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市場調查報告書
商品編碼
1662681
自然語言理解 (NLU) 市場預測至 2030 年:按類型、產品、部署模式、技術、應用、最終用戶和地區進行的全球分析Natural Language Understanding (NLU) Market Forecasts to 2030 - Global Analysis by Type (Rule-Based, Statistical and Hybrid), Offering, Deployment Mode, Technology, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球自然語言理解(NLU)市場預計在 2024 年達到 224 億美元,到 2030 年將達到 746 億美元,預測期內的複合年成長率為 22.2%。自然語言理解 (NLU) 是人工智慧 (AI) 和自然語言處理 (NLP) 的一個分支,旨在使機器人能夠以有意義的方式理解、解釋和回應人類語言。它透過理解語法、語義、上下文和意圖將語音和文字等非結構化語言輸入轉換為結構化資料。情緒分析、實體辨識、語言翻譯和意圖偵測都是透過 NLU 實現的任務。
人工智慧應用的採用率不斷提高
人工智慧應用程式的使用日益增多,推動了自然語言理解 (NLU) 市場的發展,增加了對虛擬助理、聊天機器人和語音介面等智慧系統的需求。為了提高用戶參與度和業務效率,這些應用程式依賴 NLU 來有效地讀取和回應人類語言。醫療保健、零售和金融等行業使用人工智慧產品實現自動化和客製化客戶互動,進一步推動了 NLU 的整合。
人類語言的複雜性
人類語言的複雜性導致難以正確捕捉不同的語言模式、慣用表達和上下文含義,從而阻礙了自然語言理解 (NLU) 市場的發展。 NLU 模型中的誤解和錯誤可能源自於語言、語調和俚語的變化。這種複雜性需要更大的資料、更複雜的演算法和持續的訓練,從而增加了開發成本並減緩了更廣泛行業對 NLU 技術的採用。
提高資料可用性
透過利用大量非結構化資料(例如文字、語音和社交媒體)來訓練和改進機器學習模型,不斷提高資料可用性正在推動自然語言理解 (NLU) 行業的發展。由於豐富的資料,NLU 系統可以更準確地理解上下文、含義和意圖。該公司正在利用這些資料來開發複雜的應用程式,如虛擬助理、聊天機器人和情緒分析工具。用戶生成內容的穩定成長正在推動 NLU 產業的創新和發展。
實施成本高
高進入成本,特別是對於中小企業而言,阻礙了該行業的發展。實施先進的人工智慧模型、將其整合到現有系統中以及與維護基礎設施相關的費用可能會高得令人望而卻步。這樣的預算障礙通常會阻礙 NLU 技術的廣泛採用,尤其是在預算受限的領域,這限制了其在資料分析和客戶服務自動化等領域的前景。
隨著企業轉向遠端營運和數位客戶支持,COVID-19 疫情加速了自然語言理解 (NLU) 技術的採用。對聊天機器人、虛擬助理和自動化服務的日益依賴導致對 NLU 解決方案的需求激增。此外,在醫療保健領域,NLU 用於患者互動和資料處理。這場疫情凸顯了對高效、可擴展的人工智慧解決方案的需求,從而刺激了 NLU 市場的成長。
預測期內自動編碼市場規模預計最大
由於部署 NLU 系統的速度加快以及開發複雜性降低,預計自動編碼部分將在預測期內佔據最大的市場佔有率。這將使語音助理、聊天機器人和情感分析系統等人工智慧產品的整合更加快捷。透過提高效率和可擴展性,自動編碼使公司更容易將 NLU 應用於醫療保健和客戶服務等各個行業,從而促進更廣泛的採用和市場擴展。
預測期內,統計部門預計以最高複合年成長率成長
預計統計部分將在預測期內實現最高成長。這些技術利用大型資料集來識別語言中的模式、機率和關係,為情緒分析、機器翻譯和意圖識別等 NLU 應用程式提供支援。隱馬可夫模型 (HMM) 和條件隨機場 (CRF) 等統計模型為理解複雜的語言結構提供了堅實的基礎。這種資料驅動的方法將加速創新,使 NLU 系統更加有效和可擴展,從而得到各行業的廣泛應用。
由於醫療保健和客戶支援等行業擴大採用人工智慧解決方案,預計北美將在預測期內佔據最大的市場佔有率。先進的聊天機器人、虛擬助理和情緒分析技術對於提高消費者參與和業務效率變得越來越必要。該地區強大的技術基礎設施、對人工智慧研究的投資以及對自動化和機器學習創新的早期採用是推動北美 NLU 市場快速成長的進一步因素。
預計預測期內亞太地區將呈現最高的複合年成長率。這是因為客戶服務、醫療保健和金融等多個領域都需要基於人工智慧的解決方案。隨著雲端運算、巨量資料分析和機器學習的發展,NLU 功能正在不斷提高。聊天機器人、語音助理、自動化客戶支援服務的出現以及數位轉型支出的增加進一步促進了市場擴張。該地區 NLU 市場的擴張也是政府鼓勵人工智慧發展的計劃的結果。
According to Stratistics MRC, the Global Natural Language Understanding (NLU) Market is accounted for $22.4 billion in 2024 and is expected to reach $74.6 billion by 2030 growing at a CAGR of 22.2% during the forecast period. Natural Language Understanding (NLU) is an area of artificial intelligence (AI) and natural language processing (NLP) that aims to help robots understand, interpret, and respond to human language in meaningful ways. By comprehending syntax, semantics, context, and intent, it transforms unstructured language input-like voice or text-into structured data. Sentiment analysis, entity recognition, language translation, and intent detection are among the tasks made possible by NLU.
