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市場調查報告書
商品編碼
1700191
2032 年下一代菸草市場預測:按產品類型、設備類型、組件、系統、最終用戶和地區進行的全球分析Next Generation Tobacco Market Forecasts to 2032 - Global Analysis By Product Type (Tobacco Heating Products, Vapour Products, Snus Products and Other Product Types), Device Type, Component, System, End User and By Geography |
根據 Stratistics MRC 的數據,全球下一代菸草市場預計在 2025 年達到 333 億美元,到 2032 年將達到 794 億美元,預測期內的複合年成長率為 13.2%。
隨著消費者尋求無菸、低風險的傳統香菸替代品,下一代菸草市場正在不斷發展。人們越來越意識到傳統吸菸帶來的健康風險,這推動了對加熱不燃燒菸草、電子香菸、尼古丁袋和口含煙的需求。該公司正在開發先進的尼古丁輸送技術,例如加熱不燃燒(HNB)設備,以減少有害排放氣體。提高稅收和限制吸煙等監管措施正在加速這一轉變。
根據世界衛生組織預測,到2022年,約有3700萬13至15歲的兒童將使用菸草製品。該年齡層的人使用電子煙的比例也高於成年人(18歲及以上)。
菸草加熱和汽化技術的進步
下一代菸草市場受到加熱和蒸發技術的重大進步的推動,該技術為傳統吸菸提供了危害較小的替代品。加熱不燃燒 (HNB) 和電子香菸等設備越來越受歡迎,因為與可燃香菸相比,它們減少了有害化學物質。電池效率、溫度控制和產品設計的創新增強了使用者體驗和安全性。消費者對無菸和低風險菸草產品的偏好增加,推動了市場的成長。此外,主要企業對研發的投入正在加速下一代菸草技術的開發。
先進菸草設備高成本
加熱不燃燒產品和電子煙等下一代菸草設備的高成本是市場成長的主要限制因素。這些設備通常需要大量的前期投資,因此對價格敏感的消費者難以負擔。更換墨盒和配件的經常性費用增加了經濟負擔。在開發中地區,負擔能力仍然是一個關鍵挑戰,限制了先進菸草產品的採用。此外,對這些設備的長期成本效益缺乏認知也阻礙了其廣泛接受。
開發創新且可客製化的產品
下一代菸草市場為創新和客製化提供了重大機會,以滿足不同消費者的偏好。該公司正在開發調味E-Liquid、無尼古丁選項和可自訂的設備設定以吸引更多消費者。藍牙連接和行動應用程式控制等智慧技術的整合提高了用戶參與度。對個人化、優質菸草體驗的需求不斷成長,推動產品差異化。此外,與科技公司的合作正在創造尖端的菸草設備。
負面社會認知與媒體監控
下一代菸草市場面臨著公眾對這些產品的安全性和長期健康影響的負面看法和媒體審查的挑戰。監管的不確定性以及對電子煙和加熱菸草產品的健康影響的相互矛盾的研究引起了消費者的懷疑。跨地區缺乏標準化監管增加了複雜性,而反菸草宣傳活動和廣告限制進一步限制了市場成長。此外,人們對電子煙在年輕人中流行的擔憂也引發了更嚴格的監管和社會的強烈反對。
COVID-19 疫情對下一代菸草市場產生了多種影響。早期的封鎖擾亂了供應鏈和製造業,但隨著消費者尋求比傳統吸菸更安全的替代品,對低風險菸草產品的需求增加。疫情加速了向線上分銷管道的轉變,增加了下一代菸草設備的取得。然而,經濟的不確定性和可支配收入的下降暫時減緩了市場成長。
菸草加熱產品市場預計將在預測期內成長至最大
預計煙草加熱產品領域將在預測期內佔據最大的市場佔有率,因為它能夠提供更少有害化學物質的吸煙體驗。加熱戒菸裝置在尋求比傳統香菸危害更小的替代品的吸菸者中越來越受歡迎。該部門的成長得益於歐洲和亞洲等主要市場的強大行銷力度和產品供應。加熱機制和產品設計的技術進步提高了使用者滿意度。此外,多個地區對加熱不燃燒產品的監管批准也有助於推動市場擴張。
預計預測期內電子煙領域將以最高的複合年成長率成長。
由於電子煙在年輕消費者和從傳統香菸轉向的吸菸者中廣受歡迎,預計在預測期內將實現最高成長率。多種口味和尼古丁濃度可供選擇,吸引了不同的消費者群體。設備設計的創新,例如基於吊艙的系統和一次性電子煙,正在增加市場的吸引力。北美和歐洲對電子煙的日益普及是該領域成長的主要動力。此外,對更安全、更有效率的電子煙技術研發的不斷增加的投資也支持了市場擴張。
由於吸菸率高且下一代菸草產品的普及率不斷提高,預計亞太地區將在預測期內佔據最大的市場佔有率。日本、韓國等國家在加熱戒菸裝置的廣泛使用上引領市場。該地區人口眾多,可支配收入不斷增加,對創新菸草解決方案的需求日益成長。政府推動減少危害的措施也支持了市場的成長。此外,主要製造商和強大的分銷網路的存在進一步增強了該地區的優勢。
在預測期內,由於電子煙和蒸汽產品的普及率不斷提高,預計北美將呈現最高的複合年成長率。該地區高度重視健康和保健,鼓勵吸煙者轉向風險較小的替代品。技術進步和產品創新吸引了廣大消費者。某些地區對減少有害物質產品的監管支持也促進了市場的成長。此外,主要參與者的存在和成熟的零售基礎設施正在幫助市場擴張。
According to Stratistics MRC, the Global Next Generation Tobacco Market is accounted for $33.3 billion in 2025 and is expected to reach $79.4 billion by 2032 growing at a CAGR of 13.2% during the forecast period. The Next Generation Tobacco market is evolving as consumers seek smokeless and lower-risk alternatives to traditional cigarettes. The demand for heated tobacco, e-cigarettes, nicotine pouches, and snus is rising due to growing awareness of health risks associated with conventional smoking. Companies are developing advanced nicotine delivery technologies such as heat-not-burn (HNB) devices to reduce harmful emissions. Regulatory measures, including higher taxes and smoking restrictions, are accelerating this shift.
