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1603808

到 2030 年照片編輯軟體市場預測：按產品類型、平台、定價模式、最終用戶和地區進行的全球分析

Photo Editing Software Market Forecasts to 2030 - Global Analysis by Product Type (Entry Level, Prosumer Level and Professional Level), Platform (macOS, Windows, Android and iOS), Pricing Model, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，2024 年全球照片編輯軟體市場規模將達到 10.8 億美元，預計到 2030 年將達到 15.6 億美元，預測期內複合年成長率為 6.3%。

旨在增強、增強和修改影像的數位工具稱為照片編輯軟體。除了應用濾鏡、消除瑕疵以及執行分層和遮罩等高級技術之外，這些應用程式還允許使用者更改顏色、亮度、對比度和清晰度等方面。照片編輯軟體被專業人士和業餘愛好者廣泛使用，滿足攝影師、設計師、內容創作者和企業的需求。

Adobe表示，Adobe的總目標市場（TAM）預計到2027年將達到2,930億美元，2024年至2027年的複合年成長率為13%。

數位攝影的普及

數位攝影的快速普及正在推動照片編輯軟體市場的發展。智慧型手機普及率的提高、先進的相機功能和廣泛的網路連接正在使攝影大眾化，並創造了渴望增強和共用影像的龐大用戶群。社群媒體平台、影響者文化以及對高品質視覺內容的需求正在推動消費者和專業人士投資先進的照片編輯工具。

與自由軟體的競爭

免費且易於使用的照片編輯軟體對市場成長構成了重大挑戰。 GIMP 等開放原始碼和免費增值編輯工具以及具有內建編輯功能的行動應用程式的可用性為付費軟體供應商設置了障礙。這些替代軟體提供了滿足臨時用戶需求的基本編輯功能，這可能會降低市場的收入收益並限制優質照片編輯解決方案的採用。

與行動裝置整合

智慧型手機使用量的快速成長為擴大照片編輯軟體市場提供了巨大的機會。與行動裝置整合可實現即時編輯、即時分享和無縫的使用者體驗。製造商擴大將高級編輯功能直接建置到智慧型手機相機應用程式中，使用戶能夠即時操作影像。這一趨勢為軟體開發人員創建創新的行動優先編輯解決方案開闢了新途徑。

眾多競爭對手的存在

照片編輯軟體市場競爭非常激烈，許多老牌和新興企業都在爭奪市場佔有率。 Adobe、Corel 和 GIMP 等大公司與眾多新興企業和利基供應商競爭。這種激烈的競爭可能會導致價格壓力、技術快速過時以及持續創新的需求。市場飽和使得差異化變得困難，並增加了市場分割的風險。

COVID-19 的影響：

COVID-19 大流行加速了照片編輯軟體的普及。鎖門和社交隔離導致人們花更多時間上網，創建和共用數位內容。智慧型手機使用量的增加、社交媒體參與度以及數位自我表達的需求推動了軟體需求。用戶需要工具來改善他們的個人形象，創建引人入勝的社交媒體內容，並在實體互動受到限制的情況下保持數位聯繫。

Windows 細分市場預計將在預測期內成為最大的細分市場

在預測期內，Windows 市場由於其廣泛的平台相容性預計將主導市場。大多數專業照片編輯軟體（例如 Adob​​e Photoshop 和 CorelDRAW）都針對 Windows 作業系統進行了最佳化。 Windows 在個人電腦和筆記型電腦上的廣泛使用為照片編輯應用程式提供了強大的環境。該平台的多功能性和龐大的用戶群對其市場領導地位做出了重大貢獻。

入門級細分市場預計在預測期內複合年成長率最高

在預測期內，由於數位攝影的普及率不斷提高，入門級細分市場預計將出現最高成長率。此細分市場面向尋求方便用戶使用且價格實惠的編輯工具的業餘攝影師和休閒用戶。智慧型手機、社群媒體平台的激增以及攝影的民主化為直覺、經濟高效的編輯解決方案創造了巨大的市場，這些解決方案可以用最少的技術專業知識增強您的影像。

