市場調查報告書
商品編碼
1587681
到 2030 年互動式資訊亭市場預測:按產品、類型、位置、面板尺寸、最終用戶和地區進行的全球分析Interactive Kiosk Market Forecasts to 2030 - Global Analysis By Offering, Type, Location, Panel Size, End User and by Geography |
根據 Stratistics MRC 的數據,2024 年全球互動式資訊亭市場規模為 369.5 億美元,預計在預測期內將以 9.1% 的複合年成長率成長,到 2030 年達到 623 億美元。
互動式資訊亭是具有專用硬體和軟體的自助服務設備,允許用戶執行各種任務並獲取訊息,而無需人工協助。這些自助終端採用方便用戶使用的介面和觸控屏,可實現支付、辦理登機手續、票據列印和資訊收集等各種功能。它們還經常整合讀卡機、印表機和 QR 掃描器等技術。在零售、飯店、醫療保健和運輸等行業,互動式資訊亭被廣泛使用,因為它們為客戶提供快速、簡單的解決方案。
據美國郵政局 (USPS) 稱,互動式自助服務亭每年幫助處理超過 1 億筆交易,並將郵局的排隊時間平均減少 30%。這提高了整體客戶服務效率,使 USPS 能夠以更少的員工為更多的客戶提供服務。
人們對自助服務選項越來越感興趣
自助服務選項越來越受到消費者的歡迎,因為它們提供了更大的便利性並減少了等待時間。企業可以利用互動式資訊亭來簡化登記、申請支付和資訊共用等流程,從而有效地滿足這項需求。此外,為了提高客戶滿意度,這種自助服務的轉變透過減少對員工支援的需求來降低公司的營運成本。
安裝成本高
互動式資訊亭的高安裝成本是限制這些系統市場的主要因素之一。互動式資訊亭需要許多複雜的步驟來設計、製造和安裝,導致初始成本很高。基於特定功能的客製化會增加這些成本,因為每個資訊亭都需要客製化的硬體和軟體。此外,如此高的初始成本可能會阻礙企業,特別是中小企業實施互動式資訊亭,從而減緩市場擴張。
基礎建設和智慧城市投資
複雜基礎設施發展和智慧城市的全球趨勢為互動式資訊亭市場創造了新的重大機會。為了改善公共服務並增加公民參與,政府和城市負責人擴大投資於數位解決方案。在這種情況下,在公共區域提供資訊、幫助尋路以及提供政府服務的互動式資訊亭非常有用。此外,隨著城市轉變為智慧環境,對互動式資訊亭的需求預計將呈指數級成長。
與行動裝置的激烈競爭
來自行動技術的激烈競爭是互動式資訊亭市場面臨的最大風險之一。隨著客戶擴大選擇智慧型手機和平板電腦進行交易和資訊搜尋,資訊亭可能變得不那麼重要。資訊亭可能無法與行動應用程式提供的速度和便利性相媲美,特別是對於習慣了行動技術的年輕人來說。此外,客戶行為的這種變化也給自助服務終端營運商帶來了挑戰,他們需要提出新的想法,以在快速變化的數位市場中保持競爭力。
互動式資訊亭終端市場受到 COVID-19 大流行的嚴重影響,最初由於全球封鎖而擾亂了供應鏈和業務活動。收益下降和需求停滯使許多製造商難以交付和安裝產品。然而,隨著企業實行社交距離並減少人際互動,這場危機也導致對自助服務亭的需求激增。隨著市場隨著法規的放鬆而復甦,供應商充分利用了對非接觸式解決方案的需求。此外,出於對健康的關注,開拓了溫度感測器亭和個人防護裝備分配器等創新,進一步推動了市場擴張。
ATM 自助終端機產業預計在預測期內規模最大
互動式資訊亭市場由 ATM 資訊亭細分市場主導。銀行、金融服務和保險 (BFSI) 行業對數位銀行和自助服務解決方案的日益關注是這一優勢的主要原因。隨著客戶選擇更實用、更有效的銀行選項,對 ATM 和其他銀行服務亭的需求不斷增加。這些自助服務終端不僅方便現金提領,還提供多種服務,例如申請支付、帳戶管理,甚至生物識別以提高安全性。此外,智慧卡讀卡機和RFID系統的功能和使用者體驗將透過整合進一步改善。
預計娛樂業在預測期內的複合年成長率最高
在互動式資訊亭市場中,娛樂領域預計將以最高的複合年成長率成長。這種擴張是因為人們越來越渴望在電影院、主題樂園和遊樂場等場所獲得更好的使用者體驗。該行業使用互動式資訊亭實現多種功能,包括售票、引導客戶以及提供有關活動和景點的資訊。這些資訊亭採用最尖端科技和方便用戶使用的介面,包括行動整合和客製化服務,使其對客戶更具吸引力。此外,隨著娛樂場所尋求提高客戶參與並簡化營運,互動式資訊亭的採用率正在上升,預計該市場將大幅成長。
互動資訊亭市場主要由亞太地區主導。這項優勢由多種因素造成,包括龐大且不斷成長的人口、快速的都市化以及各行業對最尖端科技解決方案不斷成長的需求。從零售和醫療保健到娛樂和運輸,廣泛的互動式資訊亭應用進一步支持了這一區域主導地位。此外,隨著消費者偏好轉向公共服務選項,亞太地區作為全球互動式資訊亭市場主要參與者的地位也不斷增強,資訊亭的加速採用也強化了這一點。
在預測期內,互動式資訊亭市場預計將以歐洲地區最高的複合年成長率成長。這一成長是由於擴大使用自助服務終端來改善用戶體驗並減少零售、醫療保健和大眾交通工具等行業的等待時間。法國和德國等國家處於這項運動的最前沿,在基礎設施和技術方面進行了大量投資以支持互動式資訊亭解決方案。此外,越來越注重透過自助服務選項和實施人工智慧和非接觸式付款系統等最尖端科技來提高客戶參與,也支持了我正在做的這個市場的成長潛力。
According to Stratistics MRC, the Global Interactive Kiosk Market is accounted for $36.95 billion in 2024 and is expected to reach $62.30 billion by 2030 growing at a CAGR of 9.1% during the forecast period. An interactive kiosk is a self-service device with specialized hardware and software that enables users to carry out different tasks or obtain information without the need for assistance from a human. To enable a variety of functions like making payments, checking in, printing tickets, or collecting information, these kiosks are made with user-friendly interfaces and touchscreens. They frequently integrate technologies like card readers, printers, and QR scanners. In industries like retail, hospitality, healthcare, and transportation, interactive kiosks are widely used because they offer clients a quick and easy solution.
