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市場調查報告書
商品編碼
1679223
2030 年維生素 C 市場預測:按產品類型、形式、來源、等級、分銷管道、最終用戶和地區進行全球分析Vitamin C Market Forecasts to 2030 - Global Analysis By Product Type (Ascorbic Acid and Mineral Ascorbates), Form, Source, Grade, Distribution Channel, End User and By Geography |
根據 Stratistics MRC 的數據,全球維生素 C 市場規模預計在 2024 年達到 20.1 億美元,到 2030 年將達到 29.1 億美元,預測期內的複合年成長率為 6.3%。
膠原蛋白合成、免疫系統支持和對抗自由基的抗氧化防禦都受到維生素 C 的嚴重影響。維生素 C 有助於鐵的吸收、創傷治療和整體皮膚健康,存在於柑橘類水果、漿果和綠葉蔬菜中。作為一種有效的抗氧化劑,維生素 C 可以促進心血管健康並減少發炎。缺乏會導致壞血病(一種以免疫力減弱、牙周病和疲勞為特徵的疾病)。
《美國臨床營養學雜誌》發表的一項針對 4,025 名年齡在 40 至 74 歲之間的女性的研究發現,維生素 C 攝取量越高,皺紋和皮膚乾燥就越少。
增強健康意識
人們對健康和保健意識的增強是維生素 C 市場發展的主要動力。人們對維生素 C 產品健康益處的認知不斷提高,推動了全球維生素 C 產品消費量的增加。維生素 C 因其增強免疫力的功效而成為預防性保健的代名詞,研究表明,它可以將成人患慢性病和癌症的風險降低高達 63%,心肌梗塞的風險降低 42%。這種認知使維生素 C 從季節性補充劑轉變為全年必需品,從而推動了市場持續成長。
原物料價格波動
原物料價格波動是維生素 C 市場面臨的一大挑戰,造成不穩定並影響製造商的利潤率。供應鏈中斷、地緣政治不確定性和經濟波動導致定價模式無法預測。近年來,市場既經歷了因供應過剩而出現的歷史低點,也經歷了需求旺盛時期的大幅上漲。這些波動使得公司難以維持一致的定價策略,即使在消費者需求強勁的情況下也會導致利潤率下降。
在機能性食品、食品和飲料中的使用日益增多
隨著消費者尋求強化產品,其在機能性食品和飲料中的使用正在增加,為維生素 C 市場提供了巨大的成長機會。維生素C被廣泛用於提高各種食品的營養價值,包括食品、零嘴零食、點心、早餐用麥片穀類和其他機能性食品。隨著各家公司推出將維生素 C 與其他有益成分相結合的新產品,該行業正在該領域取得巨大創新。例如,2024年2月,OZiva推出了其Bioactive Gluta Fizzy產品,該產品含有維生素C、麩胺基硫、膠原蛋白和其他成分,可解決皮膚問題,這表明機能性食品的應用範圍正在不斷擴大。
負面新聞或健康問題
負面宣傳和健康問題對維生素 C 市場構成了重大威脅,因為負面訊息很快就會削弱消費者的信任。有關維生素 C 普遍接受的安全性、功效聲明、高劑量可能產生的副作用以及某些製造商的品質問題的爭議可能會影響市場成長。該行業還面臨著關於維生素 C 對某些情況的有效性的研究不一致的挑戰,這可能會讓消費者感到困惑。
由於消費者尋求增強免疫力的補充劑,COVID-19 疫情大大加速了維生素 C 市場的成長。截至 2020 年 3 月 15 日的高峰週,由於消費者大量囤貨,維生素 C 的銷售額增加了 6,040 萬美元。在截至 2020 年 4 月 5 日的六週內,Emergen-C 等品牌的美元銷售額與 2019 年相比成長了 244%。根據 CRN 的一項調查,44% 的現有補充劑使用者在疫情期間增加了維生素 C 的攝取量。這一激增是由於臨床研究表明維生素 C 可能對抗冠狀病毒,從而建立了可能在疫情結束後持續存在的新的消費模式。
預計抗壞血酸市場在預測期內將佔據最大佔有率
由於抗壞血酸在多個行業中的廣泛應用,預計在預測期內它將佔據最大的市場佔有率。抗壞血酸是維生素 C 最常見的形式,廣泛用於膠原蛋白合成、組織修復、促進鐵吸收和增強免疫系統的藥物。它也是化妝品和個人保健產品中必不可少的成分,有助於減少色素沉著,增加膠原蛋白,促進創傷治療和改善皮膚水分。在製藥領域,抗壞血酸是治療多種疾病的重要成分,包括虛弱、貧血、牙齦出血和皮膚病。
預計預測期內自然部門的複合年成長率最高。
隨著消費者偏好轉向天然維生素 C 產品,預計預測期內天然維生素 C 產品將見證最高成長率。這一成長是由所有應用領域對潔淨標示、有機和永續產品日益成長的需求所推動的。人們認為,植物來源的天然維生素 C 比合成維生素 C 更健康、更環保。目前,合成維生素 C 因其成本效益和穩定的品質佔據了市場佔有率的主導地位,然而,隨著消費者健康和環保意識的增強,天然維生素 C 領域正在獲得發展動力,尤其是 Z 世代消費者,他們強烈偏好使用天然成分的「對您更有益」的產品。
預計預測期內亞太地區將佔據最大的市場佔有率。這種主導地位主要歸因於大型製藥公司的存在及其在動物飼料、化妝品和食品補充劑等各個領域的大量消費。中國在抗壞血酸生產和分銷方面佔據主導地位,得益於技術進步和政府對低成本製造能力的投資,幫助中國確立了該地區市場領導的地位。此外,亞太地區擁有世界上最大的製藥產業之一,日本、印度和中國等國家在疫苗生產、學名藥和其他製藥服務方面表現出色。
預計北美地區在預測期內將呈現最高的複合年成長率。這種加速成長的動力源於消費者對維生素 C 健康益處的認知不斷提高、膳食補充劑行業的建立以及對含有維生素 C 的藥品和化妝品的需求不斷增加。可支配收入的增加、文明病的流行、人口老化以及對預防性醫療保健和天然成分日益成長的趨勢進一步推動了該地區的成長。
According to Stratistics MRC, the Global Vitamin C Market is accounted for $2.01 billion in 2024 and is expected to reach $2.91 billion by 2030 growing at a CAGR of 6.3% during the forecast period. A water-soluble vitamin that is necessary for many body processes is vitamin C. Collagen synthesis, immune system support, and antioxidant defense against free radicals are all significantly impacted by it. It helps with iron absorption, wound healing, and general skin health and is present in citrus fruits, berries, and leafy greens. As an effective antioxidant, vitamin C promotes cardiovascular health and lowers inflammation. Deficiency can result in scurvy, which is characterized by decreased immunity, gum disease, and weariness.
