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市場調查報告書
商品編碼
1679253
自助服務亭市場2030年預測:依產品、類型、支付方式、地點、最終用戶和地區的全球分析Self-Service Kiosk Market Forecasts to 2030 - Global Analysis By Offering, Type, Payment Mode, Location, End User and By Geography |
根據 Stratistics MRC 的資料,全球自助服務亭市場預計在2024年達到 350.9億美元,到2030年將達到 572.6億美元,預測期內的年複合成長率為 8.5%。
自助服務亭是一種互動式自動化終端,使用者無需人工協助即可存取資訊、完成交易或執行某些任務。這些資訊亭廣泛應用於零售、飯店、醫療保健和交通運輸等各個行業,以提高顧客便利性和業務效率。此外,配備觸控螢幕介面、付款處理系統和專用軟體的自助服務亭簡化了訂餐、購票、辦理登機手續和進行金融交易等流程。
根據自助服務終端協會的統計,66%的消費者更喜歡自助服務,而不是與員工互動,因為自助服務更快、壓力更小,而且可以提高整體客戶滿意度和便利性。
對便利性和自動化的需求日益增加
客戶對更快、更便利交易的需求推動了自助服務解決方案的普及。零售、餐旅服務業和運輸等各行業的企業都在採用自助服務亭,以減少等待時間、提高客戶滿意度並提高服務效率。自動化解決方案無需人工干預,使企業能夠以更少的員工順利運作,並全天候提供服務。此外,自助服務亭可以處理登記入住、訂購、票務和付款處理等任務,對於希望提高業務效率和客戶滿意度的企業來說,這是一項有吸引力的投資。
初期投資及維護成本高
儘管自助服務亭可以提高生產力並降低長期營運成本,但其高昂的初始設置成本仍然是許多企業,尤其是中小型企業(SME)的主要障礙。設計、建造和部署自助服務終端的成本可能很昂貴,因為加入觸控螢幕、付款終端、軟體和連接選項的成本也很高。還需要定期維護和軟體升級以確保最佳性能,進一步增加成本。此外,公司還必須考慮磨損、故意破壞以及因硬體故障而進行維修的可能性。
人們對數位付款和非接觸式交易的興趣日益濃厚
由於消費者對非接觸式交易和數位付款方式的偏好日益成長,自助服務亭市場提供了龐大的商機。越來越多的消費者開始使用行動電子錢包、基於 NFC 的支付、2D碼和生物識別來實現簡單、安全的交易。此外,隨著企業尋求改善衛生標準和減少身體接觸的方法,COVID-19 疫情只會加速這一趨勢。無論是在零售、醫療保健、銀行、飯店或其他領域,具有人工智慧主導付款系統、區塊鏈安全和多幣種支援的自助服務終端都可以滿足日益成長的無摩擦交易需求。
網路安全風險與資料隱私問題
身分盜竊、資料外洩和網路攻擊風險的增加是自助服務亭產業面臨的最大風險。駭客和網路犯罪分子瞄準自助服務終端,因為它們處理敏感的財務、生物識別和個人資料。客戶資訊可能透過勒索軟體、網路釣魚和信用卡盜刷等攻擊而洩露,導致財務損失、聲譽損害和法律後果。此外,由於《加州消費者隱私法案》(CCPA)和《一般資料保護規範》(GDPR)等資料隱私法規定的嚴格資料保護要求,使用自助服務終端的企業面臨合規挑戰。
自助服務亭終端市場受到了新冠肺炎疫情的嚴重影響。 COVID-19 加速了許多行業的採用,重點是自動化、非接觸式互動和衛生合規性。隨著企業尋求減少面對面互動並遵守社交距離準則,自助服務終端的採用在零售、醫療保健、銀行和飯店業中爆炸式成長。隨著消費者和企業對安全的關注度越來越高,對自助結帳、體溫篩檢亭和非接觸式付款終端的需求急劇增加。但生產和部署最初受到供應鏈中斷、半導體短缺和景氣衰退的阻礙。
預測期內,自助訂餐區隔預計將成長至最大佔有率
預計在預測期內,自助訂餐區隔將佔據最大的市場佔有率。自助訂餐領域佔據主導地位,主要原因是食品業自助服務亭的使用越來越多,自助服務亭允許客戶直接下單,減少等待時間並提高業務效率。企業可以使用這些資訊亭來展示促銷並提案附加產品、提升銷售和交叉銷售,提高平均訂單價值和收益。此外,自助訂餐亭對於更新餐飲業的顧客體驗非常重要。
預測期內零售和快餐店市場預計將以最高年複合成長率成長
預計零售和快餐店領域在預測期內將實現最高成長率。隨著企業優先考慮非接觸式互動並且消費者對自助服務技術越來越習慣,COVID-19 疫情只會加速這一趨勢。非接觸式介面、與行動付款系統的整合以及個人化的客戶參與等創新預計將進一步推動自助服務亭在該領域的應用。此外,這種成長還得益於零售和 QSR 環境中自助服務亭的日益普及,這些自助服務亭可提高客戶體驗和業務效率。
預計預測期內北美地區將佔據最大的市場佔有率。這項優勢源自於該地區高度發展的基礎設施、廣泛使用最尖端科技,以及快餐店和零售店大量整合自助服務亭,以提高客戶滿意度和業務效率。此外,由於人們越來越偏好非接觸式付款處理並致力於更好的客戶服務,北美許多行業也加速採用自助服務亭。
預計亞太地區在預測期內將呈現最高的年複合成長率。這種快速擴張的主要原因是中國和印度等國家的快速工業化和都市化,這推動了許多產業對自動化解決方案的需求。零售業和餐旅服務業的成長以及對非接觸式交易的日益偏好進一步推動了該地區自助服務亭的採用。此外,亞太地區的市場成長也受到政府鼓勵數位化和智慧城市計畫的推動。
According to Stratistics MRC, the Global Self-Service Kiosk Market is accounted for $35.09 billion in 2024 and is expected to reach $57.26 billion by 2030 growing at a CAGR of 8.5% during the forecast period. An interactive, automated terminal that enables users to access information, complete transactions, or carry out particular tasks without assistance from a human is called a self-service kiosk. These kiosks are widely used to improve customer convenience and operational efficiency in a variety of industries, including retail, hospitality, healthcare, and transportation. Moreover, self-service kiosks, which are outfitted with touchscreen interfaces, payment processing systems, and application-specific software, simplify procedures like placing food orders, buying tickets, checking in for flights, and making financial transactions.
