市場調查報告書
商品編碼
1603753
行動 3D 全球市場預測(截至 2030 年):按裝置類型、裝置組件、應用程式和區域進行分析Mobile 3D Market Forecasts to 2030 - Global Analysis By Device Type (Smartphones, Tablets, Notebooks, Eyewear and Other Device Types), Device Component (Image Sensors and 3D Displays), Application and by Geography |
根據Stratistics MRC預測,2024年全球行動3D市場規模將達到908.4億美元,預計預測期內複合年成長率為18.4%,到2030年將達到2502.6億美元。行動 3D 技術透過將3D視覺化整合到智慧型手機、平板電腦和其他行動裝置中,正在改變行動用戶體驗。硬體和軟體的進步促進了這一進步,使得無需外部 3D 眼鏡即可產生 3D 圖形和影像。行動 3D 可用於各種用途,從更好的導航和互動式教育到更好的遊戲和擴增實境(AR)。
根據 GSMA 的數據,智慧型手機在全球的普及率正在不斷提高,預計到 2030 年,超過 76% 的行動連線將透過智慧型手機實現。
增加對平板電腦和智慧型手機的訪問
推動行動 3D 市場的主要因素之一是智慧型手機和平板電腦的普及。如今,具有高解析度螢幕和強大處理器等複雜功能的行動裝置變得越來越容易使用且價格實惠,從而推動了這一成長。此外,隨著消費者擴大將這些設備用於社交媒體和遊戲等各種目的,對沉浸式3D 體驗的需求不斷增加,導致開發人員創建專門為行動平台設計的設計,我們正在增加3D 應用程式的數量。
昂貴的 3D 內容
行動 3D 市場的主要障礙之一是製作 3D 內容的成本高昂。製作高品質的 3D 視覺效果通常需要專業知識、先進的設備和昂貴的軟體。據商業研究公司稱,藝術家和開發人員的培訓費用、軟體許可證和設備可能相當昂貴。此外,此類成本可能會阻礙獨立開發人員和小型企業投資 3D 內容市場和生產,從而減少用戶使用 3D 應用程式的多樣性和可訪問性。
人們對身臨其境型活動越來越感興趣
行動 3D 市場的主要機會之一是消費者對遊戲、娛樂和教育領域的沉浸式體驗的偏好日益成長。根據認知市場研究,對互動和引人入勝的內容的需求正在成長,特別是在尋求傳統媒體消費替代品的年輕受眾中。遊戲產業正在呈現這一趨勢,使用 3D 圖形和擴增實境(AR) 組件的遊戲越來越受歡迎。此外,開發人員可以利用這一機會,透過創建增強用戶互動並提供獨特體驗的尖端 3D 應用程式來推動市場擴張。
行動裝置處理能力低
由於行動裝置的處理能力,行動 3D 市場繼續面臨重大挑戰。對於目前市場上的許多智慧型手機和平板電腦設備來說,以高解析度渲染 3D 影像的處理需求可能太大。正如許多行業報告中提到的,在使用高級 3D 應用程式時,此限制可能會導致延遲和崩潰等效能問題。此外,消費者對行動 3D 應用程式的失望和效能不佳可能會阻礙其採用和使用。
由於供應鏈中斷和消費者支出減少,COVID-19 大流行最初造成了干擾,阻礙了行動 3D 市場的成長。 Zion Market Research預計,2020年全球行動3D市場規模將達22,648.6億美元,大幅低於之前。然而,疫情加速了許多產業的數位轉型,凸顯了科技和行動連線在日常生活中的價值。此外,在封鎖期間,隨著人們轉向數位平台進行通訊、教育和娛樂,對支援 3D 內容的行動裝置的需求也有所增加。
智慧型手機市場預計將在預測期內成為最大的市場
智慧型手機佔據行動 3D 市場的最大佔有率。這一優勢很大程度上是由於技術進步以及消費者對能夠提供身臨其境型的體驗的可攜式設備的需求不斷成長而在全球範圍內擴大使用智慧型手機。智慧型手機不斷發展,擁有更強大的處理器、更好的圖形功能和更高解析度的螢幕,從而提高了處理複雜 3D 應用程式的能力。此外,由於技術進步和智慧型手機普及的結合,該細分市場被定位為更廣泛的行動 3D 市場的關鍵成長要素。
預計行動遊戲領域在預測期內將出現最高的複合年成長率
預計行動遊戲領域在預測期內將成為行動 3D 市場中複合年成長率最高的領域。這種快速擴張是由行動遊戲日益普及所推動的,這些遊戲具有尖端的圖形和身臨其境的體驗,吸引了廣泛的遊戲玩家。這個市場的成長是由大型多人遊戲的流行、網路連接的增加以及 3D 圖形的結合所推動的,因為開發人員旨在創造更動態和迷人的遊戲體驗。此外,行動技術的進步和消費者對視覺吸引力內容日益成長的需求預計將推動行動遊戲產業引領行動 3D 市場。
預計行動 3D 市場將由北美主導。許多因素促成了這一優勢,包括消費者對最尖端科技的高支出以及對創新行動應用程式的強勁需求。強大的基礎設施和智慧型手機的廣泛普及進一步鞏固了該地區的市場地位。此外,一些北美頂尖科技公司正在積極致力於創建和行銷行動 3D 應用程式,進一步支持該地區的擴張。
在預測期內,行動 3D 市場預計將以亞太地區最高的複合年成長率成長。推動這種快速擴張的因素有很多,包括對尖端遊戲和娛樂體驗的需求不斷增加、智慧型手機的廣泛採用以及對虛擬實境 (VR) 和擴增實境(AR) 等最尖端科技的重大投資。此外,由於遊戲產業蓬勃發展和數位化程度不斷提高,該地區成為技術進步和消費者參與的熱點,這也促進了人們對行動 3D 應用程式日益成長的興趣。
According to Stratistics MRC, the Global Mobile 3D Market is accounted for $90.84 billion in 2024 and is expected to reach $250.26 billion by 2030 growing at a CAGR of 18.4% during the forecast period. Mobile 3D technology is transforming the mobile user experience by integrating three-dimensional visualization into smartphones, tablets, and other portable devices. Hardware and software advancements are driving this progress, enabling devices to produce 3D graphics and images without the need for external 3D glasses. Mobile 3D can be used for everything from better navigation and interactive education to better gaming and augmented reality (AR).
