市場調查報告書
商品編碼
1587748
2030 年心理健康應用市場預測:按類型、平台、應用程式、最終用戶和地區進行的全球分析Mental Health Apps Market Forecasts to 2030 - Global Analysis by Type, Platform, Application, End User and By Geography |
根據 Stratistics MRC 的數據,2024 年全球心理健康應用市場規模將達到 73.2 億美元,預計到 2030 年將達到 189.8 億美元,預測期內複合年成長率為 17.2%。
心理健康應用程式是數位解決方案,透過提供支援、資源和治療來幫助患有焦慮、憂鬱症、壓力和睡眠障礙等心理健康問題的人。這些應用程式列出了許多功能,例如自我護理程序、虛擬諮詢、認知行為治療 (CBT) 工具、情緒追蹤、冥想活動等等。透過提供易於使用的解決方案,智慧型手機和平板電腦的心理健康應用程式尋求擴大心理健康服務的覆蓋範圍。
根據統計,2023年Google Play上有超過260萬個應用程式,下載量為1130億次。因此,這種滲透率在未來幾年可能會成長最快。
心理健康意識不斷增強
對心理健康問題的更多了解以及接受支持和援助的價值被稱為心理健康意識的提高。這種意識將增加對提供資源、治療和自我護理工具的數位解決方案的需求,從而對心理健康應用程式市場產生有益的影響。隨著與心理健康相關的恥辱感的減少,更多的人將願意使用這些應用程式,從而導致更高的採用率。因此,鼓勵開發人員創造新穎的功能,增加選擇並促進市場成長。結果是,有利於市場擴張。
隱私和資料安全問題
隱私和資料安全問題引起了用戶對其個人和敏感資訊安全的恐懼,從而給市場帶來了重大挑戰。用戶可能不願意使用要求他們共用有關其心理健康的私密細節的應用程式,從而導致採用率較低。此外,資料外洩事件可能會破壞整個市場的信任並趕走潛在用戶。這阻礙了市場的成長。
遠距治療與遠端醫療整合
遠距治療和遠端保健整合透過數位平台提供心理健康服務,使用戶能夠在家用中獲得治療和諮詢。這一趨勢將增加對促進虛擬會話(例如視訊通話和基於聊天的支援)的解決方案的需求,從而對心理健康應用程式市場產生重大影響。隨著消費者尋求方便易用的心理健康護理,包含遠端醫療功能的應用程式越來越受歡迎,推動創新和市場成長,同時增加服務不足的人群獲得心理健康資源的機會,我們正在擴大我們的覆蓋範圍並推動市場成長。
有限的監管
對心理健康應用程式的監管有限,意味著它們的品質參差不齊,其有效性聲明也未經檢驗。缺乏標準化指南使得用戶很難區分可信賴的應用程式和開發不良的應用程式,從而導致懷疑和信任度下降。缺乏監督也使用戶面臨錯誤訊息和無效治療方法,從而阻礙市場成長。
COVID-19 顯著加速了心理健康應用市場的發展,因為這場大流行提高了人們對壓力、焦慮和孤立感增加所導致的心理健康問題的認知。鎖門和社交距離措施導致許多人轉向數位解決方案尋求支持,導致應用程式下載和使用量激增。遠距治療和虛擬諮詢的流行增加了心理健康應用程式的吸引力。
睡眠管理領域預計將在預測期內成為最大的領域
睡眠管理領域可能在預測期內成長最快,因為專注於睡眠追蹤、放鬆技巧和睡眠衛生的應用程式可以促進更健康的睡眠模式,進而增強整體心理健康。人們對睡眠重要性的認知不斷提高,導致對這些專門應用程式的需求增加。隨著用戶尋求改善睡眠的有效解決方案,心理健康應用市場持續成長,並專注於睡眠管理功能。
Android 市場預計在預測期內複合年成長率最高
預計 Android 細分市場在預測期內將出現最高的複合年成長率,因為 Android 設備使開發人員能夠接觸到不同的人群並提高對心理健康資源的認知。 Android 智慧型手機的價格實惠提高了其可近性,尤其是在發展中地區。此外,Google Play 商店提供了大量的心理健康應用程式,促進了競爭並鼓勵應用程式功能的創新和改進。因此,Android 的影響力正在促進全球心理健康解決方案的成長和有效性。
隨著人們對心理健康問題的認知不斷提高,並減少與尋求幫助相關的恥辱感,這些應用程式為治療、正念和自我護理提供了一種方便且具有成本效益的選擇,預計將在預期時間內在中國、市場佔有率成長。智慧型手機使用的增加和遠端醫療的整合推動了用戶參與度。此外,雇主和保險公司越來越認知到心理健康的重要性,並經常提供這些應用程式作為員工健康計劃的一部分,從而提高該地區的整體健康水平 我們正在促進心理健康的改善。
由於智慧型手機普及率和網路連線的增加使人們能夠更廣泛地獲得心理健康資源,特別是在服務不足的地區,預計亞太地區在預測期內將保持最高的複合年成長率。這些應用程式提供負擔得起的匿名支持,並減少與心理健康問題相關的恥辱。政府促進心理健康的措施將進一步推動市場成長。隨著人們對心理健康問題的認知不斷提高,各種數位解決方案正在出現,以幫助改善整體心理健康結果。
According to Stratistics MRC, the Global Mental Health Apps Market is accounted for $7.32 billion in 2024 and is expected to reach $18.98 billion by 2030 growing at a CAGR of 17.2% during the forecast period. Mental health apps are digital solutions that help people with mental health concerns like anxiety, depression, stress, and sleep difficulties by providing them with support, resources, and therapy. These apps provide a number of functions, such as self-care routines, virtual counseling, cognitive behavioral therapy (CBT) tools, mood tracking, and meditation activities. By providing accessible, user-friendly solutions, mental health applications for smartphones and tablets seek to expand access to mental health services.
