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市場調查報告書
商品編碼
1662762
2030 年家庭購物服務市場預測:依產品類型、平台類型、付款方式及地區進行全球分析Home Shopping Services Market Forecasts to 2030 - Global Analysis By Product Type, Platform Type, Payment Method and By Geography |
根據 Stratistics MRC 的數據,全球家庭購物服務市場規模預計在 2024 年達到 46.9 億美元,預計到 2030 年將達到 79.6 億美元,預測期內的複合年成長率為 9.2%。家庭購物服務是一種零售服務,允許顧客透過各種管道(包括目錄、行動應用程式、線上零售商和電視)舒適地在家中購買產品。這些服務提供廣泛的產品,包括電子產品、時尚和家居用品。隨著便利的付款方式和宅配服務的出現,家庭購物變得越來越受歡迎,客戶可以輕鬆購物,獲得個人化提案,並享受獨家產品和宣傳活動。
更靈活的付款方式
提供多種付款方式對於家庭購物服務行業至關重要,因為它可以使廣泛的顧客更方便、更輕鬆地購物。提供多種付款方式,包括銀行轉帳、數位錢包、信用卡/簽帳金融卡和貨到付款,讓客戶可以選擇適合他們需求和預算的付款方式。這種靈活性吸引了更廣泛的客戶,包括那些無法獲得傳統銀行服務的客戶。此外,多種付款方式帶來的安心感可以增強信任和安全,從而提高銷售和客戶滿意度。
複雜的退貨和退款
複雜的退貨和退款程序會嚴重損害郵購服務業顧客的忠誠度和滿意度。由於指示不明確、文書工作太多以及處理時間過長而難以退貨,可能會讓顧客感到不滿並猶豫是否再次購買。此外,與店內退貨的便利性相比,補貨費、退貨運費和退款延遲都會使購物體驗不那麼愉快。您可以透過提供免費退貨、快速簡單的退貨流程和快速退款來幫助緩解這些問題。這將提高客戶維繫並刺激市場擴張。
網路的普及
網路使用範圍的擴大是家庭購物服務市場擴大的一大因素。隨著越來越多的人能夠上網,特別是在農村和偏遠地區,網路購物網站變得越來越普及。智慧型手機價格低廉,進一步提高了便利性,讓人們可以隨時隨地瀏覽、購物和購買產品。網際網路的廣泛普及使得電子商務平台的擴張、透過定向廣告增加消費者參與度以及增加銷售額成為可能。因此,越來越多的顧客選擇家庭購物服務,促進了整個市場的成長。
品管不佳和擔憂
由於客戶在購買前無法親自檢查產品,因此他們更有可能收到有缺陷、劣質或誤導性的產品。退貨、不滿意的客戶以及不利的評論可能會導致企業聲譽受損。此外,對假冒產品的擔憂以及缺乏有關產品來源的資訊也會削弱消費者的信任。為了解決這些問題,家庭購物平台需要實施嚴格的品管程序,與值得信賴的供應商合作,並提供全面的產品評論和描述,以使客戶對所購買商品的品質和合法性放心。
COVID-19 的影響
由於消費者在封鎖和限制期間轉向線上平台滿足購物需求,新冠疫情顯著加速了家庭購物服務市場的成長。由於實體店關閉或限流,人們擴大轉向電子商務和視訊購物服務,以尋求便利和安全。消費行為的轉變導致線上銷售激增,促使零售商加強其數位產品、改善送貨服務並採用新技術來滿足日益成長的家庭購物需求。
預計時尚和服裝細分市場在預測期內將佔據最大佔有率
由於對便利性和個性化的需求不斷成長,預計時尚和服裝領域將在預測期內佔據最大的市場佔有率。消費者越來越喜歡在網路購物服飾和配件,因為網路購物方便、節省時間,而且可以瀏覽更多款式。此外,人工智慧支援的個人化建議正在增強購物體驗,而有吸引力的交易、宣傳活動和無縫退貨政策正在激發消費者的興趣。社群媒體和影響力行銷的興起也在透過家庭購物平台促進時尚銷售方面發揮關鍵作用。
預計預測期內線上付款領域將以最高的複合年成長率成長。
由於便利性、安全性和效率的提高,人們擴大轉向數位化交易,預計預測期內線上付款領域將出現最高成長。消費者更喜歡信用卡/簽帳金融卡、數位錢包和銀行轉帳等線上付款方式,因為這些方式可以提供快速、安全和無縫的交易。行動錢包和非接觸式付款的興起也改善了整體購物體驗。此外,對安全付款系統的信任度不斷提高,以及隨時隨地管理付款的便利性進一步推動了家庭購物服務採用線上付款方式。
由於網路和智慧型手機普及率上升、可支配收入增加以及消費者生活方式不斷改變等因素,預計亞太地區將在預測期內佔據最大的市場佔有率。這種成長對該地區產生了多方面的影響,包括電子商務和物流領域創造就業機會、消費者獲得更多產品的機會以及零售業出現新的經營模式和創新。然而,挑戰依然存在,包括對產品品質、物流問題以及來自參與企業的競爭的擔憂。
由於對電子商務和行動購物的日益重視,預計北美將在預測期內見證最高的複合年成長率。由於便利性、可訪問性和更廣泛的產品選擇等因素,該地區正在向線上平台轉變。主要的市場趨勢包括社交媒體融合、直播的興起以及對個人化客戶體驗的關注。儘管存在競爭和需要適應不斷變化的消費者偏好等挑戰,北美市場仍在不斷發展和創新,為消費者提供多種選擇。
According to Stratistics MRC, the Global Home Shopping Services Market is accounted for $4.69 billion in 2024 and is expected to reach $7.96 billion by 2030 growing at a CAGR of 9.2% during the forecast period. Home shopping services are retail offerings that let customers buy goods from the convenience of their homes via a variety of channels, including catalogs, mobile apps, internet retailers, and television. These services offer a wide range of products, including electronics, fashion, home goods, and more. With convenient payment options and home delivery, home shopping has become increasingly popular, offering customer's ease of shopping, personalized recommendations, and access to exclusive deals and promotions.