According to the Kiosk Association, 66% of consumers prefer self-service over interacting with an employee because it is faster and less stressful, enhancing overall customer satisfaction and convenience.
Growing need for convenience & automation
Customer demand for quicker, easier transactions is fueling the growing popularity of self-service solutions. Self-service kiosks are being incorporated by companies in a variety of sectors, such as retail, hospitality, and transportation, in an effort to shorten wait times, improve client satisfaction, and increase service effectiveness. Businesses can function smoothly with fewer employees and provide round-the-clock availability owing to automated solutions that do away with the need for manual intervention. Additionally, self-service kiosks are an appealing investment for businesses seeking to increase operational effectiveness and customer satisfaction because of their capacity to handle tasks like check-ins, ordering, ticketing, and payment processing.
High initial investment & maintenance costs
The high initial setup costs of self-service kiosks continue to be a major obstacle for many businesses, particularly small and medium enterprises (SMEs), even though they increase productivity and lower long-term operating costs. Designing, building, and implementing kiosks can be expensive, as can incorporating touchscreens, payment terminals, software, and connectivity options. To guarantee optimum performance, routine maintenance and software upgrades are also necessary, which raises costs even more. Furthermore, the cost of possible repairs for wear and tear, vandalism, or hardware malfunctions must also be taken into account by businesses, as these expenses may raise the overall cost of ownership.
Growing interest in digital payments and contactless transactions
There is a significant opportunity for the self-service kiosk market due to consumers' growing preference for contactless transactions and digital payment methods. For easy and safe transactions, consumers are using mobile wallets, NFC-based payments, QR codes, and biometric authentication more and more. Moreover, businesses looked for ways to improve hygiene standards and reduce physical contact as a result of the COVID-19 pandemic, which further accelerated this trend. Across sectors like retail, healthcare, banking, and hospitality, kiosks with AI-driven payment systems, blockchain security, and multi-currency support can meet the increasing demand for smooth transactions.
