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市場調查報告書
商品編碼
1423252

傳統廣播廣告的全球市場：按類型、最終用戶產業和組織規模分類的市場規模、區域前景、競爭策略和細分市場預測（截至 2033 年）

Traditional Radio Advertising Market Size- By Type, By End User Industry, By Organization Size- Regional Outlook, Competitive Strategies and Segment Forecast to 2033
出版日期: | 出版商: SPER Market Research Pvt. Ltd. | 英文 244 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預測期內，全球傳統廣播廣告市場規模預計將成長至 321.1 億美元，複合年成長率為 2.1%。

廣播廣告市場受到了 COVID-19 大流行的嚴重影響。但展望未來，隨著經濟復甦和消費者信心增強，需求增加和行銷力度增加預計將再次提振廣播廣告產業。

本報告調查了全球傳統廣播廣告市場，並提供了市場概況、市場影響因素和市場機會分析、市場規模趨勢和預測、各個細分市場和地區的詳細分析、競爭形勢以及主要企業。收集個人資料等

目錄

第1章簡介

第2章調查方法

第3章執行摘要

第4章市場動態

  • 促進因素、限制因素、機會與挑戰分析
  • COVID-19 對市場的影響

第5章 市場變數與展望

  • SWOT分析
  • PESTEL分析
  • 波特五力分析
  • 熱圖分析

第6章 競爭形勢

  • 製造地、銷售區域、產品類型分佈
  • 併購、聯盟、產品發布、合作

第7章全球傳統廣播廣告市場：依類型

  • 全球市佔率及預測
  • 衛星廣播廣告
  • 地面廣播廣告

第8章全球傳統廣播廣告市場：依最終用戶產業分類

  • 全球市佔率及預測
  • 車
  • 教育
  • 金融
  • FMCG
  • 媒體與娛樂
  • 房地產
  • 零售
  • 其他

第9章全球傳統廣播廣告市場：依組織規模

  • 全球市佔率及預測
  • 中小企業
  • 主要企業

第10章 全球傳統廣播廣告市場預測

  • 市場規模/市場佔有率

第11章全球傳統廣播廣告市場：按類型

  • 市場規模/市場佔有率趨勢/預測

第12章全球傳統廣播廣告市場：依最終用戶產業分類

  • 市場規模/市場佔有率趨勢/預測

第13章全球傳統廣播廣告市場：依組織規模

  • 市場規模/市場佔有率趨勢/預測

第14章全球傳統廣播廣告市場：依地區

  • 市場規模/市場佔有率趨勢/預測
  • 亞太地區
  • 歐洲
  • 中東/非洲
  • 北美洲
  • 拉丁美洲

第15章 公司簡介

  • Cumulus Media Inc.
  • Division of Labor
  • Gumas
  • iHeartMedia Inc.
  • Jacob Tyler
  • Kiosk
  • National Public Radio Inc.
  • Entercom Communications Corp.
  • Sirius XM Radio Inc.
  • Strategic Media Inc.
  • The Radio Agency
  • 其他

第16章簡稱表

第17章 參考鏈接

第18章結論

第19章 研究範圍

簡介目錄
Product Code: IACT2420

Traditional Radio Advertising Market Introduction and Overview

According to SPER market research, 'Traditional Radio Advertising Market Size- By Type, By End User Industry, By Organization Size - Regional Outlook, Competitive Strategies and Segment Forecast to 2033'state that the Global Traditional Radio Advertising Market is predicted to reach USD 32.11 Billion by 2033 with a CAGR of 2.1%.

The practice of using audio commercials to promote goods or services on radio stations is known as radio advertising. These commercials are aired to a particular audience in one or more areas, or inside a particular geographic area. Based on the advertiser's budget and marketing goals, radio advertising can take many different forms, such as sponsorships, endorsements, and advertisements.

The market for radio advertising was significantly impacted by the COVID-19 pandemic. Radio advertising saw a brief drop in advertising spending due to travel restrictions and shifting consumer habits. Pent-up demand and redoubled marketing efforts are anticipated to propel the radio advertising industry back up as economies improve and consumer confidence rises.