佔比最大的地區：

預計北美地區將在預測期內主導照片編輯軟體市場佔有率。該地區擁有完善的媒體、娛樂和技術行業，極大地推動了對高級編輯軟體的需求。數位攝影的高滲透率和社群媒體日益成長的影響力也有助於北美地區的強大市場地位。北美集中了領先的軟體供應商和創新中心，預計將保持其在照片編輯軟體市場的領先地位。

複合年成長率最高的地區：

在估計和預測期內，亞太地區預計將成為照片編輯軟體市場成長率最高的地區。智慧型手機的快速普及、社交媒體用戶的增加以及數位內容創作文化的不斷發展正在推動對照片編輯解決方案的需求。中國、印度和日本等市場的年輕人和影響者的需求激增。因此，隨著用戶擴大採用照片編輯工具，亞太地區預計將出現強勁成長。

免費客製化服務：

訂閱此報告的客戶可以存取以下免費自訂選項之一：

  • 公司簡介
    • 其他市場公司的綜合分析（最多 3 家公司）
    • 主要企業SWOT分析（最多3家企業）
  • 區域分割
    • 根據客戶興趣對主要國家的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭標基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球照片編輯軟體市場：依產品類型

  • 入門級
  • 產消者層面
  • 專業水平

第6章全球照片編輯軟體市場：依平台

  • macOS
  • Windows
  • Android
  • iOS

第7章全球照片編輯軟體市場：按定價模式

  • 免費增值
  • 基於訂閱
  • 一次性購買

第8章全球照片編輯軟體市場：依最終用戶分類

  • 專業攝影師
  • 平面設計師
  • 內容創作者
  • 社群媒體影響者
  • 嗜好
  • 學生
  • 公司
  • 政府機構
  • 其他最終用戶

第9章全球照片編輯軟體市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第10章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第11章 公司概況

  • Adobe Systems Inc.
  • Corel Corporation
  • CyberLink Corporation
  • Skylum Software
  • Phase One A/S
  • Serif Ltd.
  • DxO Labs
  • ACD Systems International Inc.
  • ON1 Inc.
  • MAGIX Software GmbH
  • Capture One
  • GIMP
  • Pixlr
  • Canva
  • PicsArt
  • Affinity
  • ACDSee
  • ZONER Inc.
Product Code: SMRC27830

According to Stratistics MRC, the Global Photo Editing Software Market is accounted for $1.08 billion in 2024 and is expected to reach $1.56 billion by 2030, growing at a CAGR of 6.3% during the forecast period. Digital tools intended for image enhancement, manipulation, and modifications are referred to as photo editing software. In addition to applying filters, eliminating flaws, and executing sophisticated techniques like layering and masking, these applications let users modify aspects like color, brightness, contrast, and sharpness. Photo editing software is widely used by both professionals and amateurs, serving the needs of photographers, designers, content producers, and businesses.

According to Adobe, Adobe's total addressable market (TAM) is expected to record a CAGR of 13% over 2024-2027E and reach US$293bn in 2027E.

Market Dynamics:

Driver:

Rising popularity of digital photography

The exponential growth of digital photography is propelling the photo editing software market forward. Increasing smartphone penetration, advanced camera capabilities, and widespread internet connectivity have democratized photography, creating a massive user base eager to enhance and share images. Social media platforms, influencer culture, and the need for high-quality visual content are driving consumers and professionals to invest in sophisticated photo editing tools.

Restraint:

Competition from free alternatives

Free and readily accessible photo editing software pose a significant challenge to market growth. The availability of open-source and freemium editing tools like GIMP and mobile apps with built-in editing features creates barriers for paid software providers. These alternatives offer basic editing capabilities that satisfy casual users, potentially reducing the market's potential revenue and limiting the adoption of premium photo editing solutions.

Opportunity:

Integration with mobile devices

The surge in smartphone usage presents a tremendous opportunity for photo editing software market expansion. Mobile device integration allows for real-time editing, instant sharing, and seamless user experiences. Manufacturers are increasingly embedding advanced editing functionalities directly into smartphone camera applications, enabling users to manipulate images instantly. This trend opens new avenues for software developers to create innovative, mobile-first editing solutions.

