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1603884

到 2030 年定位服務市場預測：按組件、技術、應用、最終用戶和地區進行的全球分析

Location Based Services Market Forecasts to 2030 - Global Analysis By Component (Hardware, Software, Services and Other Components), Technology, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據Stratistics MRC預測，2024年全球定位服務市場規模將達到3,18億美元，預計2030年將達到1,024億美元，預測期內複合年成長率為21.5%。

定位服務(LBS) 是利用裝置的地理位置來提供個人化、情境感知功能的應用程式。這些服務利用 GPS、Wi-Fi、藍牙和蜂巢式網路訊號等技術來即時定位您或您的裝置。它被應用於導航、廣告、緊急應變、社交網路等各個領域。 LBS引導用戶到達目的地，向商店和活動附近的消費者發送有針對性的廣告和促銷訊息，並允許社交媒體平台共用用戶的位置資訊。

根據美國商務部和人口普查局數據，今年第二季美國零售電商銷售額為2,573億美元，較今年第一季成長2.7%。

配備 GPS 技術的智慧型手機的使用增加

隨著智慧型手機的普及，用戶群不斷擴大，全球對定位服務(LBS) 的需求不斷增加。因此，LBS 市場不斷擴大，特別是在開發中國家，為服務提供者開闢了新的途徑。透過提供客製化服務並提供即時位置資訊進行提案，智慧型手機可以提高用戶參與度並促進市場成長。

實施成本高

定位服務解決方案通常需要對技術基礎設施進行大量初始投資，這對於中小型企業來說成本過高，這限制了採用並減緩了市場成長。此外，開發和管理先進的基於位置的系統需要軟體開發、資料分析和GIS技術等領域的熟練人員，這增加了預算有限的中小型企業的營運成本。

定位技術不斷進步

Galileo 和 Glonass 兩種 GPS 技術的進步提高了定位精度，並為車輛追蹤、地理圍欄和即時導航提供了更精確的定位。透過將GPS與Wi-Fi、藍牙和感測器融合相結合，多模態定位系統即使在室內、城市峽谷等難以到達的地方也能提高位置資訊的可靠性，並提供更多樣化的定位服務和。

電池消耗和網路連線問題

定位服務(LBS) 可能會導致網路連線和使用者體驗不佳。使用者可能無法使用或避免使用 LBS 應用程式，因為持續監控和資料處理會縮短電池壽命。即時交通資訊、導航和基於地理位置的廣告等 LBS 應用的可靠性可能會受到網路訊號較弱或遺失的影響。因此，LBS應用的可靠性和有效性至關重要。

COVID-19 的影響

COVID-19 的爆發對定位服務(LBS) 市場產生了各種影響。最初，由於流動性減少和流動性限制，市場經歷了下滑。疫情加速了數位解決方案的採用，推動了對接觸者追蹤和遠端資產管理等定位服務應用的需求。整體而言，疫情在帶來挑戰的同時，也為LBS產業帶來了創新和成長機會。

預計軟體產業在預測期內將是最大的產業

軟體產業預計是最大的，因為它提高了用戶參與度和滿意度，並推動了零售、醫療保健和物流等行業的採用。 LBS 行銷策略使用先進的軟體來分析使用者的位置並提供有針對性的廣告，以提高行銷效果和客戶體驗。因此，對能夠實現有效地理定位的軟體解決方案的需求持續成長。

全球定位系統領域預計在預測期內複合年成長率最高

全球定位系統產業預計在預測期內複合年成長率最高。這是因為GPS技術提高了位置資訊的精確度和準確度，提供了導航和緊急應變所需的即時資訊。 GPS 與 Wi-Fi 和藍牙等其他技術的整合創建了可在各種環境下有效工作的混合系統，包括 GPS 訊號較弱的都市區，從而推動了 Masu 的成長。