According to the U.S. Postal Service (USPS), interactive self-service kiosks have helped process over 100 million transactions annually, reducing queue times in post offices by an average of 30%. This has led to an overall improvement in customer service efficiency, allowing the USPS to serve more customers with fewer staff.
Growing interest in self-service options
Self-service options that improve convenience and cut down on wait times are becoming more and more popular among consumers. Businesses can effectively address this demand by using interactive kiosks to streamline procedures like check-ins, bill payments, and information sharing. Additionally, to increase customer satisfaction, this move toward self-service lowers operating expenses for businesses by reducing the need for employee support.
Expensive installation fees
The high installation costs of interactive kiosks are one of the main factors limiting the market for these systems. Interactive kiosks require a number of intricate steps in their design, production, and installation, which can result in high upfront costs. These expenses are increased by customization based on particular functionalities since customized hardware and software may be needed for every kiosk. Furthermore, this high upfront cost may discourage companies, especially small and medium-sized businesses, from implementing interactive kiosks, which would ultimately slow market expansion.
Investing in infrastructure and smart cities
The development of sophisticated infrastructure and the global trend toward smart cities present the interactive kiosk market with yet another significant opportunity. To improve public services and increase citizen engagement, governments and urban planners are investing more and more in digital solutions. In this situation, interactive kiosks that offer information, help finding your way, and access to government services in public areas can be extremely helpful. Moreover, the need for interactive kiosks is projected to increase dramatically as cities transform into smart environments.
Strong competition from mobile devices
The fierce competition from mobile technologies is one of the biggest risks facing the interactive kiosk market. Kiosks may become less relevant as customers choose smartphones and tablets more and more for transactions and information retrieval. Kiosks may not be able to match the speed and convenience offered by mobile applications, especially for younger audiences used to mobile technology. Additionally, this change in customer behavior presents a problem for kiosk operators, who need to come up with new ideas to stay competitive in the rapidly changing digital market.
