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市場調查報告書
商品編碼
1587744

到 2030 年代餐產品市場預測：按產品類型、分銷管道、目標群體、最終用戶和地區分類的全球分析

Meal Replacement Products Market Forecasts to 2030 - Global Analysis By Product Type, Distribution Channel, Target Audience, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，2024 年全球代餐產品市場規模為 239.6 億美元，預計到 2030 年將達到 429.2 億美元，預測期內複合年成長率為 10.2%。

代餐產品市場包括各種旨在取代一兩餐傳統餐點的食品和飲料。這些產品方便且易於食用，包括奶昔、營養棒和粉末，旨在提供均衡的營養。我們的主要客戶是注重健康、想要控制體重或改善整體健康的人。忙碌的生活方式、對方便和健康食品選擇的需求以及對與生活方式相關的健康問題的認知不斷提高，都促進了市場的成長。代餐產品經常被宣傳為控制飲食和卡路里攝取的有效手段。

根據疾病管制與預防中心的數據，18 歲美國的美國患有糖尿病前期。因此，全國對健康檢查和營養測試的需求很高。

健康意識不斷增強

消費者健康意識的增強正在推動代餐食品市場發生重大變化。隨著人們意識到營養和整體健康的重要性，越來越多的人正在尋找滿足其健康目標的代餐解決方案。此外，滿足特定飲食要求的代餐產品，例如純素、素食和無麩質選擇，也越來越受到消費者的歡迎。隨著製造商努力提供更健康、更有吸引力的解決方案來滿足不斷變化的消費者需求，這種日益成長的健康意識正在刺激代餐領域的創新和產品開發。

部分地區認知度較低

代餐市場成長的一個主要障礙是一些地區缺乏認知，特別是在傳統飲食習慣根深蒂固的農村地區和新興國家。代餐的想法對許多消費者來說是新的，可能被視為傳統膳食的不充分或人工替代品。這種知識的缺乏阻礙了這些產品的使用，因為潛在的消費者可能不知道它們的便利性或營養價值。此外，對天然食品和家常飯菜的文化偏好使得代餐產品很難在這些地區獲得關注，從而減緩了市場滲透率。

飲食趨勢全球化

飲食趨勢的全球化正在對代餐產品市場產生重大影響，因為世界各地注重健康的消費者接受酮類、純素和高蛋白飲食等營養趨勢。隨著人們透過社群媒體、媒體和國際旅行接觸到更廣泛的營養選擇，符合這些趨勢的代餐產品越來越受歡迎。隨著企業創新提供滿足全球飲食選擇範圍的產品，代餐變得越來越受歡迎。這些跨境影響正在推動對代餐的需求，尤其是健身愛好者和尋求方便、健康的飲食解決方案的人。

對營養價值的擔憂

對代餐產品營養價值的擔憂對市場構成了重大挑戰。許多消費者懷疑這些產品是否能提供與整體均衡飲食相同的健康益處。有些人擔心代餐缺乏必需的營養素、維生素和纖維，可能導致長期缺乏。此外，某些產品含有人工成分和防腐劑，或含糖量較高，進一步引發了人們對長期健康影響的懷疑，並引發了注重健康的人們的擔憂。

COVID-19 的影響

COVID-19 大流行對代餐產品市場產生了正面影響。鎖門和外出用餐的限制導致消費者尋求方便且營養的家庭用餐選擇。日益成長的健康問題和健康趨勢也推動了對替代飲食的需求，人們尋求免疫支持和體重管理解決方案。此外，疫情期間電商的興起，使得消費者更容易在網路上購買代餐食品，進一步加速了這段時期的市場成長。

預計線上零售領域將在預測期內成為最大的領域

由於消費者對便利性和可訪問性的偏好不斷增加，線上零售領域預計將成為最大的領域。電子商務平台提供多種代餐選擇，讓顧客可以比較產品、閱讀評論並做出明智的選擇。舒適地家用中購物的能力，加上快速的運送選擇，正在提高消費者的滿意度。此外，有針對性的數位行銷和定期配送的訂閱模式有助於增加線上銷售，使食品餐產品更容易被更廣泛的受眾所接受。