Threat:

Presence of numerous competitors

The photo editing software market is highly competitive, with numerous established and emerging players vying for market share. Major companies like Adobe, Corel, and GIMP compete alongside numerous startups and niche providers. This intense competition can lead to price pressures, rapid technological obsolescence, and the need for continuous innovation. The saturated market makes differentiation challenging and increases the risk of market fragmentation.

Covid-19 Impact:

The COVID-19 pandemic accelerated photo editing software adoption. With lockdowns and social isolation, people spent more time online, creating and sharing digital content. Increased smartphone usage, social media engagement, and the need for digital self-expression drove software demand. Users sought tools to enhance personal images, create appealing social media content, and maintain digital connections during restricted physical interactions.

The windows segment is expected to be the largest during the forecast period

During the forecast period, the windows segment is anticipated to dominate the market due to its widespread platform compatibility. Most professional photo editing software like Adobe Photoshop and CorelDRAW are optimized for Windows operating systems. The extensive use of Windows across personal computers and laptops provides a robust environment for photo editing applications. This platform's versatility and large user base contribute significantly to its market leadership.

The entry level segment is expected to have the highest CAGR during the forecast period

During the projection period, the entry-level segment is projected to experience the highest growth rate driven by increasing digital photography accessibility. This segment caters to amateur photographers and casual users seeking user-friendly, affordable editing tools. The proliferation of smartphones, social media platforms, and the democratization of photography create a massive market for intuitive, cost-effective editing solutions that enable users to enhance images with minimal technical expertise.

Region with largest share:

Over the forecasted timeframe, the North America region is anticipated to dominate the photo editing software market share. The region's well-established media, entertainment, and technology sectors drive substantial demand for advanced editing software. High adoption rates of digital photography and growing social media influence further contribute to North America's strong market position. With a concentration of leading software providers and innovation hubs, North America is expected to maintain its leadership in the photo editing software market.

Region with highest CAGR:

During the estimation period, the Asia Pacific region is forecasted to record the highest growth rate in the photo editing software market. Rapidly increasing smartphone penetration, a rising number of social media users, and a growing culture of digital content creation fuel demand for photo editing solutions. Markets like China, India, and Japan are witnessing a surge in demand, driven by younger demographics and influencers. Consequently, Asia Pacific is anticipated to experience significant growth as users increasingly adopt photo editing tools.

Key players in the market

Some of the key players in Photo Editing Software Market include Adobe Systems Inc., Corel Corporation, CyberLink Corporation, Skylum Software, Phase One A/S, Serif Ltd., DxO Labs, ACD Systems International Inc., ON1 Inc., MAGIX Software GmbH, Capture One, GIMP, Pixlr, Canva, PicsArt, Affinity, ACDSee, and ZONER Inc.

Key Developments:

In March 2024, DxO released PureRAW 4, a cutting-edge iteration of its AI-powered denoising tool, marking a significant advance in RAW image processing. With enhanced workflow features, PureRAW 4 redefines initial steps in RAW image enhancement, establishing itself as an essential component for photographers aiming for superior image quality.

In October 2023, Adobe introduced Project Stardust, an advanced object-aware editing engine leveraging generative AI to transform image editing capabilities. Alongside this, Adobe showcased new generative AI applications spanning various creative fields such as photo, video, audio, and 3D design, broadening the possibilities for innovation in creative workflows.

In September 2023, DxO launched PhotoLab 7, incorporating unique color calibration, updated local adjustments, and a powerful black-and-white workflow inspired by the essence of traditional film. This release reflects DxO's commitment to capturing the characteristics of classic film stocks, preserving their aesthetic in a modern digital format.

