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市場調查報告書
商品編碼
1662763
2030 年植物來源飲料市場預測:按產品類型、來源、類型、包裝、功能、分銷管道和地區進行的全球分析Plant-Based Beverages Market Forecasts to 2030 - Global Analysis By Product Type, Source, Type, Packaging, Function, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,全球植物來源飲料市場規模預計在 2024 年達到 355 億美元,到 2030 年將達到 825.5 億美元,預測期內的複合年成長率為 15.1%。植物飲料是用植物來源成分製成的飲料,可取代傳統乳製品。這些飲料包括植物奶(如杏仁奶、大豆奶、燕麥奶、椰子奶)、果菜汁、植物水和蛋白質飲料。由於它不含任何動物產品,因此深受純素、無乳糖和無乳製品飲食人士的歡迎。植物性食品和飲料因其健康益處、永續性以及對乳製品替代品的日益成長的需求而越來越受歡迎,以滿足消費者對食品和環境選擇的日益成長的意識。
根據英國營養基金會(BNF)2021年1月進行的一項研究顯示,18-40歲的年輕消費者更有可能選擇植物性飲食,並且是全球植物性飲料潮流的主要推動者。
消費者健康意識增強
隨著越來越多的人意識到過量攝取帶來的健康風險,例如高膽固醇和乳糖不耐症,許多人開始轉向植物來源品以獲得更健康的生活方式。杏仁奶、燕麥奶和豆奶都是植物性飲料的例子,它們被認為熱量、飽和脂肪和膽固醇含量低,對於想要改善飲食的人來說是更健康的選擇。這些飲料通常還富含維生素、礦物質和抗氧化劑,對注重健康的顧客很有吸引力。隨著對植物性飲食益處的認知不斷加深,消費者擴大選擇這些飲料作為更全面、更注重健康的營養方法的一部分。
保存期限短
許多植物飲料的保存期限較短,這對市場發展是一個重大阻礙,尤其是新鮮的、未加工的植物飲料。與傳統乳製品相比,這些飲料,如新鮮杏仁奶和燕麥奶,更容易變質,因為它們不含天然防腐劑或防腐劑。此外,保存期限較短意味著物流成本較高,因為生產商必須精心管理分銷和儲存以確保產品的新鮮度。為了解決這個問題,人們正在研究開發保存和包裝技術,例如無菌處理,以延長保存期限而不犧牲風味或營養價值。
提高動物福利意識
隨著消費者對動物道德待遇(特別是在酪農)的擔憂日益加劇,植物來源替代品越來越受歡迎。乳製品生產涉及殘忍的方法,例如將牛與牛分開以及將乳牛飼養在狹窄的環境中,因此人們尋求更人道的替代方案。植物飲料是一種無殘忍的選擇,符合日益壯大的道德消費者運動。這種轉變在 Z 世代和千禧世代中尤其明顯,他們更加致力於永續實踐和動物福利。隨著知識的增加,對植物飲料的需求預計將成長,進一步推動市場成長。
消費者認知有限
一些地區的消費者仍然不知道植物飲料的範圍和好處,並經常將其與素食等特殊飲食聯繫起來。此外,與傳統乳製品相比,人們對其風味和營養價值可能存在誤解。這種無知可能會阻礙植物飲料的廣泛接受,尤其是在乳製品消費量高的地區。為了打破這一障礙並促進市場擴張,製造商必須資助教育計劃,透過傳統零售管道提高產品知名度,並強調產品對環境和人類健康的益處。
COVID-19 的影響
新冠疫情對植物飲料市場產生了重大影響。人們對通用感染疾病認知的提高和對更健康生活方式的渴望提高了消費者對植物來源食品替代品的興趣。傳統肉類供應鏈的中斷進一步刺激了對植物來源食品的需求。需求的成長導致植物飲料領域的產量增加和技術創新,從而推動了市場的成長。
預測期內,乳製品替代品市場預計將成長至最大
預計乳製品替代品領域將在預測期內佔據最大的市場佔有率,因為人們的健康意識不斷增強,強調減少飽和脂肪和膽固醇的攝入,激發了消費者的興趣。乳糖不耐症和乳製品過敏是轉向植物性飲食的主要原因。此外,圍繞動物福利的道德問題和酪農對環境的影響正日益影響消費者的選擇。
預計預測期內便利商店產業將以最高的複合年成長率成長。
預計便利商店產業在預測期內將呈現最高的成長率。便利商店的普及、較長的營業時間以及易於衝動購物的特點使其成為尋求快速、便捷選擇的消費者的理想管道。隨時隨地消費的需求不斷成長,加上植物來源替代品的日益普及,大大促進了這一零售領域的銷售。此外,策略性的產品佈局、有針對性的促銷以及與植物來源品牌的合作進一步提高了這些飲料在便利商店的知名度和吸引力,推動了市場成長。
預計預測期內亞太地區將佔據最大的市場佔有率。這是因為消費者的健康意識不斷增強,乳糖不耐症患者的數量不斷增加以及對純素和素食飲食的偏好增加是需求的主要驅動力。此外,快速的都市化和不斷變化的生活方式正在推動人們選擇方便、便攜的食品和飲料,包括植物飲料。此外,該地區龐大而多樣化的人口,加上不斷成長的可支配收入,為植物飲料行業創造了巨大的成長機會。
預計北美地區在預測期內將呈現最高的複合年成長率。這是由於乳糖不耐症的盛行率不斷上升以及人們對素食和純素食的強烈偏好推動了需求。此外,該地區擁有成熟的植物來源產品市場,吸引了老牌食品公司和新興新興企業的大量投資。這使得各種創新、高品質的植物飲料得以誕生,進一步推動了市場的成長。