尋求體重管理的消費者群體預計在預測期內將經歷最高的複合年成長率。

體重管理尋求者細分市場預計將在預測期內實現最高的複合年成長率，因為這些產品為旨在減重或保持體重的人提供了方便且控制份量的解決方案。隨著肥胖率的上升和健康意識的增強，消費者正在積極尋求有效的方法來控制卡路里攝取量而不犧牲營養。低熱量但富含必需營養素的代餐對這些消費者很有吸引力。此外，這些產品含有蛋白質和纖維，可以幫助您產生飽足感，對於重視健康飲食習慣和體重管理的人來說，它們是一個有吸引力的選擇。

佔比最大的地區：

由於快速成長的城市人口和不斷增加的可支配收入正在推動對方便簡便料理餐的需求，預計亞太地區在預測期內將佔據最大的市場佔有率。忙碌的生活方式和飲食模式的變化，尤其是千禧世代和注重健康的消費者，正在推動人們對即飲、隨身代食品的興趣。此外，健身文化的興起以及對健康和保健的重視正在推動市場發展，消費者尋求適合他們積極生活方式和飲食偏好的營養選擇。

複合年成長率最高的地區：

由於尋求方便和營養膳食的健康意識不斷增強，預計北美在預測期內的複合年成長率最高。忙碌的生活方式和擴大參與健身活動導致消費者更喜歡支持體重管理和積極生活的即食食品。電子商務的興起使得人們可以輕鬆獲得各種代餐產品，這些產品具有創新的配方和口味，可以滿足多樣化的飲食需求。此外，健康專家的建議進一步鼓勵消費者採用代餐食品作為日常營養方案的一部分。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球代餐產品市場：依產品類型

  • 代餐粉
  • 即飲 (RTD) 代餐
  • 酒吧
  • 零食包
  • 冷凍食品
  • 植物性蛋白質奶昔
  • 其他產品類型

第6章全球代餐產品市場：依通路分類

  • 超級市場/大賣場
  • 健康與保健商店
  • 網路零售
  • 藥局/藥局
  • 健身中心和健身房

第7章全球代餐產品市場：依目標細分市場

  • 減重
  • 肌肉鍛鍊
  • 一般營養
  • 特別餐

第8章全球代餐產品市場：依最終用戶分類

  • 注重健康的消費者
  • 忙碌的專業人士
  • 運動員和健身者
  • 尋求體重管理的人
  • 有飲食限制的人
  • 其他最終用戶

第9章全球代餐產品市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第10章 主要進展

  • 合約、夥伴關係、合作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第11章 公司概況

  • Abbott Laboratories
  • Amway
  • Kellogg Co.
  • Nestle SA
  • Atkins
  • Glanbia plc
  • Herbalife Nutrition
  • Usana Health Sciences Inc.
  • Huel
  • NU Skin Enterprises, Inc.
  • Blue Diamond Global Ingredients Division
  • Bob's Red Mill Natural Foods
  • General Mills
  • Healthy'N Fit International Inc.
  • Nutrisystem Inc.
  • Unilever Plc
  • Ksf Acquisition Corporation, etc.
Product Code: SMRC27738

According to Stratistics MRC, the Global Meal Replacement Products Market is accounted for $23.96 billion in 2024 and is expected to reach $42.92 billion by 2030 growing at a CAGR of 10.2% during the forecast period. The meal replacement products market encompasses a variety of food and beverage items designed to substitute one or two traditional meals. Convenient and simple to take, these products-which include shakes, bars, and powders-are designed to offer balanced nutrition. Their main clientele consists of health-conscious individuals who want to control their weight or enhance their general well-being. Busy lives, the need for quick, wholesome food options, and growing awareness of lifestyle-related health issues have all contributed to the market's growth. Meal replacement products are frequently promoted as useful instruments for managing diet and calorie intake.

