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市場調查報告書
商品編碼
1700028
2032 年印刷紙市場預測:按類型、印刷技術、應用和地區進行的全球分析Graphic Paper Market Forecasts to 2032 - Global Analysis By Type, Printing Technology, Application and By Geography |
根據 Stratistics MRC 的預測,全球圖形紙市場規模預計在 2025 年達到 2.9894 億美元,到 2032 年將達到 4.7691 億美元,複合年成長率為 6.9%。
用於印刷的高品質紙張,具有優良的平滑度和亮度,稱為印刷紙。目的是使書面文字和圖像更加生動、清晰。圖形紙經常用於包裝、海報、目錄、雜誌、小冊子和其他出版物。有許多不同類型的紙張可供選擇,包括塗佈紙、無塗布紙和藝術紙。它經常用於業務和藝術目的,因為它可以產生清晰、多彩、高解析度的印刷品。
對高品質印刷的需求不斷增加
隨著企業和行業努力改善其品牌、廣告和產品展示,高品質的印刷材料(例如小冊子、目錄和包裝)變得越來越重要。隨著印刷技術的進步,人們對能夠再現準確文字和生動清晰色彩的紙張的需求日益成長。圖形紙,特別是塗佈紙和藝術紙,具有滿足這些需求所需的光滑度、亮度和耐用性。這一趨勢在零售、出版和廣告等領域尤其明顯,在這些領域,視覺吸引力對於吸引顧客的注意力至關重要。
朝向永續包裝的轉變
向永續包裝的轉變對印刷紙市場提出了挑戰,該市場正在尋求對環境影響較小的替代材料。圖紙是環保的,但隨著對再生材料和生物分解性塑膠等永續替代品的需求不斷成長,傳統紙製品的使用變得越來越少。此外,企業和客戶越來越重視可回收和低碳包裝,這可能會導致某些應用對圖形紙的關注度降低。對於尋求遵守永續性要求的紙張製造商來說,這種轉變可能會導致更高的生產成本,並最終阻礙圖形紙產業的市場擴張和財務成功。
對可定製紙張解決方案的需求不斷成長
隨著零售、酒店和電子商務等行業尋求為客戶提供個人化和客製化的體驗,對客自訂印刷材料的需求日益增加。企業對可自訂以滿足特定設計規格(包括獨特的紋理、顏色、飾面和尺寸)的圖形紙的需求日益增加。這一趨勢在包裝行業尤其明顯,客製化和品牌包裝對客戶互動有著巨大的影響。提供優質客自訂印刷服務正在增加對特種印刷紙的需求,從而促進市場擴張。
數位化和無紙化趨勢
隨著人們和企業採用數位通訊,報紙、小冊子和雜誌等傳統印刷產品越來越不受歡迎。數位平台透過提供經濟實惠且環保的替代品,減少了出版、文件創建和行銷對紙張的需求。此外,電子書、線上廣告和數位訂閱的成長進一步減少了對印刷品的需求。隨著企業尋求更有效、更永續的傳統紙本產品替代品,向數位解決方案的轉變危及市場成長並影響圖面紙的整體需求。
COVID-19 疫情嚴重影響了圖形紙市場,導致生產和供應鏈中斷。封鎖和限制減少了商業活動和實體互動,導致對雜誌、報紙和促銷材料等印刷材料的需求下降。然而,隨著疫情期間電子商務的激增,包裝材料的需求也隨之增加,包裝產業也出現了成長。總體而言,市場受到了不同程度的影響,一些領域陷入困境,而其他領域,如包裝,則受益於消費行為的變化。
預計在預測期內,塗層紙市場將佔據最大佔有率
預計在預測期內,塗層紙將佔據最大的市場佔有率,因為它價格實惠、用途廣泛,對注重成本的出版商和企業具有吸引力。其自然的感覺在書籍和文具中很受歡迎,從而推動了需求的成長。永續實踐的興起也有利於無塗層再生紙的選擇。此外,它適用於數位印刷和個人化材料,這鞏固了它在快速變化的市場中的持續相關性。
預計商業印刷領域在預測期內將實現最高的複合年成長率。
預計商業印刷領域將在預測期內見證最高成長率,這主要得益於企業對行銷材料、報告和手冊的需求。個人化印刷和有針對性的行銷宣傳活動促進了高品質塗層紙的使用。商業營運中對實體文件的持續需求以及對小冊子和目錄等專業印刷材料的需求正在支持圖形紙市場這一領域的成長。
預計亞太地區將在預測期內佔據最大的市場佔有率。這是因為識字率的提高增加了對出版物和教育材料的需求。然而,數位化和電子商務的成長帶來了挑戰並減少了傳統印刷媒體的消費。同時,製造和包裝領域的擴張正在推動對特種圖形紙的需求。該地區多樣化的經濟和不斷變化的消費者偏好創造了一個充滿活力且競爭激烈的市場。
由於出版、包裝和廣告行業的強勁需求,預計北美地區在預測期內的複合年成長率最高。該地區擁有成熟的印刷和出版業,這意味著對高品質圖形紙的需求日益成長,尤其是用於雜誌、小冊子和目錄的圖形紙。此外,電子商務的興起也推動了對印刷包裝材料的需求。印刷技術的進步也促進了該地區對優質紙張的需求不斷成長。
According to Stratistics MRC, the Global Graphic Paper Market is accounted for $298.94 million in 2025 and is expected to reach $476.91 million by 2032 growing at a CAGR of 6.9% during the forecast period. High-quality paper with exceptional smoothness and brightness that is mostly used for printing is called graphic paper. Its purpose is to make written text and images more vibrant and clear. Graphic paper is frequently used in publications like packaging, posters, catalogs, journals, and brochures. Coated, uncoated, and art papers are among its many varieties. It is frequently used for both commercial and artistic applications due to its capacity to generate prints that are crisp, colorful, and high-resolution.