According to WHO, approximately 37 million children aged 13-to-15 years old use tobacco products as of 2022. This age group also uses e-cigs at higher rates than adults (aged 18 or older).
Technological advancements in tobacco heating and vaporization
The next-generation tobacco market is being driven by significant advancements in heating and vaporization technologies, which offer a less harmful alternative to traditional smoking. Devices like heat-not-burn (HNB) and e-cigarettes are gaining popularity due to their ability to reduce harmful chemicals compared to combustible cigarettes. Innovations in battery efficiency, temperature control, and product design are enhancing user experience and safety. The growing consumer preference for smokeless and reduced-risk tobacco products is fueling market growth. Additionally, investments in R&D by key players are accelerating the development of next-generation tobacco technologies.
High costs of advanced tobacco devices
The high cost of next-generation tobacco devices, such as heat-not-burn products and e-cigarettes, is a major restraint for market growth. These devices often require significant upfront investment, making them less accessible to price-sensitive consumers. The recurring costs of replacement cartridges and accessories further add to the financial burden. In developing regions, affordability remains a critical challenge, limiting the adoption of advanced tobacco products. Additionally, the lack of awareness about the long-term cost benefits of these devices hinders their widespread acceptance.
Development of innovative and customizable products
The next-generation tobacco market presents significant opportunities for innovation and customization, catering to diverse consumer preferences. Companies are developing flavored e-liquids, nicotine-free options, and customizable device settings to attract a broader audience. The integration of smart technologies, such as Bluetooth connectivity and mobile app controls, is enhancing user engagement. The growing demand for personalized and premium tobacco experiences is driving product differentiation. Furthermore, collaborations with technology firms are enabling the creation of cutting-edge tobacco devices.
