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市場調查報告書
商品編碼
1636676
汽車側窗遮陽板市場預測至 2030 年:按產品、車型、材料、安裝類型、車型、銷售管道和地區進行的全球分析Automotive Side Window Sunshades Market Forecasts to 2030 - Global Analysis By Product, Vehicle Type, Material, Installation Type, Vehicle Class, Sales Channel and By Geography |
根據 Stratistics MRC 的數據,2024 年全球汽車側窗遮陽板市場價值為 44 億美元,預計到 2030 年將達到 123.6 億美元,預測期內的複合年成長率為 18.8%。
汽車側窗遮陽板是提高乘客舒適度和保護車輛內部的必備添加物。網狀物和反光紡織品等高品質材料通常用於製造遮陽板,可有效阻擋有害紫外線並減少車內熱量積聚。它可以減少太陽的眩光,使駕駛更安全、更愉快,特別是在長途旅行或炎熱天氣下。汽車側窗遮陽板易於安裝和拆卸,並具有多種設計,包括開合式、磁性式和夾式。
據歐洲汽車工業協會(ACEA)稱,歐盟汽車產業是經濟的主要貢獻者,預計2022年汽車產量將達到1.5兆歐元。
提高對紫外線防護的認知
消費者對於長時間暴露於紫外線的有害影響的認知已顯著增強。開車時長時間暴露在陽光下會損害您的皮膚,加速皮膚老化並增加皮膚癌的風險。此外,紫外線還會導致皮革和塑膠等內部裝潢建材褪色和開裂,降低汽車的美觀度和轉售價值。側窗遮陽板可有效過濾紫外線,並起到屏障的作用,保護乘客和車內環境。因此,採用率正在增加,尤其是注重健康的消費者和有孩子的家庭。
先進車輛設計相容性挑戰
整合式遮陽板和預裝車窗色調等先進功能在現代汽車,尤其是高階車型中變得越來越普遍。售後遮陽板市場受到這些工廠安裝的替代品的限制,從而減少了對它們的需求。此外,現代汽車的車窗形狀和設計都很複雜,因此製造商可能很難製造出完全適合的通用遮陽板。雖然這個問題可以解決,但客製化遮陽傘通常價格昂貴,進一步限制了它們對預算有限的消費者的吸引力。
人們對電動車(EV)的興趣日益濃厚
隨著全球電動車的興起,遮陽板市場蘊藏著巨大的機會。能源效率是電動車製造商和使用者的首要任務,透過保持較低的車內溫度,遮陽板可以顯著減少空調系統的能量負荷。此外,隨著電動車市場的擴大,特別是在歐洲、北美和中國等地區,製造商也有機會專門為其電動車車型開發遮陽板,並提供客自訂適配選項和尖端材料,以配合電動車製造商的永續性目標。
市場競爭加劇
汽車側窗遮陽板市場高度分散,許多地區和國際公司銷售各種產品。激烈的競爭導致製造商的利潤率受到激進的定價策略和頻繁的產品折扣的影響。知名品牌的主導地位和廉價本土製造商的存在使得中小企業和新參與企業很難在市場上獲得知名度。此外,為了保持競爭力,我們需要不斷創新和差異化我們的產品,這增加了我們的營運成本和市場風險。
新冠疫情對汽車側窗遮陽板市場產生了多方面的影響。最初,由於汽車生產停頓、供應鏈中斷以及消費者對汽車配件的支出下降,市場受到嚴重干擾。關門和經濟不確定性也抑制了需求,尤其是在受疫情嚴重影響的地區。然而,隨著情況的發展,市場開始復甦,推動因素包括人們更加重視避免乘坐公共交通、使用私家車,以及對車內舒適性和衛生意識的增強。
預計在預測期內,捲起/開合部分將是最大的。
預計汽車側窗遮陽板市場將由捲簾式/伸縮式遮陽板主導。這項優勢得益於其易於使用、外觀優雅以及可調節的遮光能力,這些都深受消費者的歡迎。伸縮/捲簾遮陽簾兼具功能性和便利性,可讓您根據需求部分或全部遮擋陽光。從轎車到 SUV,這些遮陽板適合各種車型,其高檔的外觀和較長的使用壽命也增加了它們的吸引力。此外,消費者對時尚、多功能汽車配件的需求不斷成長,也推動了該市場的擴張。
預測期內,網格部分預計將以最高複合年成長率成長
在汽車側窗遮陽板市場中,網狀部分預計將以最高的複合年成長率成長。這種成長是由人們對耐用、輕質、透氣材料日益成長的需求所推動的,這些材料可以有效阻擋紫外線,同時保持透氣性和可見度。網狀遮陽板非常受歡迎,因為它們可以在車內創造舒適的環境,尤其是在炎熱的氣候下。它與各種安裝系統(包括吸盤和靜電夾)的兼容性進一步增強了它的吸引力。此外,消費者對車載安全性和舒適性的認知不斷提高也推動了對網狀遮陽板的需求,預計未來幾年將出現強勁成長。
預計亞太地區將佔據汽車側窗遮陽板市場的最大佔有率,尤其是由於中國、印度和日本等國家生產和銷售的汽車數量龐大。該地區的優勢主要歸功於人口密度高、可支配收入不斷增加以及乘用車需求不斷擴大。此外,該地區的許多地方都經歷了炎熱、陽光充足的天氣,需要遮陽板來保護車輛內部並提高乘客的舒適度。強大的製造業基礎、價格實惠的商品供應以及對汽車客製化的日益重視進一步增強了亞太地區在市場上的主導地位。
預計預測期內汽車側窗遮陽板市場將維持最高複合年成長率,其中北美地區佔據最大佔有率。該地區市場對豪華高階車輛的需求旺盛,這些車輛通常配備側窗遮陽板等尖端舒適功能。此外,消費者對車輛客製化和防曬的需求不斷成長,也推動了市場擴張。由於美國和加拿大主要汽車製造商和供應商的存在,以及對車內舒適度和車輛美觀的日益重視,北美市場正在經歷高速成長。
According to Stratistics MRC, the Global Automotive Side Window Sunshades Market is accounted for $4.40 billion in 2024 and is expected to reach $12.36 billion by 2030 growing at a CAGR of 18.8% during the forecast period. Automobile side window sunshades are necessary add-ons made to improve passenger comfort and safeguard car interiors. High-quality materials, like mesh or reflective textiles, are commonly used to make these sunshades, which efficiently block damaging UV rays and lessen heat accumulation inside cars. They reduce sun glare, making driving safer and more enjoyable, particularly on lengthy trips or in hotter climates. Automotive side window sunshades are simple to install and remove and come in a variety of designs, such as retractable, magnetic, and clip-on styles.