According to a study published in the American Journal of Clinical Nutrition examining 4,025 women aged 40-74, higher vitamin C intakes were associated with a lower likelihood of wrinkled appearance and dryness of the skin.
Growing health and wellness awareness
Growing health and wellness awareness is significantly driving the vitamin C market as consumers increasingly seek products that boost immunity and overall health. The rising consciousness among people regarding the health benefits offered by vitamin C-infused products has contributed to increased consumption globally. Vitamin C's reputation as an immune booster has made it synonymous with preventive healthcare, with studies showing it can reduce the risk of chronic diseases, cancer by up to 63%, and heart stroke by 42% in adults. This awareness has transformed vitamin C from a seasonal supplement to a year-round essential, creating sustained market growth.
Price fluctuations of raw materials
Price fluctuations of raw materials pose a significant challenge to the vitamin C market, creating instability and affecting profit margins for manufacturers. Supply chain disruptions, geopolitical uncertainties, and economic volatility have contributed to unpredictable pricing patterns. In recent years, the market has experienced both historic lows due to oversupply and sharp increases during periods of high demand. These fluctuations make it difficult for companies to maintain consistent pricing strategies and can lead to narrower profit margins despite robust consumer demand.
Increasing use in functional foods and beverages
Increasing use in functional foods and beverages presents a substantial growth opportunity for the vitamin C market as consumers seek nutrient-enhanced products. Vitamin C is widely incorporated to enhance the nutritional value of various food options including beverages, snacks, breakfast cereals, and other functional foods. The industry is witnessing significant innovations in this sector, with companies launching new products combining vitamin C with other beneficial ingredients. For instance, in February 2024, OZiva introduced a Bioactive Gluta Fizzy product formulated with vitamin C, glutathione, collagen, and other ingredients to address skin issues, demonstrating the expanding applications in functional foods.
Adverse publicity or health concerns
Adverse publicity or health concerns represent a significant threat to the vitamin C market, as consumer confidence can be quickly eroded by negative information. Despite vitamin C's generally recognized safety profile, controversies regarding efficacy claims, potential side effects from high dosages, or quality concerns from certain manufacturing sources could impact market growth. The industry faces challenges from varying research conclusions about vitamin C's effectiveness for certain conditions, which can create consumer confusion.
