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市場調查報告書
商品編碼
1662587
托盤展示市場至2030年的預測:按產品類型、材料類型、應用、最終用戶和地區的全球分析Pallet Displays Market Forecasts to 2030 - Global Analysis By Product Type, Material Type, Application, End User and By Geography |
根據 Stratistics MRC 的資料,全球托盤展示市場預計在2024年將達到 15.00億美元,到2030年將達到20.455億美元,預測期內的年複合成長率為 5.3%。
托盤展示是直接在標準運輸托盤上建造的零售空間。在零售店中,它們用於展示商品(通常是大量展示)並用於行銷目的。這些展示架可以有效率地將大量商品從倉庫運送到銷售現場,而且價格實惠、易於安裝。商店展示功能強大,最佳化了產品可見度。
零售業發展
零售商擴大使用托盤展示來提高產品可見度、最佳化空間利用率並鼓勵衝動購買。這些展示在超級市場和倉儲商店等人流量大的區域特別有效,既可以作為儲存工具,又可以促銷工具。隨著現代零售業態的興起和全球品牌進入新興市場,對創新、可客製化的托盤展示的需求不斷成長,支持了市場的持續擴張。
再生性有限
許多托盤展示架,尤其是用硬紙板或紙板製成的托盤展示架,都是一次性使用的設計,不夠耐用,不能長期使用。這增加了需要頻繁更換的零售商的營運成本,尤其是在大型促銷宣傳活動期間。此外,對廢棄物產生和環境影響的擔憂進一步阻礙了不可重複使用的托盤展示架的使用,促使製造商尋求更永續和耐用的替代品。
數位顯示整合
數位技術與托盤展示的融合為市場成長帶來了良好的機會。數位顯示器透過提供互動性、動態內容傳送和個人化促銷來提高客戶參與。這些創新符合體驗式購物和全通路零售的趨勢,使品牌能夠彌合實體店和線上平台之間的差距。隨著零售商採用結合傳統和數位元素的混合解決方案,對技術先進的托盤展示的需求預計將大幅成長。
對電子商務的偏好日益成長
對電子商務的日益成長的偏好對托盤展示市場構成了威脅。隨著消費者擴大網路購物,商店產品展示的需求減少。這項變更將減少實體店的客流量,減少對托盤展示等傳統商品行銷解決方案的需求。隨著零售商致力於加強其線上業務和電子商務平台,店內展示變得越來越不重要,影響了托盤展示市場。
COVID-19 疫情以多種方式影響了托盤展示市場。供應鏈中斷最初減緩了生產和分銷,但實體店對必需品的需求增加促使短期使用托盤展示。但電子商務的激增使得商店在關門期間不再依賴店內行銷工具。隨著限制措施的放鬆和消費者重返實體購物環境,需求將會恢復,重新致力於展示設計中的永續材料和數位整合。
預計全盤展示區隔在預測期內將佔據最大佔有率
預計全盤展示區隔將在預測期內佔據最大的市場佔有率,因為它能夠容納大量商品,同時最大限度地提高高流量零售環境中的可見度。這些展示對於超級市場和倉儲商店的大規模促銷和季節性宣傳活動特別有效。它的耐用性和容量意味著無需頻繁補充,為零售商帶來了成本效益。此外,全托盤展示透過為商標和產品訊息提供充足的空間來增強品牌機會,鞏固其主導地位。
預計預測期內電子產業將以最高的年複合成長率成長。
由於對視覺吸引力強的顯示器的需求不斷增加,以突出智慧型手機和配件等高級產品,預計電子產業將在預測期內實現最高成長率。托盤展示架專為電子產品而設計,可確保產品安全放置,同時透過創新設計提高可視性。隨著家用電子電器品牌在零售店大力投資體驗式行銷策略,這一領域的快速成長證實了其在推動客戶參與和銷售方面的重要性。
在預測期內,由於先進的零售基礎設施和廣泛採用的銷售點行銷策略,預計北美將佔據最大的市場佔有率。該地區大賣場、超級市場和倉儲商店的普及使得對多功能托盤展示解決方案的需求很高。此外,永續材料的創新與消費者對環保包裝的偏好一致。由於領先企業致力於客製化和數位整合,北美預計將保持其在該市場的主導地位。
在預測期內,由於都市化、可支配收入的增加以及中國和印度等國家的零售網路的擴大,預計亞太地區將呈現最高的年複合成長率。大賣場和便利商店的激增推動了對具有成本效益且影響深遠的托盤展示解決方案的需求。此外,人們對永續性的意識不斷增強,推動了該地區採用環保材料。
According to Stratistics MRC, the Global Pallet Displays Market is accounted for $1500.5 million in 2024 and is expected to reach $2045.5 million by 2030 growing at a CAGR of 5.3% during the forecast period. Pallet displays are retail spaces constructed directly onto typical shipping pallets. They are utilized in retail settings to display goods, frequently in large quantities or for marketing objectives. These displays enable the effective transportation of substantial amounts of goods straight from the warehouse to the sales floor and are reasonably priced and simple to erect. Their in-store presentations are powerful, and they optimize product visibility.
