市場調查報告書
商品編碼
1587684
到 2030 年的消費者識別及存取管理市場預測:按組件、部署類型、身份驗證類型、組織規模、最終用戶和區域進行的全球分析Consumer Identity and Access Management Market Forecasts to 2030 - Global Analysis By Component, Deployment Type (On-Premises, Cloud and Software as a Service ), Authentication Type, Organization Size, End User and by Geography |
根據Stratistics MRC預測,2024年全球消費者識別及存取管理市場規模將達到100.3億美元,預計2030年將達到290.6億美元,複合年成長率為19.4%。
身分驗證管理的一個特定子集稱為消費者識別及存取管理 (CIAM),專門用於保護和管理消費者身分驗證和對線上服務的存取。憑藉社交登入、同意管理、多重身分驗證和單一登入 (SSO) 等功能,CIAM 解決方案使企業能夠為客戶提供順暢、安全和客製化的體驗。此外,這些系統在允許公司收集有用的客戶資料進行分析和個人化的同時,也確保只有經過授權的個人才能存取敏感資訊。
根據 IBM 報告,到 2023 年,資料外洩的全球平均成本將達到 445 萬美元,企業需要保護消費者身分和敏感資料免受網路攻擊、確保監管合規性並維持客戶信任,這凸顯了對穩健性的需求。
對流暢客戶體驗的需求不斷成長
公司越來越意識到無摩擦的客戶體驗對於增加銷售量和培養品牌忠誠度有多麼重要。消費者希望無需繁瑣的登入程序即可輕鬆獲得服務。透過CIAM解決方案,企業可以跨多個平台和裝置快速註冊、驗證和存取用戶。此外,CIAM 還提供社交登入選項和單一登入 (SSO) 等功能,在保持安全性的同時改善使用者體驗,最終有助於提高轉換率和客戶滿意度。
缺乏經驗豐富的網路安全專業人員
對於尋求部署成功的 CIAM 解決方案的公司來說,最大的障礙之一是缺乏熟練的網路安全專業人員。隨著網路威脅變得越來越複雜,對能夠管理和減輕這些風險的合格專業人員的需求也在成長。這項缺陷導致安全措施不足,使組織容易遭受身分盜竊和安全漏洞。此外,公司可能會發現,如果沒有合格的員工,就很難充分利用 CIAM 技術,這可能會導致身分識別系統的實施和管理不太理想。
高額線上交易
由於線上交易的增加,特別是在銀行和電子商務等行業,對強大的 CIAM 解決方案的需求巨大。隨著您的業務不斷發展以容納不斷成長的基本客群,您需要一個能夠安全管理使用者身分和進入許可權的系統。組織可以藉助 CIAM 解決方案實施動態密碼(OTP) 和多重身份驗證 (MFA) 等強大的身份驗證技術,防止身分盜竊和不必要的存取。此外,處理大量交易的公司受益於對安全性的關注,使 CIAM 成為其數位基礎設施的重要組成部分。
資料隱私問題
隨著資料隱私得到越來越廣泛的認可,客戶越來越關注其個人資料的管理和安全。備受矚目的資料外洩事件引發了人們對公司保護個人資訊能力的質疑。這種擔憂可能會導致人們對 CIAM 系統缺乏信心,除非組織能夠證明他們擁有有效的資料保護措施。此外,未遵守 CCPA 和 GDPR 等嚴格法規可能會導致巨額罰款和法律問題,從而使 CIAM 提供者的環境更加複雜。
COVID-19 大流行對消費者識別及存取管理市場產生了重大影響,加速了遠距工作和數位服務的採用。由於線上交易的增加和對數位平台的依賴增加,越來越多的企業將業務轉移到網路上,對安全有效的身份管理系統的需求也隨之增加。這項變化提高了人們對網路安全威脅的認知,利用遠距工作環境相關弱點的網路攻擊顯著增加。此外,CIAM 解決方案已成為組織改進安全通訊協定、最佳化使用者體驗並確保遵守不斷變化的資料隱私法的首要任務。
雲部分預計將在預測期內成為最大的部分
消費者識別及存取管理市場由雲端領域主導。這項優勢歸功於基於雲端基礎的解決方案提供的許多優勢,包括成本效益、可擴展性和靈活性。企業擴大轉向雲端 CIAM 解決方案,以有效管理跨多個平台的使用者身分和訪問,而無需領先大量基礎設施投資。此外,雲端 CIAM 解決方案提供持續更新和複雜的安全功能,可協助您滿足不斷變化的監管要求,同時確保強大的客戶身分保護。
多重身份驗證 (MFA) 領域預計在預測期內將經歷最高的複合年成長率
在消費者識別及存取管理市場中,多重身分驗證(MFA)領域預計將以最高的複合年成長率成長。這一市場成長的推動因素是對更強力的安全措施的需求不斷成長,以保護個人客戶資訊免受線上攻擊和身分盜竊。 MFA 要求使用者在獲得進入許可權之前提供多種身份驗證方式,例如密碼、指紋掃描或透過簡訊發送的一次性代碼,從而增加了一層額外的安全性。此外,隨著組織應對日益嚴格的監管要求和不斷增加的資料外洩事件,採用 MFA 解決方案對於維護使用者便利性和確保合規性至關重要。
消費者識別及存取管理市場由北美主導。這一優勢是由新興經濟體高度發展的經濟體所推動的,這些經濟體擁有大量的線上企業和精通技術的消費者群體。由於該地區嚴格的法規環境,包括《加州消費者隱私法》(CCPA) 和《一般資料保護規範》(GDPR) 等資料保護法,因此保持合規性和保護消費者身分驗證非常重要,因此非常需要強大的CIAM 解決方案。此外,隨著資料外洩頻率的增加以及對有效識別及存取管理重要性的認知的提高,企業正在大力投資 CIAM 技術來保護敏感資料並提高客戶信任度。
在預測期內,消費者識別及存取管理市場預計將以亞太地區最高的複合年成長率成長。許多因素促成了這種快速成長,包括該地區數位轉型的加速以及公司在建立有效的資料庫管理系統方面的重大投資。智慧型手機普及率不斷提高、網路普及率不斷提高以及中階不斷壯大等因素推動了對安全數位服務的需求。此外,隨著中國、日本、韓國、印度和其他國家的公司擴展其線上服務,強大的 CIAM 解決方案對於管理使用者身分和保護敏感資料至關重要。
According to Stratistics MRC, the Global Consumer Identity and Access Management (CIAM) Market is accounted for $10.03 billion in 2024 and is expected to reach $29.06 billion by 2030 growing at a CAGR of 19.4% during the forecast period. A specific subset of identity management called Consumer Identity and Access Management (CIAM) is devoted to protecting and managing consumer identities and their access to online services. With features like social login, consent management, multi-factor authentication, and single sign-on (SSO), CIAM solutions allow companies to offer their clients smooth, safe, and customized experiences. Moreover, while enabling companies to collect useful customer data for analytics and personalization, these systems also guarantee that only authorized individuals have access to sensitive information.
