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市場調查報告書
商品編碼
1662785
2030 年保健品市場預測:按產品、形式、分銷管道、應用、最終用戶和地區進行的全球分析Health Supplements Market Forecasts to 2030 - Global Analysis By Product, Form, Distribution Channel, Application, End User and By Geography |
根據 Stratistics MRC 的數據,全球保健品市場規模預計在 2024 年將達到 87.2 億美元,預計到 2030 年將達到 159.7 億美元,預測期內的複合年成長率為 11.3%。
健康補充劑是一種旨在改善整體健康或滿足特定營養需求的產品。它們通常含有維生素、礦物質、草藥、胺基酸、酵素或其他支持身體正常功能的營養素。它通常用於補充均衡飲食或糾正營養缺乏。膳食補充劑不用於診斷、治療或預防疾病,但可能有助於維持或改善您的健康,尤其是在飲食攝取不足的情況下。
根據拜耳消費者健康部門的共識,全球整體有超過20億人患有MiND(微量營養素缺乏症),其中近一半生活在印度。
增強對健康生活和適當營養的認知
隨著消費者對均衡飲食的好處有了更多的了解,他們正在尋求新的方法來滿足他們的營養需求。這導致對維生素、礦物質、蛋白質和草藥產品等營養補充劑的需求激增,以補充飲食攝取。此外,隨著對疾病預防和整體健康的關注度不斷提高,消費者開始轉向補充劑來增強免疫力、提高能量水平和維持健康的生活方式。
副作用和健康風險
膳食補充劑的副作用和健康風險可能由於不當使用、不受管制的成分以及與藥物的相互作用而產生。一些補充劑可能會引起過敏、消化器官系統問題和毒性等副作用,尤其是在過量或沒有專家指導的情況下。製造業缺乏標準化和品管可能會加劇這些問題。因此,由於懷疑、監管挑戰以及對更清晰的標籤和安全標準以及更可靠的科學證據的需求,市場正面臨成長放緩。
慢性病增加
糖尿病、心臟病、關節炎和肥胖症等慢性病的發生率不斷上升,這是推動膳食補充劑發展的主要原因。這些疾病通常導致營養缺乏或需要額外的營養支持,從而導致消費者轉向補充劑來幫助控制和緩解症狀。人們普遍尋求補充諸如Omega-3、抗氧化劑、益生菌和綜合維他命來促進心血管健康、增強免疫力和控制發炎。此外,患有慢性疾病的人越來越積極地尋求預防性醫療保健,這反過來又鼓勵使用補充劑並推動市場需求。
市場飽和
保健食品市場品牌與產品飽和狀態,競爭激烈。這種供應過剩的局面使得新參與企業難以獲得認可並在市場上佔有一席之地。消費者面臨著大量的選擇,這可能會導致對產品功效和品質感到困惑。因此,品牌忠誠度變得更難建立,公司必須在行銷方面投入大量資金才能脫穎而出。此外,價格競爭和劣質及仿冒品品的存在破壞了消費者的信任,最終阻礙了市場的永續成長。
由於消費者專注於提高免疫力和整體健康狀況,COVID-19 疫情大大促進了膳食補充劑市場的發展。人們越來越意識到維生素、礦物質和增強免疫力的補充劑的重要性,導致對維生素 C、維生素 D 和鋅等產品的需求激增。疫情也加速了網路購物的普及,讓補充品更容易取得。但在疫情最嚴重的時候,供應鏈中斷和對仿冒品的擔憂給市場帶來了挑戰。
預計預測期內維生素和礦物質部分將成為最大的部分。
預計預測期內維生素和礦物質部分將佔據最大的市場佔有率。維生素和礦物質是支持各種身體功能的必需營養素。這些產品提供了一種方便的方式來滿足您的日常營養需求,確保正常的免疫功能、骨骼健康、能量產生和整體健康。常見的補充劑包括維生素 C、維生素 D、B 群維生素、鈣、鎂和鋅。它們通常用於預防或解決某些營養素的缺乏。
預計在預測期內,軟糖部分將以最高的複合年成長率成長。
預計在預測期內,軟糖部分將呈現最高的成長率。膳食補充劑軟糖是可咀嚼的維生素和礦物質,旨在改善整體健康。它們是傳統錠劑和膠囊的方便、美味的替代品,並且通常含有維生素、礦物質和草藥提取物等必需營養素。它們具有多種口味和強度,對於吞嚥錠劑困難的人來說特別方便,可輕鬆支持您的日常營養和健康目標。
由於健康意識的增強、飲食習慣的改變和人口老化,預計亞太地區將在預測期內佔據最大的市場佔有率。中國、印度和日本等國家是主要消費國,對維生素、礦物質、草藥產品和蛋白質補充劑的需求不斷增加。可支配收入的增加,加上人們對健康和預防性醫療保健的興趣日益濃厚,推動了市場擴張。此外,電子商務平台和傳統治療方法的普及也促進了市場的成長。
預計北美地區在預測期內將呈現最高的複合年成長率。這是由健康意識、人口老化和預防醫學的轉變所推動的。由於消費者對膳食補充劑的需求不斷增加,美國和加拿大引領了市場。參與企業。這些公司憑藉其廣泛的產品供應佔領市場。對健康益處的認知,加上對免疫力和心理健康的關注,進一步推動了成長。
According to Stratistics MRC, the Global Health Supplements Market is accounted for $8.72 billion in 2024 and is expected to reach $15.97 billion by 2030 growing at a CAGR of 11.3% during the forecast period. Health supplements are products designed to enhance overall health or address specific nutritional needs. They typically contain vitamins, minerals, herbs, amino acids, enzymes, or other dietary components that may support the body's normal functions. They are often used to complement a balanced diet or to fill nutritional gaps. Health supplements are not intended to diagnose, treat, or prevent diseases but can help maintain or improve health, especially when dietary intake is insufficient.
