![]() |
市場調查報告書
商品編碼
1636665
到 2030 年產前維生素補充劑市場預測:按產品類型、形式、性質、銷售管道和地區進行的全球分析Prenatal Vitamin Supplement Market Forecasts to 2030 - Global Analysis By Product Type, Form, Nature, Sales Channel and By Geography |
根據 Stratistics MRC 的數據,2024 年全球產前維生素補充劑市場價值將達到 6.1085 億美元,預計在預測期內將以 10.5% 的複合年成長率成長,到 2030 年將達到 11.1201 億美元。
產前維生素補充劑是專門為促進孕婦及其發育中的胎兒的健康而設計的。葉酸、鐵、鈣、碘、維生素 D 和 B12 是這些補充劑中常見的重要營養素。鐵尤其重要,因為它有助於增加懷孕期間的血液量,而葉酸有助於預防神經管缺陷。此外,碘支持正常的大腦發育,而鈣對於寶寶骨骼和牙齒的生長至關重要。建議在懷孕前和懷孕期間補充產前維生素,以滿足母親的營養需求並支持胎兒的最佳發育。
美國美國疾病管制與預防中心 (CDC) 的說法,在懷孕前和懷孕初期服用含有葉酸的產前維生素有助於預防寶寶大腦和脊椎的嚴重出生缺陷。 CDC 建議育齡婦女每天攝取 400 微克 (mcg) 的葉酸。
增加孕產婦保健知識
產前維生素的消費量正在增加,部分原因是人們對孕產婦健康及其對母親和胎兒健康的影響的認知不斷提高。醫療保健提供者、組織和政府發起了教育宣傳活動,強調懷孕前、懷孕期間和懷孕後健康營養的重要性。隨著越來越多的女性了解產前維生素的好處,包括預防出生缺陷和促進胎兒健康發育,對這些補充劑的需求持續成長。此外,線上資源和社交媒體平台的激增進一步推動了需求,這些平台提供了有關懷孕護理和補充劑使用的易於獲取的資訊。
過量攝取和副作用的風險
產前維生素對於在懷孕期間保持身體健康至關重要,但過量攝取或使用不當可能會產生許多負面影響,導致使用者無法定期服用。例如,過量攝取脂溶性維生素如A和D可能有毒,過量攝取鐵會導致腸胃不適、噁心和便秘。某些補充劑成分,例如人工添加物和填充劑,也會引起一些女性的過敏反應。如果這些負面影響沒有得到醫療建議的充分抑製或解決,可能會導致產前維生素消費量減少。
專注於潔淨標示和有機產品
由於對個人健康和環境永續性的日益關注,消費者擴大尋求有機、非基因改造、不含人工添加劑和防腐劑的產品。這一趨勢為公司提供了巨大的機會,可以透過提供有機、植物來源和永續來源的產前維生素來滿足潔淨標示產前補充劑的需求。此外,環保包裝和永續生產流程的趨勢為公司提供了將產前維生素與消費者價值觀結合的機會,培養具有環保意識的消費者的品牌忠誠度將對您有所幫助。
監管和合規風險
產前維生素補充劑市場受到嚴格的監管,違規可能導致產品召回、法律風險和品牌聲譽受損。根據國家和地區的不同,補充劑的處方、標籤和銷售適用各種法律,製造商必須遵守這些法律。例如,一些國家可能會限制或禁止某些補充劑成分,這可能會干擾製造和分銷過程。此外,有關補充劑功效的虛假廣告或不當聲明可能會導致訴訟、監管處罰和消費者不信任。
COVID-19 大流行對產前維生素補充劑市場產生了重大影響,既有正面的影響,也有負面的影響。一方面,疫情導致人們對健康和保健的日益關注,導致許多女性優先考慮產前護理,增加了對產前維生素作為日常自我護理一部分的需求。由於人們越來越關注孕產婦健康和免疫力,特別是在懷孕期間,補充劑銷量增加。然而,產品供應受到停工和限制、供應鏈中斷以及原料短缺導致的生產延誤的影響。由於經濟不穩定,消費者支出也發生了變化,一些女性選擇在地採購和更便宜的選擇。
預計葉酸領域在預測期內將是最大的
預計產前維生素補充劑市場將由葉酸部分主導,在預測期內佔最大佔有率。懷孕期間需要一種合成形式的維生素 B9(稱為葉酸)來支持寶寶大腦和脊髓的發育並預防神經管缺陷。正如醫療專業人員在懷孕前和懷孕初期普遍建議的那樣,葉酸補充劑是孕產婦護理的重要組成部分。葉酸的市場主導地位是其在降低出生缺陷風險和促進胎兒健康發育方面已被證實的益處的結果。此外,幾乎所有產前維生素補充劑都含有葉酸,鞏固了我們作為行業領導者的地位。
軟糖細分市場預計在預測期內複合年成長率最高
在產前維生素補充劑市場中,軟糖細分市場預計將以最高的複合年成長率成長。由於其美味和方便的形式,軟糖越來越受到孕婦的歡迎,尤其是那些吞嚥傳統錠劑和膠囊有困難的孕婦。軟糖可咀嚼、口感好、口味多樣,特別受到年輕女性和新手媽媽的歡迎。此外,軟糖提供了一種更方便、更愉快的方式來獲取您全天所需的維生素和礦物質,這一事實推動了需求。隨著消費者越來越尋求天然、清潔標籤的產品,製造商開發出不含人工添加劑的軟糖產前維生素,這個市場正在不斷擴大。
由於其強大的醫療保健系統、較高的孕產婦健康意識以及容易獲得的孕產婦補充劑,預計北美將佔據產前維生素補充劑市場的最大佔有率。產前維他命有一個完善的市場,尤其是在美國,消費者非常信任醫生推薦的補充劑。對這些產品的需求是由日益成長的健康意識消費趨勢、以及早期產前護理的重要性和懷孕期間健康意識的提高所推動的。此外,重要市場參與企業的存在、強大的分銷網路以及優質和特種產前維生素(包括有機和潔淨標示替代品)的使用的增加進一步支持了北美市場的主導地位。
產前維生素補充劑市場預計將以亞太地區最高的複合年成長率成長。孕產婦健康意識的提高、可支配收入的增加以及醫療基礎設施的進步正在促進該地區的快速成長。隨著越來越多的女性意識到懷孕期間健康飲食的重要性,中國和印度等國家對產前補充劑的需求正在增加。由於這些新興市場中懷孕人數的增加和預防性醫療保健的發展,對產前維生素的需求也越來越大。此外,電子商務平台的使用不斷增加以及粉末和軟糖等各種補充劑形式的可及性增加也支持了該領域的擴張。
According to Stratistics MRC, the Global Prenatal Vitamin Supplement Market is accounted for $610.85 million in 2024 and is expected to reach $1112.01 million by 2030 growing at a CAGR of 10.5% during the forecast period. Prenatal vitamin supplements are designed specifically to promote the health of expectant mothers and their developing fetuses. Folic acid, iron, calcium, iodine, and vitamins D and B12 are among the vital nutrients that are commonly included in these supplements. Iron