According to Stratistics MRC, the Global Plant-Based Beverages Market is accounted for $35.50 billion in 2024 and is expected to reach $82.55 billion by 2030 growing at a CAGR of 15.1% during the forecast period. Plant-based beverages are drinks made from plant-derived ingredients, serving as alternatives to traditional dairy products. These beverages include plant-based milks (such as almond, soy, oat, and coconut), fruit and vegetable juices, plant-based waters, and protein drinks. Free from animal products, they are often preferred by individuals following vegan, lactose-free, or dairy-free diets. Plant-based beverages are gaining popularity due to their perceived health benefits, sustainability, and growing demand for dairy alternatives in response to rising consumer awareness around food and environmental choices.
According to a research study conducted by British Nutrition Foundation (BNF) in January 2021, younger consumers aged between 18 and 40 years are more likely to choose a plant-based diet and are the primary promoter of plant-based beverage trends across the globe.
Rising consumer health consciousness
As more individuals become aware of the health risks associated with excessive dairy consumption, such as high cholesterol and lactose intolerance, many are turning to plant-based alternatives for a healthier lifestyle. Almond, oat, and soy milk are examples of plant-based beverages that are thought to be lower in calories, saturated fat, and cholesterol, making them a healthier choice for anyone trying to make dietary changes. These drinks are also frequently high in vitamins, minerals, and antioxidants, which appeals to customers who are health-conscious. Consumers are increasingly choosing these beverages as part of a more comprehensive, health-conscious approach to nutrition as a result of increased understanding of the advantages of plant-based diets.
Short shelf life
For fresh, unprocessed choices in particular, the market is severely hampered by the short shelf life of many plant-based beverages. Compared to conventional dairy products, these drinks-like fresh almond or oat milk-are more prone to spoiling since they don't contain natural preservatives or preservatives. Additionally, because producers must carefully manage distribution and storage to guarantee product freshness, shorter shelf life result in higher logistics costs. In order to combat this, developments in preservation techniques and packaging technologies, like as aseptic processing, are being investigated to increase shelf life without sacrificing flavour or nutritional value.