According to the European Automobile Manufacturers Association (ACEA) notes that the European Union's automotive industry contributes significantly to the economy, with vehicle production valued at €1.5 trillion in 2022.
Enhanced knowledge of UV protection
Consumer awareness of the negative effects of prolonged exposure to UV rays has increased significantly. Long-term exposure to sunlight while driving can cause skin damage, accelerate skin aging, and increase the risk of skin cancer. Additionally, UV rays can cause interior materials like leather and plastics to fade and crack, which lowers the vehicle's aesthetic appeal and resale value. Side window sunshades serve as a protective barrier, effectively filtering UV rays and protecting both passengers and interiors. As a result, their adoption has increased, particularly among health-conscious consumers and families with children.
Challenges with advanced vehicle designs compatibility
Advanced features like integrated sunshades or pre-installed window tinting are becoming more common in modern cars, especially in high-end models. The market for aftermarket sunshades is constrained by these factory-fitted alternatives, which lessen the need for them. Moreover, manufacturers may find it difficult to create universal sunshades that fit perfectly due to the intricate window shapes and designs of modern cars. Although they solve this problem, custom-fit sunshades are frequently more expensive, which further limits their appeal to consumers on a tight budget.
Growing interest in electric vehicles (EVs)
There is a significant opportunity for the sunshade market due to the growing global adoption of electric vehicles. Energy efficiency is a top priority for EV manufacturers and users, and by keeping cabin temperatures lower, sunshades can significantly lessen the energy load on climate control systems. Additionally, manufacturers have the chance to create sunshades especially for EV models, with custom-fit options or cutting-edge materials that complement EV manufacturers' sustainability objectives, as the EV market expands, especially in regions like Europe, North America, and China.
Intensive competition in the market
The market for side window sunshades for cars is very fragmented, with many regional and international companies selling a variety of goods. Manufacturers' profit margins are impacted by the aggressive pricing tactics and frequent product discounts brought on by this fierce competition. The dominance of well-known brands and the existence of inexpensive local manufacturers make it extremely difficult for smaller or new players to gain traction in the market. Furthermore, operating costs and market risks are raised by the ongoing need to innovate and differentiate products in order to remain competitive.
