市場調查報告書
商品編碼
1587719
2030 年有機嬰兒食品市場預測:按產品類型、成分、年齡層、分銷管道和地區進行的全球分析Organic Baby Food Market Forecasts to 2030 - Global Analysis By Product Type, Ingredients, Age Group, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,2024 年全球有機嬰兒食品市場規模為 80.8 億美元,預計到 2030 年將達到 162.1 億美元,預測期內複合年成長率為 12.3%。
有機嬰兒食品是專門為嬰嬰幼兒製作的,所使用的原料並非使用人工殺蟲劑、除草劑或基因改造作物(GMO) 種植的。由於它經過有機認證,因此接觸危險化學物質的機會較少,使其成為早期開發更安全、更有營養的選擇。由食物泥、穀物、零食和飲料組成,旨在滿足飲食需求,不添加砂糖、人工香料或防腐劑。
根據美國經濟研究服務報告《美國有機食品行銷》,有機食品不使用食品添加劑、人工香料或防腐劑來滿足飲食需求,包括食物泥、穀物、零食和飲料:農場的最新趨勢。根據 Consumers (2009) 的統計,美國有機食品的零售額從 1997 年的 36 億美元增加到 2008 年的 211 億美元。
增強健康意識
父母對有機食品的健康益處的認知不斷提高,消費者的健康意識不斷增強,正在推動有機嬰兒食品市場的快速成長。父母擴大為嬰幼兒尋求不含化學物質和農藥的選擇,並認知到有機嬰兒食品是傳統產品更安全、更健康的替代品。消費者偏好的這些變化極大地支持了全球市場的擴張。
高成本
與傳統替代品相比,有機嬰兒食品的高價格是市場成長的主要限制。有機農業、更嚴格的法規和小規模生產帶來的更高成本往往會轉嫁給消費者。這種價差可能會減少對價格敏感的消費者(特別是在新興市場)有機嬰兒食品的供應,從而限制市場滲透和整體成長。
植物性飲食越來越受歡迎
植物性飲食和素食主義的成長趨勢為有機嬰兒食品市場提供了巨大的機會。隨著越來越多的父母採用植物性生活方式,對有機植物性嬰兒食品的需求不斷增加。製造商可以利用這一趨勢,開發創新的植物性奶粉、食物泥和零嘴零食,以滿足注重健康和環保的父母為嬰幼兒尋求營養和永續選擇的需求。
保存期限有限
與傳統替代品相比,有機嬰兒食品的保存期限較短,對市場成長構成威脅。有機產品通常含有較少的防腐劑並且更容易腐爛。這可能會導致廢棄物增加、零售商成本上升以及消費者潛在的安全問題,這對市場來說是一個負面因素。
COVID-19 大流行最初擾亂了有機嬰兒食品市場的供應鏈和製造流程。然而,這也導致了消費者健康意識的增強,導致對有機和營養產品的需求增加。此次疫情加速了向電子商務的轉變,有機嬰兒食品的線上銷售受益。總體而言,市場表現出韌性,並有望在疫情後繼續成長。
嬰兒配方奶粉市場預計將在預測期內成為最大的市場。
預計配方奶粉領域將在整個預測期內獲得最大的市場佔有率。這一優勢是由於人們對有機嬰兒奶粉的營養益處的認知提高、可支配收入增加以及越來越多的職業母親尋求方便的母乳喂養選擇。有機嬰兒配方奶粉被認為與母乳成分相似,並且不含有害化學物質,使其受到世界各地注重健康的父母的歡迎。
穀物和穀類產業預計在預測期內複合年成長率最高
預計穀物和穀類產業在預測期內將出現顯著成長。這種快速成長是由於人們越來越重視向嬰幼兒引入固態食物,以及對營養和易於消化的選擇的需求不斷成長。有機穀物和穀類被認為是嬰兒理想的第一食品,提供必需的營養並幫助他們養成健康的飲食習慣。產品創新和多樣化口味選擇的推出將進一步推動該細分市場的成長。
預計北美地區在預測期內將佔據最大的市場佔有率。這一優勢得益於消費者對有機產品的高度認知、嚴格的食品安全法規以及主要市場參與者的存在。該地區完善的零售基礎設施和高可支配收入也促進了有機嬰兒食品的普及。此外,清潔標籤和天然產品的成長趨勢進一步推動了北美市場的成長。
預計亞太地區在預測期內將實現最高的複合年成長率。這種快速成長是由都市化的加速、可支配收入的增加以及人們對有機產品益處的認知不斷增強所推動的。除了人口基數的規模之外,生活方式的改變和父母健康意識的提高也推動了對有機嬰兒食品的需求。此外,政府推動有機農業的措施和國際公司進入市場進一步加速了亞太地區的成長。
According to Stratistics MRC, the Global Organic Baby Food Market is accounted for $8.08 billion in 2024 and is expected to reach $16.21 billion by 2030, growing at a CAGR of 12.3% during the forecast period. Organic baby food is produced specifically for babies and toddlers using ingredients that aren't grown with artificial pesticides, herbicides, or genetically modified organisms (GMOs). It is a safer and more nutrient dense choice for early development because it is certified organic, which guarantees little exposure to dangerous chemicals. It comprises purees, cereals, snacks, and drinks that are made to satisfy dietary requirements without the use of added sugars, artificial flavors, or preservatives.
