市場調查報告書
商品編碼
1603768
全球眼鏡產品包裝市場預測(-2030):按產品、材料、包裝類型、分銷管道、最終用戶和地區進行分析Eyewear Packaging Market Forecasts to 2030 - Global Analysis By Product (Spectacles, Sunglasses, Safety Glasses, Sports Eyewear, Cellulose-Based and Other Products), Material, Packaging Type, Distribution Channel, End User and By Geography |
根據Stratistics MRC預測,2024年全球眼鏡產品包裝市場規模將達到2.7249億美元,預計在預測期內複合年成長率為6.4%,到2030年達到3.9537億美元。
眼鏡產品包裝一詞描述了用於包裝太陽眼鏡、眼鏡和其他視覺相關配件的裝飾和保護材料。盒子、袋子、小袋子和盒子旨在保護您的眼鏡在儲存和運輸過程中免受刮擦。眼鏡產品包裝通常由紙板、皮革、塑膠和織物組成,通常美觀,並為製造商提供品牌推廣機會。
根據美國疾病管制與預防美國(CDC) 的數據,大約 25% 至 26% 的 2 至 17 歲兒童佩戴眼鏡或隱形眼鏡。
眼鏡產品消費增加
隨著眼鏡產品消費量的增加,對優質、美觀包裝的需求也在增加,以適應這些趨勢。此外,眼鏡產品線上銷售的成長進一步加速了對保護性包裝的需求,以確保產品完好無損地到達客戶手中。眼鏡產品品牌的全球擴張也推動了包裝設計的創新,重點在於品牌差異化和消費者體驗。眼鏡產品製造商正在採用環保包裝解決方案,以滿足消費者對永續性的偏好。此外,處方箋眼鏡產品使用量的增加和時尚意識的消費者正在推動對多樣化包裝類型的需求,推動整體市場成長。
系統調試與維護複雜
系統調試和維護的複雜性可能會導致製造延遲並影響供應鏈效率。隨著包裝設計變得更加先進,維護機器和解決問題變得更加困難,並且需要專門的知識和專業知識。此外,與複雜系統相關的高維護成本可能會阻礙新市場的進入並限制競爭。由於頻繁出現的技術問題,不一致的包裝生產會降低產品品質並影響客戶滿意度。這種複雜性也會限制創新。公司將專注於維護現有系統,而不是開發新的、具有成本效益的包裝解決方案。
與包裝供應商的夥伴關係
我們與包裝供應商的夥伴關係使我們能夠獲得創新的包裝解決方案,從而增強您產品的保護和視覺吸引力。供應商提供設計客製化包裝的專業知識,以滿足各種眼鏡產品品牌的美學和功能要求。策略夥伴關係關係還可以透過批量採購和簡化的供應鏈來提高成本效率。此外,這些合作夥伴關係使我們能夠採用永續材料,滿足消費者對環保選擇的需求。因此,眼鏡產品品牌可以在競爭激烈的市場中脫穎而出,吸引更多顧客並增加市場佔有率。
原料成本上漲
紙板、塑膠和皮革等包裝材料對於保護和展示眼鏡產品至關重要,但其價格會受到全球供應鏈波動的影響。原料成本上漲可能導致製造商難以維持利潤率,從而導致最終消費者的價格上漲。因此,包裝解決方案對於眼鏡產品品牌來說變得越來越難以承受,尤其是中小型企業。此外,生產成本上升可能會限制技術創新以及更永續和優質包裝選擇的開發。最終,成本負擔的增加可能會減緩市場成長並阻礙行業採用。
COVID-19 的影響
COVID-19 大流行對眼鏡產品包裝市場產生了重大影響,擾亂了全球供應鏈,導致包裝材料短缺和生產延誤。封鎖期間線上眼鏡產品銷售需求的增加增加了對保護性和便於運輸的包裝的需求。然而,經濟不確定性和消費行為的變化導致眼鏡產品支出下降,影響了包裝需求。隨著消費者環保意識的增強,這次疫情也加速了永續和環保包裝的趨勢。
眼鏡細分市場預計將在預測期內成為最大的細分市場
在預測期內,由於對保護性和美觀包裝解決方案的高需求,眼鏡細分市場預計將創下最大的市場佔有率。眼鏡嬌貴且貴重,因此需要堅固的包裝,如硬盒或豪華盒子,以防止在儲存和運輸過程中損壞。隨著時尚和奢華眼鏡產品行業的發展,對自訂品牌包裝以增強消費者體驗的需求也在不斷成長。眼鏡產品在線銷售的增加進一步增加了對確保產品在運輸過程中安全的包裝的需求。此外,環保和永續包裝的技術創新正在支持該細分市場的成長,以回應消費者對環保產品日益成長的偏好。
預計零售領域在預測期內複合年成長率最高
在預測期內,由於增強用戶體驗的功能性包裝,零售店領域預計將以最高複合年成長率成長。有吸引力的包裝可以提高眼鏡產品產品的感知價值並激勵消費者購買它們。零售商擴大使用自訂品牌包裝來宣傳其品牌形象並使其產品在競爭激烈的市場中脫穎而出。此外,零售店還提供了新包裝創新的平台,例如環保和永續包裝,以滿足有環保意識的消費者。
在預測期內,由於對時尚、功能性和永續包裝解決方案的高需求,預計亞太地區將佔據最大的市場佔有率。該地區可支配收入的增加和生活方式的改變也推動了對優質眼鏡產品包裝、保護袋和環保產品的需求。中國、日本和印度等國家是主要貢獻者,中階不斷壯大,注重時尚前衛的消費者推動市場。此外,該地區電子商務的擴張進一步推動了對安全且具有視覺吸引力的包裝的需求,以改善用戶在線上購買眼鏡產品時的體驗。
由於對眼鏡產品產品優質時尚包裝解決方案的需求不斷增加,預計北美地區在預測期內將實現最高的複合年成長率。隨著時尚和奢華眼鏡產品行業的不斷擴張,品牌開始轉向包裝來增強其產品的視覺吸引力和消費者的整體體驗。永續包裝材料的創新,包括環保和可回收的選擇,在該地區越來越受歡迎,符合更廣泛的永續性。此外,電子商務平台的興起導致對安全運輸眼鏡產品產品的保護性包裝的需求激增。
According to Stratistics MRC, the Global Eyewear Packaging Market is accounted for $272.49 million in 2024 and is expected to reach $395.37 million by 2030 growing at a CAGR of 6.4% during the forecast period. The term eyewear packaging describes the ornamental and protective materials used to package sunglasses, eyeglasses, and other optical accessories. It comes with cases, bags, pouches, and boxes made to protect eyeglasses from harm while being stored and transported. Eyewear packaging, which is usually composed of cardboard, leather, plastic, or fabric, frequently places an emphasis on aesthetics and provides manufacturers with branding opportunities.