The COVID-19 pandemic affected the market for side window sunshades for cars in different ways. In the beginning, the market was severely disrupted by the suspension of vehicle production, disruptions in the supply chain, and a decline in consumer expenditure on nonessential automotive accessories. Lockdowns and economic uncertainty also reduced demand, especially in areas where the pandemic had a significant impact. But as events unfolded, the market recovered, propelled by a greater emphasis on using private vehicles to avoid public transit and heightened awareness of comfort and hygiene in cars.
The Roller/Retractable segment is expected to be the largest during the forecast period
The market for car side window sunshades is expected to be largest share by the roller/retractable segment. This dominance is ascribed to its user-friendliness, elegant appearance, and capacity for adjustable shading, all of which make it a consumer favorite. Retractable or roller sunshades combine functionality and convenience, providing the option to partially or completely block sunlight as needed. From sedans to SUVs, these sunshades fit a wide range of car models, and their premium look and longevity add to their allure. Furthermore, the growing demand from consumers for fashionable and multipurpose car accessories fuels this market's expansion.
The Mesh segment is expected to have the highest CAGR during the forecast period
In the market for car side window sunshades, the mesh segment is anticipated to grow at the highest CAGR. The growing demand for long-lasting, lightweight, and breathable materials that efficiently block UV rays while maintaining airflow and visibility is what is causing this growth. Because they create a comfortable environment in cars, especially in hotter climates, mesh sunshades are very popular. Their attractiveness is further increased by the fact that they work with a variety of attachment systems, including suction cups and static cling. Moreover, the demand for mesh-based sunshades is also being driven by growing consumer awareness of the safety and comfort of car interiors, setting up this market for strong growth in the years to come.
Due to its enormous volume of automobile production and sales, especially in nations like China, India, and Japan, the Asia Pacific region is anticipated to hold the largest share of the market for side window sunshades for automobiles. The region's dominance has been largely attributed to its high population density, rising disposable income, and expanding demand for passenger cars. Furthermore, many parts of the region have hot, sunny weather, which makes sunshades necessary to protect car interiors and improve passenger comfort. Asia Pacific's dominant position in the market is further cemented by the existence of a robust manufacturing base, the availability of reasonably priced goods, and an increasing emphasis on vehicle customization.
The North American region in the automotive side window sunshades market is anticipated to hold the highest CAGR during the forecast period. High demand for luxury and high-end cars, which frequently have cutting-edge comfort features like side window sunshades, is driving the market in this area. Moreover, market expansion is supported by consumers' growing desire for vehicle customization and sun protection. North America's high growth rate in this market is a result of the presence of significant automakers and suppliers in the United States and Canada, as well as a growing emphasis on interior comfort and vehicle aesthetics.
Key players in the market
Some of the key players in Automotive Side Window Sunshades market include Honda Motor Co. Ltd., Macauto Industrial Co. Ltd., BOS GmbH and Co. KG, Volvo AB, Toyota Motor Corporation, Inalfa Roof Systems Group B.V., Covercraft Industries, LLC, Volkswagen, Hubei Shuanghuan Science And Technology Co. Ltd., Daimler AG, Car Shades, LLC, Inteva Products LLC, Autofurnish Trading Pvt Ltd, Hauck GmbH & Co. KG and Webasto Group.
In October 2024, Volvo Group and Daimler Truck have entered into a binding agreement to establish a 50/50 joint venture aimed at developing a software-defined vehicle platform for heavy-duty commercial vehicles. This collaboration aims to propel the industry's transformation by setting a new standard in software-defined capabilities.
In September 2024, Toyota Motor Corporation (Toyota) and the BMW Group (BMW) signed an agreement to strengthen collaboration in the hydrogen sector, with a view to creating a hydrogen society and achieving overall carbon neutrality. Both companies will work together on the development of fuel cells system and the improvement of infrastructure.
In April 2024, Honda Motor Co., Ltd. announced that the company has reached a basic agreement with Asahi Kasei Corporation on collaboration for the production of battery separators for automotive batteries in Canada. The two companies will begin detailed discussions with the goal to establish a joint venture company before the end of 2024.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.