According to the GSMA, smartphone adoption worldwide continues to increase, with over 76% of all mobile connections anticipated to be via smartphones by 2030.
Growing accessibility of tablets and smartphones
One major factor propelling the mobile 3D market is the widespread use of smartphones and tablets. Mobile devices, which now have sophisticated features like high-resolution screens and potent processors, are becoming more and more accessible and affordable, which is driving this growth. Additionally, the increasing use of these devices by consumers for a variety of purposes, such as social media and gaming, has increased demand for immersive 3D experiences, which has led developers to produce a greater range of 3D applications specifically designed for mobile platforms.
Expensive 3D content
One major barrier to the mobile 3D market is the high cost of creating 3D content. It frequently takes specialized knowledge, sophisticated equipment, and costly software to produce high-quality 3D visuals. The Business Research Company claims that costs for artists and developers training, software licensing, and equipment can mount up considerably. Furthermore, these expenses may discourage independent developers or smaller businesses from entering the market or making investments in the production of 3D content, which would ultimately reduce the variety and accessibility of 3D applications for users.
Growing interest in immersion activities
One major opportunity for the mobile 3D market is the growing consumer preference for immersive experiences in gaming, entertainment, and education. The demand for interactive and captivating content is growing, especially among younger audiences who are looking for alternatives to traditional media consumption, according to Cognitive Market Research. The gaming industry is demonstrating this trend, as games that use 3D graphics and augmented reality (AR) components are becoming more and more well-liked. Moreover, developers can take advantage of this chance by producing cutting-edge 3D apps that boost user interaction and offer distinctive experiences, which will propel market expansion.
Low processing capacity of mobile devices
The market for mobile 3D is still facing major challenges due to the processing power of mobile devices. The processing demands of rendering 3D images in high definition may be too much for many smartphones and tablets currently on the market. When using sophisticated 3D applications, this limitation may result in performance problems like lagging or crashes, as mentioned in a number of industry reports. Additionally, consumer disenchantment with mobile 3D apps could prevent their widespread adoption and usage if they encounter poor performance.