According to a report by IBM, the global average cost of a data breach reached $4.45 million in 2023, highlighting the need for robust security solutions like CIAM to protect consumer identities and sensitive data from cyber attacks, ensuring regulatory compliance and maintaining customer trust.
Increasing demand for a smooth customer experience
Businesses are realizing more and more how important a smooth customer experience is to increasing sales and fostering brand loyalty. Consumers anticipate simple access to services without laborious login procedures, which may cause annoyance and abandonment. Businesses can expedite user registration, authentication, and access across multiple platforms and devices with the help of CIAM solutions. Additionally, CIAM contributes to improving user convenience while preserving security by offering features like social login options and single sign-on (SSO), which eventually raises conversion rates and improves customer satisfaction.
Insufficient experienced cybersecurity experts
One of the biggest obstacles for companies trying to deploy successful CIAM solutions is the lack of skilled cybersecurity professionals. The need for qualified experts who can control and reduce these risks has increased as cyberthreats have grown more complex. Due to insufficient security measures brought on by this scarcity, organizations may become more susceptible to identity theft and security breaches. Furthermore, businesses might find it difficult to fully utilize CIAM technologies without qualified staff, which could lead to less-than-ideal identity system implementation and administration.
Large number of online transactions
There is a significant need for strong CIAM solutions due to the rise in online transactions, especially in industries like banking and eCommerce. Systems that can securely manage user identities and access privileges are necessary as businesses grow to accommodate expanding customer bases. Organizations can prevent identity theft and unwanted access by implementing strong authentication techniques like one-time passwords (OTP) and multi-factor authentication (MFA) with the aid of CIAM solutions. Moreover, businesses that handle high transaction volumes benefit from this emphasis on security, which makes CIAM a crucial part of their digital infrastructure.
Data privacy issues
Customers concerns about the management and security of their personal data are growing as data privacy becomes more widely recognized. Prominent data breaches have increased doubt about companies' capacity to protect private information. If organizations are unable to show that they have effective data protection measures in place, this worry may result in a lack of trust in CIAM systems. Additionally, the possibility of heavy fines and legal issues for non-compliance with strict regulations like the CCPA and GDPR further complicates the environment for CIAM providers.
