市場調查報告書
商品編碼
1603790
到 2030 年智慧教育和學習市場預測:按組件、部署模式、學習模式、教育內容、技術、應用、最終用戶和地區進行的全球分析Smart Education & Learning Market Forecasts to 2030 - Global Analysis By Component (Hardware, Software and Services), Deployment Mode (Cloud-Based and On-Premises), Learning Mode, Educational Content, Technology, Application, End User and By Geography |
根據Stratistics MRC預測,2024年全球智慧教學市場規模將達到681.2億美元,預計2030年將達到1,594.8億美元,預測期內複合年成長率為20.4%。
智慧教學是指融合科技創造互動、個人化、高效學習環境的先進教育方法。利用人工智慧、雲端運算、虛擬實境和行動應用程式等數位工具根據個別學習者的需求客製化教育內容,使教育變得更加觸手可及、更具吸引力。憑藉資料驅動的洞察和自適應學習路徑,智慧教育使機構能夠最佳化教學策略,促進終身學習,並為學生迎接數位化未來做好準備。
根據聯合國教科文組織國際農村教育研究與培訓中心(UNESCO INRULED)和北京師範大學智慧學習研究院(SLIBNU)聯合發布的公告,2020年3月,中國教育部透過「停課不停學」計劃,我們主動為超過7000萬名學生提供靈活的在家線上學習。
擴大數位學習的採用
教育機構、大學和企業正在採用數位平台、數位學習解決方案和線上評估,導致對智慧教育工具的需求激增。人工智慧、雲端處理和互動式內容可實現適應不同學習方式和時間表的個人化學習體驗。這種轉變促進了靈活的遠距學習,同時鼓勵終身教育和技能發展。因此,智慧技術被教育機構、企業和政府資助的計畫廣泛採用,推動了市場的快速成長。
數位素養有限
由於數位素養有限,很大一部分人無法充分受益於科技主導的教育解決方案。在數位素養較低的地區,學生和教育工作者都很難進入先進的學習平台,阻礙了有效採用。這些技能短缺導致數位工具的利用不足,並降低了智慧教育科技的有效性。此外,對變革的抵制和培訓要求進一步減緩了這些技術的採用,並限制了特定領域的市場成長潛力。
靈活學習的需求不斷成長
隨著學生和專業人士尋求個人化、自定進度的學習選擇,傳統的教育模式正在被提供遠距學習和混合學習解決方案的數位平台所取代。靈活的學習適應各種日程安排和學習方式,讓更多人更容易接受教育。先進的技術允許客製化內容,行動和線上平台提供隨時隨地學習的靈活性。對靈活性日益成長的需求正在推動教育機構和學習者採用智慧教育解決方案,從而加速市場成長。
初始投資高
智慧教學的初始投資較高,是由於實施數位學習系統所需的先進技術、基礎設施和內容開發的成本。學校、大學和組織必須投資硬體、軟體、培訓和持續支援。由於較小的機構難以分配資源,初始成本可能會阻礙採用並減緩市場成長。此外,持續的更新和維護會進一步增加財務負擔並阻礙採用。
COVID-19 的影響
隨著全球學校和教育機構採用數位平台進行遠端教育, COVID-19 的爆發極大地加速了智慧教學市場的發展。對可訪問且靈活的學習的需求推動了人工智慧驅動的個人化、遊戲化內容和雲端基礎的協作工具等創新,使遠端教育更加有效。這種轉變強調了智慧教育技術的價值,並導致對數位基礎設施、市場擴張以及將線上學習確立為現代教育核心要素的重大投資。
基於影片的內容部分預計將在預測期內成為最大的部分
預計基於影片的內容產業將在預測期內獲得最大的市場佔有率。基於影片內容的智慧教學正在透過提供互動、引人入勝且易於存取的學習體驗來改變傳統的教學方法。教程、講座和模擬等影片內容透過迎合視覺和聽覺學習者的需求來增強理解。基於視訊的學習已成為正規教育和企業培訓不可或缺的一部分,提供了可擴展、經濟高效的解決方案,可提高保留率和參與度。
數位評估領域預計在預測期內複合年成長率最高
數位評估領域預計在預測期內複合年成長率最高。數位評估中的智慧教學利用技術來創建高效、可擴展和個人化的評估方法。透過人工智慧主導的工具和線上平台,數位評估提供即時回饋、自動評分和針對個別學生需求量身定做的自我調整測驗。這使得教育工作者能夠追蹤進展、找出差距、最佳化教學,並提供更全面、資料主導的方法來評估學生的表現。
由於政府支持教育和數位學習數位化的舉措,亞太地區預計將在預測期內創下最大的市場佔有率。中國、印度和日本等國家正在投資數位教室、人工智慧驅動的教育工具和線上平台,以提高訪問和參與。教育科技公司正在透過語言學習應用程式、遊戲化和虛擬輔導進行創新。隨著教育機構擴大採用智慧技術來滿足多樣化的學習需求,預計該市場將會成長。
在先進技術的採用和對數位教育的大力投資的推動下,預計北美在預測期內的複合年成長率最高。美國在人工智慧、虛擬實境和雲端基礎的學習平台在學校和大學的廣泛整合方面處於領先地位,以提供個人化的遠距學習體驗。谷歌有限責任公司和培生教育等主要企業在遊戲化內容和資料分析方面具有創新性,政府的支持和高網路存取使北美成為全球教育科技領域的關鍵地區。
According to Stratistics MRC, the Global Smart Education & Learning Market is accounted for $68.12 billion in 2024 and is expected to reach $159.48 billion by 2030 growing at a CAGR of 20.4% during the forecast period. Smart Education & Learning refers to an advanced educational approach that integrates technology to create interactive, personalized, and efficient learning environments. Using digital tools like AI, cloud computing, VR, and mobile applications, it tailors educational content to individual learners' needs, making education more accessible and engaging. With its data-driven insights and adaptive learning paths, smart education enables institutions to optimize teaching strategies, promote lifelong learning, and prepare students for a digital future.