Product Types Covered:

  • Entry Level
  • Prosumer Level
  • Professional Level

Platforms Covered:

  • macOS
  • Windows
  • Android
  • iOS

Pricing Models Covered:

  • Freemium
  • Subscription-Based
  • One-Time Purchase

End Users Covered:

  • Professional Photographers
  • Graphic Designers
  • Content Creators
  • Social Media Influencers
  • Hobbyists
  • Students
  • Businesses
  • Government Agencies
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Photo Editing Software Market, By Product Type

  • 5.1 Introduction
  • 5.2 Entry Level
  • 5.3 Prosumer Level
  • 5.4 Professional Level

6 Global Photo Editing Software Market, By Platform

  • 6.1 Introduction
  • 6.2 macOS
  • 6.3 Windows
  • 6.4 Android
  • 6.5 iOS

7 Global Photo Editing Software Market, By Pricing Model

  • 7.1 Introduction
  • 7.2 Freemium
  • 7.3 Subscription-Based
  • 7.4 One-Time Purchase

8 Global Photo Editing Software Market, By End User

  • 8.1 Introduction
  • 8.2 Professional Photographers
  • 8.3 Graphic Designers
  • 8.4 Content Creators
  • 8.5 Social Media Influencers
  • 8.6 Hobbyists
  • 8.7 Students
  • 8.8 Businesses
  • 8.9 Government Agencies
  • 8.10 Other End Users

9 Global Photo Editing Software Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Adobe Systems Inc.
  • 11.2 Corel Corporation
  • 11.3 CyberLink Corporation
  • 11.4 Skylum Software
  • 11.5 Phase One A/S
  • 11.6 Serif Ltd.
  • 11.7 DxO Labs
  • 11.8 ACD Systems International Inc.
  • 11.9 ON1 Inc.
  • 11.10 MAGIX Software GmbH
  • 11.11 Capture One
  • 11.12 GIMP
  • 11.13 Pixlr
  • 11.14 Canva
  • 11.15 PicsArt
  • 11.16 Affinity
  • 11.17 ACDSee
  • 11.18 ZONER Inc.

List of Tables

  • Table 1 Global Photo Editing Software Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Photo Editing Software Market Outlook, By Product Type (2022-2030) ($MN)
  • Table 3 Global Photo Editing Software Market Outlook, By Entry Level (2022-2030) ($MN)
  • Table 4 Global Photo Editing Software Market Outlook, By Prosumer Level (2022-2030) ($MN)
  • Table 5 Global Photo Editing Software Market Outlook, By Professional Level (2022-2030) ($MN)
  • Table 6 Global Photo Editing Software Market Outlook, By Platform (2022-2030) ($MN)
  • Table 7 Global Photo Editing Software Market Outlook, By macOS (2022-2030) ($MN)
  • Table 8 Global Photo Editing Software Market Outlook, By Windows (2022-2030) ($MN)
  • Table 9 Global Photo Editing Software Market Outlook, By Android (2022-2030) ($MN)
  • Table 10 Global Photo Editing Software Market Outlook, By iOS (2022-2030) ($MN)
  • Table 11 Global Photo Editing Software Market Outlook, By Pricing Model (2022-2030) ($MN)
  • Table 12 Global Photo Editing Software Market Outlook, By Freemium (2022-2030) ($MN)
  • Table 13 Global Photo Editing Software Market Outlook, By Subscription-Based (2022-2030) ($MN)
  • Table 14 Global Photo Editing Software Market Outlook, By One-Time Purchase (2022-2030) ($MN)
  • Table 15 Global Photo Editing Software Market Outlook, By End User (2022-2030) ($MN)
  • Table 16 Global Photo Editing Software Market Outlook, By Professional Photographers (2022-2030) ($MN)
  • Table 17 Global Photo Editing Software Market Outlook, By Graphic Designers (2022-2030) ($MN)
  • Table 18 Global Photo Editing Software Market Outlook, By Content Creators (2022-2030) ($MN)
  • Table 19 Global Photo Editing Software Market Outlook, By Social Media Influencers (2022-2030) ($MN)
  • Table 20 Global Photo Editing Software Market Outlook, By Hobbyists (2022-2030) ($MN)
  • Table 21 Global Photo Editing Software Market Outlook, By Students (2022-2030) ($MN)
  • Table 22 Global Photo Editing Software Market Outlook, By Businesses (2022-2030) ($MN)
  • Table 23 Global Photo Editing Software Market Outlook, By Government Agencies (2022-2030) ($MN)
  • Table 24 Global Photo Editing Software Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.