According to the statistics, there were over 2.6 million applications in Google play, in 2023 and they were downloaded 113 billion times. Hence, such penetration rates will increase the most in the coming years.
Increased Mental Health Awareness
The growing understanding of mental health problems and the significance of getting support and assistance is known as increased mental health awareness. By increasing demand for digital solutions that offer resources, therapy, and self-care tools, this awareness has a beneficial effect on the market for mental health apps. Higher adoption rates result from more people being willing to utilize these apps as the stigma associated with mental health declines. As a result, developers are encouraged to produce novel features that increase the range of choices and promote market expansion. As a result, it promotes market expansion.
Privacy and Data Security Concerns
Privacy and data security concerns pose significant challenges to the market by instilling fear among users regarding the safety of their personal and sensitive information. Users may be reluctant to engage with apps that require them to share intimate details about their mental health, leading to lower adoption rates. Additionally, incidents of data breaches can undermine trust in the entire market, deterring potential users. Thus, it hinders the growth of the market.
Remote Therapy and Telehealth Integration
Remote therapy and telehealth integration involve providing mental health services through digital platforms, allowing users to access therapy and counseling from the comfort of their homes. This trend significantly impacts the mental health apps market by increasing demand for solutions that facilitate virtual sessions, such as video calls and chat-based support. As consumers seek convenient and accessible mental health care, apps incorporating telehealth features gain popularity, driving innovation and growth in the market while expanding the reach of mental health resources to underserved populations, thus it drives the growth of the market.
Limited Regulation
Limited regulation in the mental health apps creates challenges by allowing inconsistent app quality and unverified claims about effectiveness. The absence of standardized guidelines makes it difficult for users to differentiate between reliable and poorly developed apps, leading to skepticism and reduced trust. This lack of oversight can also expose users to misinformation or ineffective treatment methods, thus it hampers the growth of the market.
COVID-19 significantly accelerated the mental health apps market as the pandemic heightened awareness of mental health issues due to increased stress, anxiety, and isolation. Lockdowns and social distancing measures prompted many individuals to seek digital solutions for support, leading to a surge in app downloads and usage. Teletherapy and virtual counseling became more prevalent, enhancing the appeal of mental health apps.
The sleep management segment is expected to be the largest during the forecast period
The sleep management segment is expected to be the largest during the forecast period as apps that focus on sleep tracking, relaxation techniques, and sleep hygiene promote healthier sleep patterns, which in turn enhance overall mental well-being. The growing awareness of sleep's importance has led to increased demand for these specialized apps. As users seek effective solutions for better sleep, the market for mental health apps continues to expand, emphasizing sleep management features.
The android segment is expected to have the highest CAGR during the forecast period
The android segment is expected to have the highest CAGR during the forecast period as android devices enable developers to reach diverse demographics, promoting greater awareness of mental health resources. The affordability of Android smartphones enhances accessibility, particularly in developing regions. Furthermore, the Google Play Store's vast selection of mental health apps fosters competition, encouraging innovation and improvement in app features. As a result, Android's influence contributes to the growth and effectiveness of mental health solutions worldwide.
North America is projected to hold the largest market share during the forecast period as rising awareness of mental health issues and the stigma reduction associated with seeking help, these apps provide convenient, cost-effective options for therapy, mindfulness, and self-care. Increased smartphone usage and telehealth integration facilitate user engagement. Additionally, employers and insurers are increasingly recognizing the importance of mental well-being, often providing these apps as part of employee wellness programs, thereby fostering overall mental health improvement in the region.
Asia Pacific is projected to hold the highest CAGR over the forecast period because increasing smartphone penetration and internet connectivity enable broader access to mental health resources, especially in underserved areas. These apps provide affordable, anonymous support, reducing stigma associated with mental health issues. Government initiatives promoting mental well-being further drive market growth. As awareness of mental health issues rises, the availability of diverse digital solutions helps improve overall mental health outcomes.
Key players in the market
Some of the key players in Mental Health Apps Market include Bearable, BetterHelp, Calm, Fabulous, Flow and Youper Inc., Happify, Headspace Inc., Mindscape, MindShift, MoodMission Pty Ltd., Pacifica, Relax, Sanvello Health, Shine, Simple Habit, Talkspace, Ustwo Fampany Ltd., Woebot , Wysa , Youper, Inc.
In May 2024, Headspace and Vitality expanded global partnership to help employers and health plans address mental health crisis.
In October 2023, Headspace announced the expansion of the collaboration between Hyatt and Headspace to continue supporting guests' wellbeing with new colored noise content for World of Hyatt members and guests.
In June 2023, Digital mental health company Headspace and Virgin Pulse have announced an extended partnership in which Virgin's members will have full access to Headspace within its AI-enabled health and wellbeing platform.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.