supports the increased blood volume during pregnancy, while folic acid is especially crucial because it helps prevent neural tube defects. Moreover, iodine supports normal brain development, while calcium is essential for the growth of the baby's bones and teeth. In order to guarantee that the mother's nutritional needs are satisfied and to support the best possible development of the fetus, prenatal vitamins are advised to be taken both before and during pregnancy.
According to the Centers for Disease Control and Prevention (CDC), taking prenatal vitamins with folic acid before and during early pregnancy can help prevent major birth defects of the baby's brain and spine. The CDC recommends that women of reproductive age take 400 micrograms (mcg) of folic acid daily.
Increasing knowledge of maternal health
Prenatal vitamin consumption has increased, due in large part to the growing awareness of maternal health and its effects on the health of the mother and the unborn child. Health care providers, organizations, and governments have launched educational campaigns to emphasize the importance of healthy nutrition before, during, and after pregnancy. As more women learn about the advantages of prenatal vitamins, including the prevention of birth defects and the promotion of healthy fetal development, the demand for these supplements keeps growing. Additionally, the demand is further supported by the proliferation of online resources and social media platforms that offer easily accessible information about pregnancy care and supplement use.
Risks of over-supplementation and side effects
Prenatal vitamins are essential for pregnancy health, but excessive or inappropriate use can have a number of negative effects that deter users from taking them on a regular basis. For instance, an overabundance of fat-soluble vitamins, such as A and D can be toxic, and an excessive intake of iron can result in gastrointestinal distress, nausea, and constipation. Certain supplement ingredients, like artificial additives or fillers, may also cause allergic reactions in some women. Prenatal vitamin consumption may decrease as a result of these negative effects if they are not adequately controlled or addressed by medical advice.
Emphasis on clean label and organic products
Due to growing concerns about personal health and environmental sustainability, consumers are increasingly looking for products that are organic, non-GMO, and free of artificial additives or preservatives. This trend offers businesses a significant opportunity to meet the demand for clean-label prenatal supplements by providing organic, plant-based, and sustainably sourced prenatal vitamins. Additionally, the growing trend of eco-friendly packaging and sustainable production processes offers businesses the chance to align prenatal vitamin offerings with consumer values, which will help to foster brand loyalty among environmentally conscious consumers.