According to the Centers for Disease Control and Prevention (CDC), around 25% to 26% of children wore glasses or contact lenses between the ages of 2-17 years.
Rising eyewear consumption
Rising eyewear consumption, the need for premium and aesthetically pleasing packaging rises to match these trends. Additionally, the growth in online eyewear sales has further accelerated the demand for protective packaging to ensure products reach customers in perfect condition. The expansion of eyewear brands globally also drives innovation in packaging designs, focusing on brand differentiation and consumer experience. Eyewear manufacturers are adopting eco-friendly packaging solutions in response to consumer preferences for sustainability. Furthermore, the rise of prescription eyewear usage and fashion-conscious consumers contributes to the demand for diverse packaging types, boosting the overall market growth.
Complexity of system debugging & maintenance
The complexity of system debugging and maintenance may lead to delays in manufacturing, affecting supply chain efficiency. As packaging designs become more advanced, maintaining machinery and troubleshooting issues become more challenging, requiring specialized knowledge and expertise. Additionally, the high maintenance costs associated with complex systems may deter new market entrants, limiting competition. Inconsistent packaging production due to frequent technical issues can result in lower-quality products, impacting customer satisfaction. This complexity may also restrict innovation, as companies become focused on maintaining existing systems rather than developing new, cost-effective packaging solutions.
Partnerships with packaging suppliers
Partnerships with packaging suppliers access innovative packaging solutions that enhance product protection and visual appeal. Suppliers bring expertise in designing customized packaging that meets both aesthetic and functional requirements for different eyewear brands. Strategic partnerships also lead to cost efficiencies through bulk purchasing and streamlined supply chains. Furthermore, these collaborations allow for the incorporation of sustainable materials, responding to consumer demand for eco-friendly options. As a result, eyewear brands can differentiate themselves in a competitive market, attracting more customers and expanding their market share.