The COVID-19 pandemic dramatically accelerated vitamin C market growth as consumers sought immune-boosting supplements. During the peak week ending March 15, 2020, vitamin C sales grew by $60.4 million as consumers stocked up on supplies. Brands like Emergen-C saw a 244% dollar sales increase in the six weeks ending April 5, 2020, compared to 2019. A CRN survey found that 44% of existing supplement users increased their vitamin C intake during the pandemic. This surge was driven by clinical investigations suggesting vitamin C's potential intervention against coronavirus, establishing new consumption patterns that have persisted beyond the pandemic.
The ascorbic acid segment is expected to be the largest during the forecast period
The ascorbic acid segment is expected to account for the largest market share during the forecast period due to its widespread applications across multiple industries. As the most common form of vitamin C, ascorbic acid is extensively used in pharmaceuticals for collagen synthesis, tissue repair, iron absorption enhancement, and immune system boosting. It's also a vital ingredient in cosmetics and personal care products, helping to reduce hyperpigmentation, boost collagen, promote wound healing, and improve skin hydration. In pharmaceutical sector ascorbic acid is a key ingredient for treating various conditions, including weakness, anemia, bleeding gums, and skin disorders.
The natural segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the natural segment is predicted to witness the highest growth rate as consumer preferences shift toward naturally sourced vitamin C products. This growth is driven by increasing demand for clean label, organic, and sustainable products across all application sectors. Natural vitamin C, derived from fruits, vegetables, and other plant sources, is perceived as healthier and more environmentally friendly compared to synthetic alternatives. Despite synthetic vitamin C currently dominating market share due to cost-effectiveness and consistent quality, the natural segment is gaining momentum as consumers become more health-conscious and environmentally aware, particularly among Gen Z consumers who strongly prefer "better-for-you" products with natural ingredients.
During the forecast period, the Asia Pacific region is expected to hold the largest market share. This dominance is primarily driven by the presence of major pharmaceutical companies and substantial consumption across various sectors, including animal feed, cosmetics, and food supplements. China's prominence in both the production and distribution of ascorbic acid, supported by government investments in technology advancements and low-cost manufacturing capabilities, has been instrumental in establishing the region's market leadership. Additionally, Asia Pacific boasts one of the world's largest pharmaceutical industries, with countries like Japan, India, and China excelling in vaccine production, generic drugs, and other pharmaceutical services.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR. This accelerated growth is fueled by high consumer awareness regarding vitamin C's health benefits, a well-established dietary supplements industry, and increasing demand for pharmaceutical and cosmetic products containing vitamin C. The United States, in particular, shows strong market potential. The region's growth is further supported by rising disposable income, growing prevalence of lifestyle diseases, an aging population, and the expanding trend toward preventive healthcare and natural ingredients.
Key players in the market
Some of the key players in Vitamin C Market include BASF, Shandong Luwei Pharmaceutical, North China Pharmaceutical Group, Jiangsu Jiangshan Pharmaceutical, CSPC Pharmaceutical Group, Northeast Pharmaceutical Group, ADM, Sanofi, Bayer, Foodchem, Amway India Enterprises, Glanbia, DuPont, Divi's Laboratories, Hebei Welcome Pharmaceutical Co., Ltd. and Anhui Tiger Biotech Co., Ltd.
In May 2024, A recent study shows that there may be a more effective way to treat melanoma by using ascorbate (vitamin C) to increase DNA damage in cancer cells, leading to their death, according to co-corresponding author of the study Marcus Cooke, professor and chair in the Department of Molecular Biosciences. The multi-disciplinary research team found that melanoma cells have more DNA damage and fewer antioxidant defenses compared to normal skin cells. When treated with hydrogen peroxide and vitamin C, melanoma cells showed even more DNA damage and higher cell death rates, while normal cells were protected. Additionally, the study results found that vitamin C boosted the effectiveness of an existing melanoma drug, Elesclomol.
In June 2023, DSM-Firmenich, a prominent company in the vitamin industry, announced the restructuring of its vitamin business. This decision was made in response to prevailing market trends, conditions, and a noticeable weakening of global vitamin markets overall.
In November 2021, Life Extension, a U.S.-based company specializing in strategies to slow aging and enhance human longevity, introduced a new product called Vitamin C 24-Hour Liposomal Hydrogel Mixture. This innovative product combines 350 mg of vitamin C with a unique liposomal delivery technology, enhancing the body's absorption of vitamin C.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.