According to a consensus by the Consumer Health Division of Bayer, more than two billion people suffer from MiND (micronutrient deficiencies) globally with nearly half living in India and people in their 50s, 60s, and 70s are the top consumers of nutritional supplementation products in the market.
Increasing awareness about healthy living and proper nutrition
As consumers become more informed about the benefits of a balanced diet, they are seeking additional ways to meet their nutritional needs. This has led to a surge in demand for supplements like vitamins, minerals, protein, and herbal products that complement their dietary intake. Furthermore, with a growing focus on disease prevention and overall well-being, consumers are turning to supplements to boost immunity, improve energy levels, and maintain a healthy lifestyle, thus expanding the market and fostering innovation in supplement products.
Side effects and health risks
Side effects and health risks in health supplements occur due to improper usage, unregulated ingredients, or interactions with medications. Some supplements may cause adverse reactions, including allergies, digestive issues, or toxicity, especially if consumed in excess or without professional guidance. Lack of standardization and quality control in manufacturing can exacerbate these issues. As a result, the market faces slow growth due to skepticism, regulatory challenges, and the need for clearer labeling, safety standards, and more reliable scientific evidence.
Increasing prevalence of chronic diseases
The increasing prevalence of chronic diseases such as diabetes, heart disease, arthritis, and obesity are a major driver of the health supplements. As these conditions often lead to nutrient deficiencies or require additional nutritional support, consumers turn to supplements to help manage or alleviate symptoms. Supplements like omega-3, antioxidants, probiotics, and multivitamins are commonly sought to improve cardiovascular health, boost immunity, and manage inflammation. Furthermore, people with chronic illnesses are more proactive in seeking preventative care, which encourages the use of supplements, thus driving market demand.
Saturated market
The health supplements market is saturated due to the large number of brands and products available, resulting in intense competition. This oversupply makes it difficult for new entrants to gain visibility and establish a market presence. Consumer choice can be overwhelming, leading to confusion about product efficacy and quality. As a result, brand loyalty is harder to build, and companies must invest heavily in marketing to stand out. Additionally, price wars and the presence of low-quality or counterfeit products can erode consumer trust, ultimately hampering the market's sustainable growth.
The covid-19 pandemic significantly boosted the health supplements market as consumers became more focused on enhancing their immunity and overall health. With increased awareness of the importance of vitamins, minerals, and immune-boosting supplements, demand surged, especially for products like vitamin C, vitamin D, and zinc. The pandemic also accelerated the adoption of online shopping, making supplements more accessible. However, supply chain disruptions and concerns over counterfeit products posed challenges to the market during the peak of the crisis.
The vitamins & minerals segment is expected to be the largest during the forecast period
The vitamins & minerals segment is expected to account for the largest market share during the forecast period. Vitamins and minerals are essential nutrients that support various bodily functions. These products provide a convenient way to meet daily nutrient needs, ensuring proper immune function, bone health, energy production, and overall well-being. Common supplements include Vitamin C, D, B-complex, calcium, magnesium, and zinc. They are often used to prevent or address deficiencies in specific nutrients.
The gummies segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the gummies segment is predicted to witness the highest growth rate. Health supplement gummies are chewable vitamins or minerals designed to improve overall wellness. They're an easy and tasty alternative to traditional pills or capsules, often formulated with essential nutrients like vitamins, minerals, and herbal extracts. With a wide range of flavours and benefits, they're especially convenient for those who struggle with swallowing pills, offering a simple way to support daily nutrition and health goals.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising health awareness, changing dietary habits, and an aging population. Countries like China, India, and Japan are major consumers, with increasing demand for vitamins, minerals, herbal products, and protein supplements. The rise in disposable incomes, coupled with a growing focus on wellness and preventive healthcare, is propelling market expansion. Additionally, e-commerce platforms and traditional remedies' popularity contribute to the market's growth.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by the health consciousness, the aging population, and a shift towards preventive healthcare. The U.S. and Canada lead the market, with increasing consumer demand for dietary supplements. Key players in the region include companies like Amway, Herbalife Nutrition, GNC Holdings, Nature's Bounty, and Abbott Laboratories. These companies dominate the market through extensive product offerings. Awareness of health benefits, coupled with a focus on immunity and mental well-being, has further fuelled growth.
Key players in the market
Some of the key players in Health Supplements market include Nestle, Abbott Laboratories, Amway Corporation, Bayer AG, Herbalife International, Arkopharma, Haleon Group, BASF SE, Archer Daniels Midland Company, DSM Nutritional Products, Tata Group, American Health, Steadfast Nutrition, International Flavors & Fragrances, Vitaco Health Limited, Blackmores Limited, Otsuka Holdings Corporation, Glanbia PLC and Bionova.
In June 2024, Steadfast Nutrition has added three exciting new supplements to its product line-up. It has launched two fast-releasing protein supplements, Whey Protein and LIV Raw, and a vegetarian Multivitamin mega pack comprising a whopping 180 tablets to fulfil Indians' unmet protein and nutrient needs, respectively, catering to health and fitness-conscious people and serious sportspersons.
In September 2022, Tata Group has entered the health supplements segment with the launch of 'Tata GoFit', a health supplement range for women who are on their journey to be fitter every day. Tata GoFit plant protein powder is a plant -based easy-to-mix product formulated with the goodness of gut-friendly probiotics. With ingredients like pea and brown rice, it is free from soy, lactose & added sugar.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.