According to the Centers for Disease Control and Prevention, 88 million Americans aged 18 or older have prediabetes. Thus, there is a high demand for health and nutrition screenings across the country.

Market Dynamics:

Driver:

Increasing health consciousness

Customers' increased health concern is causing a major shift in the market for meal replacement goods. More people are looking for meal replacement solutions that fit their health objectives as they realize how important nutrition and general well-being are. Furthermore, meal replacement products that satisfy particular dietary requirements-such as vegan, vegetarian, or gluten-free options-are gaining popularity among customers. Manufacturers are working to provide healthier and more enticing solutions to satisfy consumers' changing needs, and this increased health consciousness is fueling innovation and product development in the meal replacement sector.

Restraint:

Limited awareness in certain regions

A major barrier to the growth of the meal replacement products market is a lack of awareness in some locations, especially in rural and developing nations where conventional eating habits are more ingrained. The idea of meal replacements is new to many consumers, who may view them as inadequate or artificial alternatives to traditional meals. This lack of knowledge hinders the uptake of these goods since prospective consumers might not be aware of their convenience or nutritional advantages. Additionally, meal replacement products find it difficult to acquire popularity in these areas due to cultural preferences for whole foods and home-cooked meals, which slows market penetration.

Opportunity:

Globalization of diet trends

As health-conscious customers around the world embrace trendy nutritional practices like keto, veganism, and high-protein diets, the globalization of food trends is having a big impact on the market for meal replacement products. Meal replacement items that fit these tendencies are becoming more popular as people are exposed to a wider range of nutritional choices through social media, media, and international travel. Meal replacements are becoming increasingly acceptable to a larger audience as businesses innovate to offer goods that accommodate a range of global diet choices. The demand for meal replacements has increased as a result of this cross-border effect, particularly among fitness enthusiasts and those looking for quick, healthful solutions that fit into their diets.

Threat:

Concerns over nutritional value

Concerns over the nutritional value of meal replacement products pose a significant challenge in the market. Many consumers are skeptical about whether these products provide the same health benefits as whole, balanced meals. Some fear that meal replacements may lack essential nutrients, vitamins, and fiber, leading to potential deficiencies over time. Additionally, the presence of artificial ingredients, preservatives, or high sugar content in certain products further raises doubts about their long-term health impacts, limiting their adoption among health-conscious individuals.

Covid-19 Impact

The COVID-19 pandemic had a positive impact on the Meal Replacement Products Market, as lockdowns and restrictions on dining out led consumers to seek convenient and nutritious at-home meal options. Health concerns and a growing focus on wellness also boosted demand for meal replacements, as people looked for immune-supporting and weight management solutions. Additionally, the rise of e-commerce during the pandemic made it easier for consumers to purchase meal replacement products online, further accelerating market growth during the period.

The online retail segment is expected to be the largest during the forecast period

The online retail segment is estimated to be the largest, due to increasing consumer preference for convenience and ease of access. E-commerce platforms offer a wide variety of meal replacement options, allowing customers to compare products, read reviews, and make informed choices. The ability to shop from home, coupled with fast delivery options, enhances consumer satisfaction. Additionally, targeted digital marketing and subscription models for regular deliveries contribute to the rise of online sales, making meal replacements more accessible to a broader audience.

The weight management seekers segment is expected to have the highest CAGR during the forecast period

The weight management seekers segment is anticipated to witness the highest CAGR during the forecast period, as these products offer convenient, portion-controlled solutions for those aiming to lose or maintain weight. With rising obesity rates and increased health awareness, consumers are actively seeking effective ways to manage their calorie intake without sacrificing nutrition. Meal replacements, often low in calories but high in essential nutrients, appeal to this demographic. Additionally, the incorporation of protein and fiber in these products helps promote satiety, making them attractive choices for individuals focused on healthy eating habits and weight management.