Scope of the Report:

Report Metric Details

Market size available for years 2019-2033

Base year considered 2022

Forecast period 2023-2033

Segments covered By Type, By End User Industry, By Organization Size

Regions covered Asia-Pacific, Europe, Middle East and Africa, North America, Latin America

Companies Covered Cumulus Media Inc., Division of Labor, Gumas, iHeartMedia Inc., Jacob Tyler, Kiosk, National Public Radio Inc., Entercom Communications Corp., Sirius XM Radio Inc., Strategic Media Inc., The Radio Agency, Others

Global Traditional Radio Advertising Market Segmentation:

By Type: Based on the Type, Global Traditional Radio Advertising Market is segmented as; Satellite Radio Advertising, Terrestrial Radio Broadcast Advertising.

By End User Industry: Based on the End User Industry, Global Traditional Radio Advertising Market is segmented as; Automotive, Education, Financial Services, FMCG, Media & Entertainment, Real Estate, Retail, Others.

By Organization Size: Based on the Organization Size, Global Traditional Radio Advertising Market is segmented as; Small and Medium Enterprises, Large Enterprises.

Table of Contents

1. Introduction

  • 1.1. Scope of the report
  • 1.2. Market segment analysis

2. Research Methodology

  • 2.1. Research data source
    • 2.1.1. Secondary Data
    • 2.1.2. Primary Data
    • 2.1.3. SPER's internal database
    • 2.1.4. Premium insight from KOL's
  • 2.2. Market size estimation
    • 2.2.1. Top-down and Bottom-up approach
  • 2.3. Data triangulation

3. Executive Summary

4. Market Dynamics

  • 4.1. Driver, Restraint, Opportunity and Challenges analysis
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
    • 4.1.4. Challenges
  • 4.2. COVID-19 Impacts of the Global Traditional Radio Advertising Market

5. Market variable and outlook

  • 5.1. SWOT Analysis
    • 5.1.1. Strengths
    • 5.1.2. Weaknesses
    • 5.1.3. Opportunities
    • 5.1.4. Threats
  • 5.2. PESTEL Analysis
    • 5.2.1. Political Landscape
    • 5.2.2. Economic Landscape
    • 5.2.3. Social Landscape
    • 5.2.4. Technological Landscape
    • 5.2.5. Environmental Landscape
    • 5.2.6. Legal Landscape
  • 5.3. PORTER's Five Forces
    • 5.3.1. Bargaining power of suppliers
    • 5.3.2. Bargaining power of buyers
    • 5.3.3. Threat of Substitute
    • 5.3.4. Threat of new entrant
    • 5.3.5. Competitive rivalry
  • 5.4. Heat Map Analysis

6. Competitive Landscape

  • 6.1. Global Traditional Radio Advertising Market Manufacturing Base Distribution, Sales Area, Product Type
  • 6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Traditional Radio Advertising Market

7. Global Traditional Radio Advertising Market, By Type (USD Million)

  • 7.1. Global Traditional Radio Advertising Market Value Share and Forecast, By Type, 2023-2033
  • 7.2. Satellite Radio Advertising
  • 7.3. Terrestrial Radio Broadcast Advertising

8. Global Traditional Radio Advertising Market, By End User Industry (USD Million)

  • 8.1. Global Traditional Radio Advertising Market Value Share and Forecast, By End User Industry, 2023-2033
  • 8.2. Automotive
  • 8.3. Education
  • 8.4. Financial Services
  • 8.5. FMCG
  • 8.6. Media & Entertainment
  • 8.7. Real Estate
  • 8.8. Retail
  • 8.9. Others

9. Global Traditional Radio Advertising Market, By Organization Size (USD Million)

  • 9.1. Global Traditional Radio Advertising Market Value Share and Forecast, By Organization Size, 2023-2033
  • 9.2. Small and Medium Enterprises
  • 9.3. Large Enterprises

10. Global Traditional Radio Advertising Market Forecast, 2019-2033 (USD Million)

  • 10.1. Global Traditional Radio Advertising Market Size and Market Share

11. Global Traditional Radio Advertising Market, By Type, 2019-2033 (USD Million)

  • 11.1. Global Traditional Radio Advertising Market Size and Market Share By Type (2019-2026)
  • 11.2. Global Traditional Radio Advertising Market Size and Market Share By Type (2027-2033)

