市場調查報告書
商品編碼
1398376
Mini LED背光顯示器趨勢,OLED技術的競爭的分析(2025年)2025 Mini LED Backlight Display Trend and OLED Technology Competition Analysis |
搭載Mini LED背光源的液晶面板出貨量在各個細分領域都在增加,與OLED的對抗在所難免。在大、中、小面板的各種應用中,Mini LED背光的優勢正在被OLED犧牲,反之亦然,這是一場零和遊戲。有趣的是,這並不是科技發展史上常見的典型單向替代模式。相反,這兩種技術都有自己的優點和缺點,並且彼此之間存在著密切的競爭。
2024年Mini LED背光電視市場將呈現顯著成長,但品牌投資Mini LED背光技術的熱情卻較低,部分原因是OLED技術在IT市場的利多影響。 TrendForce預計,2024年各類應用的總出貨量將為1,270萬台,較2023年下降5%。
Mini LED 在電視、汽車和未來 MNT 市場上比 OLED 更具優勢。雖然Mini LED背光電視節省的成本顯著,但OLED技術在大型電視市場的實力有限。為了加強產品差異化、增加品牌競爭力,Mini LED背光技術是升級產品規格的合適解決方案。從長遠來看,這一趨勢也將對MNT市場產生正面影響,成為提高MNT滲透率的推動因素。在汽車市場,Mini LED背光在可靠性方面具有優勢,出貨量佔有率高於OLED。
不過,在筆記型電腦、平板電腦和VR領域,Mini LED的競爭力不如OLED。蘋果在其NB和平板電腦產品中採用OLED將改變整體市場格局,導致Mini LED背光技術在這兩個應用領域的滲透率持續下降。
2024年Mini LED背光最大的變化是解決方案逐漸成熟,從上游到下游各細分領域的廠商對於如何降低成本已經達成共識。全產業共識將加速產品標準化,鼓勵供應商規模化,進一步提高成本競爭力。由此,Mini LED背光發展的最大障礙可望被消除。
2024年,Mini LED背光電視預計出貨量為642萬台。中國品牌製造商正在主導市場。隨著Mini LED背光供應鏈的完善以及企業逐步實施成本降低策略,全球出貨量將較2023年成長59%,呈現強勁成長。
OLED有77吋、83吋70至80吋顯示器等產品,但其在G8.5生產中的成本競爭力較低,並且在超大尺寸和靈活佈局方面無法趕上LCD。由於供應相對集中、面板價格不靈活、品牌策略不斷變化以及經濟切割尺寸集中在55英寸和65英寸,OLED將無法像LED背光電視那樣實現理想的市場細分。因此,就2024年總出貨量而言,Mini LED背光電視有望史上首次超越OLED電視。
長期來看,Mini LED背光電視的定價仍將低於OLED電視,部分產品將與高階液晶顯示器價格重疊,進一步提高Mini LED產品的滲透率。
在本報告中,我們對Mini LED背光顯示產業進行了研究和分析,提供了出貨量和滲透率、技術發展趨勢以及電視、IT和汽車三大市場發展趨勢的預測。
With expanded shipments of LCD panels engineered with Mini LED backlight for various segments, the confrontation with OLED is inevitable. In various application across large, medium, and small panels, it has become a zero-sum game: gains for Mini LED backlight come at the expense of OLED, and vice versa. Interestingly, this is not the typical one-way replacement mode usually seen in the history of technological development. Instead, both technologies have their own strengths and weaknesses, competing closely with each other.
Although the Mini LED backlight TV market makes a significant increase in 2024, the positive impact of OLED technology in the IT market has also suppressed the enthusiasm of brands in investing in Mini LED backlight technology. TrendForce estimates that the total shipment of each application will be 12.7Mpcs in 2024, a decrease of 5% compared to 2023.
In the TV, automotive, and future MNT markets, Mini LED holds more advantages over OLED. The cost reduction effect of Mini LED backlight TV is significant, while OLED technology shows limited strength in the large-sized TV market. To enhance product differentiation and increase brand competitiveness, Mini LED backlight technology is the preferred solution for upgrading product specifications. In the long term, this trend will also have a positive impact on the MNT market, driving an increase in its penetration rate. In the automotive market, Mini LED backlight have won the reliability advantage, resulting in a higher share of shipments than OLED.
However, in the NB , Tablet, and VR sectors, Mini LED is not as competitive as OLED.Apple's embrace of OLED for NB and Tablet products will change the entire market landscape, leading to a continuous reduction in the penetration rate of Mini LED backlight technology in these two application areas.
The biggest change in Mini LED backlight in 2024 is that the solutions are gradually becoming more mature, and manufacturers throughout the upstream and downstream segments have reached a consensus on ways to reduce costs. This chapter explores the cost reduction strategies that the industry is focusing on, including various strategies related to PCB, LED chips, driver IC, and process materials. The industry-wide consensus helps accelerate the standardization of products, which encourages suppliers to boldly scale up and further enhance cost competitiveness. As a result, the biggest obstacle to the development of Mini LED backlight is expected to be removed. According to TrendForce's analysis, cost reduction strategies for Mini LED that have achieved high consensus are as follows:
This chapter also discusses how, under the significant cost reduction pressure from Mini LED players, OLED manufacturers are advancing their technology to make their solutions increasingly refined, thereby defending against the threat posed by Mini LED.