佔比最大的地區：

印度、中國和東南亞等新興市場擴大使用配備 GPS 技術的智慧型手機，大大促進了定位服務(LBS) 應用的成長。亞太地區各國政府正大力投資智慧城市計劃，利用地點服務進行交通管理、智慧停車、公共交通最佳化和城市規劃。

複合年成長率最高的地區：

北美叫車市場由 Uber 和 Lyft 等公司主導，它們嚴重依賴 LBS 進行即時導航和駕駛員與乘客配對。 LBS 也用於公共交通和自行車共享的 MaaS 解決方案。美國和加拿大正在投資智慧城市計劃，利用LBS進行交通管理、智慧停車、公共和環境監測。

免費客製化服務：

訂閱此報告的客戶將收到以下免費自訂選項之一：

  • 公司簡介
    • 其他市場公司的綜合分析（最多 3 家公司）
    • 主要企業SWOT分析（最多3家企業）
  • 區域分割
    • 根據客戶興趣對主要國家的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭標基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 技術分析
  • 應用分析
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球定位服務市場：按組成部分

  • 硬體
    • GPS裝置
    • 無線射頻識別標籤
    • 感應器
    • 燈塔
    • 其他硬體
  • 軟體
    • 定位軟體平台
    • 分析軟體
    • 地理圍籬軟體
    • 地圖和導航軟體
    • 追蹤軟體
  • 服務
    • 託管服務
    • 專業服務
    • 雲端基礎的定位服務
  • 其他組件

第6章 全球定位服務市場：依技術分類

  • 全球定位系統
  • Wi-Fi
  • Bluetooth
  • 行動電話網路
  • 擴大觀測時間差
  • 其他技術

第7章 全球定位服務市場：依應用分類

  • 地圖和導航
  • 社群網路
  • 鄰近行銷
  • 資產追蹤
  • 車隊管理
  • 定位性廣告
  • 其他用途

第8章全球定位服務市場：依最終用戶分類

  • 零售
  • 運輸/物流
  • 衛生保健
  • BFSI
  • 製造業
  • 政府和國防
  • 媒體和娛樂
  • 其他最終用戶

第9章全球定位服務市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第10章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第11章 公司概況

  • ALE International
  • Amazon.com Inc.
  • Apple Inc
  • Baidu Inc
  • Cisco Systems, Inc.
  • Ericsson
  • Esri
  • Google LLC
  • HERE Technologies
  • IBM Corporation
  • IndoorAtlas
  • iSpace
  • Mapbox
  • Maxar Technologies
  • Microsoft Corporation
  • NavInfo Co., Ltd.
  • Oracle Corporation
  • Qualcomm Technologies, Inc
  • TomTom International BV
Product Code: SMRC27906

According to Stratistics MRC, the Global Location Based Services Market is accounted for $31.8 billion in 2024 and is expected to reach $102.4 billion by 2030 growing at a CAGR of 21.5% during the forecast period. Location-Based Services (LBS) are applications that use a device's geographic location to provide personalized, context-aware features. These services use technologies like GPS, Wi-Fi, Bluetooth, and cellular network signals to pinpoint a user's or device's location in real-time. They are used in various sectors like navigation, advertising, emergency response, and social networking. LBS guide users to their destinations, send targeted ads or promotions to consumers near stores or events, and enable social media platforms to share users' locations.

According to the census bureau of the department of commerce source U.S. retail e-commerce sales for the second quarter of this year were USD 257.3 billion, up 2.7% from the first quarter of this year.

Market Dynamics:

Driver:

Increasing use of smartphones equipped with GPS technology

Location-based services (LBS) have a wider and more varied user base due to the widespread usage of smartphones, and demand for these apps is rising worldwide. The market for LBS has grown as a result, especially in developing nations, opening up new avenues for service providers. By delivering tailored services and offering real-time location data for suggestions, smartphones increase user engagement thus increasing the market growth.