According to the USDA Economic Research Service report "Marketing U.S. Organic Foods: Recent Trends from Farms to Consumers" (2009), retail sales of organic foods increased from $3.6 billion in 1997 to $21.1 billion in 2008 in the United States.
Increasing health consciousness
Growing awareness among parents about the health benefits of organic food products and rising health consciousness among consumers are driving rapid growth in the organic baby food market. Parents are increasingly seeking chemical-free, pesticide-free options for their infants and toddlers, perceiving organic baby food as a safer and healthier alternative to conventional products. This shift in consumer preferences is significantly boosting market expansion globally.
High cost
The premium pricing of organic baby food products compared to conventional alternatives poses a significant restraint on market growth. The higher costs associated with organic farming practices, stricter regulations, and smaller-scale production are often passed on to consumers. This price differential makes organic baby food less accessible to price-sensitive consumers, particularly in developing regions, potentially limiting market penetration and overall growth.
Rising popularity of plant-based diets
The growing trend towards plant-based and vegan diets presents a significant opportunity for the organic baby food market. As more parents adopt plant-based lifestyles, there is an increasing demand for organic, plant-based baby food options. Manufacturers can capitalize on this trend by developing innovative plant-based formulas, purees, and snacks that cater to health-conscious, environmentally aware parents seeking nutritious, sustainable options for their infants and toddlers.
Limited shelf life
The shorter shelf life of organic baby food products compared to conventional alternatives poses a threat to market growth. Organic products often contain fewer preservatives, making them more susceptible to spoilage. This can lead to increased waste, higher costs for retailers, and potential safety concerns for consumers, which will have a negative outlook on the market.
The COVID-19 pandemic initially disrupted supply chains and manufacturing processes in the organic baby food market. However, it also led to increased health consciousness among consumers, driving demand for organic and nutritious products. The pandemic accelerated the shift towards e-commerce, benefiting online sales of organic baby food. Overall, the market demonstrated resilience and is poised for continued growth post-pandemic.
The milk formula segment is expected to be the largest during the forecast period
The milk formula segment is predicted to secure the largest market share throughout the forecast period. This dominance can be attributed to the increasing awareness of the nutritional benefits of organic infant formulas, rising disposable incomes, and the growing number of working mothers seeking convenient feeding options. Organic milk formulas are perceived as closer to breast milk in composition and free from harmful chemicals, driving their popularity among health-conscious parents globally.
The grains & cereals segment is expected to have the highest CAGR during the forecast period
The grains & cereals segment is projected to witness substantial growth during the projection period. This rapid growth can be attributed to the increasing focus on introducing solid foods to infants and the rising demand for nutrient-rich, easily digestible options. Organic grains and cereals are perceived as ideal first foods for babies, offering essential nutrients and helping to develop healthy eating habits. The segment's growth is further fueled by product innovations and the introduction of diverse flavor options.
The North America region is projected to account for the largest market share during the forecast period. This dominance can be attributed to high consumer awareness regarding organic products, stringent food safety regulations, and the presence of key market players. The region's well-established retail infrastructure, coupled with higher disposable incomes, contributes to the widespread adoption of organic baby food products. Additionally, the growing trend of clean-label and natural products further propels market growth in North America.
The Asia Pacific region is projected to achieve the highest CAGR during the forecast period. This rapid growth can be attributed to increasing urbanization, rising disposable incomes, and growing awareness about the benefits of organic products. The large population base, coupled with changing lifestyles and increasing health consciousness among parents, is driving demand for organic baby food. Moreover, government initiatives promoting organic farming and the entry of international players into the market are further accelerating growth in the Asia Pacific region.
Key players in the market
Some of the key players in Organic Baby Food Market include Nestle S.A., Danone SA, Abbott Laboratories, The Kraft Heinz Company, Hero Group, The Hain Celestial Group, Inc., Mead Johnson & Company, LLC, Lactalis S.A., Sprout Organic Foods, Inc., Hipp GmbH & Co. Vertrieb KG, Sun-Maid Growers of California, Kewpie Corporation, Arla Foods amba, AAK AB, and Baby Gourmet Foods Inc.
In October 2023, Nestle announced the launch of new organic baby food products under its Gerber brand in the US, including organic fruit and vegetable pouches and snacks made with whole grains.
In July 2023, Hero Group's Organix brand in the UK launched a range of organic baby rice cakes in in various flavors, including Cherry Rice Cake Clouds.