Increased flexibility in payment options
Offering a variety of payment alternatives is essential to the home shopping services industry since it makes shopping more convenient and accessible for a wide range of customers. By providing a variety of payment options, including bank transfers, digital wallets, credit/debit cards, and cash on delivery (COD), clients can select the one that best fits their needs and budget. A larger client base, including people who might not have access to traditional banking services, is drawn in by this flexibility. Furthermore, it promotes confidence and safety because customers feel more at ease knowing they have many payment options, which eventually increases sales and customer satisfaction.
Complicated return and refund processes
Complicated return and refund procedures can seriously impair client loyalty and happiness in the home shopping services industry. Customers may become irate and hesitant to make repeat purchases if they have trouble returning things due to factors including unclear instructions, a lot of paperwork, or lengthy processing times. Furthermore, when contrasted with the convenience of returns in physical locations, restocking fees, return shipping costs, and delayed reimbursements can make buying unpleasant. These problems can be lessened by giving free returns, expediting and simplifying the return procedure, and promptly issuing reimbursements. This will increase customer retention and spur market expansion.
Increased internet penetration
Growing internet usage has been a major factor in the market expansion for home shopping services. Online shopping sites are becoming more widely available as more individuals, particularly in rural and isolated locations, have access to the internet. The affordability of smartphones has further increased convenience by enabling people to browse, buy, and make purchases while on the go. The expansion of e-commerce platforms, enhanced consumer involvement through targeted advertising, and increased sales are all made possible by the broad availability of the internet. As a result, more customers are choosing home shopping services, which help the market grow as a whole.