Restraint:

High costs of implementation

Location-based services solutions often require significant initial investment in technology infrastructure, which can be prohibitive for small and medium-sized businesses, limiting their adoption and reducing market growth. Additionally, developing and managing advanced location-based systems requires skilled personnel in areas like software development, data analytics, and GIS technology, adding to operational costs for smaller firms with limited budgets.

Opportunity:

Continuous advancements in location technologies

Galileo and GLONASS, two GPS technological advancements, have increased the precision of location data, allowing for more accurate positioning for fleet tracking, geofencing, and real-time navigation. By integrating GPS with Wi-Fi, Bluetooth, and sensor fusion, multimodal positioning systems improve location reliability even in difficult-to-reach places like inside or urban canyons, enabling a greater variety of location-based system (LBS) applications propelling the market growth.

Threat:

Battery drains and network connectivity issues

Network connection and user experience may suffer as a result of location-based services (LBS). Because continuous monitoring and data processing might deplete battery life, users may disable or avoid using LBS applications. The dependability of LBS applications such as real-time traffic updates, navigation, and geolocation-based advertisements can be impacted by weak or lost network signals. Thus, the dependability and effectiveness of LBS applications are essential.

Covid-19 Impact

The COVID-19 pandemic had a mixed impact on the location-based services (LBS) market. Initially, the market experienced a decline due to reduced mobility and restrictions on movement. The pandemic accelerated the adoption of digital solutions, driving demand for LBS applications like contact tracing and remote asset management. Overall, while the pandemic posed challenges, it also catalyzed innovation and growth opportunities within the LBS sector.

The software segment is expected to be the largest during the forecast period

The software segment is estimated to be the largest, as it enhances user engagement and satisfaction, driving adoption in sectors like retail, healthcare, and logistics. LBS marketing strategies use sophisticated software to analyze user location data and deliver targeted advertisements, improving marketing effectiveness and customer experiences. As a result, demand for software solutions enabling effective geo-targeting continues to rise.

The global positioning system segment is expected to have the highest CAGR during the forecast period

The global positioning system segment is anticipated to witness the highest CAGR during the forecast period, because GPS technology has improved the accuracy and precision of location data, enabling real-time information for navigation and emergency response. The integration of GPS with other technologies like Wi-Fi and Bluetooth has created hybrid systems that function effectively in various environments; including urban areas with weak GPS signals encourage the market growth.

Region with largest share:

Asia Pacific is expected to have the largest market share during the forecast period owing to the growing use of smartphones with GPS technology in emerging markets like India, China, and Southeast Asia has significantly boosted the growth of Land Based Services (LBS) applications. Governments across Asia Pacific are investing heavily in smart city initiatives, relying on LBS for traffic management, smart parking, public transportation optimization, and urban planning.

Region with highest CAGR:

North America is projected to witness the highest CAGR over the forecast period, owing to North American ride-hailing market, dominated by companies like Uber and Lyft, heavily relies on LBS for real-time navigation and driver-passenger matching. LBS is also utilized in MaaS solutions for public transportation and bike-sharing. The US and Canada are investing in smart city projects, utilizing LBS for traffic management, smart parking, public safety, and environmental monitoring, enhancing urban living and increasing demand for LBS solutions.

Key players in the market

Some of the key players profiled in the Location Based Services Market include ALE International, Amazon.com Inc., Apple Inc , Baidu Inc, Cisco Systems, Inc., Ericsson, Esri, Google LLC, HERE Technologies, IBM Corporation , IndoorAtlas, iSpace, Mapbox, Maxar Technologies, Microsoft Corporation, NavInfo Co., Ltd., Oracle Corporation, Qualcomm Technologies, Inc and TomTom International BV

Key Developments:

In November 2024, Cisco and the OECD launched the Digital Well-being Hub to holistically study technology's impact on well-being and shape inclusive digital policies. The collaboration with the OECD is part of Cisco's Country Digital Acceleration program, co-innovation platform that is helping power inclusive communities and resilient economies.