Growing retail sector
Retailers increasingly rely on pallet displays to enhance product visibility, optimize space utilization, and drive impulse purchases. These displays are particularly effective in high-traffic areas like supermarkets and warehouse clubs, where they serve as both storage and promotional tools. With the rise of modern retail formats and global brands entering emerging markets, the demand for innovative and customizable pallet displays continues to grow, supporting the market's sustained expansion.
Limited reusability
Many pallet displays, especially those made from cardboard or paperboard, are designed for single-use applications and lack durability for extended use. This increases operational costs for retailers who need frequent replacements, particularly during large-scale promotional campaigns. Additionally, concerns about waste generation and environmental impact further discourage the use of non-reusable pallet displays, prompting manufacturers to explore more sustainable and durable alternatives.
Integration of digital displays
The integration of digital technology into pallet displays presents a promising opportunity for market growth. Digital displays enhance customer engagement by providing interactive features, dynamic content delivery, and personalized promotions. These innovations align with trends in experiential shopping and omnichannel retailing, allowing brands to bridge the gap between physical stores and online platforms. As retailers adopt hybrid solutions combining traditional and digital elements, the demand for technologically advanced pallet displays is expected to rise significantly.
Growing preference for e-commerce
The growing preference for e-commerce poses a threat to the pallet displays market. As consumers increasingly shop online, the need for in-store product displays diminishes. This shift reduces foot traffic in physical retail stores, leading to decreased demand for traditional merchandising solutions like pallet displays. Retailers' focus on enhancing their online presence and e-commerce platforms further diminishes the relevance of in-store displays, impacting the pallet displays market.
The COVID-19 pandemic had a mixed impact on the pallet displays market. While supply chain disruptions initially slowed production and distribution, increased demand for essential goods in physical stores drove short-term use of pallet displays. However, the surge in e-commerce reduced reliance on in-store marketing tools during lockdowns. As restrictions eased and consumers returned to physical shopping environments, demand rebounded, with a renewed focus on sustainable materials and digital integration in display designs.
The full pallet displays segment is expected to be the largest during the forecast period
The full pallet displays segment is expected to account for the largest market share during the forecast period due to its ability to accommodate large volumes of products while maximizing visibility in high-traffic retail environments. These displays are particularly effective for bulk promotions and seasonal campaigns in supermarkets and warehouse clubs. Their durability and capacity reduce restocking frequency, making them cost-effective for retailers. Additionally, full pallet displays enhance branding opportunities by offering ample space for logos and product messaging, solidifying their leadership position.
The electronics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the electronics segment is predicted to witness the highest growth rate due to rising demand for visually appealing displays that highlight premium products like smartphones and accessories. Pallet displays tailored for electronics ensure secure product placement while enhancing visibility through innovative designs. As consumer electronics brands invest heavily in experiential marketing strategies within retail stores, this segment's rapid expansion underscores its importance in driving customer engagement and sales.
During the forecast period, the North America region is expected to hold the largest market share due to its advanced retail infrastructure and widespread adoption of point-of-purchase marketing strategies. The region's strong presence of hypermarkets, supermarkets, and warehouse clubs drives demand for versatile pallet display solutions. Additionally, innovations in sustainable materials align with consumer preferences for eco-friendly packaging. With major players focusing on customization and digital integration, North America is expected to maintain its dominance in this market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR owing to urbanization, rising disposable incomes, and expanding retail networks in countries like China and India. The proliferation of hypermarkets and convenience stores fuels demand for cost-effective yet impactful pallet display solutions. Additionally, growing awareness about sustainability drives the adoption of eco-friendly materials in this region.
Key players in the market
Some of the key players in Pallet Displays Market include International Paper Company, DS Smith plc, Smurfit Kappa Group PLC, Sonoco Products Company, Pratt Industries Inc., Georgia-Pacific LLC, WestRock Company, FFR Merchandising Company, U.S. Corrugated, Inc., Marketing Alliance Group, Creative Displays Now, Mondi plc, Cascades Inc., BWAY Corporation, Packaging Corporation of America, Bennett Packaging, Siffron, Inc. and Proactive Packaging.
In April 2024, the boards of International Paper Company ("International Paper") and DS Smith Plc ("DS Smith") are pleased to announce that they have reached agreement on the terms of a recommended all-share combination of International Paper with DS Smith. The Combination will bring together complementary businesses to create a truly global sustainable packaging solutions leader, with industry leading positions in two of the most attractive geographies of Europe and North America.
In September 2023, Pratt Industries, Inc. officially opened its $700 million 100% recycled paper mill and corrugated box factory in Henderson, Kentucky. It is the most technologically advanced and environmentally friendly paper mill ever built and will save the equivalent of 25,000 trees every day - more trees than are in New York City's Central Park.
In May 2023, Mondi, a global leader in sustainable packaging and paper, has collaborated with Silbo to upgrade its pallet wrapping from plastic stretch film to Mondi's kraft paper Advantage StretchWrap. Silbo has installed the first EW Technology PaperWrap machine at its plant in zory, Poland and provides more sustainable flexible packaging for its broad range of customers, including those supplying fruits and vegetables.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.