Region with largest share:

Asia Pacific is expected to have the largest market share during the forecast period due to rapidly growing urban population and increasing disposable incomes, leading to higher demand for convenient meal solutions. Busy lifestyles and changing dietary patterns, particularly among millennials and health-conscious consumers; have heightened interest in ready-to-drink and on-the-go meal replacements. Furthermore, the rise of fitness culture and an emphasis on health and wellness fuel the market, with consumers seeking nutritious options that align with their active lifestyles and dietary preferences.

Region with highest CAGR:

North America is projected to witness the highest CAGR over the forecast period, owing to growing health-conscious population seeking convenient and nutritious meal solutions. Busy lifestyles and increased participation in fitness activities have led consumers to prefer ready-to-eat options that support weight management and active living. The rise of e-commerce facilitates easy access to various meal replacement products, while innovative formulations and flavours cater to diverse dietary needs. Additionally, endorsements from health professionals further encourage consumers to adopt meal replacements as part of their daily nutrition.

Key players in the market

Some of the key players profiled in the Meal Replacement Products Market include Abbott Laboratories, Amway, Kellogg Co., Nestle S.A., Atkins, Glanbia plc, Herbalife Nutrition, Usana Health Sciences Inc., Huel, NU Skin Enterprises, Inc., Blue Diamond Global Ingredients Division, Bob's Red Mill Natural Foods, General Mills, Healthy 'N Fit International Inc., Nutrisystem Inc., Unilever Plc, and Ksf Acquisition Corporation, etc.

Key Developments:

In October 2023, Kellogg Co. expanded the Kashi brand with new organic meal replacement bars made with whole grains and plant-based ingredients, catering to health-focused consumers.

In July 2023, Abbott Laboratories launched Pedialyte Hydration Drink a new flavors of Pedialyte designed for adults, focusing on hydration and electrolyte replenishment with appealing taste options.

In March 2023, Amway introduced new flavors of its Nutrilite Meal Replacement Shake, formulated with plant-based proteins and a blend of vitamins and minerals for balanced nutrition.

Product Types Covered:

  • Powdered Meal Replacements
  • Ready-to-Drink (RTD) Meal Replacements
  • Bars
  • Snack Packs
  • Frozen Meals
  • Plant Protein Shakes
  • Other Product Types

Distribution Channels Covered:

  • Supermarkets/Hypermarkets
  • Health and Wellness Stores
  • Online Retail
  • Pharmacies/Drugstores
  • Fitness Centers and Gyms

Target Audience Covered:

  • Weight Loss
  • Muscle Gain
  • General Nutrition
  • Special Diets

End Users Covered:

  • Health-Conscious Consumers
  • Busy Professionals
  • Athletes and Bodybuilders
  • Weight Management Seekers
  • Individuals with Dietary Restrictions
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Meal Replacement Products Market, By Product Type

  • 5.1 Introduction
  • 5.2 Powdered Meal Replacements
  • 5.3 Ready-to-Drink (RTD) Meal Replacements
  • 5.4 Bars
  • 5.5 Snack Packs
  • 5.6 Frozen Meals
  • 5.7 Plant Protein Shakes
  • 5.8 Other Product Types

6 Global Meal Replacement Products Market, By Distribution Channel

  • 6.1 Introduction
  • 6.2 Supermarkets/Hypermarkets
  • 6.3 Health and Wellness Stores
  • 6.4 Online Retail
  • 6.5 Pharmacies/Drugstores
  • 6.6 Fitness Centers and Gyms

7 Global Meal Replacement Products Market, By Target Audience

  • 7.1 Introduction
  • 7.2 Weight Loss
  • 7.3 Muscle Gain
  • 7.4 General Nutrition
  • 7.5 Special Diets

8 Global Meal Replacement Products Market, By End User

  • 8.1 Introduction
  • 8.2 Health-Conscious Consumers
  • 8.3 Busy Professionals
  • 8.4 Athletes and Bodybuilders
  • 8.5 Weight Management Seekers
  • 8.6 Individuals with Dietary Restrictions
  • 8.7 Other End Users