In October 2024, Cisco announced new additions to its data center infrastructure portfolio, an AI server family purpose-built for GPU-intensive AI workloads with NVIDIA accelerated computing, and AI PODs to simplify and de-risk AI infrastructure investment.

Components Covered:

  • Hardware
  • Software
  • Services
  • Other Components

Technologies Covered:

  • Global Positioning System
  • Wi-Fi
  • Bluetooth
  • Cellular Networks
  • Enhanced Observed Time Difference
  • Other Technologies

Applications Covered:

  • Mapping & Navigation
  • Social Networking
  • Proximity Marketing
  • Asset Tracking
  • Fleet Management
  • Location-Based Advertising
  • Other Applications

End Users Covered:

  • Retail
  • Transportation & Logistics
  • Healthcare
  • BFSI
  • Manufacturing
  • Government & Defense
  • Media & Entertainment
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Technology Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Location Based Services Market, By Component

  • 5.1 Introduction
  • 5.2 Hardware
    • 5.2.1 GPS Devices
    • 5.2.2 RFID Tags
    • 5.2.3 Sensors
    • 5.2.4 Beacons
    • 5.2.5 Other Hardwares
  • 5.3 Software
    • 5.3.1 Location-Based Software Platforms
    • 5.3.2 Analytics Software
    • 5.3.3 Geofencing Software
    • 5.3.4 Mapping & Navigation Software
    • 5.3.5 Tracking Software
  • 5.4 Services
    • 5.4.1 Managed Services
    • 5.4.2 Professional Services
    • 5.4.3 Cloud-Based Location Services
  • 5.5 Other Components

6 Global Location Based Services Market, By Technology

  • 6.1 Introduction
  • 6.2 Global Positioning System
  • 6.3 Wi-Fi
  • 6.4 Bluetooth
  • 6.5 Cellular Networks
  • 6.6 Enhanced Observed Time Difference
  • 6.7 Other Technologies

7 Global Location Based Services Market, By Application

  • 7.1 Introduction
  • 7.2 Mapping & Navigation
  • 7.3 Social Networking
  • 7.4 Proximity Marketing
  • 7.5 Asset Tracking
  • 7.6 Fleet Management
  • 7.7 Location-Based Advertising
  • 7.8 Other Applications

8 Global Location Based Services Market, By End User

  • 8.1 Introduction
  • 8.2 Retail
  • 8.3 Transportation & Logistics
  • 8.4 Healthcare
  • 8.5 BFSI
  • 8.6 Manufacturing
  • 8.7 Government & Defense
  • 8.8 Media & Entertainment
  • 8.9 Other End Users

9 Global Location Based Services Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 ALE International
  • 11.2 Amazon.com Inc.
  • 11.3 Apple Inc
  • 11.4 Baidu Inc
  • 11.5 Cisco Systems, Inc.
  • 11.6 Ericsson
  • 11.7 Esri
  • 11.8 Google LLC
  • 11.9 HERE Technologies
  • 11.10 IBM Corporation
  • 11.11 IndoorAtlas
  • 11.12 iSpace
  • 11.13 Mapbox
  • 11.14 Maxar Technologies
  • 11.15 Microsoft Corporation
  • 11.16 NavInfo Co., Ltd.
  • 11.17 Oracle Corporation
  • 11.18 Qualcomm Technologies, Inc
  • 11.19 TomTom International BV