From this chapter to Chapter 5, we will analyze the development trends of Mini LED backlight in the three major markets: TV, IT, and automotive.
In 2024, the estimated shipment of Mini LED backlight TV is 6,420K units. Chinese brand manufacturers have gained dominance in the market. With the improvement of the Mini LED backlight supply chain and the gradual implementation of cost reduction strategies by various companies, there has been significant growth, with global shipments increasing by 59% compared to 2023.
Although OLED has products such as 77-inch and 83-inch displays for the 70-80 inch range, its cost competitiveness in G8.5 production is poor, leading to OLED's inability to keep up with LCD in flexible layouts for extra-large sizes.Given the relatively concentrated supply, inflexible panel prices, changes in branding strategy, and the concentration of economic cutting size at 55 and 65 inches, OLED cannot achieve desirable market segmentation like Mini LED backlight TV through a diversified coverage strategy. Therefore, for the first time in history, Mini LED backlight TV will surpass OLED TV in total shipments for 2024.
From a long-term perspective, the pricing of Mini LED backlight TVs is expected to remain lower than that of OLED TVs, with some products even overlapping in pricing with high-end LCD, further increasing the penetration rate of Mini LED products.
Shipment of Mini LED backlight MNT in 2024 is estimated to be 347K units, which is only a 48% growth rate compared to 2023, lower than initially expected. This is mainly because of the positive response to OLED technology in the high-end market, leading brands to invest more actively in OLED product lines, resulting in Samsung's market share shrinking to 46%. However, Chinese brands continue to enter the mid-to-low-end market, but due their limited recognition and promotion efforts, benefits are limited.
Chinese brands such as Taidu and Titan Army continue to advance the specifications of
OLED MNT are currently in high demand and are almost a standard configuration product for all brands targeting the high-end market.In 2024, the supply capacity of OLED MNT will double compared to 2023. SDC's QD OLED, accounting for 75%, remains mainstream, while LGD's WOLED supply scale is also gradually increasing.Due to the strong demand, the supply of OLED MNT panels is expected to climb to 2.4 million pieces in 2025, with CSOT also joining the supply ranks.With the increasing availability of OLED MNT panels, the willingness of brands to adopt Mini LED backlight will also be correspondingly weakened.Brands almost universally allocate their high-end MNT resources to the promotion of OLED, causing a significant crowding-out effect on similarly positioned Mini LED backlight products.
In the long run, we still have faith in the development of Mini LED applications in the IT sector. As the shipments of Mini LED backlight TV increase, the cost reduction benefits are expected to extend to MNT applications, once again demonstrating the strategic advantage of diversified coverage for Mini LED products. Mini LED could overcome the current situation where high-end MNT products are primarily confined to the gaming market.
The rest of this chapter includes analyses of the price differences between Mini LED backlight and OLED products in the NB market, as well as shipment analysis. In addition to analyzing product specifications in the major markets, namely the US, Europe, and China, this report also offers insights into India and Brazil by analyzing the models available and the local price trends of new Mini LED backlight and OLED displays.
With the trend towards digitalization in smart cockpit, automotive displays have become a crucial interface for connecting vehicles and driver interaction. Automotive displays include instrument clusters, central displays, rear view mirrors, HUD, rear-seat entertainment applications, and more. With an increasing number of vehicles incorporating a variety of automotive display products, larger sizes, wider aspect ratios, more displays, and freer placement methods are becoming the development direction for in-car displays. Additionally, the continuous improvement of performance parameters such as High Dynamic Range (HDR), Local Dimming, Wide Color Gamut, etc., coupled with the increasing demand for automotive displays, indicates a sustained rapid growth trend in the automotive display market.According to TrendForce analysis, the shipment of automotive display panels is expected to reach 257 million units in 2028. Mini LED displays will reap the benefits, with a penetration rate of 5.9%, surpassing OLED's 4.1%.
As Mini LED backlight products gradually enter the mass production stage, there have been significant changes in the list of highly active manufacturers. Different players have bet on various technologies and product solutions. By 2024, mainstream technologies and solutions become clear throughout the market. Manufacturers who have made the right bets are now enjoying the winners' dividends and returns, while those who missed out are gearing up for another round of intense investments.
This chapter outlines the main supply chain for the Mini LED backlight market, focusing on the dynamics of leading manufacturers in chips, driver IC, transfer equipment, packaging and modules, and applications regarding their products, technologies, revenues, and supply chain activities in the Mini LED sector.
Compared to the conventional backlight, Mini LED backlight represents a major technological innovation, bringing significant changes to the industry landscape. Conventional backlight supply chain companies have strong first-mover advantages and incumbent benefits. However, new players are also fully benefiting from these changes, breaking the previous monopoly and rising to prominence. By 2024, powerful players have begun to take center stage in the industry arena.
In this report, we have added the analyses of niche businesses benefiting from Mini LED backlight, such as Aucksun, HYASiC, X-Signal Integrated, APT Electronics, Core Photoelectric Technology, HGC, COREACH, and ESPACE. We have also added an analysis focusing on the current development of WG Tech, a company with a comprehensive presence in LED glass substrates manufacturing.