12. Global Traditional Radio Advertising Market, By End User Industry, 2019-2033 (USD Million)

  • 12.1. Global Traditional Radio Advertising Market Size and Market Share By End User Industry (2019-2026)
  • 12.2. Global Traditional Radio Advertising Market Size and Market Share By End User Industry (2027-2033)

13. Global Traditional Radio Advertising Market, By Organization Size, 2019-2033 (USD Million)

  • 13.1. Global Traditional Radio Advertising Market Size and Market Share By Organization Size (2019-2026)
  • 13.2. Global Traditional Radio Advertising Market Size and Market Share By Organization Size (2027-2033)

14. Global Traditional Radio Advertising Market, By Region, 2019-2033 (USD Million)

  • 14.1. Global Traditional Radio Advertising Market Size and Market Share By Region (2019-2026)
  • 14.2. Global Traditional Radio Advertising Market Size and Market Share By Region (2027-2033)
  • 14.3. Asia-Pacific
    • 14.3.1. Australia
    • 14.3.2. China
    • 14.3.3. India
    • 14.3.4. Japan
    • 14.3.5. South Korea
    • 14.3.6. Rest of Asia-Pacific
  • 14.4. Europe
    • 14.4.1. France
    • 14.4.2. Germany
    • 14.4.3. Italy
    • 14.4.4. Spain
    • 14.4.5. United Kingdom
    • 14.4.6. Rest of Europe
  • 14.5. Middle East and Africa
    • 14.5.1. Kingdom of Saudi Arabia
    • 14.5.2. United Arab Emirates
    • 14.5.3. Rest of Middle East & Africa
  • 14.6. North America
    • 14.6.1. Canada
    • 14.6.2. Mexico
    • 14.6.3. United States
  • 14.7. Latin America
    • 14.7.1. Argentina
    • 14.7.2. Brazil
    • 14.7.3. Rest of Latin America

15. Company Profile

  • 15.1. Cumulus Media Inc.
    • 15.1.1. Company details
    • 15.1.2. Financial outlook
    • 15.1.3. Product summary
    • 15.1.4. Recent developments
  • 15.2. Division of Labor
    • 15.2.1. Company details
    • 15.2.2. Financial outlook
    • 15.2.3. Product summary
    • 15.2.4. Recent developments
  • 15.3. Gumas
    • 15.3.1. Company details
    • 15.3.2. Financial outlook
    • 15.3.3. Product summary
    • 15.3.4. Recent developments
  • 15.4. iHeartMedia Inc.
    • 15.4.1. Company details
    • 15.4.2. Financial outlook
    • 15.4.3. Product summary
    • 15.4.4. Recent developments
  • 15.5. Jacob Tyler
    • 15.5.1. Company details
    • 15.5.2. Financial outlook
    • 15.5.3. Product summary
    • 15.5.4. Recent developments
  • 15.6. Kiosk
    • 15.6.1. Company details
    • 15.6.2. Financial outlook
    • 15.6.3. Product summary
    • 15.6.4. Recent developments
  • 15.7. National Public Radio Inc.
    • 15.7.1. Company details
    • 15.7.2. Financial outlook
    • 15.7.3. Product summary
    • 15.7.4. Recent developments
  • 15.8. Entercom Communications Corp.
    • 15.8.1. Company details
    • 15.8.2. Financial outlook
    • 15.8.3. Product summary
    • 15.8.4. Recent developments
  • 15.9. Sirius XM Radio Inc.
    • 15.9.1. Company details
    • 15.9.2. Financial outlook
    • 15.9.3. Product summary
    • 15.9.4. Recent developments
  • 15.10. Strategic Media Inc.
    • 15.10.1. Company details
    • 15.10.2. Financial outlook
    • 15.10.3. Product summary
    • 15.10.4. Recent developments
  • 15.11. The Radio Agency
    • 15.11.1. Company details
    • 15.11.2. Financial outlook
    • 15.11.3. Product summary
    • 15.11.4. Recent developments
  • 15.12. Others

16. List of Abbreviations

17. Reference Links

18. Conclusion

19. Research Scope