Rising raw material costs
Packaging materials such as paperboard, plastic, and leather are essential for protecting and presenting eyewear, but their prices are subject to fluctuations in global supply chains. As raw material costs rise, manufacturers may struggle to maintain profit margins, which could lead to higher prices for end consumers. This, in turn, reduces the affordability of packaging solutions for eyewear brands, especially smaller companies. Additionally, higher production costs may limit innovation and the development of more sustainable or premium packaging options. Ultimately, the increased cost burden can slow down market growth and hinder adoption in the industry.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the eyewear packaging market by disrupting global supply chains, leading to shortages of packaging materials and delays in production. Increased demand for online eyewear sales during lockdowns boosted the need for protective and shipping-friendly packaging. However, economic uncertainty and shifts in consumer behaviour led to reduced discretionary spending on eyewear, affecting packaging demand. The pandemic also accelerated the trend towards sustainable and eco-friendly packaging as consumers became more environmentally conscious.
The spectacles segment is expected to be the largest during the forecast period
During the forecast period, the spectacles segment is anticipated to register the largest market share, due to the high demand for protective and aesthetically appealing packaging solutions. Spectacles, being delicate and valuable, require sturdy packaging materials like hard cases and premium boxes to prevent damage during storage and transportation. As the fashion and luxury eyewear sectors grow, the need for custom, branded packaging that enhances consumer experience also rises. Increasing online sales of eyewear, further fuels demand for packaging that ensures product safety during shipping. Additionally, innovations in eco-friendly and sustainable packaging cater to the rising consumer preference for environmentally conscious products, propelling the segment's expansion.
The retail stores segment is expected to have the highest CAGR during the forecast period
During the projection period, the retail stores segment is expected to grow at the highest CAGR, due to functional packaging that enhances the customer experience. Attractive packaging increases the perceived value of eyewear products, encouraging consumers to make purchases. Retailers often use custom-branded packaging to promote brand identity and differentiate their products in a competitive market. Additionally, retail stores provide a platform for new packaging innovations, such as eco-friendly or sustainable packaging, catering to environmentally-conscious consumers.
During the estimation period, the Asia Pacific region is expected to capture the largest market share due to high demand for stylish, functional, and sustainable packaging solutions. As the region witnesses an increase in disposable income and changing lifestyles, the demand for premium eyewear packaging, protective pouches, and eco-friendly options is also rising. Countries like China, Japan, and India are key contributors, with a growing middle class and a focus on fashion-conscious consumers driving the market. Additionally, the expansion of e-commerce in the region is further boosting demand for secure and visually appealing packaging to enhance customer experience during online eyewear purchases.
The North America region is projected to achieve the highest CAGR during the forecast period, driven by the increased demand for premium and stylish packaging solutions for eyewear products. As the fashion and luxury eyewear segment continues to expand, brands are focusing on packaging that enhances their product's visual appeal and overall consumer experience. Innovations in sustainable packaging materials, such as eco-friendly and recyclable options, are gaining popularity in the region, aligning with broader sustainability trends. Additionally, the rise of e-commerce platforms has created a surge in demand for protective packaging that ensures the safe delivery of eyewear products.
Key players in the market
Some of the key players profiled in the Eyewear Packaging Market include Essilor International S.A., Luxottica Group S.p.A., Safilo Group S.p.A., Maui Jim, Inc., Marchon Eyewear, Inc., Marcolin S.p.A., Bolle Brands Inc., De Rigo Vision S.p.A., Fielmann AG, MODO Eyewear, Charmant Group, Tura Inc., Zenni Optical, Prada S.p.A. and Richemont.
In September 2024, Marchon Eyewear entered an exclusive global licensing agreement with Canada goose, marking the launch of their first eyewear collection. The collection will include sun and optical styles designed with sustainable materials such as Eastman Acetate Renew and titanium. This partnership aims to combine Canada goose's performance luxury design with Marchon's craftsmanship.
In January 2024, Safilo and Hugo Boss renewed their licensing agreement early for the Boss and Hugo eyewear collections. This partnership, which began in 2006, focuses on expanding market share, particularly targeting the Gen Z demographic
In May 2024, Luxottica, partnered with the Chalhoub Group to grow the eyewear retail presence in the GCC region. This venture aims to enhance customer service and expand the visibility of iconic eyewear brands like Ray-Ban and Persol.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.