consumer preferences. Nonetheless, standard charging continues to serve as a reliable and cost-effective option for users worldwide.
The automotive segment is expected to have the highest CAGR during the forecast period
The automotive segment is expected to have the highest CAGR during the extrapolated period driven by the growing integration of technology. Car chargers, designed to connect to vehicle power sources, have become essential for on-the-go device charging. As consumers increasingly rely on smartphones for navigation and entertainment while driving, the demand for efficient, fast-charging solutions has surged. This trend encourages manufacturers to innovate, producing chargers that enhance convenience and safety for drivers and passengers alike.
North America region is projected to account for the largest market share during the forecast period. Innovative technologies, such as fast charging and wireless solutions, are gaining popularity, driven by tech-savvy consumers seeking convenience. Additionally, the rise of electric vehicles enhances demand for specialized automotive chargers. Major retailers and online platforms further facilitate market expansion, ensuring consumers have access to a wide range of charging options and accessories.
Asia Pacific is expected to register the highest growth rate over the forecast period. This growth is primarily driven by the increasing adoption of smartphones and the rising demand for diverse charging solutions, including both wired and wireless chargers. The region's large population and rapid technological advancements further support this trend, with consumers increasingly favoring wireless charging options due to their convenience and alignment with modern lifestyles.
Key players in the market
Some of the key players in Mobile Chargers market include Apple Inc., Samsung Electronics, Belkin International, Oppo Electronics, ZAGG Inc., Mophie, Sony Corporation, LG Electronics, Panasonic Corporation, Philips Electronics, Hosiden Corporation, Xiaomi, Huawei, Lenovo, JBL, Vivo Communication and OnePlus.
In June 2024, JBL launched the Live Beam 3 wireless earbuds with a Smart charging case in India. Unveiled earlier this year at the Consumer Electronics Show (CES), the new wireless earbuds are designed for movie and music enthusiasts and come with JBL Signature Sound.
In January 2024, Belkin has unveiled a range of new products at the Consumer Electronics Show in Las Vegas that takes advantage of the latest technology to keep your devices charged up and ready to go.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.