9 Global Meal Replacement Products Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Abbott Laboratories
  • 11.2 Amway
  • 11.3 Kellogg Co.
  • 11.4 Nestle S.A.
  • 11.5 Atkins
  • 11.6 Glanbia plc
  • 11.7 Herbalife Nutrition
  • 11.8 Usana Health Sciences Inc.
  • 11.9 Huel
  • 11.10 NU Skin Enterprises, Inc.
  • 11.11 Blue Diamond Global Ingredients Division
  • 11.12 Bob's Red Mill Natural Foods
  • 11.13 General Mills
  • 11.14 Healthy 'N Fit International Inc.
  • 11.15 Nutrisystem Inc.
  • 11.16 Unilever Plc
  • 11.17 Ksf Acquisition Corporation, etc.

List of Tables

  • Table 1 Global Meal Replacement Products Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Meal Replacement Products Market Outlook, By Product Type (2022-2030) ($MN)
  • Table 3 Global Meal Replacement Products Market Outlook, By Powdered Meal Replacements (2022-2030) ($MN)
  • Table 4 Global Meal Replacement Products Market Outlook, By Ready-to-Drink (RTD) Meal Replacements (2022-2030) ($MN)
  • Table 5 Global Meal Replacement Products Market Outlook, By Bars (2022-2030) ($MN)
  • Table 6 Global Meal Replacement Products Market Outlook, By Snack Packs (2022-2030) ($MN)
  • Table 7 Global Meal Replacement Products Market Outlook, By Frozen Meals (2022-2030) ($MN)
  • Table 8 Global Meal Replacement Products Market Outlook, By Plant Protein Shakes (2022-2030) ($MN)
  • Table 9 Global Meal Replacement Products Market Outlook, By Other Product Types (2022-2030) ($MN)
  • Table 10 Global Meal Replacement Products Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 11 Global Meal Replacement Products Market Outlook, By Supermarkets/Hypermarkets (2022-2030) ($MN)
  • Table 12 Global Meal Replacement Products Market Outlook, By Health and Wellness Stores (2022-2030) ($MN)
  • Table 13 Global Meal Replacement Products Market Outlook, By Online Retail (2022-2030) ($MN)
  • Table 14 Global Meal Replacement Products Market Outlook, By Pharmacies/Drugstores (2022-2030) ($MN)
  • Table 15 Global Meal Replacement Products Market Outlook, By Fitness Centers and Gyms (2022-2030) ($MN)
  • Table 16 Global Meal Replacement Products Market Outlook, By Target Audience (2022-2030) ($MN)
  • Table 17 Global Meal Replacement Products Market Outlook, By Weight Loss (2022-2030) ($MN)
  • Table 18 Global Meal Replacement Products Market Outlook, By Muscle Gain (2022-2030) ($MN)
  • Table 19 Global Meal Replacement Products Market Outlook, By General Nutrition (2022-2030) ($MN)
  • Table 20 Global Meal Replacement Products Market Outlook, By Special Diets (2022-2030) ($MN)
  • Table 21 Global Meal Replacement Products Market Outlook, By End User (2022-2030) ($MN)
  • Table 22 Global Meal Replacement Products Market Outlook, By Health-Conscious Consumers (2022-2030) ($MN)
  • Table 23 Global Meal Replacement Products Market Outlook, By Busy Professionals (2022-2030) ($MN)
  • Table 24 Global Meal Replacement Products Market Outlook, By Athletes and Bodybuilders (2022-2030) ($MN)
  • Table 25 Global Meal Replacement Products Market Outlook, By Weight Management Seekers (2022-2030) ($MN)
  • Table 26 Global Meal Replacement Products Market Outlook, By Individuals with Dietary Restrictions (2022-2030) ($MN)
  • Table 27 Global Meal Replacement Products Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.