Risks to cybersecurity and privacy issues with data
The growing danger of identity theft, data breaches, and cyber attacks is one of the biggest risks facing the self-service kiosk industry. Hackers and cybercriminals target kiosks because they handle sensitive financial, biometric, and personal data. Customer information can be compromised by attacks like ransom ware, phishing, and card skimming, which can result in monetary losses, harm to one's reputation, and legal repercussions. Additionally, companies using kiosks face compliance challenges due to strict data protection requirements imposed by data privacy laws like the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).
The market for self-service kiosks was significantly impacted by the COVID-19 pandemic, which accelerated adoption in a number of industries by placing a greater focus on automation, contactless interactions, and hygienic compliance. As companies looked to reduce human interaction and follow social distancing guidelines, kiosk deployments exploded in the retail, healthcare, banking, and hospitality sectors. As consumers and businesses placed a higher priority on safety, the demand for self-checkout kiosks, temperature screening kiosks, and touch less payment terminals increased dramatically. However, production and deployment were initially hampered by supply chain interruptions, semiconductor shortages, and economic downturns.
The Self-order segment is expected to be the largest during the forecast period
The Self-order segment is expected to account for the largest market share during the forecast period. The dominance of the self-order segment is mostly due to the food industry's growing use of self-service kiosks, which allow customers to place orders directly, cutting down on wait times and improving operational efficiency. Businesses can increase average order values and revenue by using these kiosks to up sell and cross-sell by displaying promotional offers and suggesting additional items. Moreover, self-order kiosks are therefore now essential to updating the client experience in the food service industry.
The Retail and Quick Service Restaurants segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Retail and Quick Service Restaurants segment is predicted to witness the highest growth rate. As businesses prioritize contactless interactions and consumers grow more accustomed to self-service technologies, the COVID-19 pandemic has further accelerated this trend. Innovations like touch less interfaces, integration with mobile payment systems, and personalized customer engagement are expected to further propel the adoption of self-service kiosks in this segment. Additionally, this growth is driven by the growing adoption of self-service kiosks in retail and QSR environments, which improve customer experience and operational efficiency.
During the forecast period, the North America region is expected to hold the largest market share. This dominance is explained by the region's highly developed infrastructure, widespread use of cutting-edge technologies, and the substantial integration of self-service kiosks by quick-service restaurants and retail establishments to improve customer satisfaction and operational effectiveness. Furthermore, self-service kiosk adoption has also been accelerated in a number of North American industries by the growing preference for contactless payment processing and the focus on better customer service.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. The main causes of this quick expansion are the fast industrialization and urbanization of nations like China and India, which has raised demand for automated solutions in a number of industries. Self-service kiosk adoption in the area has been further accelerated by the growth of the retail and hospitality sectors as well as a growing preference for contactless transactions. Moreover, the market's growth in the Asia Pacific region is also being aided by government programs encouraging digitization and smart city initiatives.
Key players in the market
Some of the key players in Self-Service Kiosk market include Acrelec Group, Thales Group, Zebra Technologies Corporation, Pyramid Computer GmbH, Diebold Nixdorf, Incorporated, Fuji Electric Co Ltd, Azkoyen SA, KIOSK Information Systems, NCR Corporation, Embross Systems Pvt Ltd, Advantech Co., Ltd., Hitachi Payment Services Pvt. Ltd, Olea Kiosks, Inc., Nexcom International Co Ltd and VeriFone Systems, Inc.
In December 2024, Zebra Technologies announced it intends to acquire Photoneo, a leading developer and manufacturer of 3D machine vision solutions. The 3D segment of the Machine Vision market is the fastest growing, and this acquisition will further accelerate Zebra's presence in the category.
In September 2024, Thales and WB Group sign a Frame Agreement on Strategic Cooperation in the defence sector. Under the terms of a Memorandum of Understanding, the purpose of the agreement is to establish a structure to manage the relationship between the two parties, based on mutually agreed principles governing the exploration of business opportunities across business units, with the ultimate goal to benefit the parties' customers.
In May 2023, Diebold Nixdorf, Incorporated announced it has entered into a restructuring support agreement with certain of its key financial stakeholders to effectuate a comprehensive debt restructuring transaction that is intended to be completed efficiently and quickly. The restructuring is expected to significantly reduce debt and leverage levels and provide substantial additional liquidity to support seamless ongoing operations and establish a long-term, sustainable capital structure for the Company.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.