Rising awareness about animal welfare
Plant-based substitutes are becoming more popular as consumers' concerns about the moral treatment of animals, especially in dairy farming, grow. People are looking for more humane alternatives as a result of the cruelty associated with the production of dairy products, which includes methods such as separating calves from their mothers and keeping dairy cows in cramped quarters. Plant-based drinks provide a cruelty-free option that fits well with the expanding ethical consumer movement. This change is especially noticeable among Gen Z and millennials, who are becoming more and more pro-sustainable practices and animal rights. The need for plant-based beverages is predicted to increase as knowledge grows, which would help the market's growth even more.
Limited consumer awareness
Customers in some areas are still ignorant about the range and advantages of plant-based beverages, frequently connecting them mainly to specialized diets like veganism. Furthermore, there might be misunderstandings regarding their flavour or nutritional worth in comparison to more conventional dairy products. The broad acceptance of plant-based beverages may be hampered by this ignorance, particularly in areas where dairy consumption is highly prevalent. In order to break through this barrier and promote market expansion, manufacturers must fund educational initiatives, raise product awareness through traditional retail channels, and emphasize the advantages for the environment and human health.
Covid-19 Impact
The COVID-19 pandemic significantly impacted the plant-based beverages market. Heightened awareness of zoonotic diseases and a desire for healthier lifestyles spurred consumer interest in plant-based alternatives. Disruptions to traditional meat supply chains further boosted demand for plant-based options. This increased demand led to increased production and innovation within the plant-based beverage sector, driving market growth.
The dairy alternatives segment is expected to be the largest during the forecast period
The dairy alternatives segment is expected to account for the largest market share during the forecast period, due to increasing health consciousness, with an emphasis on reducing saturated fat and cholesterol intake, fuels consumer interest. Lactose intolerance and dairy allergies significantly contribute to the shift towards plant-based options. Moreover, ethical concerns surrounding animal welfare and the environmental impact of dairy farming are increasingly influencing consumer choices.
The convenience stores segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the convenience stores segment is predicted to witness the highest growth rate. Their widespread accessibility, extended hours, and impulse-purchase nature make them ideal channels for consumers seeking quick and convenient options. The growing demand for on-the-go consumption, coupled with the increasing availability of plant-based alternatives, has significantly boosted sales within this retail segment. Moreover, strategic product placement, targeted promotions, and collaborations with plant-based brands further enhance the visibility and appeal of these beverages in convenience stores, driving market growth.
During the forecast period, Asia Pacific region is expected to hold the largest market share, due to Rising health consciousness among consumers, coupled with increasing lactose intolerance and a growing preference for vegan and vegetarian diets, are significantly fueling demand. Moreover, rapid urbanization and changing lifestyles are driving the adoption of convenient and on-the-go food and beverage options, including plant-based beverages. Additionally, the region's large and diverse population, coupled with increasing disposable incomes, presents significant growth opportunities for the plant-based beverage sector.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to growing lactose intolerance rates, and a strong preference for vegan and vegetarian diets are fueling demand. Moreover, the region boasts a well-established market for plant-based products, with significant investments from both established food companies and emerging start-ups. This has led to a diverse range of innovative and high-quality plant-based beverages, further driving market growth.
Key players in the market
Some of the key players profiled in the Plant-Based Beverages Market include Alpro, Oatly Group AB, Blue Diamond Growers, The Hain Celestial Group, Pacific Foods, Ripple Foods, So Delicious Dairy Free, Califia Farms, Silk, Vitasoy International Holdings Limited, Health-Ade Kombucha, Suja Life, LLC, PepsiCo, Nestle, and Good Karma Foods.
In January 2025, Oatly Group AB largest oat drink brand has teamed up with Nespresso to create a limited-edition coffee made for oat drink lovers. Nespresso's Oatly Barista Edition Coffee, with its rich and biscuity notes, is the perfect pairing with Oatly's oat drink and made exclusively for Nespresso Vertuo coffee machines.
In January 2025, Nescafe is launching its first-ever liquid espresso concentrate in the US, the biggest coffee market in the world.1 With one out of every three cups of coffee consumed outside of the home being a cold coffee, Nescafe Espresso Concentrate allows consumers to make barista-style, personalized cold espresso beverages in the comfort of their home.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.