The market for interactive kiosks was greatly impacted by the COVID-19 pandemic, which at first caused supply chains and operational activities to be disrupted by worldwide lockdowns. Delivery and installation of products became difficult for many manufacturers as a result of lower revenue and halted demand. But as businesses looked to ensure social distancing and reduce human interaction, this crisis also led to a spike in demand for self-service kiosks. Vendors took advantage of the demand for contactless solutions as the market recovered as restrictions were loosened. Furthermore, health concerns led to the development of innovations like temperature-sensor-equipped kiosks and PPE dispensers, which further fuelled market expansion.
The ATM Kiosks segment is expected to be the largest during the forecast period
The market for interactive kiosks is dominated by the ATM kiosks segment. The growing focus on digital banking and self-service solutions in the banking, financial services, and insurance (BFSI) industry is primarily responsible for this dominance. The demand for ATMs and other banking kiosks has increased as customers choose more practical and effective banking options. In addition to facilitating cash withdrawals, these kiosks provide a number of other services like bill payment, account management, and even biometric authentication for added security. Moreover, the functionality and user experience of smart card readers and RFID systems are further improved by their integration.
The Entertainment segment is expected to have the highest CAGR during the forecast period
In the market for interactive kiosks, the entertainment segment is anticipated to grow at the highest CAGR. This expansion is explained by the growing desire for better user experiences in places like movie theatres, theme parks, and gaming centers. This industry uses interactive kiosks for a number of functions, such as selling tickets, directing customers, and giving them information about events and attractions. These kiosks use of cutting-edge technologies and user-friendly interfaces, like mobile integration and customized services, increases their appeal to customers. Furthermore, this market is anticipated to grow significantly due to the increased deployment of interactive kiosks as entertainment venues seek to increase customer engagement and streamline operations.
The market for interactive kiosks is dominated by the Asia-Pacific region. Numerous factors, such as a sizable and expanding population, fast urbanization, and rising demand for cutting-edge technological solutions across a range of industries, are responsible for this dominance. The region's leading position is further supported by the wide range of interactive kiosk applications it has, from retail and healthcare to entertainment and transportation. Additionally, Asia-Pacific's position as a major player in the global interactive kiosk market has also been strengthened by the acceleration of kiosk adoption in busy locations like malls, airports, and public areas due to consumer preferences shifting toward self-service options.
Over the course of the forecast period, the interactive kiosk market is expected to grow at the highest CAGR in the Europe region. The increasing use of kiosks in a variety of industries, such as retail, healthcare, and public transportation, with the goal of improving user experiences and cutting down on wait times, is what is driving this growth. With large investments in infrastructure and technology to support interactive kiosk solutions, nations like France and Germany are spearheading this movement. Moreover, the potential for growth in this market is further supported by the growing emphasis on enhancing customer engagement through self-service options and the incorporation of cutting-edge technologies like artificial intelligence and contactless payment systems.
Key players in the market
Some of the key players in Interactive Kiosk market include NCR Corporation, Glory Global Solutions Ltd., Advantech Co., Ltd., Olea Kiosks, Inc., Embross Group, Zebra Technologies Corp, Diebold Nixdorf AG, Samsung, Frank Mayer and Associates, Inc., Kiosk Information Systems, Aila Technologies, Inc., Source Technologies and REDYREF.
In October 2024, NCR Corporation has developed two new products: an ATM which dispenses cash on facial recognition and a 'branch-in-a-box' composite hardware system for self-service branch transactions. The facial recognition technology allows customers to withdraw cash from ATMs using their face instead of a card. The system uses a combination of AI and 3D camera technology to verify identities.
In October 2024, Samsung Biologics said it has signed a deal worth $1.24 billion for contract manufacturing from an Asia-based biopharmaceutical firm. The deal will last until the end of 2037, the company said in a regulatory filing. Other details remained undisclosed under a confidentiality agreement.
In December 2023, Glory Global Solutions (International) Ltd, a wholly-owned subsidiary of GLORY Ltd. announces plans to acquire 100% of the issued share capital of Flooid, a leader in cloud-based unified commerce software to the retail industry, from Inflexion Private Equity Partners.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.