The COVID-19 pandemic has had a major effect on the market for consumer identity and access management (CIAM), hastening the adoption of remote work and digital services. The need for safe and effective identity management systems increased as more companies moved their operations online due to a rise in online transactions and a greater dependence on digital platforms. With a noticeable increase in cyber attacks taking advantage of weaknesses linked to remote work settings, this change raised awareness of cybersecurity threats. Furthermore, CIAM solutions were therefore given top priority by organizations in order to improve security protocols, optimize user experiences, and guarantee adherence to changing data privacy laws.
The Cloud segment is expected to be the largest during the forecast period
The market for consumer identity and access management, or CIAM, is dominated by the cloud segment. The many benefits that cloud-based solutions provide, such as cost-effectiveness, scalability, and flexibility, are responsible for this dominance. To effectively manage user identities and access across multiple platforms without having to make large upfront infrastructure investments, organizations are becoming more and more interested in implementing cloud CIAM solutions. Moreover, cloud CIAM solutions offer ongoing updates and sophisticated security features that help businesses adhere to changing regulatory requirements while guaranteeing strong customer identity protection.
The Multi-Factor Authentication (MFA) segment is expected to have the highest CAGR during the forecast period
In the Consumer Identity and Access Management (CIAM) market, the Multi-Factor Authentication (MFA) segment is anticipated to grow at the highest CAGR. The growing demand for stronger security measures to shield private client information from online attacks and identity theft is what is causing this expansion. By requiring users to provide multiple forms of verification before gaining access, such as a password and fingerprint scan or a one-time code sent via SMS, MFA adds an extra layer of security. Furthermore, adopting MFA solutions is becoming crucial for maintaining user convenience while guaranteeing compliance as organizations deal with increasingly stringent regulatory requirements and an increase in data breach incidents.
The market for Consumer Identity and Access Management (CIAM) is dominated by the North American region. A highly developed digital economy with a sizable number of online businesses and a tech-savvy consumer base is the driving force behind this dominance. Strong CIAM solutions are in high demand to maintain compliance and safeguard consumer identities due to the region's strict regulatory environment, which includes data protection laws like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). Additionally, organizations are investing heavily in CIAM technologies to protect sensitive data and improve customer trust as a result of the growing frequency of data breaches and the increased awareness of the significance of effective identity and access management practices.
Over the course of the forecast period, the Consumer Identity and Access Management (CIAM) market is expected to grow at the highest CAGR in the Asia Pacific region. Numerous factors, such as the region's accelerating digital transformation and the large investments made by businesses in creating effective database management systems, are responsible for this rapid growth. The demand for secure digital services is being driven by factors such as growing smartphone adoption, rising internet penetration, and an expanding middle class. Furthermore, strong CIAM solutions are essential for managing user identities and protecting sensitive data as companies in nations like China, Japan, South Korea, and India grow their online offerings.
Key players in the market
Some of the key players in Consumer Identity and Access Management (CIAM) market include Broadcom Inc, Cisco Systems, Inc, Microsoft Corporation, Acuant, Inc, SAP SE, Forgerock Inc., IBM Corporation, Loginradius Inc., Okta Inc., Mitek System, Inc, Akamai Technologies, Ping Identity, Salesforce Inc, OpenText and Thales.
In June 2024, Microsoft Corp. and Hitachi Ltd. announced projected multibillion-dollar collaboration over the next three years that will accelerate social innovation with generative AI. Through this strategic alliance, Hitachi will propel growth of the Lumada business, with a planned revenue of 2.65 trillion yen (18.9 billion USD)*1 in FY2024, and will promote operational efficiency and productivity improvements for Hitachi Group's 270,000 employees.
In June 2024, SAP SE and WalkMe Ltd. announced that the companies have entered into a definitive agreement under which SAP will acquire WalkMe, a leader in digital adoption platforms (DAPs). WalkMe's solutions help organizations navigate constant technology change by providing users with advanced guidance and automation features that enable them to execute workflows seamlessly across any number of applications.
In March 2024, Networking major Cisco has signed an agreement with the Karnataka government to train 40,000 people in cybersecurity skills and awareness. Women will represent half of the trained workforce to help meet the growing need for such skills as organisations bolster the cybersecurity, according to the memorandum of understanding the company signed with Karnataka Innovation Technology Society, Department of Electronics, Information Technology, Biotechnology.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.