Growing Adoption of AI-Powered Applications
The increased usage of AI-powered applications is driving the Natural Language Understanding (NLU) market, increasing demand for intelligent systems such as virtual assistants, chatbots, and voice interfaces. In order to improve user engagement and operational efficiency, these apps rely on NLU to efficiently read and react to human language. NLU integration is further fueled by industries like healthcare, retail, and finance that use AI-powered products for automation and tailored client interactions.
Complexity of Human Language
The complexity of human language impedes the Natural Language Understanding (NLU) market by making it difficult to properly grasp various linguistic patterns, idiomatic idioms, and contextual meanings. Misunderstandings and mistakes in NLU models can result from variations in language, tone, and slang. Larger datasets, more complicated algorithms, and ongoing training are necessary for this complexity, which raises development costs and delays the broad industry adoption of NLU technology.
Increased Data Availability
Increased data availability is driving the Natural Language Understanding (NLU) industry by supplying massive volumes of unstructured data, such as text, audio, and social media material, for training and improving machine learning models. NLU systems can comprehend context, semantics, and intent more accurately thanks to its abundance. Businesses use this data to create sophisticated apps such as virtual assistants, chatbots, and sentiment analysis tools. User-generated content's steady expansion encourages innovation and uptake in the NLU industry.
High Implementation Costs
High implementation costs are impeding the growth of the industry, particularly for small and medium-sized organizations (SMEs). The expenditures associated with implementing sophisticated AI models, integrating them into existing systems, and maintaining infrastructure might be prohibitive. These budgetary obstacles frequently prevent NLU technology from being widely used, particularly in sectors with tight budgets, which limits its promise in fields like data analysis and customer service automation.
The COVID-19 pandemic accelerated the adoption of Natural Language Understanding (NLU) technologies as businesses shifted to remote operations and digital customer support. Increased reliance on chatbots, virtual assistants, and automated services led to a surge in demand for NLU solutions. Moreover, the healthcare sector leveraged NLU for patient interaction and data processing. The pandemic highlighted the need for efficient, scalable AI solutions, driving growth in the NLU market.
The auto coding segment is expected to be the largest during the forecast period
The auto coding segment is expected to account for the largest market share during the forecast period because this speeds up the deployment of NLU systems and lowers the complexity of their development. It makes it possible to integrate AI-powered products like voice assistants, chatbots, and sentiment analysis systems more quickly. By increasing efficiency and scalability, auto coding makes it easier for companies to apply NLU in a variety of industries, such as healthcare, and customer service, which promotes wider acceptance and market expansion.
The statistical segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the statistical segment is predicted to witness the highest growth as these techniques leverage large datasets to identify patterns, probabilities, and relationships within language, enhancing NLU applications like sentiment analysis, machine translation, and intent recognition. Statistical models, such as Hidden Markov Models (HMM) and Conditional Random Fields (CRF), provide robust foundations for understanding complex linguistic structures. This data-driven approach accelerates innovation, making NLU systems more effective, scalable, and widely adopted across industries.
During the forecast period, the North America region is expected to hold the largest market share because AI-powered solutions are increasingly being utilized in industries including healthcare, and customer support. Advanced chatbots, virtual assistants, and sentiment analysis technologies are becoming more necessary to increase consumer engagement and operational efficiency. The region's strong technological infrastructure, investments in AI research, and early adoption of automation and machine learning innovations are further factors contributing to North America's rapid growth in the NLU market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to the need for AI-powered solutions across a range of sectors, such as customer service, healthcare, and finance. NLU's capabilities are being improved by developments in cloud computing, big data analytics, and machine learning. Market expansion is further aided by the emergence of chatbots, voice assistants, and automated customer support services as well as rising expenditures in digital transformation. The growing NLU market in the area is also a result of government programs encouraging AI development.
Key players in the market
Some of the key players in Natural Language Understanding (NLU) market include OpenAI, Google Cloud AI, IBM Watson, Microsoft Azure Cognitive Services, Amazon Web Services (AWS), Baidu Research, Facebook AI Research (FAIR), Hugging Face, Appen, Cohere, Tractable, Primer, Eleos Health, PolyAI, Rasa Technologies, Upstage, Cognigy, Deepgram and Kustomer.
In June 2023, IBM announced a new collaboration with will.i.am and FYI to leverage the transformative power of secure and trustworthy generative AI for creatives.
In May 2023, IBM has established a Center of Excellence for generative AI. It stands alongside IBM Consulting's existing global AI and Automation practice, which includes 21,000 data and AI consultants who have conducted over 40,000 enterprise client engagements.
In April 2021, IBM announced new capabilities for IBM Watson designed to help businesses build trustworthy AI. These capabilities further expand Watson tools designed to help businesses govern and explain AI-led decisions, increase insight accuracy, mitigate risks and meet their privacy and compliance requirements.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.