According to publication by UNESCO International Research and Training Centre for Rural Education (UNESCO INRULED) and Smart Learning Institute of Beijing Normal University (SLIBNU), in March 2020, China Ministry of Education has taken an initiative to provide flexible online learning to over 270 million students from their homes through "Disrupted classes, Undisrupted Learning'' program.
Increased adoption of digital learning
Educational institutions, universities, and businesses are adopting digital platforms, e-learning solutions, and online assessments, leading to a surge in demand for smart education tools. AI, cloud computing, and interactive content enable personalized learning experiences that accommodate various learning styles and schedules. This transition fosters remote and flexible learning while encouraging lifelong education and skill enhancement. As a result, there is a broad adoption of smart technologies across educational establishments, businesses, and government-backed programs, driving the rapid growth of the market.
Limited digital literacy
Limited digital literacy prevents a significant portion of the population from fully benefiting from technology-driven education solutions. In regions with low digital literacy, both students and educators may struggle to use advanced learning platforms, hindering effective adoption. This lack of skills leads to underutilization of digital tools, reducing the impact of smart education technologies. Additionally, resistance to change and the need for training further slow down the implementation of these technologies, limiting the market's growth potential in certain areas.
Rising demand for flexible learning
As students and professionals seek personalized, self-paced learning options, traditional education models are increasingly being replaced by digital platforms offering remote and hybrid learning solutions. Flexible learning accommodates diverse schedules and learning styles, making education more accessible to a wider audience. Advanced technologies enable tailored content, while mobile and online platforms provide the flexibility to learn anytime, anywhere. This growing need for flexibility fuels market growth by encouraging institutions and learners to adopt smart education solutions.
High initial investment
The high initial investment in smart education & learning arises from the cost of advanced technologies, infrastructure, and content development required to implement digital learning systems. Schools, universities, and organizations must invest in hardware, software, training, and ongoing support. The upfront costs may deter adoption, slowing the market's growth, as smaller institutions struggle to allocate resources. Additionally, continuous updates and maintenance further contribute to the financial strain, hindering widespread adoption.
Covid-19 Impact
The covid-19 pandemic significantly accelerated the smart education & learning market, as schools and institutions globally adopted digital platforms for remote education. The need for accessible, flexible learning drove innovations in AI-driven personalization, gamified content, and cloud-based collaboration tools, enhancing the effectiveness of remote education. This shift underscored the value of smart education technologies, leading to substantial investment in digital infrastructure, expanding the market, and establishing online learning as a core component of modern education.
The video-based content segment is expected to be the largest during the forecast period
The video-based content segment is predicted to secure the largest market share throughout the forecast period. Smart education & learning through video-based content is transforming traditional teaching methods by offering interactive, engaging, and easily accessible learning experiences. Video content, such as tutorials, lectures, and simulations, enhances understanding by catering to visual and auditory learners. Video-based learning has become essential in both formal education and corporate training, offering scalable, cost-effective solutions that improve retention and engagement.
The digital assessments segment is expected to have the highest CAGR during the forecast period
The digital assessments segment is anticipated to witness the highest CAGR during the forecast period. Smart education & learning in digital assessments leverages technology to create efficient, scalable, and personalized evaluation methods. Through AI-driven tools and online platforms, digital assessments offer real-time feedback, automated grading and adaptive testing that tailors to individual student needs. They enable educators to track progress, identify gaps, and optimize teaching methods, providing a more comprehensive and data-driven approach to student performance evaluation.
Asia Pacific is expected to register the largest market share during the forecast period driven by digital transformation in education and government initiatives supporting e-learning. Countries like China, India, and Japan are investing in digital classrooms, AI-powered education tools, and online platforms to enhance access and engagement. EdTech companies are innovating with language learning apps, gamification, and virtual tutoring. This market is projected to grow as educational institutions increasingly adopt smart technologies to meet diverse learning needs.
North America is projected to witness the highest CAGR over the forecast period propelled by advanced technology adoption and strong investment in digital education. The United States leads with widespread integration of AI, VR, and cloud-based learning platforms in schools and universities, enhancing personalized and remote learning experiences. Key players such as Google LLC and Pearson Education innovate with gamified content and data analytics, while government support and high internet accessibility make North America a pivotal region in the global EdTech landscape.
Key players in the market
Some of the key players profiled in the Smart Education & Learning Market include Adobe Systems Inc., Blackboard Inc., Cisco Systems Inc., Google LLC, IBM Corporation, Microsoft Corporation, Lenovo Group, Pearson Education, Samsung Electronics Corporation, SAP SE, D2L Corporation, Educomp Solutions Limited, Ellucian Company L.P., Instructure Inc., McGraw-Hill Education, Smart Technologies Inc., Udacity Inc., Promethean World Limited, Saba Software Inc. and NIIT Limited.
In June 2024, Samsung launched an initiative to transform classrooms across India with interactive learning technology. The solutions feature interactive digital boards and advanced Samsung tablets, designed to create more dynamic and engaging classrooms, particularly in underserved regions.
In May 2024, Google added AI-driven tools to Google Classroom aimed at enhancing student engagement and supporting teachers with grading assistance and personalized feedback. This update includes features like adaptive assessments and insights into student learning patterns, designed to make learning more accessible and tailored to each student's needs launches reflect a growing trend in integrating AI and cloud-based solutions to create more efficient and personalized education experiences worldwide.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.