Inadequate quality control and concerns
Customers are more likely to receive faulty, inferior, or misleading goods as they are unable to personally verify products before making a purchase. A company's reputation may suffer as a result of returns, unhappy customers, and unfavourable reviews. Furthermore, consumer trust may be damaged by worries about fake goods and a lack of information about the products' origins. In order to solve these problems, home shopping platforms need to put in place stringent quality control procedures, collaborate with reliable vendors, and offer thorough product ratings and descriptions to reassure customers about the caliber and legitimacy of their purchases.
Covid-19 Impact
The COVID-19 pandemic significantly accelerated the growth of the home shopping services market as consumers turned to online platforms for their shopping needs during lockdowns and restrictions. With physical stores closed or limited in capacity, people increasingly relied on e-commerce and television shopping services for convenience and safety. This shift in consumer behavior led to a surge in online sales, prompting retailers to enhance their digital offerings, improve delivery services, and adopt new technologies to cater to the growing demand for home shopping.
The fashion and apparel segment is expected to be the largest during the forecast period
The fashion and apparel segment is expected to account for the largest market share during the forecast period, due to the growing demand for convenience and personalization. Consumers increasingly prefer shopping for clothing and accessories online due to easy access, time-saving benefits, and the ability to browse a wide range of styles. Additionally, personalized recommendations powered by AI enhance the shopping experience, while attractive deals, promotions, and seamless return policies further drive consumer interest. The rise of social media and influencer marketing also plays a significant role in boosting fashion sales via home shopping platforms.
The online payment segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online payment segment is predicted to witness the highest growth rate, due to the increasing shift towards digital transactions for convenience, security, and efficiency. Consumers prefer online payment options like credit/debit cards, digital wallets, and bank transfers as they offer fast, secure, and seamless transactions. The rise of mobile wallets and contactless payments also enhances the overall shopping experience. Additionally, the increasing trust in secure payment systems, along with the convenience of managing payments from anywhere, further drives the adoption of online payment methods in home shopping services.
During the forecast period, Asia Pacific region is expected to hold the largest market share, driven by factors like rising internet and smartphone penetration, increasing disposable incomes, and evolving consumer lifestyles. This growth is impacting the region in several ways, including job creation in e-commerce and logistics sectors, increased consumer access to a wider range of products, and the emergence of new business models and innovations in the retail industry. However, challenges such as concerns around product quality, logistics issues, and competition from established players also exist.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to rising emphasis on e-commerce and mobile shopping. The region has witnessed a significant shift towards online platforms, driven by factors like convenience, accessibility, and a wider product selection. Key market trends include the integration of social media, the rise of live streaming, and a focus on personalized customer experiences. While challenges such as competition and the need to adapt to evolving consumer preferences exist, the North American market continues to evolve and innovate, offering a diverse range of options for consumers.
Key players in the market
Some of the key players profiled in the Home Shopping Services Market include Amazon.com, Inc., Alibaba Group Holding Limited, eBay Inc., Flipkart, Rakuten, Inc., Shopify Inc., Wayfair Inc., Overstock.com, Inc., Etsy, Inc., Best Buy Co., Inc., Macy's Inc., Zalando SE, Target Corporation, Walmart Inc., Snapdeal, and BigBasket.
In January 2025, Amazon announces Jason Buechel as VP of Amazon Worldwide Grocery Stores and CEO of Whole Foods Market.
In January 2025, eBay announced collaboration with OpenAI marks an important step in our AI strategy. As one of the first companies collaborating with OpenAI on their research preview of AI agent, Operator, we are taking a step forward in shaping the future of agentic ecommerce in a way that benefits and protects our customers.
In January 2025, Flipkart's service arm, F1 Info Solutions & Services Private Limited, in collaboration with Google, recently launched the third dedicated Service Center in Mumbai. Early this year, F1 Services opened two dedicated centers in Bengaluru and Delhi.
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