Regulatory and compliance hazards
The market for prenatal vitamin supplements is governed by strict regulations, and noncompliance can result in product recalls, legal risks, and reputational harm to a brand. The formulation, labeling, and marketing of supplements are subject to a variety of laws in different countries and regions, which manufacturers must deal with. For instance, some nations may restrict or outlaw particular supplement ingredients, which could interfere with the manufacturing and delivery process. Furthermore, false advertising regarding the efficacy of supplements or improper labeling may result in litigation, regulatory penalties, and consumer mistrust.
The COVID-19 pandemic had a notable impact on the prenatal vitamin supplement market, both positively and negatively. On the one hand, the pandemic's increased focus on health and wellness caused many women to prioritize prenatal care, which raised demand for prenatal vitamins as a component of their daily self-care regimen. Supplement sales increased as a result of the increased focus on maternal health and immunity, particularly during pregnancy. However, product availability was impacted by manufacturing delays brought on by lockdowns and restrictions, supply chain disruptions, and shortages of raw materials. Consumer spending also changed as a result of economic uncertainty, with some women choosing locally sourced or less expensive options.
The Folic Acid segment is expected to be the largest during the forecast period
The market for prenatal vitamin supplements is expected to be largest share during forecast period by the folic acid segment. A synthetic form of vitamin B9 called folic acid is necessary during pregnancy to support the development of the baby's brain and spinal cord and prevent neural tube defects. Folic acid supplementation is a vital part of prenatal care, as it is universally advised by medical professionals both before and during the early stages of pregnancy. Its dominant position in the market is a result of its demonstrated advantages in lowering the risk of birth defects and fostering healthy fetal development. Moreover, folic acid is thus incorporated into almost all prenatal vitamin formulations, solidifying its position as the industry leader.
The Gummies segment is expected to have the highest CAGR during the forecast period
In the market for prenatal vitamin supplements, the gummies segment is anticipated to grow at the highest CAGR. Due to their tasty and convenient form, gummies have become increasingly popular among expectant mothers, particularly for those who have trouble swallowing conventional tablets or capsules. Many people prefer them because of their chewable form, pleasant taste, and assortment of flavors, especially younger women and new mothers. Additionally, gummy demand has been boosted by the fact that they provide a more convenient and pleasurable way to meet daily vitamin and mineral requirements. This market is expanding as a result of manufacturers creating gummy prenatal vitamins devoid of artificial additives in response to consumers' growing desire for natural, clean-label products.
Due to its robust healthcare system, high maternal health awareness, and easy access to prenatal supplements, North America is expected to hold the largest share of the prenatal vitamin supplement market. Particularly in the US, the market for prenatal vitamins is well-established, and consumers greatly trust supplements that doctors recommend. The driving demand for these products is the growing trend of health-conscious consumers, as well as the importance of early-stage prenatal care and the growing focus on pregnancy wellness. Furthermore, the dominance of the North American market is further supported by the existence of important market participants, a strong distribution network, and the growing use of high-end and specialized prenatal vitamins, such as organic and clean-label alternatives.
The prenatal vitamin supplement market is anticipated to grow at the highest CAGR in the Asia Pacific region. Growing prenatal health awareness, rising disposable incomes and advancements in healthcare infrastructure are all contributing to the region's rapid growth. As more women realize how important healthy eating is during pregnancy, the demand for prenatal supplements is rising in nations like China and India. Prenatal vitamins are also becoming more and more in demand as a result of the increase in pregnancies in these emerging markets and the move toward preventive healthcare. Moreover, the segment's expansion in this area is also being aided by the growing use of e-commerce platforms and the accessibility of different supplement forms, like powders and gummies.
Key players in the market
Some of the key players in Prenatal Vitamin Supplement market include Bayer AG, Exeltis USA, Inc., Abbott Inc, DSM Nutritional Products AG, Church & Dwight Co., Inc., New Chapter Inc, GNC Holdings, Inc., Metagenics, Inc, Pharmavite LLC, Biotics Research Corporation, Country Life, LLC, Nestle, S.A., Avion Pharmaceuticals, Nordic Naturals, Inc. and Procter & Gamble Inc.
In October 2024, Bayer and MOMA Therapeutics, Inc announced that they have entered into collaboration under an option and exclusive license agreement, to develop and commercialize a small molecule oncology program based on MOMA's proprietary KNOMATIC(TM) platform.
In September 2024, Abbot India signed a non-exclusive patent agreement with Takeda Pharmaceuticals for the commercialisation of Vonoprazan. Vonoprazan is novel molecule which helps in the treating disorders under the gastroesophageal reflux disease (GERD) umbrella. Abbott India will market the drug under the brand 'Vonefi'.
In June 2024, Exeltis USA, Inc. entered into a definitive merger agreement to acquire Agile Therapeutics, Inc. for $10.7 million. Exeltis will acquire Agile for $1.52 per share in cash. In case of termination under certain circumstances, Agile would be required to pay Insud a termination fee of $1.26 million.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.