Due to supply chain disruptions and decreased consumer spending, the COVID-19 pandemic initially caused disruptions that hampered growth in the mobile 3D market. Zion Market Research estimates that the global mobile 3D market was worth USD 2,264.86 million in 2020, which is a substantial decrease from prior years. The pandemic did, however, also hasten the digital transformation of many industries, emphasizing the value of technology and mobile connectivity in daily life. Furthermore, the need for mobile devices that could support 3D content increased during lockdowns as people resorted to digital platforms for communication, education, and entertainment.
The Smartphones segment is expected to be the largest during the forecast period
The largest share of the mobile 3D market is held by the smartphone segment. This dominance is mostly due to the growing use of smartphones around the world, which has been made possible by technological advancements and a growing consumer desire for portable gadgets that can provide immersive experiences. Smartphones are growing more adept at handling complex 3D applications as they continue to develop with more powerful processors, better graphics capabilities, and high-resolution screens. Moreover, this segment is positioned as a major growth driver within the broader Mobile 3D market due to the combination of technological advancements and the widespread adoption of smartphones.
The Mobile Gaming segment is expected to have the highest CAGR during the forecast period
Over the course of the forecast period, the mobile gaming segment is anticipated to have the highest CAGR in the mobile 3D market. The rising popularity of mobile games with cutting-edge graphics and immersive experiences that appeal to a wide range of gamers is driving this quick expansion. The growth of this market is being driven by the popularity of multiplayer games, improved network connectivity, and the incorporation of 3D graphics, as developers aim to produce more dynamic and captivating gaming experiences. Additionally, the mobile gaming industry is set to take the lead in the mobile 3D market owing to developments in mobile technology and the rising demand from consumers for visually appealing content.
The market for mobile 3D is expected to be dominated by the North American region. A number of factors, such as high consumer spending on cutting-edge technologies and a robust demand for creative mobile applications, contribute to this dominance. The region's position in the market is further strengthened by its strong infrastructure and broad smartphone adoption. Furthermore, a large number of top technology firms based in North America are actively creating and marketing mobile 3D applications, which helps the region's expansion.
Over the course of the forecast period, the mobile 3D market is expected to grow at the highest CAGR in the Asia Pacific region. Numerous factors, such as the growing demand for cutting-edge gaming and entertainment experiences, the widespread use of smartphones, and large investments in cutting-edge technologies like virtual reality (VR) and augmented reality (AR), are driving this rapid expansion. Moreover, the region is a hotspot for technological advancements and consumer engagement because of its thriving gaming industry and growing digitalization, which also contribute to the growing interest in mobile 3D applications.
Key players in the market
Some of the key players in Mobile 3D market include Toshiba Corporation, Samsung Electronics Co. Ltd., 3M Company, Intel Corporation, Hitachi Limited, HTC Corporation, Motorola, NVIDIA Corporation, ZTE Corporation, Apple Inc, Microsoft Corporation, Imagination Technologies, Sharp Corporation, Qualcomm Technologies Inc. and Lenovo Group Ltd.
In August 2024, Qualcomm Technologies and Sequans Communications announced that they have entered into a definitive agreement for Qualcomm to buy Sequans' 4G IoT technologies. The acquisition includes certain employees, assets and licenses. The transaction is subject to customary closing conditions, including French regulatory approval.
In February 2024, Toshiba Energy Systems and Solutions Corporation and Bekaert, have entered into a global partnership which includes a strategic cooperation agreement, and a manufacturing technology license for Membrane Electrode Assemblies (MEA), a key component for Proton Exchange Membrane (PEM) electrolyzers that will help to accelerate the advance towards green hydrogen production.
In February 2024, Motorola Solutions and Google Cloud announced a strategic, multi-year agreement that will focus on innovating cloud solutions across Motorola Solutions safety and security technologies. With Google Cloud's infrastructure, Motorola Solutions will prioritize the advancement of assistive intelligence, including highly accurate and reliable video content delivery, mapping and AI capabilities, to help address real-world safety challenges.