Negative public perception and media scrutiny
The next-generation tobacco market faces challenges due to negative public perception and media scrutiny regarding the safety and long-term health effects of these products. Regulatory uncertainties and conflicting studies on the health impacts of vaping and heat-not-burn devices are creating skepticism among consumers. The lack of standardized regulations across regions adds to the complexity and anti-tobacco campaigns and restrictions on advertising are further limiting market growth. Additionally, concerns about youth adoption of e-cigarettes are prompting stricter regulations and public backlash.
The COVID-19 pandemic had a mixed impact on the next-generation tobacco market. While the initial lockdowns disrupted supply chains and manufacturing, the demand for reduced-risk tobacco products increased as consumers sought safer alternatives to traditional smoking. The pandemic accelerated the shift toward online sales channels, boosting the accessibility of next-generation tobacco devices. However, economic uncertainties and reduced disposable incomes temporarily slowed market growth.
The tobacco heating products segment is expected to be the largest during the forecast period
The Tobacco Heating Products segment is expected to account for the largest market share during the forecast period due to its ability to provide a smoking experience with reduced harmful chemicals. Heat-not-burn devices are gaining traction among smokers seeking a less harmful alternative to traditional cigarettes. The segment's growth is supported by strong marketing efforts and product availability in key markets like Europe and Asia. Technological advancements in heating mechanisms and product design are enhancing user satisfaction. Additionally, regulatory approvals for heat-not-burn products in several regions are driving market expansion.
The E-Cigarettes segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the E-Cigarettes segment is predicted to witness the highest growth rate due to its widespread popularity among younger consumers and smokers transitioning from traditional cigarettes. The availability of a wide range of flavors and nicotine strengths is attracting a diverse consumer base. Innovations in device design, such as pod-based systems and disposable e-cigarettes, are boosting market appeal. The growing adoption of e-cigarettes in North America and Europe is a key driver of segment growth. Furthermore, increasing investments in R&D for safer and more efficient e-cigarette technologies are supporting market expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share during the forecast period, driven by the high prevalence of smoking and the growing adoption of next-generation tobacco products. Countries like Japan and South Korea are leading the market due to the popularity of heat-not-burn devices. The region's large population and rising disposable incomes are fueling demand for innovative tobacco solutions. Government initiatives promoting harm reduction are also supporting market growth. Additionally, the presence of key manufacturers and a robust distribution network further enhance the region's dominance.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR driven by the increasing adoption of e-cigarettes and vaping products. The region's strong focus on health and wellness is encouraging smokers to switch to reduced-risk tobacco alternatives. Technological advancements and product innovations are attracting a wide consumer base. Regulatory support for harm reduction products in certain regions is also contributing to market growth. Furthermore, the presence of major players and a well-established retail infrastructure are boosting the market's expansion.
Key players in the market
Some of the key players in Next Generation Tobacco Market include Adris grupa, Altadis, American electronic cigarette company, British American Tobacco (BAT), Eastern Tobacco Company, FIN Branding Group LLC., Global Horizon Ventures Limited, Japan Tobacco Inc, Vapor Hub International, Inc., VMR Products LLC, Lorillard Tobacco Company, Healthier Choices Management Corp, Indian Tobacco Company (ITC) Limited., Korea Tobacco (KT&G), Karyadibya Mahardhika and Philip Morris International (PMI).
In January 2025, Altria Group reported a significant decline in domestic cigarette shipment volume, attributing an 8.8% drop in Q4 2024 to the proliferation of illicit e-vapor products. Despite acquiring NJOY in 2023, Altria faces challenges due to the widespread availability of unauthorized e-cigarette products in the U.S. market.
In November 2024, The UK government introduced the Tobacco and Vapes Bill, aiming to phase out tobacco sales for individuals born on or after January 1, 2009. This legislative move seeks to create a smoke-free generation by implementing stricter regulations on tobacco and vaping products, including advertising restrictions and expanded smoke-free zones.
In October 2024, British American Tobacco (BAT) announced plans to launch Velo Plus nicotine pouches, utilizing synthetic nicotine, in the U.S. market in 2025. This initiative marks one of the first instances where a major tobacco company is employing lab-made synthetic nicotine, reflecting BAT's strategy to diversify its product offerings in response to evolving consumer preferences.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.