List of Tables

  • Table 1 Global Location Based Services Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Location Based Services Market Outlook, By Component (2022-2030) ($MN)
  • Table 3 Global Location Based Services Market Outlook, By Hardware (2022-2030) ($MN)
  • Table 4 Global Location Based Services Market Outlook, By GPS Devices (2022-2030) ($MN)
  • Table 5 Global Location Based Services Market Outlook, By RFID Tags (2022-2030) ($MN)
  • Table 6 Global Location Based Services Market Outlook, By Sensors (2022-2030) ($MN)
  • Table 7 Global Location Based Services Market Outlook, By Beacons (2022-2030) ($MN)
  • Table 8 Global Location Based Services Market Outlook, By Other Hardwares (2022-2030) ($MN)
  • Table 9 Global Location Based Services Market Outlook, By Software (2022-2030) ($MN)
  • Table 10 Global Location Based Services Market Outlook, By Location-Based Software Platforms (2022-2030) ($MN)
  • Table 11 Global Location Based Services Market Outlook, By Analytics Software (2022-2030) ($MN)
  • Table 12 Global Location Based Services Market Outlook, By Geofencing Software (2022-2030) ($MN)
  • Table 13 Global Location Based Services Market Outlook, By Mapping & Navigation Software (2022-2030) ($MN)
  • Table 14 Global Location Based Services Market Outlook, By Tracking Software (2022-2030) ($MN)
  • Table 15 Global Location Based Services Market Outlook, By Services (2022-2030) ($MN)
  • Table 16 Global Location Based Services Market Outlook, By Managed Services (2022-2030) ($MN)
  • Table 17 Global Location Based Services Market Outlook, By Professional Services (2022-2030) ($MN)
  • Table 18 Global Location Based Services Market Outlook, By Cloud-Based Location Services (2022-2030) ($MN)
  • Table 19 Global Location Based Services Market Outlook, By Other Components (2022-2030) ($MN)
  • Table 20 Global Location Based Services Market Outlook, By Technology (2022-2030) ($MN)
  • Table 21 Global Location Based Services Market Outlook, By Global Positioning System (2022-2030) ($MN)
  • Table 22 Global Location Based Services Market Outlook, By Wi-Fi (2022-2030) ($MN)
  • Table 23 Global Location Based Services Market Outlook, By Bluetooth (2022-2030) ($MN)
  • Table 24 Global Location Based Services Market Outlook, By Cellular Networks (2022-2030) ($MN)
  • Table 25 Global Location Based Services Market Outlook, By Enhanced Observed Time Difference (2022-2030) ($MN)
  • Table 26 Global Location Based Services Market Outlook, By Other Technologies (2022-2030) ($MN)
  • Table 27 Global Location Based Services Market Outlook, By Application (2022-2030) ($MN)
  • Table 28 Global Location Based Services Market Outlook, By Mapping & Navigation (2022-2030) ($MN)
  • Table 29 Global Location Based Services Market Outlook, By Social Networking (2022-2030) ($MN)
  • Table 30 Global Location Based Services Market Outlook, By Proximity Marketing (2022-2030) ($MN)
  • Table 31 Global Location Based Services Market Outlook, By Asset Tracking (2022-2030) ($MN)
  • Table 32 Global Location Based Services Market Outlook, By Fleet Management (2022-2030) ($MN)
  • Table 33 Global Location Based Services Market Outlook, By Location-Based Advertising (2022-2030) ($MN)
  • Table 34 Global Location Based Services Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 35 Global Location Based Services Market Outlook, By End User (2022-2030) ($MN)
  • Table 36 Global Location Based Services Market Outlook, By Retail (2022-2030) ($MN)
  • Table 37 Global Location Based Services Market Outlook, By Transportation & Logistics (2022-2030) ($MN)
  • Table 38 Global Location Based Services Market Outlook, By Healthcare (2022-2030) ($MN)
  • Table 39 Global Location Based Services Market Outlook, By BFSI (2022-2030) ($MN)
  • Table 40 Global Location Based Services Market Outlook, By Manufacturing (2022-2030) ($MN)
  • Table 41 Global Location Based Services Market Outlook, By Government & Defense (2022-2030) ($MN)
  • Table 42 Global Location Based Services Market Outlook, By Media & Entertainment (2022-2030) ($MN)
  • Table 43 Global Location Based Services Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.