Rising demand for high-quality printing
High-quality printed materials like brochures, catalogs, and packaging are becoming more and more important as companies and industries work to improve their branding, advertising, and product presentation. Paper that can produce precise text and vivid, vivid colors is becoming more and more necessary as printing technologies develop. The smoothness, brightness, and durability required to satisfy these requirements are provided by graphic papers, particularly coated and art papers. This trend is particularly prevalent in sectors where visual appeal is essential to customer involvement, such as retail, publishing, and advertising.
Shift toward sustainable packaging
The shift toward sustainable packaging presents a challenge for the graphic paper market, as it pushes for alternative materials that reduce environmental impact. Although graphic paper can be environmental friendly, the use of conventional paper goods is becoming less common as demand for sustainable alternatives such as recycled materials and biodegradable plastics rises. Additionally, businesses and customers are placing a greater emphasis on recyclable and low-carbon packaging, which may cause some applications to lose attention to graphic paper. For paper producers trying to adhere to sustainability requirements, this shift might result in increased manufacturing costs, which would eventually hinder market expansion and financial success in the graphic paper industry.
Rising demand for customizable paper solutions
The need for custom-printed materials is rising as sectors including retail, hotel, and e-commerce aim to give customers distinctive and customized experiences. The need for graphic papers that can be customized to meet particular design specifications, like unique textures, colors, finishes, and sizes, is growing among businesses. This tendency is particularly noticeable in the packaging industry, where customized and branded packaging greatly influences customer interaction. Offering premium, custom printing services increases demand for specialty graphic paper, which propels market expansion.
Digitalization and paperless trends
Traditional printed products like newspapers, brochures, and magazines are becoming less and less popular as people and businesses adopt digital communication. Digital platforms reduce the need for paper for publication, documentation, and marketing by providing affordable and environmentally friendly alternatives. Additionally, the demand for printed products is being further reduced by the growth of e-books, online ads, and digital subscriptions. As businesses search for more effective and sustainable substitutes for conventional paper-based products, this move towards digital solutions jeopardizes the market's expansion and affects the demand for graphic paper as a whole.
The COVID-19 pandemic significantly impacted the graphic paper market, leading to disruptions in production and supply chains. With lockdowns and restrictions, demand for printed materials such as magazines, newspapers, and promotional products declined due to reduced business activities and physical interactions. However, the packaging sector saw growth as e-commerce surged during the pandemic, increasing the demand for packaging materials. Overall, the market experienced a mixed impact, with some segments suffering while others, like packaging, benefited from the changing consumer behaviors.
The uncoated paper segment is expected to be the largest during the forecast period
The uncoated paper segment is expected to account for the largest market share during the forecast period, due to its affordability and versatility, appealing to cost-conscious publishers and businesses. Its natural, tactile feel is favoured for books and stationery, boosting demand. The rise of sustainable practices also favours uncoated recycled options. Furthermore, its suitability for digital printing and personalized materials supports its continued relevance in a shifting market.
The commercial printing segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the commercial printing segment is predicted to witness the highest growth rate, propelled by businesses' need for marketing materials, reports, and manuals. Personalized printing and targeted marketing campaigns drive the use of high-quality uncoated and coated papers. The continued need for physical documents in business operations, alongside the demand for specialized print products like brochures and catalogs, sustains this segment's growth within the graphic paper market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, owing to rising literacy, boosting demand for publications and educational materials. However, digitalization and e-commerce growth pose challenges, reducing traditional print media consumption. Simultaneously, expanding manufacturing and packaging sectors drive demand for specialized graphic papers. The region's diverse economies and evolving consumer preferences create a dynamic and competitive market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong demand from the publishing, packaging, and advertising industries. The region's established printing and publishing sector fuels the need for high-quality graphic papers, especially in magazines, brochures, and catalogs. Additionally, the rise of e-commerce boosts demand for printed packaging materials. Technological advancements in printing also contribute to the growing demand for superior paper quality in the region.
Key players in the market
Some of the key players in Graphic Paper Market include Stora Enso, Sappi Limited, UPM-Kymmene Corporation, Georgia-Pacific LLC, Papeteries de Genval, Mitsubishi Paper Mills Ltd., Domtar Corporation, Oji Paper Co. Ltd., Verso Corporation, Smurfit Kappa Group, Nippon Paper Industries Co., Ltd., Yunnan Tin Company Limited, Resolute Forest Products, Chenming Paper, and Kraton Polymers.
In March 2024, Hach introduced the new BioTector B7000 Online ATP Monitoring System for real-time detection of microbial contamination in water treatment processes. It provides rapid results in 5-10 minutes.
In November 2024, Sappi strengthens partnership with University of Pretoria - becomes title sponsor of popular Pretoria half marathon 'TuksRace'. TuksSport and the University of Pretoria is proud to announce that Sappi - global pulp and paper group headquartered in South Africa - has come on board as the new naming sponsor of the annual TuksRace.